Just Floors

What Just Floors does

Just Floors, Inc. is a family-owned flooring contractor founded in 1990 and headquartered in Apopka, Florida. The company supplies and installs flooring products (carpet, tile, hardwood, laminate, vinyl) and window treatments (blinds/shutters) for residential new construction. Its primary customer segment is enterprise home builders, with named clients including Lennar, Taylor Morrison, Mattamy Homes, Beazer, David Weekley, Park Square, Kolter, American Family Homes, and A M Homes. A secondary residential segment serves individual homeowners through free in-home estimates and showroom visits.

The company operates three design centers across Central Florida (Longwood, Altamonte Springs) and North Florida (Jacksonville), supported by a warehouse and distribution footprint at the Apopka headquarters and the Jacksonville site. The go-to-market is sales-led with direct field sales to home builders, blueprint estimating, material ordering, delivery, and installation scheduling handled in-house, plus pre-walk and final walk quality inspections. Residential customers are served via direct-to-consumer in-home estimates and showroom visits. Revenue is generated through one-time product sales and professional installation services on a quote-based pricing model; no subscription or recurring revenue streams are disclosed.

Operating as a 12-person skilled-trade service with no proprietary technology, no app, no API, and no digital platform, Just Floors competes on installer expertise, builder relationships that have persisted since 1990, and physical design center presence. The company is privately held under family ownership, with no external investors, no funding events, and no M&A activity disclosed. The business model is closely tied to the cyclical Florida residential housing market, with revenue concentration risk in the enterprise builder segment.

Name

Just Floors

Legal name

Just Floors, Inc.

Website

https://just-floors.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Floors is a family-owned Florida flooring contractor founded in 1990 that supplies and installs carpet, tile, hardwood, laminate, vinyl, and window treatments for enterprise home builders and residential homeowners across three design center locations in Central and North Florida.

Ownership category

akta.pro rank

Product category

Flooring Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833), Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Flooring installation services
• Carpet and tile supply
• Residential flooring contractor
• Window treatment installation
• Home builder flooring

Headquarters

HQ city

Apopka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales and Installation: One-time sale and professional installation of flooring products (carpet, tile, wood, laminate, vinyl) and window treatments (blinds/shutters) to home builders and residential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Just Floors sells and professionally installs flooring products (carpet, tile, hardwood, laminate, vinyl) and window treatments (blinds and shutters) for residential applications. The company serves home builders across Central and North Florida with construction-phase supply, blueprint estimating, delivery, and installation scheduling, and also serves residential homeowners through free in-home estimates and design center consultations across three Florida locations.

Product overview

Just Floors is a family-owned flooring contractor serving Central and North Florida's home builders since 1990. The company operates as a single unified offering rather than a platform-plus-modules architecture, providing a comprehensive portfolio of flooring products (Carpet, Tile, Hardwood, Laminate, Vinyl, Blinds/Shutters, and Accessories) bundled with three service offerings (Construction Services for builders, Residential Services for homeowners, and Design Services for product selection). Products are complemented by in-house installation services and manufacturer warranties, with design centers available at three Florida locations to assist customers with color and product selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet

Quantifiable outcome

• Over 9 years of continued partnership with custom home builders, demonstrating consistent high quality workmanship and customer service

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Lowe's: National home improvement retailer offering flooring products and pro installation services. Competes with Just Floors across both DIY and installed sales channels and increasingly targets pro builders.
• The Home Depot: Largest US home improvement retailer selling flooring products alongside installation services through pro and consumer channels. A broad incumbent competing for the same contractor and homeowner flooring dollars as Just Floors.

Direct peers

• Empire Today: Direct-to-consumer flooring retailer and installer offering in-home estimates and one-day installation across carpet, hardwood, tile, vinyl, and laminate. Highly comparable business model to Just Floors' residential segment with focus on installed sales.
• Floor & Decor Holdings: Specialty big-box retailer of flooring and installation accessories serving both pros and consumers. Directly comparable to Just Floors on product mix (carpet, tile, wood, laminate, vinyl) and adjacency to installation services, though at vastly larger national scale.
• Carpet One Floor & Home: Flooring retail cooperative with hundreds of independently owned local stores selling and installing carpet, hardwood, tile, vinyl, and laminate. Mirrors Just Floors' regional retailer-installer model with strong showroom presence.
• LL Flooring (formerly Lumber Liquidators): Specialty retailer of hard-surface flooring (hardwood, vinyl, laminate, tile) with installation services. Comparable product mix and installed-sales approach to Just Floors, though operating at national scale.

Others

• Shaw Industries Group: Largest US carpet manufacturer and a major supplier of hard-surface flooring. Comparable as a key upstream vendor whose products Just Floors distributes and installs, and as a benchmark for flooring-industry economics.
• Mohawk Industries: Global flooring manufacturer across carpet, tile, laminate, LVT, and wood categories. Comparable as the principal supplier ecosystem Just Floors participates in and as the dominant force shaping installer economics.

Emerging players

• Wayfair: Large online home goods retailer expanding into flooring and installed services. Represents the D2C/online competitive threat targeting the same residential remodel customers Just Floors serves.

Regional players

• Pro Floors / Regional Flooring Installers: Generic category of multi-location regional flooring retailers/installers (e.g., independent Flooring America dealers, local builder-focused flooring contractors) that compete head-to-head with Just Floors within specific metros like Orlando, Tampa, and Jacksonville.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/just-floors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Floors