Kanan Medical

What Kanan Medical does

Kanan Medical is an independent primary care and dermatology medical practice operating three clinic locations across Central Florida (Altamonte Springs, New Smyrna Beach, and Ocoee), serving patients of all ages from infants through seniors. The practice is staffed by board-certified clinicians including Dr. Pedro Gonzalez (MD), Lindsey Watson (ARNP FNP-C), and Mary Cramer (ARNP), supported by a practice manager and front-desk staff. Service lines span preventive health exams, women's and men's health, chronic disease management (thyroid disease, COPD, diabetes, hypertension, etc.), allergy testing and treatment, minor in-office procedures, weight management, smoking cessation, and alternative wellness. Accessibility is a positioning focus: the Altamonte Springs flagship operates seven days a week with same-day appointments and walk-ins accepted, and telemedicine is offered via the Hale Health platform across iOS, Android, and desktop.

The technology stack is conventional healthcare SaaS rather than proprietary infrastructure. Patient-facing digital touchpoints are powered by third-party vendors: Athenahealth provides the online patient portal (appointment management, lab results, prescription refills, billing, secure messaging), while Hale Health delivers the telemedicine video-visit layer. The practice also operates an in-house laboratory for diagnostic testing. There is no proprietary software, no published AI/ML capability, no API offering, and no mobile application built by Kanan Medical itself; the website (kananmedical.com) and basic social media presence on Facebook and LinkedIn constitute the digital footprint.

The business model blends three revenue streams. The primary stream is fee-for-service billing across most major commercial and government insurance plans accepted in Florida, including Medicare and Medicaid. A Direct Primary Care (DPC) membership offers unlimited office visits for a flat monthly fee, with month-to-month terms and discounts for quarterly, semi-annual, or annual pre-payment, bypassing third-party insurance. Self-pay/cash-pay rates are available for uninsured patients, with HSA cards accepted. No revenue figures, funding history, or ownership structure beyond independent operation are disclosed.

Name

Kanan Medical

Legal name

Kanan Medical

Website

https://kananmedical.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kanan Medical is an independent primary care and dermatology practice operating three Central Florida clinic locations, serving patients of all ages with in-person visits, telemedicine via Hale Health, and a Direct Primary Care membership program.

Ownership category

akta.pro rank

Product category

Primary Care & Dermatology Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Primary care services
• Dermatology services
• Telemedicine consultations
• Direct primary care
• Chronic disease management

Headquarters

HQ city

Altamonte Springs, Florida

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-for-Service (Insurance Billing): Traditional fee-for-service billing where the practice submits claims to insurance carriers for office visits and procedures. The practice is in-network with most major commercial and government insurance plans in Florida including Medicare, Medicaid, and numerous commercial carriers.
2. Direct Primary Care (DPC) Membership: Monthly membership program offering unlimited office visits for a flat fee. Patients pay directly to Kanan Medical DPC without third-party billing. Membership is month-to-month with 30-day termination notice. Pre-paid options available with discounts for quarterly, semi-annual, or annual payments.
3. Self-Pay / Cash Pay: Affordable self-pay rates available for uninsured patients. Accepts cash, checks, and major credit cards. Health Savings Account (HSA) cards accepted for deductible and out-of-pocket expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kanan Medical is a primary care and dermatology medical practice operating three Central Florida clinic locations, providing comprehensive healthcare services for patients of all ages. The practice offers preventive care, chronic disease management, in-house laboratory testing, allergy services, telemedicine via Hale Health, and a Direct Primary Care membership program, while accepting most major insurance plans as well as self-pay patients.

Product overview

Kanan Medical is a primary care and dermatology practice operating as a unified service offering rather than a modular software platform. The practice provides core healthcare services centered around Primary Care, Telemedicine (via Hale Health integration), and a Direct Primary Care membership program. Additional services include specialized care for men's health, women's health, chronic disease management, allergy testing, and alternative wellness treatments. Patients access care through an Athenahealth-powered Patient Portal, same-day appointments at three Central Florida locations, walk-in visits, and telemedicine consultations.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Hale HealthcoreTechnology or IntegrationHale Health is a telemedicine platform that Kanan Medical has integrated with to enable virtual healthcare delivery. The partnership allows patients to conduct video visits via iOS and Android smartphone apps or desktop browsers. Telemedicine can be used for acute issues, chronic condition management, follow-ups, medication renewals, and lab results discussions. Patients receive text and/or email prompts to download the app and join video appointments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MDVIP: National network of independent primary care physicians operating under a DPC/concierge membership model with a monthly retainer for enhanced access, preventive care, and smaller patient panels. Closely comparable to Kanan Medical's Direct Primary Care membership offering in structure and value proposition.
• Crossover Health: Membership-style primary care operator combining in-person clinics with integrated virtual care for employers and individuals. Directly comparable to Kanan Medical on access-driven primary care, telemedicine, and DPC-style offerings.
• ChenMed: Florida-headquartered value-based primary care group serving senior patients with comprehensive in-clinic services and smaller doctor panels. Comparable to Kanan Medical on Florida presence, comprehensive on-site services (including on-site lab), and a high-access primary care model tailored to chronically ill patients.
• Everside Health: Direct primary care provider serving employers and individual members via on-site/near-site clinics and virtual visits with flat monthly fees. Comparable to Kanan Medical on DPC membership structure, employer-sponsored primary care, and the use of telemedicine as a core access channel.
• Forward: Tech-enabled membership primary care provider that combines in-person clinics with an app-driven care experience and biometric data. Comparable to Kanan Medical on the membership DPC model, panel size philosophy, and heavy use of technology to extend clinical relationships beyond the clinic.
• Atlas.MD: Direct Primary Care consultancy and operations partner that helps independent PCPs build membership practices with virtual care, employer contracts, and population health analytics. Highly comparable to Kanan Medical in size and DPC subscription model, including use of telemedicine.

Broad incumbents

• Oak Street Health (CVS Health): Value-based primary care chain acquired by CVS Health serving Medicare patients with comprehensive in-clinic services and care coordination. Comparable to Kanan Medical on chronic-disease management, in-house diagnostics, and a panel-based care model, though scaled and focused on seniors nationally.
• One Medical (Amazon One Medical): Membership-based primary care platform owned by Amazon that delivers in-person and 24/7 virtual care across multiple U.S. markets, now expanding in Florida. Most comparable to Kanan Medical on DPC-style membership access, telemedicine, and the panel-based primary care delivery model, but at far greater scale.

Others

• Privia Health: Physician practice management and medical group platform that enables independent primary care and specialty practices with value-based contracting, technology, and shared infrastructure. Adjacent comparable to Kanan Medical in that Privia supports similar independent primary care practices, though Kanan itself is not a Privia affiliate.

Emerging players

• Hint Health: DPC-focused platform that helps independent primary care practices launch and operate subscription-based membership models, including billing and clinical workflows. Comparable to Kanan Medical because a meaningful portion of Hint's customer base consists of small independent DPC practices similar in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KananMedical
• LinkedInlinkedin.com/company/kanan-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kanan Medical