Jung von Matt BRAND IDENTITY Schweiz

What Jung von Matt BRAND IDENTITY Schweiz does

Jung von Matt BRAND IDENTITY AG is a Zürich-based brand identity and corporate design consultancy founded on August 1, 2011, and operating as an independent entity within the Jung von Matt agency network. The firm delivers professional services spanning brand strategy and positioning, brand architecture, visual identity design (logos, typography, color, image worlds), verbal identity and naming, corporate language systems, employer branding, corporate publishing and storytelling, and end-to-end brand implementation across digital and physical touchpoints. Its client base is concentrated in Swiss enterprises with select international engagements, spanning government and logistics (Die Schweizerische Post), energy (CKW, Alpiq), aviation (Zürich Flughafen), watchmaking (Oris), banking (Bellevue), luxury retail (Jelmoli), healthcare (Universitätsspital Basel, Grand Resort Bad Ragaz, ZF BKK, sympany), tourism (Schweiz Tourismus, Jungfraubahn), automotive (ZF), packaging (Model Group), and technology (hopr, Lakelab).

The consultancy operates with a team of approximately 16 professionals (as stated on its website) based across two Zürich locations (Universitätstrasse 105 and Wolfbachstrasse 19), structured around a Managing Partner (Dr. Thomas Deigendesch), a Managing Director (Julius Jäger), a Design Director, Senior Brand Consultants, Senior Brand Designers, and design and support staff. Underlying capability rests on domain specialization rather than proprietary software: the firm produces tangible brand systems, verbal identity codes (including an AI-compatible corporate language system developed for ZF BKK), and brand architecture documentation, and leverages sister agencies within the Jung von Matt network — notably Jung von Matt/TECH for digital implementation (Alpiq website, Jungfraubahn digital annual report) and Jung von Matt/Impact for sustainability communications — to deliver integrated outcomes without arm's-length subcontracting.

Commercially, the firm runs a sales-led, project-based professional services model. Revenue is generated through consulting and design project fees on quote-based engagements, acquired primarily through reputation, an extensive case-study portfolio, thought-leadership articles in Handelszeitung and NZZ, and referrals within the Swiss and broader German-speaking market. Pricing is not publicly disclosed. The firm is privately held, with no external investment, venture capital, or private equity backing indicated. Recognition includes the 2026 German Brand Award for Best AI Project of the Year and Brand Digitalization (ZF BKK) and inclusion in 'Die grossen Marken in Deutschland'.

Name

Jung von Matt BRAND IDENTITY Schweiz

Legal name

Jung von Matt BRAND IDENTITY AG

Website

https://jvmbrandidentity.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jung von Matt BRAND IDENTITY AG is a Zürich-based brand identity consultancy providing brand strategy, visual identity, verbal identity, and corporate design services for Swiss and international enterprises across healthcare, energy, banking, transportation, tourism, and government sectors.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Consulting

NAICS

Graphic Design Services (54143)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Naming & Verbal Identity (BPAFAEAB), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand strategy consulting
• Corporate design services
• Visual identity design
• Brand positioning advisory
• Employer branding services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Brand Consulting: Project-based brand strategy, positioning, and design engagements with Swiss and international clients. Revenue generated through consulting fees, design project fees, and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jung von Matt BRAND IDENTITY AG is a brand strategy and design consultancy that develops comprehensive brand identities for Swiss and international enterprises. The agency delivers brand strategy and positioning, visual identity systems, corporate design, employer branding, naming and verbal identity, brand architecture, corporate publishing, and full brand implementation services through project-based consulting engagements.

Product overview

Jung von Matt BRAND IDENTITY AG is a brand strategy and design consultancy based in Zurich, Switzerland. Founded in 2011, the company offers professional services centered on brand identity development, including brand strategy and positioning, visual identity design, corporate design systems, employer branding, verbal identity and naming, corporate publishing, and brand implementation. The company operates as a service-based consultancy rather than a software product company. Services are delivered through consulting engagements for clients across sectors including healthcare, energy, finance, retail, hospitality, public sector, and technology. The portfolio encompasses project-based work for major Swiss and international brands, supporting organizational transformations, rebranding initiatives, mergers, and brand portfolio optimizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Positioning

Quantifiable outcome

• Successfully delivered Swiss Post's 175th anniversary brand redesign in 2024
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jung von Matt/TECHcoreStrategic or Co-development PartnerTechnology implementation partner for digital brand experiences. When brand strategies require web development or digital implementation, Jung von Matt/TECH handles the technical execution. Collaborated on projects including Alpiq's new website, Jungfraubahn's digital annual report, and freshhaus web presence.
• Jung von Matt/LimmatminorStrategic or Co-development PartnerSister agency within the Jung von Matt network, potentially collaborating on projects or sharing client referrals.
• Jung von Matt/ImpactminorStrategic or Co-development PartnerSister agency focused on sustainability and impact communications within the Jung von Matt network.
• BLISHminorStrategic or Co-development PartnerRelated entity within or connected to the Jung von Matt network.
• why do birds (Berlin)minorStrategic or Co-development PartnerAudio branding agency from Berlin that collaborated with Jung von Matt BRAND IDENTITY on Alpiq's sound branding initiative.
• Sophia Becker (3D Artist)minorStrategic or Co-development Partner3D artist who collaborated with Jung von Matt BRAND IDENTITY to create high-quality visuals for Lakelab Ortho's product promotion materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FutureBrand (Interpublic Group): FutureBrand is a global brand strategy and design consultancy serving large enterprises with brand strategy, naming, verbal identity, and visual identity work — a direct competitor in the same consulting category, but with broader international scale than JVMBIS.
• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, verbal identity, and visual identity services to large enterprises worldwide — a major incumbent peer with broader global reach but highly comparable core deliverables and client profile.
• Landor & Fitch: Landor & Fitch is one of the world's largest brand consulting and design firms, offering strategy, naming, verbal identity, and visual identity services to global enterprise clients — directly overlapping with JVMBIS's full-service brand strategy and identity offering, though at vastly larger scale.
• Pentagram: Pentagram is a major independent design firm with partners delivering brand strategy, identity systems, and visual identity work for high-profile enterprise clients — directly comparable at the visual identity and brand systems layer, with stronger global brand cachet.

Direct peers

• MetaDesign: MetaDesign is a German brand strategy and identity design agency (originally from Berlin) with a deep portfolio in corporate identity, visual identity systems, and brand strategy for enterprise clients — closely matching JVMBIS's core service mix and DACH-market positioning.
• Siegel+Gale: Siegel+Gale is a global brand strategy and design consultancy specializing in brand strategy, naming, verbal identity, and simplified brand systems for enterprise clients — a direct comparable in service mix, particularly strong in verbal identity where JVMBIS is also differentiating.
• Saffron Brand Consultants: Saffron is a boutique global brand strategy consultancy focused on brand purpose, architecture, and identity systems for enterprise clients across industries — a near-direct comparable in service scope and client segment, differentiated mainly by geographic reach.
• Moving Brands: Moving Brands is an independent brand and design consultancy known for visual identity systems, brand strategy, and digital brand experiences for enterprise clients — directly comparable in service mix and a similarly sized independent firm competing for similar premium brand engagements.
• Elephant (part of DDB Germany): Elephant is a Zürich-based creative brand and design agency serving enterprise clients with brand strategy, identity, and design work — a strong local comparable with similar Swiss enterprise client base and overlapping service lines in brand identity and corporate design.

Emerging players

• Koto Studio: Koto is an independent brand strategy and design studio building brand identities, naming, and verbal systems for tech-forward and enterprise clients — an emerging peer with overlapping capabilities and a similar boutique-consultancy positioning focused on identity systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jung-von-matt-brand-identity

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jung von Matt BRAND IDENTITY Schweiz