Prime Plaza Hotel Purwakarta

Name

Prime Plaza Hotel Purwakarta

Legal name

PT BUKIT INDAH MANDIRI ABADI

Website

https://kbi.pphotels.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGALAF

Corporate Conference Center Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation services
• Meeting and event venues
• Food and beverage outlets
• Spa and wellness services
• Team building programs

Headquarters

HQ city

Purwakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Room Accommodation: Revenue from 187 well-appointed guest rooms including Superior, Deluxe, Deluxe Apartment, Deluxe Balcony, Corner Suite, Family Suite, Business Suite, Business Balcony Suite, Deluxe Suite, and Deluxe Balcony Suite categories. Room bookings include various packages such as Staycation Package, Family Fun Package, and seasonal promotions.
2. Food and Beverage: Revenue from multiple dining venues: Kresna Coffee Shop (international), Plaza Nihon Japanese Restaurant, eL Kafé (karaoke lounge bar), Laguna Pool Bar, Nagamas Restaurant, Deli Bakery, and Angkringan Teras Nagamas. Includes F&B promotions, BBQ nights, and catering services.
3. Meetings and Events: Revenue from event spaces including 7 meeting rooms and 1 grand ballroom (Riung Graha Ballroom, 400 sqm, capacity up to 500 guests). Offers Half Day, Full Day, Full Board, and Residential Meeting packages as well as wedding and social event packages.
4. Spa and Wellness: Revenue from Aroma Spa Health & Beauty services including body massage (Traditional, Aromatic, Swedish, Deep Tissue), face care, body care, manicure and pedicure. Pricing from IDR 235,000 to IDR 655,000 per treatment.
5. Leisure Club Membership: Revenue from fitness and recreation facilities including swimming pool, gym, tennis court, futsal, beach volleyball, archery, outbound activities, and team building programs. Membership tiers include Platinum (annual), Gold (6 months), Silver (3 months), and Monthly Membership.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Prime Plaza Hotel Purwakarta operates a four-star hotel with 187 guest rooms across 10 categories (Superior to Deluxe Suite variants), complemented by seven meeting rooms and a 500-guest grand ballroom for events. The hotel delivers comprehensive hospitality services including multiple F&B outlets (international, Japanese, karaoke bar, deli, pool bar), an Aroma Spa, a Leisure Club with fitness and sports facilities, a 25-meter pool, a Kiddies Club, and self-managed outbound team building programs with professional facilitators. It serves as the only four-star accommodation in Purwakarta, catering to both leisure/family travelers and corporate MICE clients.

Product overview

Prime Plaza Hotel Purwakarta is a four-star hotel operating as part of the Prime Plaza Hotels & Resorts chain, offering 187 well-appointed guest rooms and comprehensive hospitality services. The hotel features a multi-tiered room portfolio ranging from Superior and Deluxe categories to nine distinct Suite types (Corner Suite, Family Suite, Business Suite, Business Balcony Suite, Deluxe Suite, Deluxe Balcony Suite), complemented by diverse dining venues including Kresna Coffee Shop, Plaza Nihon Japanese Restaurant, eL Kafé, Deli Bakeri, Nagamas Restaurant, and Laguna Pool Bar. For events, the property provides Riung Graha Ballroom and seven meeting rooms (Yudhistira I/II, Drupadi, Bima, Arjuna, Nakula, Sadewa) with capacities from 12 to 500 guests, along with specialized meeting packages and self-managed outbound team building programs. Leisure facilities include a 25-meter outdoor pool with pool bar, Spa & Massage, Leisure Club with fitness and sports facilities, Kiddies Club, fishing pond, and bicycle rental. Digital services include e-Concierge and e-Checkin platforms, plus an official mobile application for bookings. The hotel also offers specialized packages for weddings, graduation, staycations, and various dining experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Plaza Hotels & Resorts: Parent hotel chain brand under which Prime Plaza Hotel Purwakarta operates.
• Leisure Club
• Kresna Coffee Shop
• Plaza Nihon Japanese Restaurant
• eL Kafe
• Deli Bakeri
• Nagamas Restaurant

Products and services

• Superior Room Entry-level accommodation option in the hotel's room portfolio, featuring comfortable amenities for a pleasant stay. Targeted at budget-conscious travelers and standard business stays.
• Deluxe Room Mid-tier accommodation offering enhanced space and upgraded amenities compared to Superior rooms, designed for guests seeking additional comfort.
• Deluxe Apartment Extended-stay accommodation featuring apartment-style living with separate living and sleeping areas, suitable for longer stays or guests needing more space.
• Deluxe Balcony Deluxe room category featuring a private balcony with views of the garden or pool area, providing outdoor relaxation space.
• Corner Suite Spacious corner-positioned suite offering enhanced views and additional living space, targeted at guests seeking premium positioning and panoramic outlooks.
• Family Suite Suite designed for families featuring multiple beds and spacious living areas to accommodate parents and children during vacation or holiday stays.
• Business Suite Suite tailored for business travelers with dedicated work areas and business amenities, supporting corporate guests' productivity needs.
• Business Balcony Suite Business suite featuring a private balcony for outdoor relaxation alongside business amenities, blending work functionality with leisure space.
• Deluxe Suite Premium suite offering luxurious accommodations with separate living room and bedroom areas for guests seeking upscale hospitality.
• Deluxe Balcony Suite High-end suite with private balcony access and expansive living spaces, offering the hotel's premium accommodation experience.
• Meeting Rooms (7 versatile function rooms) Seven meeting rooms named Yudhistira I, Yudhistira II, Drupadi, Bima, Arjuna, Nakula, and Sadewa, with sizes ranging from 48 to 96 sqm, suitable for corporate meetings, seminars, and small to medium events.
• Riung Graha Ballroom Grand ballroom with 400 sqm space and 6.4m ceiling height, accommodating up to 500 guests for weddings, conferences, and large-scale events.
• Kresna Coffee Shop International coffee shop offering diverse menu selections including local and international cuisine for hotel guests and walk-in diners.
• Plaza Nihon Japanese Restaurant Japanese restaurant specializing in authentic Japanese cuisine including yakisoba and other Japanese dishes for guests seeking specialty dining.
• eL Kafé (Karaoke Lounge & Bar) Karaoke lounge and bar offering entertainment and beverages for guest relaxation, including VIP karaoke rooms for small groups and families.
• Deli Bakeri Bakery and deli offering freshly baked goods, pastries, and specialty items for hotel guests and walk-in customers.
• Nagamas Restaurant Restaurant venue used for VIP events and celebrations, also featuring Angkringan Teras outdoor dining experience for guests.
• Laguna Pool Bar Poolside bar offering refreshments and light meals for guests using pool and leisure facilities.
• Aroma Spa Health & Beauty Full-service spa offering body massage (Traditional, Aromatic, Swedish, Deep Tissue, Four Hands), face care, body care, manicure and pedicure, with prices ranging from IDR 235,000 to IDR 655,000 per treatment inclusive of 21% tax and service charge.
• Leisure Club Membership Subscription membership program offering access to fitness and recreation facilities (swimming pool, gym, tennis court, futsal, beach volleyball, archery, outbound activities, team building). Membership tiers include Platinum (annual), Gold (6 months), Silver (3 months), and Monthly Membership.
• Swimming Pool Complex 25-meter outdoor swimming pool with pool bar, children's pool with mini waterboom, and water slide, available to hotel guests and Leisure Club members.
• Kiddies Club and Playground Children's play area with supervised activities and playground facilities designed for young guests during family stays.
• Outbound Team Building Programs Self-managed team building activities including high ropes, archery, flying fox, and paintball with professional facilitators and complete equipment, offered as a distinct program for corporate groups.
• Fishing Pond Recreation Recreational fishing area with equipment rental and bait provided at IDR 50,000 per session; catch available for purchase at IDR 60,000 per kilogram.
• Bicycle Rental Bike rental service offering single bicycles (IDR 30,000 per 2 hours) and tandem bicycles (IDR 50,000 per 2 hours) for guests to explore the hotel grounds.
• Cyber Lounge Internet and business center with computer access for guest use, supporting business and leisure connectivity needs.
• Wedding Packages Comprehensive wedding packages held at Riung Graha Ballroom including venue setup, catering, and event coordination. Three tiers available: Ruby (IDR 269,000 net per person, min 300 persons), Emerald (IDR 309,000 net per person, min 200 persons), and Diamond (IDR 349,000 net per person, min 100 persons).

Quantifiable outcome

• CHSE Certification achieved with 99% score from PT. Sucofindo audit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• MG BedBankstrategicChannel Partner/ Reseller/ Distributor · 27 August 2022Travel trade distribution partner organizing familiarization trips for travel agents. Organized 2-day familiarization trip 'Healing Nguriling' with 20 top travel agents to showcase hotel facilities and build trade relationships for future bookings.
• PrimeBiz Hotel Karawang and PrimeBiz Hotel CikarangminorStrategic or Co-development Partner · 1 August 2022Co-partnership with other Prime Plaza group hotels for familiarization trip activities, joint promotion of Prime Plaza brand facilities across locations.
• Palang Merah Indonesia (PMI) - Indonesian Red CrossminorStrategic or Co-development Partner · 23 May 2022Regular blood donation drive partner. Hotel organizes quarterly blood donation events since 2009 with PMI, collecting blood bags for distribution to hospitals through PMI.
• Yayasan Wisma Kasih Bunda (Wisma Kasih Bunda Foundation)strategicStrategic or Co-development Partner · 10 March 2022CSR partnership under Prime Plaza Care program. Hotel offers Kasih Bunda Package where Rp10,000 from each booking is donated to the foundation supporting children with special needs. Launched at Wisma Kasih Bunda Semarang on March 10, 2022.
• PT. Sucofindo (Persero)coreImplementation/ SI/ Consulting Partner · 1 January 2020Certification partner for CHSE (Cleanliness, Health, Safety, and Environment) audit and certification. PT. Sucofindo conducted the certification assessment on behalf of KEMENPAREKRAF (Ministry of Tourism and Creative Economy) to verify hotel's compliance with health and safety standards during COVID-19 pandemic recovery period.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Novotel Bandung: International 4-star brand in nearby Bandung with strong MICE facilities and broader global distribution. Comparable on tier, ballroom capacity, and corporate event focus, but located in a larger, more competitive market.
• Pullman Hotels & Resorts: Accor upscale brand with strong MICE positioning in Indonesian gateway cities. Comparable on 4-5 star tier, ballroom/event facilities, and corporate conference focus, though typically in larger markets.
• Holiday Inn Resort & Convention Centre: International 4-star resort hotels in Indonesia with comprehensive MICE, F&B, and leisure amenities. Comparable on integrated full-service offering and ballroom-driven corporate event business.

Direct peers

• Swiss-Belhotel International: Asia-Pacific mid-upscale hotel group with resort and conference properties throughout Indonesia. Comparable on 4-star tier, MICE focus, ballroom capacity, and chain-affiliated distribution.
• Santika Indonesia Hotels & Resorts: Indonesian mid-scale hotel chain (Santika Premiere, Santika, Amaris) with full-service and resort properties across Java, Bali, and Sumatra. Comparable on Indonesian 4-star positioning, MICE capability, and domestic leisure/family target market.
• Aston Hotels & Resorts: Archipelago-managed Indonesian 4-star and resort hotel chain with strong MICE facilities. Direct comparable on tier, resort-style amenities, team-building offerings, and domestic corporate/leisure mix.
• Harris Hotels & Resorts: Indonesian mid-scale hotel brand with resort and conference properties. Comparable on 4-star tier, family/leisure and MICE positioning, and similar pricing band in regional Indonesian cities.
• PrimeBiz Hotels (Karawang/Cikarang): Sister properties under the Prime Plaza Hotels & Resorts chain in adjacent West Java industrial cities. Closest peer given shared brand, MICE capabilities, and similar industrial-area resort positioning.

Regional players

• favehotel: Archipelago-managed value-to-midscale Indonesian chain competing for similar domestic leisure and corporate travelers in secondary Indonesian cities. Adjacent tier rather than direct 4-star competitor.
• Ibis Styles: Accor midscale brand widely present in secondary Indonesian cities including West Java. Adjacent tier that competes for similar domestic corporate and leisure travelers in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@primeplazapurwakarta
• LinkedInlinkedin.com/company/primeplaza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Plaza Hotel Purwakarta