What Justos does

Justos is a Brazilian digital auto insurance company founded in 2020 and headquartered in Pinheiros, São Paulo. The company offers a fully digital, app-first auto insurance product distributed direct-to-consumer and through a national network of licensed insurance brokers (corretores). Its core product, Seguro Auto Justos, charges monthly or annual premiums that do not consume the customer's credit card limit, with coverage and assistance plans customizable from basic theft protection to comprehensive plans including unlimited-kilometer towing, glass repair, and rental car coverage. Justos serves individual Brazilian car owners nationwide and reports more than 184,000 app downloads and 74 million kilometers driven by customers.

Justos differentiates through telematics-driven pricing and a behavior-linked rewards system. The mobile app collects real-time driving data — phone usage, braking, acceleration, and trip-level location — to score drivers and convert good driving into tangible benefits: up to 30% monthly premium discounts plus weekly rewards including gasoline vouchers, Uber credits, iFood vouchers, and Livelo points. Unique product features include voice-message-based claims filing, real-time tow truck tracking similar to a delivery app, and transparent in-app claim status visibility. AI capabilities underpin the pricing engine, recommendations, and fraud detection, while the app integrates with consumer ecosystems (Uber, iFood, Livelo, WhatsApp) and a glass-repair partner network (Autoglass).

The company generates revenue through recurring insurance premiums — monthly subscriptions and annual installment plans — plus optional add-on coverage fees. Insurance underwriting and policy guarantees are provided through affiliated carriers Companhia Excelsior de Seguros (SUSEP code 05690) and Justos Seguros S.A. (SUSEP code 02241, with 2025 process approvals). Justos is privately held and venture-capital-backed, having raised approximately R$197 million in 2021 from SoftBank's Latin America Fund (lead), Kaszek Ventures, and Ribbit Capital. The company has earned Reclame Aqui's "Best Insurer" recognition with an 8.1/10 score and operates with approximately 150 employees.

Name

Justos

Legal name

Justos Consultoria e Serviços em Seguros Ltda

Website

https://justos.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Justos is a Brazilian digital auto insurance company that uses telematics and AI to offer app-first auto insurance to individual car owners nationwide, with behavior-based pricing, weekly driving rewards, and policy underwriting via affiliated SUSEP-registered carriers.

Ownership category

akta.pro rank

Product category

Auto Insurance

akta.pro primary industry

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)

akta.pro secondary industries

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA), Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL)

Keywords

• Auto insurance
• Usage-based insurance
• Telematics insurance
• Digital insurance platform
• Driver behavior rewards

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Auto Insurance Premiums: Justos generates revenue primarily through monthly and annual auto insurance premiums. The product is fully digital with monthly payment that does not consume the customer's credit card limit. Customers choose from customizable coverage and assistance plans, priced based on vehicle type, driver profile, and driving behavior.
2. Customized Coverage Add-ons: Beyond base coverage, Justos offers optional add-on coverages and assistance services (such as unlimited-KM towing, glass repair, rental car, etc.) that customers select à la carte through their broker or app, generating additional premium revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Justos sells monthly and annual digital auto insurance (Seguro Auto Justos) to individual car owners in Brazil, with premiums personalized by AI-driven telematics that monitor driving behavior (phone usage, braking, acceleration, location). Safe drivers earn up to 30% monthly discounts and weekly rewards (gasoline vouchers, Uber credits, iFood and Livelo points). The product is delivered and serviced fully through a mobile app, with customizable coverage and assistance add-ons, real-time tow-truck tracking, and voice-based claim filing.

Product overview

Justos offers a digital auto insurance platform centered on its core Seguro Auto product, a monthly or annual auto insurance with personalized pricing based on driver behavior. The platform consists of the main insurance product, the Justos mobile app (iOS/Android) as the primary digital interface, and the Motorista Suave (Good Driver) program for behavior-based pricing. The Recompensas (Rewards) program complements the offering by converting safe driving into redeemable points for Uber, iFood, Livelo, and fuel vouchers. Coverage is fully customizable with options ranging from basic theft protection to comprehensive plans including unlimited km roadside assistance, glass repair, and rental car. All services are delivered digitally through the app with innovative features like audio-based claims filing and real-time towing tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Seguro Justos: Digital auto insurance product with monthly payments and rewards for good driving

Products and services

• Seguro Auto Justos (Monthly Auto Insurance) Digital auto insurance sold to individual car owners in Brazil with monthly payments that do not consume credit card limit. Covers customizable options from basic theft to full coverage (theft, collision, third-party liability, natural disasters), with optional add-on assistance services (unlimited-km towing, glass repair, rental car, locksmith, etc.). Pricing is personalized via the Motorista Suave telematics program and includes weekly rewards for safe drivers.
• Justos Anual (Annual Auto Insurance Plan) Annual auto insurance plan with installment billing (parcelamento anual) that does not consume the customer's credit card limit, for individual car owners who prefer to spread annual premium payments rather than pay monthly.

Quantifiable outcome

• Up to 30% discount on monthly insurance premium for good driving behavior
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• AutoglassminorImplementation/ SI/ Consulting PartnerAutoglass is a partner network of glass repair shops used by Justos for windshield and glass repair services covered under customer policies. Justos maintains a dedicated Autoglass store locator page listing dozens of locations across Brazil.
• Companhia Excelsior de SeguroscoreOthersCompanhia Excelsior de Seguros is the insurance company that guarantees Justos' auto insurance products under SUSEP processes 15414.620093/2021-31. Justos acts as a digital distribution platform while the actual insurance underwriting and guarantee is provided by Excelsior.
• Justos Seguros S.A.coreOthersJustos Seguros S.A. (SUSEP code 02241) is an affiliated insurance company that guarantees Justos insurance products alongside Companhia Excelsior. SUSEP processes 15414.606608/2025-14 and 15414.629101/2025-39.
• LivelominorGTM or Marketing PartnerLivelo is a rewards points program partner. Justos customers can redeem driving rewards points in the Livelo loyalty program, which is part of the weekly reward ecosystem alongside Uber, iFood, and gasoline vouchers.
• iFoodminorGTM or Marketing PartneriFood is a rewards redemption partner. Good drivers earn points that can be exchanged for iFood vouchers as part of Justos' weekly reward system.
• UberminorGTM or Marketing PartnerUber is a rewards redemption partner. Justos customers who drive well can earn Uber credit vouchers as part of their weekly rewards.
• Insurance Broker Partners (Regional)coreChannel Partner/ Reseller/ DistributorJustos maintains partnerships with regional insurance brokerages across Brazil including Lojacorr, BRG, Cabrera, DOME, DPatrick, Potencial, Ellogroup, Pionen, PouparAgora, ZUL Digital, RDGO, SOW (São Paulo); ADEQUAR, Moby, VTN (Rio de Janeiro/ES); PESSEGO, Tetra Mundi (Minas Gerais); Hunter, Sustentare, TDK (South); PELETEIROS (Northeast). These brokers distribute and support Justos insurance products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pier: Brazilian insurtech building digital infrastructure for insurance distribution. Comparable as an emerging digital-first competitor in the Brazilian insurance ecosystem, focused on enabling rather than directly underwriting.

Broad incumbents

• Progressive: Large US personal auto insurer and pioneer of usage-based pricing via its Snapshot programme. Comparable as a broad incumbent that has embedded telematics into a scaled personal auto franchise.
• HDI Seguros: Established Brazilian insurer with a sizeable auto portfolio. Competes for the same personal auto customer and is investing in digital servicing, making it a comparable incumbent peer.
• Tokio Marine Seguradora: Brazilian subsidiary of Tokio Marine, a global insurer with meaningful personal auto exposure in Brazil. Comparable as a broad incumbent competitor with overlapping product, larger balance sheet and bank-distribution partnerships.
• Bradesco Seguros: Captive insurer of Bradesco, one of Brazil's largest banks, with a strong auto insurance book distributed through the bank's channels. Comparable incumbent competitor with structural distribution advantages Justos does not have.
• Porto Seguro: Largest auto insurer in Brazil and dominant incumbent across personal and commercial lines. Directly comparable to Justos as the primary mass-market personal auto competitor, with vastly greater scale and distribution.
• Mapfre Seguros: Brazilian arm of global insurer Mapfre, with a significant auto insurance book. Comparable incumbent peer competing on price, broker relationships and brand in the same Brazilian market.

Direct peers

• Azul Seguros: Brazilian auto insurer serving the same personal auto insurance market as Justos, with digital distribution and competitive pricing. A core direct competitor for the same customer segment.
• Metromile: US pay-per-mile personal auto insurer using telematics for pricing. Closest functional analogue to Justos' usage-based model, illustrating both the upside and the execution challenges of the category.
• Root Insurance: US-based personal auto insurer that prices exclusively on telematics-derived driving behaviour. Highly comparable as a pure-play usage-based auto insurer, even though it operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/justos
• LinkedInlinkedin.com/company/justos-seguros
• Instagraminstagram.com/justoseguros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justos