What Kazerne does

Kazerne is an integrated design-hospitality venue headquartered in Eindhoven, Netherlands, operating from a restored monumental complex on Paradijslaan that combines a former military police barracks and an adjacent industrial warehouse. The company is structured as a dual entity: Kazerne Foundation (a Dutch stichting/ANBI-C) handles programming, exhibitions, and community activities, while Kazerne B.V. runs the hospitality operations. The 2,500 sqm campus layers four business lines: (1) an 8-key design hotel with rooms, suites, and lofts ranging from 35 to 140 sqm and rates of €162–€720/night; (2) F&B including Bar/Restaurant Kazerne (modern Italian), Benz at Kazerne (fine dining, 14.5/20 Gault & Millau), ByDay Café, a Wine Bar, and a Meet-up Table; (3) meeting and event spaces for 2–400 persons with AV and livestream capabilities; and (4) a rotating design exhibition program (every four months) via the Kazerne Design Lab foundation arm.

The go-to-market is hybrid and event-driven. Kazerne draws design professionals, collectors, and tourists through Dutch Design Week and its own programming (Kazerne Design Award, EHV Innovation Café, community challenges), then converts that audience into hotel guests, diners, event bookers, and members. Direct booking flows through the website (Synxis-integrated for rooms, widget for restaurant reservations), while the Design Hotels membership provides global distribution to design-aware travelers. Revenue is a mix of transactional (rooms, dining, event hire) and recurring/subscription (Ambassador membership at €5,000+/year, Collector membership at €2,500/year, invitation-only Members Club). The organization also raises community-sourced capital through €1,000 bonds paying 4.5% annual interest, with redemption via lottery between years 6 and 10.

Kazerne targets five overlapping segments: design professionals and enthusiasts, business clients booking corporate events, design-aware travelers and tourists, the curated Members Club community, and emerging/established designers seeking a platform. The model depends on cultural credibility—earned through media coverage in the New York Times, Wallpaper*, Dezeen, Elle Decoration, and Michelin Guide listings, plus the 2020 Entree Hospitality Award for 'trend-defining concept' and ongoing Design Hotels affiliation. The venue is supported by municipal and regional government partners (Gemeente Eindhoven, Provincie Noord-Brabant, Brabant C) and foundations (Stichting DOEN), and operates with 38 employees.

Name

Kazerne

Legal name

Kazerne Foundation / Kazerne B.V.

Website

https://kazerne.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kazerne is an Eindhoven-based design-hospitality venue operating a hotel, restaurants, event spaces, and rotating design exhibitions within a restored monumental building. It serves design professionals, corporate event clients, design-aware travelers, and a curated members community, monetizing through room nights, F&B, event hire, and membership programs.

Ownership category

akta.pro rank

Product category

Boutique Design Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Design hospitality venue
• Boutique hotel rooms
• Fine dining restaurant
• Design exhibitions
• Event venue rental

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel accommodations: 8 luxury rooms, suites and lofts (35-140 sqm) offering overnight stays with design-focused hospitality. Rates from €162-€720 per night depending on room type.
2. Restaurant & Bar dining: Bar/Restaurant serving modern Italian cuisine and Wine Bar. Kitchen open Mon-Wed 17:00-20:30, Thu-Sat 12:00-21:00. Also ByDay Café for daytime dining.
3. Fine dining - Benz at Kazerne: Fine-dining restaurant with French touch, rated 14.5/20 by Gault & Millau, nominated among top 5 Italian restaurants in Netherlands.
4. Meetings & Events venue hire: Rental of meeting rooms, boardrooms, restaurant spaces, and event venues for 2-400 persons. Includes 4 meeting rooms, 2 restaurants, bar, and 2 loft-suites available for booking.
5. Membership programs: Ambassador membership (€5,000/year minimum donation), Collector membership (€2,500/year), and Members Club with invitation-only access. Investors can purchase bonds at €1,000 each with 4.5% annual interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kazerne is a design hospitality venue combining an 8-room boutique hotel, multiple restaurants and bars (Italian bistro, fine dining rated 14.5/20 by Gault & Millau, wine bar, daytime café), meeting and event spaces for 2–400 persons, and a 2,500 sqm design exhibition space within restored monumental buildings in Eindhoven. It also operates a Members Club and three membership programs (Ambassador, Collector, Investor bonds) tied to its cultural programming foundation.

Product overview

Kazerne is a design hospitality venue in a former military police barracks and adjacent industrial warehouse in Eindhoven, Netherlands. The concept combines design exhibition, hospitality, and community building. Core offerings include: (1) Hotel with 8 design-themed rooms/suites/lofts (35-140 sqm) as members of Design Hotels; (2) Dining venues including Bar/Restaurant Kazerne (Italian), Benz at Kazerne (French fine dining, 14.5/20 Gault & Millau), ByDay Café, Wine Bar, and Meet-up Table; (3) Meeting & Event Spaces for 2-400 persons with AV/livestream capabilities; (4) Design Lab foundation with 2,500 sqm exhibition space hosting rotating shows every 4 months; (5) Members Club and membership programs (Ambassador, Investor, Collector) with exclusive privileges; (6) Design Award competition and Innovation Café events. The integrated experience allows guests to eat, drink, sleep, and meet surrounded by world-class design.

Differentiator

Problem solved

Functional benefit

Brands

• Kazerne Design Lab: Design foundation component of Kazerne, featuring exhibitions by emerging and established designers, design challenges, community programs, and events such as the EHV Innovation Café.
• Kazerne Design Award
• Members Club
• Kazerne Young

Products and services

• Kazerne Hotel (Rooms & Suites) Boutique hotel with 8 design-themed luxury rooms, suites, and lofts (35–140 sqm) featuring work by world-class designers. Room types include Charming Room, Junior Suite, Family Suite, Corner Duplex, Courtyard Duplex, Paljas Loft, Hay Loft, and Penthouse Loft. Rates from €162 to €720 per night. Hotel guests receive temporary membership to the exclusive Members Club.
• Bar & Restaurant Kazerne Restaurant and bar serving modern Italian cuisine with Mediterranean influences. Located in a restored monumental warehouse where guests dine surrounded by world-class design exhibitions. Open Monday–Wednesday 17:00–20:30 and Thursday–Saturday 12:00–21:00.
• Benz at Kazerne (Fine Dining) Intimate fine-dining restaurant with French influence, awarded 14.5/20 by Gault & Millau and nominated among top 5 Italian restaurants in the Netherlands. Open kitchen stimulates interaction and storytelling.
• ByDay Café

Quantifiable outcome

• Featured in New York Times and other major international publications
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Design HotelscoreGTM or Marketing PartnerDesign Hotels™ membership provides global marketing reach and booking platform, positioning Kazerne within an international network of design-conscious hospitality venues. This partnership enables visibility among design-aware travelers worldwide.
• Dutch Design FoundationcoreStrategic or Co-development PartnerDutch Design Foundation organizes Dutch Design Week, with Kazerne serving as a key venue partner for exhibitions and events during the annual design festival.
• Dutch Design WeekcoreStrategic or Co-development PartnerKazerne serves as an exhibition venue during Dutch Design Week, hosting design exhibitions and events that draw international attention to the venue and local design community.
• Gemeente EindhovenminorOthersMunicipal government partner supporting local design and cultural initiatives.
• Provincie Noord-BrabantminorOthersProvincial government supporting cultural and design initiatives in Brabant region.
• Brabant CminorOthersRegional development agency supporting innovation and culture in Brabant.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Sir Hotels: Dutch-rooted boutique hotel collection with strong design identity and integrated F&B venues. Directly comparable as a fellow Dutch design-boutique hotel operator, although broader in geographic footprint across the Netherlands and Europe.
• Andaz Amsterdam Prinsengracht: Design-led luxury hotel in Amsterdam operating under Hyatt's Andaz lifestyle brand. Comparable to Kazerne on creative, locally rooted design and strong F&B, but located in a different Dutch city and operating within a global chain's distribution system.
• Hotel Pulitzer Amsterdam: A collection of restored historic canal houses in Amsterdam repurposed into a design-forward boutique hotel with multiple dining venues and event spaces. Conceptually comparable to Kazerne's use of a restored monumental building as a multi-purpose design hospitality venue.

Direct peers

• 25hours Hotels: A European collection of independently designed boutique hotels with strong F&B programming and a creative, design-forward identity. Closely comparable to Kazerne's positioning as a small, design-led hotel with integrated dining and cultural programming, though operating at greater scale across multiple cities.
• The Hoxton: Design-led boutique hotel brand with vibrant F&B, lobby-as-cultural-hub programming, and event spaces in urban locations. Comparable to Kazerne in emphasizing an integrated, locally rooted experience combining overnight stays, dining, and cultural events.
• Ace Hotel: Design-driven boutique hotel chain known for partnering with local cultural programming, galleries, and F&B concepts. Comparable to Kazerne's strategy of combining accommodation with curated cultural content and community events.
• Conscious Group (Conscious Hotels): Amsterdam-based boutique hotel group emphasizing sustainability, design, and curated local experiences. Comparable to Kazerne on design-led positioning, integration with local cultural programming, and emphasis on experiential hospitality in the Dutch market.
• Soho House: Global members-club-and-hotel operator combining curated community access, design-led interiors, F&B, and event programming. The closest conceptual analogue to Kazerne's Members Club + hotel + restaurant + exhibition model, although at vastly larger scale and international footprint.

Broad incumbents

• citizenM: Larger design-tech hybrid hotel brand operating in major European and global cities. Overlaps with Kazerne on design-led positioning and tech-enabled direct booking, but at materially larger scale and with a less artisanal, F&B-led proposition.
• MAMA Shelter: Design-led, F&B-forward hotel brand owned by Accor. Shares Kazerne's emphasis on playful design and strong restaurant programming, but operates at significantly larger scale and as part of a major hotel group portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kazerne

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kazerne