Kansas Association of REALTORS®

What Kansas Association of REALTORS® does

Kansas Association of REALTORS® (KR) is a 501-style non-profit professional membership association founded in 1920/1921 and headquartered at 534 S Kansas Ave, Suite 1229, Townsite Tower, Topeka, KS. It serves real estate professionals licensed in Kansas — salespersons, brokers, and brokerage owners — and operates as a charter organization of the National Association of REALTORS® (NAR), meaning members are simultaneously enrolled in the state and national associations. KR's functional mandate spans four pillars: continuing education and licensing pathway support, professional development and designations (including the Graduate REALTOR® Institute and the Right Track Leadership Academy), legal and regulatory advocacy (including the REALTORS® Political Action Committee and an attorney-staffed Legal Hotline for brokers), and member services ranging from an authenticated RAMCO member portal to the Southwest Kansas MLS operated on the Rapattoni platform.

KR's technology stack is conventional association infrastructure rather than proprietary software: a WordPress website (kansasrealtor.com), the RAMCO association management system for dues, CE registration, events, committee participation, and elections, and the Rapattoni MLS platform for Southwest Kansas listing services. Education delivery is split across multiple modalities — OnlineEd-powered online courses, live virtual classroom CE, the proprietary Keynote video CE program, and the in-person Kansas Practice Course — with licensing exams routed through Pearson VUE. The portfolio is best characterized as an integrated member-services ecosystem with curated partner integrations (Constant Contact, DocuSign, Domii, Rental Beast, TripLog, Form Simplicity, Capcare, Home Warranty Inc.) rather than a commercial SaaS product.

KR generates revenue from six principal streams: annual membership dues (collected via the My KR Account portal), tiered annual corporate partnerships ($2K-$10K for general sponsorships; $5K-$7.5K for education partnerships), conference and event registration fees across roughly half a dozen annual gatherings, continuing education course fees, Southwest Kansas MLS subscription fees, and member product/discount affiliate arrangements. Specific individual membership dues are not publicly disclosed. The association employs approximately 36 staff and is governed by elected officers (President, President-Elect, Vice President/Treasurer, Immediate Past President) and a Board of Directors, with day-to-day operations led by CEO Maranda DeSanto. The organization has not pursued outside funding, has no parent company or private equity ownership, and operates autonomously within the NAR federation.

Name

Kansas Association of REALTORS®

Legal name

Kansas Association of REALTORS®

Website

https://kansasrealtor.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Kansas Association of REALTORS® is a 1920s-founded, Topeka-based non-profit trade association and NAR charter organization serving licensed Kansas real estate practitioners through membership, continuing education, MLS services, legal advocacy, and tiered corporate partnership programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Topeka, KS

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues for KR members including national REALTOR® membership. Members pay dues to access member resources, benefits, and services.
2. Annual Partnership Programs: Corporate sponsorship tiers (Gold $10,000, Silver $7,000, Bronze $4,000, Copper $2,000) and Education Annual Partnerships (Blue $7,500, Red $5,000) providing advertising, recognition, and access at conferences and events.
3. Conference and Event Fees: Registration fees for Annual Conference, Spring Governance Conference, Broker Summit, Region 9 Conference, Capitol Day, and other events. Includes exhibitor and sponsorship packages.
4. Education and CE Courses: Continuing education courses including Keynote online video CE, in-person seminars, Kansas Practice Course, and licensing exam preparation through Pearson VUE partnerships.
5. MLS Services Fees: Multiple Listing Services provided to subscribers of Southwest Kansas MLS with associated fees collected through the Member Services Portal.
6. Member Products and Discounts: Partner programs including Constant Contact, DocuSign, Domii, Rental Beast, and TripLog with member-discounted pricing; and Legal Hotline services for brokers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kansas Association of REALTORS® is a non-profit professional trade association serving Kansas-licensed real estate practitioners. Its core offerings include annual membership in the local-state-national REALTOR® network, continuing education and pre-licensing courses, professional designations (GRI, Right Track Leadership Academy), a Legal Hotline, Southwest Kansas MLS services, advocacy and RPAC political representation, and negotiated member discounts on third-party tools such as DocuSign, Constant Contact, Domii, Rental Beast, and TripLog.

Product overview

Kansas REALTORS® is a trade association offering a single integrated member services ecosystem rather than a commercial software product. The portfolio consists of a core authenticated member portal (RAMCO) for CE registration, events, and member management, supplemented by a structured member benefits program providing negotiated discounts on third-party services (Constant Contact, DocuSign, Domii, Rental Beast, TripLog), proprietary education products (Keynote video CE, online CE, virtual classroom CE, GRI designation, Right Track Leadership Academy), a Legal Hotline staffed by an attorney, Southwest Kansas MLS services, and annual conferences. The products function as member perks and operational tools rather than a standalone SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kansas REALTOR® Annual Membership
• Continuing Education (CE) Program
• Pre-License Training (Principles of Real Estate Course)
• Graduate REALTOR® Institute (GRI) Designation
• Right Track Leadership Academy
• Legal Hotline for Kansas Brokers
• Tech Helpline
• Southwest Kansas MLS Services
• Member Products and Discounts Program
• Annual Partnership Programs (Gold, Silver, Bronze, Copper)
• Education Annual Partnership Programs (Blue, Red)
• KR Annual Conference
• Kansas Housing Market Statistics and Forecasts
• REALTORS® Political Action Committee (RPAC)

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerKR is a charter organization of the National Association of REALTORS®, providing members with national benefits, advocacy, and access to NAR programs including REALTOR® Benefits Program partner discounts.
• Constant ContactminorGTM or Marketing PartnerOnline marketing tools partner providing website builder, email templates, social media tools, and list building features with assigned marketing coach for KR members.
• CapcareminorOthersHealthcare member benefit program partner providing healthcare options for KR members through negotiated favorable rates.
• Pearson VUEcoreChannel Partner/ Reseller/ DistributorOfficial testing center partner for Kansas real estate licensing exams. Exam code ReKS-Sales for Kansas Sales exam at Pearson Vue test centers.
• RapattonicoreTechnology or IntegrationMLS technology platform provider for Southwest Kansas MLS services. KR provides MLS to subscribers with Rapattoni broadcast notices and change forms.
• OnlineEdminorChannel Partner/ Reseller/ DistributorOnline education partner for pre-license courses, CE courses, and Kansas Practice Course through online catalog with KR member pricing.
• Lancaster Education InstituteminorChannel Partner/ Reseller/ DistributorLive stream CE education partner offering continuing education courses for KR members with affiliate pricing.
• Home Warranty, Inc.minorGTM or Marketing PartnerSponsor of the Good Neighbor Award, supporting recognition of REALTORS® making outstanding community impact in Kansas.
• Legal Hotline (Vern Jarboe Attorney)coreOthersAttorney Vern Jarboe and team provide legal hotline service to Kansas brokers covering agency, brokerage, closings, license law, listing, regulations, titles, and trust accounts. Available at no additional cost for KR brokers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Texas REALTORS: Texas state REALTOR® association with the same NAR charter structure serving licensed real estate professionals through advocacy, education, MLS services, and member benefits. Closest analog to KR in operational model and revenue mix.
• Missouri REALTORS: Neighboring Midwest state REALTOR® association with comparable size profile and significant overlap in member services, education, and political advocacy across the Missouri/Kansas border region.
• Florida Realtors: Florida state REALTOR® association with comparable statewide advocacy, education, and member benefit structure serving a large base of licensed real estate practitioners, similar model to KR but at larger scale.
• Illinois REALTORS: Midwest state REALTOR® association providing similar member services, advocacy, education, and partnership programs to Illinois real estate professionals, directly comparable in operational scope to KR.
• Oklahoma REALTORS: Neighboring Plains state REALTOR® association providing parallel advocacy, education, and member benefit programs to Oklahoma real estate professionals with similar size and structure to KR.
• California Association of REALTORS (C.A.R.): California state REALTOR® association providing equivalent advocacy, professional development, MLS services, and member benefits to the largest state REALTOR base. Operates with similar trade association structure and NAR affiliation as KR.
• Nebraska REALTORS: Neighboring Great Plains state REALTOR® association with comparable size, structure, and member services to Nebraska real estate professionals. Very similar operating profile to KR given similar state demographics.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella organization of which Kansas REALTORS® is a charter member. NAR sets industry standards, federal advocacy, and national-level programs while operating broadly across the entire U.S. real estate industry rather than within a single state.

Emerging players

• Bright MLS: Large regional MLS service provider operating across multiple Mid-Atlantic states. Provides comparable MLS technology infrastructure and listing services to what KR delivers through its Southwest Kansas MLS via Rapattoni, but at substantially larger scale.

Others

• Realtors Property Resource (RPR): NAR subsidiary providing data, analytics, and technology tools to REALTORS® nationwide. Connected to KR through NAR's national REALTOR Benefits Program that KR members access as part of the membership benefits stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/kansasrealtors
• Facebookfacebook.com/Kansasrealtors
• LinkedInlinkedin.com/company/kansas-association-of-realtors-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansas Association of REALTORS®