King Coffee Service
King Coffee Service (Rocket Bean) is a vertically integrated specialty coffee roastery and café operator founded in 2007 in Riga, Latvia, serving B2B clients and consumers across the Baltic states through in-house roasting, owned cafés, and a D2C web shop.
- Company typePrivate
- Founded2007
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What King Coffee Service does
King Coffee Service, operating commercially as Rocket Bean, is a vertically integrated specialty coffee company founded in 2007 in Riga, Latvia. The company sources, roasts, and serves coffee through three Baltic legal entities (SIA in Latvia, UAB in Lithuania, and OÜ in Estonia), with a multilingual web presence in English, Latvian, Estonian, and Lithuanian. Its underlying capability is an in-house specialty coffee roastery that the company describes as using advanced roasting technology, coupled with a network of 10 owned retail cafés across Riga, Tallinn, and Vilnius that function as both brand experience venues and distribution touchpoints.
The company's revenue is generated through four interlocking streams. On the B2C side, it sells roasted specialty coffee beans (e.g., Flow Brazil Special Edition at EUR 13.50, Ethiopia Honey Organic at EUR 17.00, Daily Drive at EUR 10.50) via a direct-to-consumer web shop with free shipping across the Baltics for orders above EUR 39. On the B2B side, it offers full-service coffee solutions to offices, restaurants, cafés, hotels, gas stations, and convenience retailers, including recurring coffee supply, professional coffee machine rental, and ongoing maintenance services. The retail cafés generate additional transaction-based revenue from beverages and food. Customer segments span corporate offices, hospitality, food service, retail fuel and convenience, IT/enterprise, and individual coffee enthusiasts, with named B2B clients including Bellevue Park Hotel, CoffeeStop, Akustika Restaurant, OTTO Hotel, Virsi, Rimi, Narvesen, MikroTik, and Accenture. Go-to-market combines enterprise field sales with inside sales, a D2C e-commerce storefront, and physical café retail.
King Coffee Service firmographics
Firmographics- Name
- King Coffee Service
- Legal name
- King Coffee Service SIA
- Website
- https://kcs.lv
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- King Coffee Service (Rocket Bean) is a vertically integrated specialty coffee roastery and café operator founded in 2007 in Riga, Latvia, serving B2B clients and consumers across the Baltic states through in-house roasting, owned cafés, and a D2C web shop.
- Ownership category
- akta.pro rank
King Coffee Service industry classification
Industry- Product category
- Specialty Coffee Services & Roastery
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where King Coffee Service is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices10 records
Markets served
King Coffee Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coffee bean sales (B2C): Direct sales of roasted specialty coffee beans to individual consumers through e-commerce web shop. Products include various single-origin coffees and blends sold at per-unit prices.
- Coffee bean and solutions (B2B): Supply of coffee and coffee solutions to business clients including offices, restaurants, hotels, gas stations, and convenience stores. Includes equipment provision and maintenance services.
- Coffee machine rental: Rental of professional coffee machines to business clients as part of full-service coffee solutions.
- Café retail operations: Revenue from owned café locations in Riga, Tallinn, and Vilnius selling coffee beverages and food to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flow Brazil Special Edition - 13.50 EUR |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
King Coffee Service product offering
Product offeringCore offering
King Coffee Service (operating as Rocket Bean) is a vertically integrated specialty coffee company that sources green coffee beans, roasts them in-house at its own roastery, and distributes the finished coffee through three channels: B2B commercial supply to offices, restaurants, hotels, gas stations, and convenience stores (including professional coffee machine rental, equipment sales, and ongoing maintenance); D2C e-commerce selling single-origin and blended specialty coffee beans directly to consumers with free shipping across the Baltics for orders over 39 EUR; and 10 owned Rocket Bean café locations in Riga, Tallinn, and Vilnius serving coffee beverages and food to retail customers.
Product overview
King Coffee Service (operated as Rocket Bean) is a full-service coffee company offering specialty coffee products and B2B solutions. The portfolio includes: (1) Retail coffee products for individuals (Flow Brazil Special Edition, Ethiopia Honey Organic, Ziedonis Ethiopia, Daily Drive Brazil), (2) Business services including coffee solutions for offices, cafes/restaurants, hotels, gas stations/convenience stores, equipment provision, and coffee machine rental, and (3) an in-house roastery operation. The company serves the Baltic region (Latvia, Estonia, Lithuania) through physical cafes and B2B commercial partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Flow Brazil Special Edition Special edition single-origin coffee from Brazil, sold as a 250g retail bag of roasted specialty coffee for individual consumers seeking a premium home brewing option. Priced at 13.50 EUR per unit on the rocketbean.com web shop.
- Ethiopia Honey Organic Organic honey-processed specialty coffee from Ethiopia, sold as a retail bag for individual coffee enthusiasts. Priced at 17.00 EUR per unit on the rocketbean.com web shop.
- Ziedonis Ethiopia Yirgacheffe Washed Washed-process specialty coffee from Ethiopia's Yirgacheffe region, named Ziedonis, sold as a retail bag for individual consumers. Priced at 12.00 EUR per unit on the rocketbean.com web shop.
- Daily Drive Brazil Minas Gerais Natural Natural-process specialty coffee from Brazil's Minas Gerais region positioned as an everyday (daily driver) retail option for individual consumers. Priced at 10.50 EUR per unit on the rocketbean.com web shop.
- Coffee Solutions for Business Full-service B2B coffee program covering bean sourcing, in-house roasting, equipment provision, and ongoing service for commercial clients including offices, cafés, restaurants, hotels, gas stations, and convenience stores across the Baltic states. Engaged via free consultation and quote-based contracts.
- Coffee Machine Rental Rental of professional commercial coffee machines to business clients, typically bundled with recurring coffee bean supply and maintenance services under a subscription-style contract.
- Commercial Coffee Equipment Sales of commercial coffee equipment and supplies to business clients in the Baltic states, complementing the company's bean supply and machine rental offerings.
- Rocket Bean Café Service Walk-in café service at 10 owned Rocket Bean locations (5 in Riga — Miera, Dzirnavu, Jaunā Teika, Raiņa bulvāris, Blaumaņa; 1 in Tallinn; 1 in Vilnius) serving freshly brewed specialty coffee and food to consumers as brand experience and retail touchpoints.
Quantifiable outcome
- Free shipping throughout the Baltics for orders over 39 EUR
Companies that use King Coffee Service
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
King Coffee Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
King Coffee Service partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- VirsiminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- RimiminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- MikroTikminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- AccentureminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- Mr. FoxminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- NarvesenminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
- CaffeinminorLong-time partner logo displayed on Rocket Bean website as part of their partner ecosystem
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
King Coffee Service competitors and assessment
Company assessmentBroad incumbents
- JDE Peet's: Global coffee and tea group with extensive foodservice and retail brands across Europe. Comparable as a broad incumbent whose B2B and out-of-home coffee offerings overlap with Rocket Bean's HoReCa and convenience channels.
- Paulig: Finnish family-owned coffee roaster with deep B2B and retail presence across the Nordics and Baltics. Comparable as a broader incumbent in the same category, with overlapping foodservice and retail customers.
- Löfbergs: Swedish specialty and sustainable coffee roaster serving foodservice, retail, and B2B across Northern Europe. Comparable as a larger specialty-coffee incumbent operating in adjacent geographies.
- Joh. Johannson Kaffe: Norwegian specialty coffee roaster with strong B2B and HoReCa presence. Comparable on roasting-driven specialty positioning and Northern European foodservice customer overlap.
- Lavazza: Global Italian coffee company with broad B2B office and foodservice offerings. Comparable on the integrated machine-plus-bean business model that competes for the same office, hotel, and restaurant accounts.
Direct peers
- Laima Kafija: Latvian coffee roaster with multi-decade history, distributing roasted coffee across retail and foodservice. Comparable to Rocket Bean's roasting and B2B/HoReCa supply focus in the Baltics.
- Coffee Inn: Estonian specialty coffee chain with own roasting and multiple cafe locations. Closely comparable to Rocket Bean across Estonia on the roastery-plus-cafe model and B2B/HoReCa supply.
- Joe & The Juice: Scandinavia-born cafe chain with own coffee program and global expansion. Comparable on the vertically-integrated cafe-plus-roastery specialty model, though operating at significantly larger scale.
- Coffee Address: Latvian specialty coffee roaster and cafe operator. Highly comparable to Rocket Bean: shared Baltic specialty roastery-cafe model, B2B and D2C bean sales, and overlapping cafe presence in Riga.
- Bad Coffee: Latvian specialty coffee chain with cafes. Directly competes with Rocket Bean's cafe footprint and specialty positioning in Latvia, with similar third-wave coffee orientation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
King Coffee Service social profiles
Digital presenceKing Coffee Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Coffee Service leadership team
Management profileNumber of profiles
King Coffee Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Coffee Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Coffee Service
What does King Coffee Service do?
King Coffee Service (operating as Rocket Bean) is a vertically integrated specialty coffee company that sources green coffee beans, roasts them in-house at its own roastery, and distributes the finished coffee through three channels: B2B commercial supply to offices, restaurants, hotels, gas stations, and convenience stores (including professional coffee machine rental, equipment sales, and ongoing maintenance); D2C e-commerce selling single-origin and blended specialty coffee beans directly to consumers with free shipping across the Baltics for orders over 39 EUR; and 10 owned Rocket Bean café locations in Riga, Tallinn, and Vilnius serving coffee beverages and food to retail customers.
Is King Coffee Service a public or private company?
King Coffee Service is a private company. It is classified as unknown and is currently operating.
When was King Coffee Service founded?
King Coffee Service was founded in 2007. It employs 11 to 50 people.
Where is King Coffee Service based?
King Coffee Service is headquartered in Riga, Latvia, in the Europe region.
How does King Coffee Service make money?
Four revenue lines are on record. Coffee bean sales (B2C) is the primary driver. The others are coffee bean and solutions (B2B), coffee machine rental and café retail operations.
Who are King Coffee Service's main competitors?
Broad incumbents on record are JDE Peet's, Paulig, Löfbergs, Joh. Johannson Kaffe and Lavazza. Direct peers are Laima Kafija, Coffee Inn, Joe & The Juice, Coffee Address and Bad Coffee.
Does King Coffee Service have an API?
No public API is recorded for King Coffee Service.
What industry is King Coffee Service in?
King Coffee Service's product category is Specialty Coffee Services & Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 31192 and its SIC code is 5810.