Kamua Helsinki

What Kamua Helsinki does

Kamua Helsinki Oy is a Finnish full-service marketing, communications, and content agency formed in November 2024 through the merger of marketing agency Kamua and content company Omnipress, both previously under Mediakonserni Keskisuomalainen — a Finnish media conglomerate that remains the parent company. The combined entity employs approximately 50 professionals across four offices in Helsinki (Kalasatama), Jyväskylä, Lahti, and Hämeenlinna, with staff distributed across roughly ten Finnish cities, and serves enterprise, government, and nonprofit clients nationwide.

The company delivers services across eight categories: strategic planning, brand design, marketing communications, digital marketing (Google Ads, Meta), communication services (including selkokieli / easy-language content), website development (primarily WordPress), production services (photo, video, audio), and managed media solutions. It also owns and operates vertical media properties including Viisas Raha (investment magazine reaching 80,100 readers since 2014), Navigator Magazine (maritime), It-lehti (disability/health), and Avecmedia (food, beverage, events) — providing both content production revenue and a direct distribution channel. Technical capability centres on standard martech platforms rather than proprietary IP; the company has a WordPress hosting partnership with Seravo and deploys AI chatbots on client websites.

Kamua Helsinki operates on a professional services, project-based revenue model with quote-based pricing. Its go-to-market is sales-led with personal account management, supported by content marketing through owned media, industry event participation (Evento Awards, eCom Summit), and PR through the parent company's media network. Notable client wins include Kauppakeskus Seppä (11,000 loyalty app users in 6 months, 2024 Shopping Center Award), Ponsseshop.com (1009% ROAS on Meta campaigns), OP Keski-Suomi, Lahti Aqua, Tilisanomat, and the Lahti 2029 Nordic World Ski Championships visual identity.

Name

Kamua Helsinki

Legal name

Kamua Helsinki Oy

Website

https://kamuahelsinki.fi

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Kamua Helsinki is a Finnish full-service marketing, communications, and media agency serving enterprise, government, and nonprofit clients nationwide with approximately 50 professionals across four offices, operating as a subsidiary of Mediakonserni Keskisuomalainen.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Social Media Community Management & Response (BPAAABAJ)

Keywords

• Marketing communications agency
• Brand strategy services
• Digital advertising services
• Professional media production
• Website design services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Strategic Planning Services: Business strategy, brand strategy, and communication strategy development and consulting services.
2. Brand Design and Marketing Communications: Brand identity development, visual design, content marketing, and marketing communication campaigns.
3. Digital Marketing: Digital advertising services including Google Ads, social media advertising, and ongoing campaign optimization and reporting.
4. Communication Services: Professional media production, journalism, corporate communications, accessibility and selkokieli (easy language) content services.
5. Website Development: Website redesign, UI/UX design, and ongoing site maintenance services built on WordPress platform.
6. Production Services: Photography, video production, audio production, and materials production for various channels.
7. Media Solutions: Managed media services including Viisas Raha (investment publication), Navigator Magazine (maritime publication), and It-lehti (disability sector publication).
8. Event Organization: Event planning and awards organization including Evento Awards for Finnish event industry.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kamua Helsinki is a full-service marketing and communications agency offering strategic planning, brand design, marketing communication, digital marketing (Google Ads, social media advertising), corporate communications, website development, and production services (photography, video, audio). The agency also produces and publishes professional media properties including Viisas Raha (investment magazine), Navigator Magazine, and It-lehti. Services are delivered as customized agency projects to Finnish enterprises, public sector entities, and nonprofit organizations, with specialized expertise in selkokieli (easy Finnish) accessible content production.

Product overview

Kamua Helsinki is a marketing and communication agency (markkinointi- ja viestintätoimisto) that operates as a full-service agency combining data, technology, and human thinking. The company offers a comprehensive portfolio of services organized into strategic planning, brand design, marketing communication, digital marketing, communication, websites, productions, and media solutions. Their service offering is delivered as professional agency services rather than a unified software product, with particular expertise in accessible content production (selkokieli/selkokielisyys), B2B marketing, sports marketing, and regional Finnish media. The agency is part of Mediakonserni Keskisuomalainen and serves clients across Finland with offices in Helsinki, Jyväskylä, Lahti, and Hämeenlinna.

Differentiator

Problem solved

Functional benefit

Brands

• Viisas Raha: Finland's largest investment-focused magazine, published by Suomen Osakesäästäjät, produced by Kamua Helsinki since 2014
• Avecmedia

Products and services

• Strategic Planning (Strateginen suunnittelu) Strategic planning services including business strategies, brand strategies, communication strategies, and workshop facilitation to define strategic direction for client organizations.
• Brand Design (Brändimuotoilu) Brand design services including brand renewals, new brand creation, and ongoing brand development using the proprietary Brand Blueprint Method to create distinctive and recognizable brand identities.
• Marketing Communication (Markkinointiviestintä) Marketing communication services including visual design, audience targeting, and content marketing to create emotionally engaging campaigns that drive action for clients.
• Digital Marketing (Digimarkkinointi) Digital marketing services including Google Ads and social media advertising with continuous optimization and transparent reporting for client campaigns.
• Communications (Viestintä) Communication services including customer and professional media production, communication plans, sustainability reports, articles, news, and press releases, as well as accessible language (selkokieli) services.
• Websites (Verkkosivustot) Website services including site renewals, UI/UX design, and maintenance, typically built on the WordPress platform.
• Productions (Tuotannot) Production services including material production, photography, video production, and audio production for various needs and channels.
• Media Solutions (Mediaratkaisut) Managed media services including Viisas Raha (investment magazine), Navigator Magazine (maritime), and It-lehti (disability/health magazine) — professional media publications for various sectors.

Quantifiable outcome

• Viisas Raha: Member growth from 14,000 to 37,000 since 2014
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Nöjd AgencyminorStrategic or Co-development PartnerPhotography partner for Meks Ulkomainonta campaign. Nöjd Agency handled photography for the creative campaign dramatizing situations where outdoor advertising is not encountered (childbirth and prison).
• Koju FilmsminorStrategic or Co-development PartnerVideo production and photography partner for OP Keski-Suomi brand campaign. Koju Films handled video production and photography for the 'Koska mekin olemme täältä' campaign.
• Ääri OyminorStrategic or Co-development PartnerProduction company for Vuohi sports media launch campaign. Ääri Oy handled photo production for the campaign featuring real Finnish goats in authentic farm settings.

Scale indicators3 records

Recent moves14 records

Expansion highlights15 records

Direct peers

• Bob the Robot Helsinki: Helsinki-based creative agency offering brand, campaign, and content services to Finnish and Nordic clients. Comparable as a Finnish creative agency of similar scale focused on brand-led marketing communications.
• Miltton: One of Finland's largest independent marketing, communications, and influence agencies, headquartered in Helsinki with full-service capabilities across strategy, brand, creative, and public affairs. Directly comparable to Kamua in service breadth, Finnish-market focus, and enterprise client base; named as a former employer of Kamua's copywriter Mikko Mäkelä.
• Folk Finland: Finnish creative and marketing agency with offices in Helsinki and Turku, offering brand, campaign, and digital services. Comparable in scale, geographic footprint, and full-service proposition to Kamua Helsinki.
• Hasan & Partners: Finnish full-service creative agency offering brand strategy, advertising, digital, and content services. Comparable to Kamua as a mid-sized Helsinki-based creative agency competing for the same Finnish enterprise brand and campaign briefs.
• 2050 Helsinki: Helsinki-based creative agency providing brand, advertising, and digital services to Finnish clients. Comparable in service mix and Helsinki-market positioning to Kamua Helsinki.
• TBWA\Helsinki: Helsinki office of the global TBWA creative network, offering full-service advertising, brand strategy, and digital marketing to Finnish enterprise clients. Directly competes for the same enterprise brand and digital accounts as Kamua Helsinki, and was specifically named as a former employer of Kamua's account director Anna Mäntymaa.

Others

• Genero: Finnish growth marketing agency offering digital marketing, performance, and content services, formerly part of A-lehdet Group. Comparable in digital marketing capabilities and Finnish-market positioning; named as a former employer of multiple Kamua team members, indicating ongoing talent and capability overlap.

Broad incumbents

• DDB Helsinki: Helsinki office of the global DDB advertising network, offering full-service brand, creative, and digital services. Comparable in offering breadth but competes with significantly larger international backing and cross-market capabilities.
• Sanoma: Finland's largest media conglomerate with significant in-house marketing services, content production, and media-buying capabilities. Comparable as a Finnish media-and-marketing group with overlapping capabilities in media solutions and content production, though operating at much larger scale and with portfolio breadth beyond agency services.

Regional players

• North Kingdom: Nordic digital creative agency with offices across Sweden and broader Scandinavia, focused on digital experience, brand, and content production. Comparable as a Nordic creative/digital peer at slightly larger scale, primarily serving Scandinavian rather than Finnish clients directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kamuahelsinki
• LinkedInlinkedin.com/company/kamuahelsinki
• Instagraminstagram.com/kamuahelsinki

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamua Helsinki