Keep Australia Beautiful VIC

What Keep Australia Beautiful VIC does

Keep Australia Beautiful Victoria (KABVIC) is a registered Australian charity and the Victorian state branch of the national Keep Australia Beautiful movement, operating since 1968 in Carlton, Victoria. The organization connects people to the environment through community engagement, education, and sustainability recognition programs targeting local government councils, primary schools, corporate workplaces, and community groups. Its core product portfolio centers on the Tidy Towns and Cities Sustainability Awards (43rd annual cycle in 2025), which recognize community sustainability projects across 10 categories and two streams (Tidy Towns for rural/regional councils and Tidy Cities for urban councils), alongside a paid Corporate Volunteering program offering bespoke 2-4 hour outdoor events and a Local Government Litter Audit service delivering national-standard litter data to councils.

KABVIC's technology platform is a modest Wix-hosted website that integrates with third-party services for awards entry management (Awards Online), event ticketing (Humanitix), and community litter reporting (Snap Send Solve). The organization runs a broader portfolio of sub-programs including Keep Australia Beautiful Week (annual national awareness week since 1972), the Do The Right Thing anti-litter campaign, Paint Australia Beautiful (primary school mural competition supported by Haymes Paint), Contain Your Waste (household waste reduction challenge), and Adopt-A-Roadside. No proprietary technology, AI/ML capabilities, patents, or licensing arrangements are indicated.

KABVIC's business model is a diversified non-profit mix: recurring council membership fees from 79 Victorian local government areas, corporate sponsorships and partnerships (e.g., Heidelberg Materials, Haymes Paint), event revenue from the annual awards night ticket sales, and corporate volunteering fees booked directly with workplace clients. Distribution is through the council network, direct website engagement, social media (Instagram, Facebook, LinkedIn), email newsletters, and school-based channels. The organization reports no public listings, no external investment, and no disclosed financials; it is governed as a registered charity under the ACNC and operates with operational autonomy from its parent, Keep Australia Beautiful National.

Name

Keep Australia Beautiful VIC

Legal name

Keep Australia Beautiful Victoria

Website

https://kabvic.org.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Australia Beautiful Victoria is a registered charity running the annual Tidy Towns and Cities Sustainability Awards, corporate volunteering events, and local government litter audits for Victorian councils, schools, and corporate workplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Council Memberships: Local government councils pay membership fees to be part of the KAB Victoria network, gaining access to programs, resources, and participation in the Tidy Towns awards.
2. Corporate Sponsorships and Partnerships: Corporate partners sponsor awards programs, events, and campaigns including Paint Australia Beautiful, with sponsors receiving visibility and branding benefits.
3. Event Revenue: Ticket sales for annual awards night events including the prestigious Tidy Towns and Cities Sustainability Awards ceremony held at venues like Rydges Melbourne.
4. Corporate Volunteering Fees: Workplaces pay for bespoke corporate volunteer events including clean-up and planting activities with event delivery, supplies, and logistics planning.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Keep Australia Beautiful Victoria operates community-focused environmental programs across Victoria, anchored by the annual Tidy Towns and Cities Sustainability Awards spanning 10 categories across rural and urban streams. It delivers Local Government Litter Audit services to councils and bespoke Corporate Volunteering events for workplaces, supplemented by national campaigns such as Keep Australia Beautiful Week, Do The Right Thing, Paint Australia Beautiful, Contain Your Waste, and Adopt-A-Roadside.

Product overview

Keep Australia Beautiful Victoria (KABVIC) is a non-profit environmental organisation that has operated since 1968, connecting people to the environment through community-focused programs. Its core product portfolio centers on the Tidy Towns and Cities Sustainability Awards — an annual awards program spanning 10 sustainability categories across two streams (Tidy Towns for rural councils and Tidy Cities for urban councils) — alongside Corporate Volunteering team-building events and Local Government Litter Audit services for councils. Supplementary programs include Keep Australia Beautiful Week (national annual awareness week), Do The Right Thing (anti-litter campaign), Paint Australia Beautiful (schools mural competition), Contain Your Waste (household waste reduction challenge), Adopt-A-Roadside (community litter prevention), and Change Making Campaigns. Together, these programs form a holistic suite of community engagement, environmental education, and sustainability recognition services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tidy Towns and Cities Sustainability Awards Annual awards program recognizing and rewarding community-driven sustainability projects across Victoria, divided into two streams (Tidy Towns for rural and regional councils and Tidy Cities for urban councils) covering 10 award categories including Litter, Environment, Energy, Heritage and Culture, Community, Indigenous Culture, Wellbeing, and EPA Waste Prevention.
• Corporate Volunteering Program Bespoke 2-4 hour outdoor team-building events for Victorian workplaces focused on planting, clean-up, and environmental activities. Standard inclusions cover health and safety planning, location scouting, supplies, an event director, photo set, impact results, and a company website listing, with optional extras such as catering, transport, and professional photography.
• Local Government Litter Audit Program National-standard litter assessment service for Victorian councils providing comprehensive litter data, including hotspot audits, brand and material analysis, waste behaviour insights, and tailored reporting to inform local litter management decisions.
• Tidy Towns and Cities Awards Night Event Annual ticketed awards ceremony held at venues such as Rydges Melbourne, presenting winners across the 10 award categories, with tickets sold through the Humanitix ticketing platform.
• Adopt-A-Roadside Program Program enabling Victorian community groups and organisations to adopt sections of roadside to keep them clean and free of litter, with a public directory of participating groups.

Quantifiable outcome

• 43rd Annual Tidy Towns and Cities Awards recognizing sustainability projects across Victoria
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• EPA VictoriacoreStrategic or Co-development Partner · 1 January 2025EPA Victoria is a key partner supporting the Tidy Towns and Cities Sustainability Awards, providing sponsorship and speaking engagements at award events. Joss Crawford from EPA Victoria speaks at awards events to educate and update attendees on EPA initiatives.
• Haymes PaintcoreGTM or Marketing Partner · 1 January 2025Haymes Paint provides paint and supplies to winning schools in the Paint Australia Beautiful mural competition, enabling state finalists to turn their designs into reality on school walls.
• Awards OnlinecoreTechnology or Integration · 1 January 2025Awards Online provides the online platform for Tidy Towns awards entries and management, serving as the entry portal for the sustainability awards program.
• Heidelberg MaterialssupportingGTM or Marketing Partner · 1 January 2025Corporate sponsor of the 2025 Tidy Towns and Cities Sustainability Awards, providing support for the annual awards program.
• Rydges MelbournesupportingOthers · 1 January 2025Venue provider for the prestigious annual awards night ceremony, hosting the Tidy Towns and Cities Sustainability Awards event.
• HumanitixsupportingTechnology or Integration · 1 January 2025Event ticketing platform used for the annual awards night ticket sales.
• Sustainability VictoriacoreStrategic or Co-development Partner · 1 January 2025Government body partially funding initiatives like STREAT's low-waste kitchen project at Queen Victoria Market, and the Circular Impact Academy with Circular Activator.
• Snap Send SolvesupportingTechnology or Integration · 1 January 2025Platform partnership for reporting litter and dumping as part of Keep Australia Beautiful Week initiatives, enabling community reporting of environmental issues.
• Port Phillip EcoCentresupportingStrategic or Co-development Partner · 1 January 2025Partner organization redeveloping the Port Phillip EcoCentre as a purpose-built sustainability facility, winner of the 2025 Tidy Cities Energy Category.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Boomerang Alliance: Australian alliance of environment groups focused on container deposit schemes, plastic reduction, and waste policy advocacy. Comparable as a community-facing waste-and-litter advocacy organization targeting government and corporate behaviour change, overlapping with KABVIC's Contain Your Waste and litter audit workstreams.
• Tangaroa Blue Foundation: Australian not-for-profit focused on marine debris and litter data collection through community clean-ups. Comparable as a community-driven litter-data organization whose work overlaps with KABVIC's litter audit and Adopt-A-Roadside programs, and which targets similar council and corporate audiences.

Broad incumbents

• WWF-Australia: Major international environmental NGO with a strong Australian presence running conservation, biodiversity, and sustainability programs with corporate partners. Comparable as a brand-led environmental NGO that competes for corporate ESG partnerships and community awareness, though at materially larger scale and broader geographic reach.
• Australian Conservation Foundation: Largest Australian environmental advocacy NGO with a much broader remit (climate, biodiversity, oceans, policy). Comparable as a national environmental advocacy and community-engagement organization, but operates at significantly larger scale and broader scope than KABVIC's litter-and-community focus.
• Sustainability Victoria: Victorian statutory authority funded by the state government to deliver waste, recycling, and sustainability programs. Already a strategic partner of KABVIC, comparable as a state-level sustainability organization funding and running circular-economy and waste-reduction initiatives that overlap with KABVIC's mission.
• Planet Ark Environmental Foundation: National environmental not-for-profit running recycling, waste reduction, and tree-planting programs (including National Tree Day). Comparable as a community-engagement environmental NGO with corporate partnerships and behaviour-change campaigns, but operating at national scale and with a wider program portfolio.

Direct peers

• Keep Australia Beautiful NSW: Sister state branch of KABVIC under the same national banner, running parallel Tidy Towns-style programs in NSW. Same operating model (membership-based NGO, council memberships, awards, corporate volunteering), differing only by state geography.
• Clean Up Australia: Australia's most recognized volunteer-driven litter clean-up NGO, founded in 1989. Direct peer in mission (anti-litter, community mobilization), volunteer base (corporate and community clean-ups), and target audience (schools, councils, corporates), and a direct competitor for corporate CSR environmental dollars.
• Keep Australia Beautiful (National): The national parent organization of KABVIC, running national campaigns (Do The Right Thing, Paint Australia Beautiful, Contain Your Waste, Keep Australia Beautiful Week). Directly comparable as a community environmental advocacy NGO with the same mission, brand, and program categories, just operating at a national rather than state level.

Regional players

• Environment Victoria: Victorian state-based environmental advocacy charity campaigning on climate, nature, and pollution issues. Comparable as a Victoria-focused environmental advocacy organization engaging the same councils, schools, and community groups, though focused more on policy campaigning than community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/keepaustraliabeautifulvic
• LinkedInlinkedin.com/company/kabvic
• Instagraminstagram.com/keepaustraliabeautifulvic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Australia Beautiful VIC