Juste Humain

What Juste Humain does

Juste Humain is a French non-profit association (loi 1901) founded in 2011 by Nathalie Nicoloff that brings art and culture to children and adolescents hospitalized with cancer or serious illnesses. Its programs are delivered directly within hospital wards (including sterile rooms) at 62+ partner hospitals across France, Belgium, Switzerland, Luxembourg, Quebec, the United Kingdom, and the United States. Core offerings include weekly music workshops at Institut Curie (running every Wednesday since 2013), photography workshops and Bulles Photographiques sessions for parents of premature or seriously ill newborns, an annual Fashion Week in hospitals (10th edition in 2025), cinema and television workshops, visual arts ateliers, an annual international drawing contest (62 hospitals in 2026), cultural outings, and privileged backstage access to major French cultural venues.

The association operates without proprietary technology: programs rely on volunteer artists, photographers, musicians, makeup artists, and choreographers delivering in-person creative sessions, augmented by a basic website, an online voting platform for the drawing contest, and the HelloAsso donation collection interface. Celebrity ambassadors — singer Slimane as parrain (godfather) and journalist Valérie Bénaïm as marraine (godmother) — plus institutional partnerships with Cours Florent, Orchestre de Paris, Cinémathèque Française, Cultival, and Maison de la Radio provide recurring cultural content and visibility.

The business model is charitable rather than commercial. Revenue derives entirely from individual donations (tax-deductible at 66% in France via HelloAsso or cheque), corporate sponsorships (tax-deductible at 60%, including Fondation SNCF, NH Hotels, NYX Cosmetics, Mitsubishi/POSCA, and Welcoop), crowdfunding campaigns (Leetchi), a small photo exhibition sales line supporting Fondation Paris Descartes, and event fundraising (Festival de la Fiction TV de La Rochelle, Bowling Tournament). The organization employs approximately 5 people and mobilizes 60+ volunteers per major event.

Name

Juste Humain

Legal name

Association Juste Humain

Website

https://juste-humain.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Juste Humain is a French non-profit association founded in 2011 that delivers in-hospital art and cultural programs — music, photography, fashion, cinema, and an annual international drawing contest — to children and adolescents with cancer or serious illnesses across 62+ hospitals in 8 countries.

Ownership category

akta.pro rank

Product category

Nonprofit pediatric arts and cultural programs

NAICS

Photography Studios, Portrait (541921), Independent Artists, Writers, and Performers (7115)

akta.pro primary industry

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

akta.pro secondary industries

Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC), Health, Wellness & Fitness Expos (MPAGAFAF)

Keywords

• Hospital arts programs
• Pediatric oncology support
• Cultural workshops hospitals
• Nonprofit association france
• Photography hospital children

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individuals make monetary donations via HelloAsso (fully free and secure platform) or by cheque. Donations are tax-deductible at 66% for individuals, within 20% of taxable income, with excess carried forward 5 years. A €150 donation costs the donor €50 after tax deduction.
2. Corporate Donations & Sponsorships: Companies donate or sponsor specific events (e.g., NH Hotels for Sapins du coeur, Fondation SNCF for Fashion Week, NYX Cosmetics, Cultival, Claude Wild Productions). Corporate donations are 60% tax-deductible within 0.5% of annual turnover HT.
3. Crowdfunding (Leetchi): The godfather Slimane launched a Leetchi cagnotte (crowdfunding campaign) in January 2017 to raise funds for the association's art and culture programs in hospitals.
4. Photo Exhibition Sales: Art exhibition photos (by founder Nathalie Nicoloff) are sold in formats 30×40 and 40×60 (5 copies each, including one signed 40×60 unique edition). Proceeds support association actions and Fondation Paris Descartes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Juste Humain is a French non-profit association that delivers free, in-hospital artistic and cultural programs for children and adolescents with cancer or serious illnesses and their families. Its core offerings include weekly music workshops, photographic sessions (Bulles Photographiques and photography workshops), an annual international drawing contest spanning 62+ hospitals, a Fashion Week inside hospital settings, cinema workshops, theatre outings, and privileged access to cultural venues.

Product overview

Juste Humain is a non-profit association (association loi 1901) founded in 2011 that brings art and culture to hospitalized children. The organization operates a multi-disciplinary program of artistic and cultural activities for hospitalized children and adolescents from infancy to young adulthood, primarily those with cancer or serious illnesses. Its portfolio includes weekly Music Workshops, Photography Workshops including Bulles Photographiques (Photographic Bubbles) sessions for families, an annual international Drawing Competition involving 62+ hospitals globally, Cinema and Television Workshops, Fashion Week events in hospitals, Visual Arts workshops, Cultural outings and events, privileged access to cultural venues, and experimental digital experiences via interactive digital tables. The organization conducts these activities across more than 60 hospitals in France, overseas territories, Belgium, Switzerland, Luxembourg, United Kingdom, United States, and Quebec. Founded by Nathalie Nicoloff, the association is headquartered in Boulogne-Billancourt and relies on volunteer artists, celebrities, and corporate partners to deliver its programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ateliers Musique (Music Workshops) Weekly music workshops held every Wednesday at Institut Curie where hospitalized adolescents participate in music creation sessions including R'N'B, pop, jazz, and classical music, with invited artists sharing their passion in group settings or individual hospital rooms. Delivered to hospitalized adolescents in onco-hematology services.
• Bulles Photographiques (Photographic Bubbles) Privileged photographic moments where parents and their sick or premature infants are captured together by a benevolent photographer, creating artistic parentheses that immortalize the unique bond between parent and child beyond illness. Designed for parents of premature or seriously ill newborns in neonatal and pediatric units.
• Semaine de la Mode (Fashion Week in Hospitals) Annual fashion event held in hospitals where children and adolescents imagine outfits, choose fabrics, and create their own clothing designs alongside volunteer tailors, makeup artists, photographers, and stylists, culminating in a runway show. Designed for hospitalized children and adolescents.
• Ateliers Cinéma (Cinema Workshops) Film and television production workshops where professional filmmakers and actors introduce hospitalized children to cinema and television crafts at hospitals like Robert Debré. Designed for hospitalized children and adolescents.
• Ateliers Photo (Photography Workshops) Photography workshops for hospitalized adolescents at Institut Curie, allowing them to experience creative expression, self-affirmation, and lightness through artistic image-making that helps them reclaim their identity beyond illness. Designed for adolescents in the AJA (Adolescents Jeunes Adultes) service.
• Concours de Dessin International (International Drawing Competition) Annual international francophone drawing competition for hospitalized children and adolescents in onco-hematology services. The 2026 edition includes 62 hospitals across France, overseas territories, Belgium, Switzerland, Luxembourg, Quebec, United Kingdom, and the United States.
• Accès Privilégiés Culturels (Privileged Cultural Access) Backstage visits and privileged access to major cultural venues and events including cabarets, operas, museums, concerts, film sets, and TV/radio studios for patients and their companions. Delivered via partnerships with Cultival, Claude Wild Productions, Paris Opéra, Cinémathèque Française, and Maison de la Radio.
• Expériences Digitales - La Table Numérique (Interactive Digital Table) Digital cultural experiences using an interactive screen that gives children and young adults access to diverse digital content for entertainment, family bonding through animations, games, and cultural applications, keeping them connected with new technologies.

Quantifiable outcome

• 62 hospitals in 8 countries engaged in the 2026 International Drawing Contest
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered minor and core.

• Paradis LatinminorGTM or Marketing Partner · 3 February 2020Historic Parisian cabaret venue hosting Slimane's benefit concert for Juste Humain. Made available through Butler Industries support.
• NH Hotels (NH Toulouse)minorGTM or Marketing Partner · 19 December 2019Jérémy De Lemos, Director General of NH Toulouse, initiated the 'Sapins du coeur' solidarity event in December 2019, donating proceeds from a tombola to Juste Humain. The event involved NH Hotels management across France, with Victor M. Fran presiding over the draw in Toulouse.
• Fondation SNCFcoreGTM or Marketing Partner · 1 May 2019The Fondation SNCF supported the 5th edition of Fashion Week at Hôpital Robert Debré in May 2019, contributing to the costs of transforming the hospital into a fashion atelier.
• NYX CosmeticsminorGTM or Marketing Partner · 1 May 2019NYX Cosmetics provided makeup products and support for the 2019 Fashion Week at Hôpital Robert Debré, enabling professional makeup artists to work with hospitalised children.
• FEUILLEAZUR / Sebastien CholminorGTM or Marketing Partner · 1 May 2019Floral decoration provided by FEUILLEAZUR and Sebastien Chol for the 2019 Fashion Week event.
• Max&MoiminorGTM or Marketing Partner · 1 May 2019Supporting partner for the 2019 Fashion Week at Hôpital Robert Debré.
• Fabryka ParisminorGTM or Marketing Partner · 1 May 2019Fashion partner providing materials for the 2019 Fashion Week hospital event.
• Victoire Vermeulen / Nzo OkemminorGTM or Marketing Partner · 1 May 2019Fabric supplier for the 2019 Fashion Week hospital event.
• Didier Venom (DiveNcom)minorGTM or Marketing Partner · 1 May 2019Communication support for the 2019 Fashion Week event.
• Festival de la Fiction TV (La Rochelle)coreStrategic or Co-development Partner · 13 September 2017The Festival de la Fiction TV de La Rochelle supports Juste Humain by donating €2 per professional accreditation sold. The association has been present at the festival for multiple years. Jointly organised a cinema-television workshop at Hôpital Robert Debré with Loup-Denis Elion and Nicolas Bary.
• Bowling Foch (Alexandre Feingold, Patrick and team)minorGTM or Marketing Partner · 1 June 2017Venue and team for the annual Bowling Tournament benefiting Juste Humain. The 2017 tournament mobilised children, families, and volunteers for a day of competitive fun.
• Le Comptoir AméricainminorGTM or Marketing Partner · 1 June 2017Donor of Christmas gifts ('Pères Noël') for children participating in the 2017 Bowling Tournament.
• Coca-ColaminorGTM or Marketing Partner · 1 June 2017Corporate donor providing refreshments and gifts for the 2017 Bowling Tournament.
• Carrefour SolidaireminorGTM or Marketing Partner · 1 June 2017Donor of gifts for children at the 2017 Bowling Tournament.
• BEING HUMAN Clothing EuropeminorGTM or Marketing Partner · 1 June 2017Clothing donor for the 2017 Bowling Tournament gift bags.
• SkyrockminorGTM or Marketing Partner · 1 June 2017Media partner supporting the 2017 Bowling Tournament.
• Les Bateaux ParisiensminorGTM or Marketing Partner · 1 June 2017Donor of gift experiences for the 2017 Bowling Tournament.
• Cultival, Musée Galiera, Musée de la Magie, Musée de la Poupée, GlenatminorGTM or Marketing Partner · 1 June 2017Various cultural partners donating experiences, museum visits, and publications for the 2017 Bowling Tournament gift bags.
• PaybacminorGTM or Marketing Partner · 1 June 2017Donor for the 2017 Bowling Tournament.
• Cours FlorentcoreStrategic or Co-development Partner · 1 June 2017The Cours Florent (prestigious drama school) provides professional performances within partner hospital institutions, bringing theatre to young patients.
• Leetchi (Crowdfunding)coreGTM or Marketing Partner · 1 January 2017Leetchi hosted the Juste Humain cagnotte (crowdfunding campaign) launched by Parrain Slimane in January 2017 to raise funds for art and culture programs in hospitals.
• Simon Paupier (Juste un Piano)minorGTM or Marketing Partner · 1 January 2017Piano provision and support for the February 2020 Slimane benefit concert at Paradis Latin.
• French Kiss EventminorGTM or Marketing Partner · 1 January 2017Sponsored and co-organised the Fête de la Musique at Institut Curie in June 2016, bringing multiple artists including The Voice 2016 candidates.
• ASF – Aviation Sans Frontières (Ailes du Sourire)coreStrategic or Co-development PartnerASF (Aviation Sans Frontières) organised a dream day for Juste Humain children including aircraft discovery, an aviation museum visit, and a flight experience. Gérard and his team provided the welcome. This is a long-standing partnership providing extraordinary experiences for hospitalised children.
• CultivalcoreStrategic or Co-development PartnerCultival is a cultural agency providing privileged access to cultural venues (cabarets, operas, museums, concerts, film sets, TV studios, radio stations) for Juste Humain patients and their families.
• Claude Wild ProductionscoreStrategic or Co-development PartnerPartner providing production support and access to cultural and media events for Juste Humain beneficiaries.
• Orchestre de PariscoreStrategic or Co-development PartnerProvides musical performances for hospitalised children in partnership with Juste Humain.
• Le Sacre du TympanminorStrategic or Co-development PartnerMusical ensemble supporting cultural events for Juste Humain hospital programmes.
• La Maison de la Radio (France Musique)coreStrategic or Co-development PartnerProvides privileged access and cultural experiences related to radio and music for Juste Humain patients.
• Cinémathèque FrançaisecoreStrategic or Co-development PartnerOpened its doors to Juste Humain beneficiaries for behind-the-scenes cultural experiences.
• La Coopérative WelcoopminorGTM or Marketing PartnerPartner supporting the annual international drawing contest (2023–2026 editions), providing prizes and recognition for hospitalised children.
• Mitsubishi Pencil France (POSCA)minorGTM or Marketing PartnerArt supplies provider (POSCA markers) for the annual drawing contest, enabling hospitalised children to create their artworks.
• Rafael LorraineminorGTM or Marketing PartnerPartner supporting the drawing contest across multiple editions.
• Pro-ImageminorGTM or Marketing PartnerPartner supporting the drawing contest across multiple editions.
• HelloAssocoreTechnology or IntegrationFirst fundraising platform dedicated to associations in France. 100% free and secure; the entirety of each donation goes to Juste Humain. Automatic tax receipt issuance.
• Groupe Fleurus PresseminorGTM or Marketing PartnerDonated a large quantity of magazines to Juste Humain for distribution to hospitalised children. Their 'Le Monde des Ados' special edition on 15 February (International Childhood Cancer Day) included a dossier on young people facing illness.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Fondation de France: France's largest philanthropic foundation, a potential funder/grant-maker in the pediatric welfare and hospital wellness space. Comparable non-profit sector participant rather than direct programming peer; relevant as an ecosystem enabler and potential funding source.

Regional players

• Theodora Foundation: Swiss-headquartered foundation deploying professional artists ('Giggle Doctors') to hospitalized children across 8 countries. Comparable concept (artists in hospitals for sick children) but operates primarily outside France and focuses on hospital clowns rather than multidisciplinary arts programming.

Direct peers

• Imagine for Margo: French association dedicated to fighting childhood cancer through research funding and family support. Comparable French pediatric-cancer-focused non-profit with strong celebrity ambassador engagement and event-based fundraising (children's drawing/art contests).
• SPARADRAP: French association dedicated to better care for children in hospitals through information, training, and support. Comparable French pediatric-hospital non-profit with association loi 1901 status, though SPARADRAP focuses more on care procedures than arts programming.
• Sourire à la Vie: French association offering sports, arts, and cultural activities to children and adolescents with cancer. Closely comparable activity mix (art + sport + cultural outings) for the same pediatric oncology patient population.
• Petits Princes: French association fulfilling the dreams of seriously ill children. Comparable French non-profit serving pediatric patients with serious illnesses through individualized experiential interventions; similar donor base and celebrity ambassador model.
• Le Rire Médecin: French non-profit that sends professional hospital clowns into pediatric wards to ease the suffering of hospitalized children. Directly comparable mission (arts/humanity interventions in hospitals for sick children), French non-profit structure, and donor-funded model.
• Les Blouses Roses: French volunteer-led association organizing leisure and cultural activities for hospitalized children and the elderly. Comparable volunteer-driven delivery model, hospital-based programming, and association loi 1901 non-profit status.

Broad incumbents

• Fondation des Hôpitaux: Major French hospital foundation improving the hospital experience for patients, especially children and the elderly. Comparable hospital-focused mission and donor base, but operates at broader scale across all hospital improvements rather than specifically arts/culture programming.
• Croix-Rouge Française: Major French humanitarian organization with programs in hospitals including pediatric support. Comparable French non-profit operating in hospital settings, but vastly larger scale and broader humanitarian mission rather than specialized arts-in-hospitals programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JusteHumain1
• YouTubeyoutube.com/channel/juste-humain
• Facebookfacebook.com/AssoJusteHumain
• Instagraminstagram.com/JusteHumainOfficiel
• LinkedInlinkedin.com/company/juste-humain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juste Humain