What Kai Pasifika does

Kai Pasifika operates an online casino platform branded as Jeetplay, targeting consumers in India. The platform supports online slots, traditional Indian card and dice games (Live Teen Patti, Andar Bahar, Jhandi Munda), live dealer table games (Blackjack, Roulette, Baccarat) streamed in HD, and RNG-based table games including video poker. All game content is licensed from third-party providers — Evolution Gaming, Pragmatic Play, Ezugi, and NetEnt — rather than developed in-house, indicating a thin-layer aggregator/operator model rather than a content studio.

The platform is accessible via a mobile-optimized website and dedicated Android (APK) and iOS applications, with payment processing entirely in Indian Rupees through local rails (UPI, Paytm, PhonePe, GPay, NetBanking) plus international options (Skrill, Neteller, Visa/Mastercard, cryptocurrency). KYC verification aligned with AML regulations is required for withdrawals, and the Terms & Conditions reference Indian identity documents (Aadhaar, PAN), implying an India-focused compliance posture, though the placeholder legal entity name on the T&Cs and lack of disclosed licensing indicate limited corporate transparency.

Revenue is generated through the house edge on wagers across the game portfolio and through mandatory wagering requirements on promotional bonuses (₹10,000 deposit match + 50 free spins on web; ₹30,000 + 100 free spins on app). Customer acquisition is product-led, with self-serve sign-up, app store distribution, and paid digital marketing via Google Ads and Facebook Pixel. The firm is recorded as private, with 6 employees and an Auckland-listed address that diverges from the India-facing operations, adding to corporate-structure ambiguity.

Name

Kai Pasifika

Legal name

Jeetplay

Website

https://kaipasifika.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kai Pasifika operates Jeetplay, a mobile- and web-based online casino targeting Indian players with slots, live dealer games, traditional Indian card games, and INR-denominated local payment rails.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Finance Services (6199)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino gaming
• Live dealer games
• Indian payment methods
• Mobile gambling app
• Traditional Indian games

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Casino Gaming House Edge: Platform takes house edge on all casino games including slots, table games, live dealer games, and traditional Indian games. Revenue generated from player wagers across the game portfolio.
2. Bonus Wagering Requirements: Wagering requirements on bonuses and promotions must be met before winnings can be withdrawn, contributing to platform revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jeetplay is an online casino gaming platform targeted at Indian players, offering a comprehensive portfolio of online slots (including Megaways titles), live dealer casino games (Blackjack, Roulette, Baccarat streamed in HD 24/7), traditional Indian games (Live Teen Patti, Andar Bahar, Jhandi Munda), and RNG-based table games (video poker, automated roulette and blackjack). The platform processes deposits and withdrawals in Indian Rupees (₹) via UPI, NetBanking, Paytm, PhonePe, GPay, Skrill, Neteller, cryptocurrency, and cards, accessible via web and dedicated mobile apps for Android and iOS.

Product overview

Jeetplay is a single unified online casino platform designed for Indian players, comprising the core web-based casino platform and a dedicated mobile application. The platform offers multiple gaming verticals: online slots (classic and video slots with Megaways mechanics), traditional Indian games (Live Teen Patti, Andar Bahar, Jhandi Munda), live dealer casino games (Blackjack, Roulette, Baccarat with 24/7 HD streaming), and RNG-based table games (video poker, automated roulette and blackjack). The portfolio is powered by software providers Evolution Gaming, Pragmatic Play, Ezugi, and NetEnt. The platform supports Indian Rupee (₹) transactions via multiple payment methods and includes mobile apps for Android and iOS access.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeetplay Casino Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides live dealer casino games including Blackjack, Roulette, and Baccarat streamed in HD 24/7. Their games are integrated into Jeetplay's live casino section, offering premium immersive gaming experience.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play supplies online slot games including titles with Megaways mechanics and massive jackpots. Their portfolio includes thousands of slot titles available on the Jeetplay platform.
• EzugicoreTechnology or IntegrationEzugi provides live dealer games and casino gaming technology. Their games are featured in Jeetplay's live casino and traditional Indian game offerings.
• NetEntcoreTechnology or IntegrationNetEnt supplies casino games including slots and table games. Their titles are part of Jeetplay's game portfolio, ensuring fairness, quality, and engaging gameplay.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• LeoVegas: European mobile-first online casino operator with broad international footprint including India-facing offering. Comparable on mobile-native casino platform and live dealer content, but operates at much larger scale across multiple geographies.
• Casumo: Established European online casino with multi-jurisdiction operations and India-friendly payment options. Comparable in slots and live casino product mix, though with a more gamified loyalty orientation.
• Royal Panda: International online casino serving multiple markets including India with slots, live dealer, and table games. Comparable in core product offering, with broader geographic and brand strategy.
• Bet365 Casino: Global gambling incumbent operating a large online casino vertical across dozens of markets including India. Comparable in slots/live casino product mix and payment breadth, though serves many more geographies and customer segments.
• ComeOn: Multi-jurisdiction online casino and sportsbook with established slots and live casino vertical. Comparable in product category and casino aggregation model, but with broader European core market.

Direct peers

• Pure Win: Indian online casino and sportsbook targeting the same player base with INR transactions, local payment methods, and live casino offerings including Indian games. Comparable in product scope and customer segment.
• 1xBet: Large multi-jurisdiction operator with strong India presence offering casino, live dealer, slots, and INR/UPI payments. Overlaps heavily on product, payment rails, and player segment.
• 10CRIC: India-focused online casino and sportsbook offering slots, live dealer, and Indian games (Teen Patti, Andar Bahar) with INR pricing and UPI/NetBanking. Most directly comparable operator given shared localization, game portfolio, and payment-rail strategy.
• Betway India: Established international operator's India-facing casino with INR support, UPI deposits, live dealer games, and Indian game variants. Comparable in target market and product mix, though backed by a much larger parent.
• JeetCity: India-targeted online casino brand with INR support, UPI payments, and similar emphasis on live dealer and slots. Comparable in scope, geography, and customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kai-pasifika

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kai Pasifika