Kearns Motor Car

What Kearns Motor Car does

Kearns Motor Car Co., Inc. is an independently owned, single-location pre-owned automobile dealership headquartered at 777 Wright Road, Johnson Creek, Wisconsin. Founded in 1990 in Jefferson, WI and relocated to its current Johnson Creek facility in 2015, the company has operated for more than 30 years as a retail seller of used trucks, SUVs, coupes, convertibles, and sedans to individual consumers and SMB buyers in Jefferson County and surrounding Wisconsin regions. The firm is privately held, has no parent organization, no institutional funding, and approximately 18 employees.

The business combines vehicle sales, in-house and partner-enabled financing, a full-service repair center, and tire sales under one roof. The dealership's technology footprint is conventional and non-proprietary: an online inventory browser with filters, a payment calculator, an online credit application, online service scheduling, the Kelley Blue Book Instant Cash Offer tool, and a customer account portal branded myKearns. Service operations cover oil changes, brakes, transmission work, alignment, batteries, A/C and heating, fuel systems, and diagnostics, with warranty coverage through the TechNet Professional network (24 months / 24,000 miles nationwide) and technician certification through the same program.

Revenue is generated primarily through one-time pre-owned vehicle transactions, automotive service labor and parts, tire sales and installation, and finance-related arrangements including Synchrony Car Care service financing. Distribution combines a physical showroom and service center with digital tools and a presence on third-party platforms including CarGurus, Cars.com, DealerRater, Facebook, and Instagram. The firm markets itself as Jefferson County's #1 pre-owned dealer and has earned the 2025 CarGurus Top Rated Dealer and 2025 Cars.com Consumer Satisfaction Award designations.

Name

Kearns Motor Car

Legal name

Kearns Motor Car Co., Inc.

Website

https://kearnsmotorcar.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Kearns Motor Car Co., Inc. is an independent, single-location pre-owned vehicle dealership in Johnson Creek, Wisconsin, selling used trucks, SUVs, coupes, convertibles, and sedans to retail consumers and SMB buyers in Jefferson County and surrounding Wisconsin regions, with integrated financing, full-service repair, and tire operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Johnson Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pre-Owned Vehicle Sales: Sale of pre-owned automobiles including trucks, SUVs, coupes, convertibles, and sedans. Revenue generated from one-time vehicle transactions with customers purchasing vehicles outright or through financing.
2. Automotive Service and Repairs: Full-service automotive maintenance and repair including oil changes, brake service, transmission work, alignment, battery replacement, A/C & heating service, and fuel system maintenance. Revenue from service labor and parts.
3. Tire Sales and Installation: Tire sales and installation services available online or at the store. Customers can purchase tires and have them professionally installed.
4. Vehicle Financing: Financing services to facilitate vehicle purchases. Offers credit applications, payment calculators, and relationship with Synchrony Car Care for service financing. Revenue from financing arrangements and interest.
5. SiriusXM Promotion: Promotional partnership offering three months free SiriusXM subscription with purchase of SiriusXM compatible vehicle. Revenue generated indirectly through increased vehicle sales appeal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kearns Motor Car is a pre-owned automobile dealership selling used trucks, SUVs, coupes, convertibles, and sedans to individual consumers. The company operates a full-service repair center offering oil changes, brake service, transmission work, alignments, tire sales and installation, battery replacement, A/C and heating service, and fuel system maintenance. Integrated financing services and the Kelley Blue Book Instant Cash Offer tool support the vehicle purchase process.

Product overview

Kearns Motor Car is a pre-owned automobile dealership offering a single-location business model centered on vehicle sales, financing, and service. The core offerings consist of pre-owned vehicle sales across multiple vehicle types (trucks, SUVs, coupes, convertibles, sedans), supported by integrated financing solutions including credit applications, payment calculators, and Synchrony Car Care service financing. A comprehensive service center provides maintenance and repair work, complemented by Kelley Blue Book Instant Cash Offer integration for vehicle valuation. The myKearns customer portal enables account management, while TechNet Nationwide Warranty provides extended coverage protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Vehicle Sales Retail sale of pre-owned automobiles including trucks, SUVs, coupes, convertibles, and sedans to individual consumers in Jefferson County and surrounding Wisconsin regions. Customers can browse inventory online and complete purchases at the physical dealership.
• Vehicle Financing Financing services facilitating pre-owned vehicle purchases through online credit applications, payment calculators, and dealer-arranged financing for individual buyers.
• Vehicle Service Center Full-service automotive maintenance and repair facility offering oil changes, brake service, transmission work, alignment, battery replacement, A/C and heating repair, fuel system service, check engine diagnostics, and radiator service to individual vehicle owners.
• Tire Sales and Installation Sale of tires with professional installation services available online or at the store for individual vehicle owners.
• Service Financing (Synchrony Car Care) Synchrony Car Care credit card program enabling customers to finance vehicle repairs and maintenance with monthly payments, subject to credit approval.
• TechNet Nationwide Warranty 24-month/24,000-mile nationwide warranty coverage on qualifying service and repair work through TechNet Professional Network membership.
• Kelley Blue Book Instant Cash Offer Official Kelley Blue Book tool enabling customers to receive an official cash offer to buy their vehicle for trade-in or direct sale to the dealership.

Quantifiable outcome

• Over 20 years of operation as Jefferson County's leading pre-owned dealer

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Kelley Blue BookcoreTechnology or Integration · 1 January 2025Official Kelley Blue Book Instant Cash Offer partner. Kearns provides the KBB Instant Cash Offer tool allowing customers to receive an official offer to buy their car. Integrates KBB valuation expertise into the dealership experience.
• SiriusXMminorGTM or Marketing PartnerSiriusXM promotional partnership offering three months free subscription with purchase of a SiriusXM compatible vehicle. 'Rock Your Ride' marketing campaign with logo displayed on website.
• TechNet ProfessionalcoreStrategic or Co-development PartnerTechNet Professional Network membership providing access to professional repair information, tools, and resources. Offers Nationwide Warranty coverage (24 months/24,000 miles) through TechNet. Technicians trained and certified through TechNet program.
• DealerRaterminorGTM or Marketing PartnerThird-party review platform partnership. DealerRater provides customer review functionality allowing real customers to write reviews about their experience. Linked from Kearns website for review writing and reading.
• CarGurusminorGTM or Marketing PartnerCarGurus dealer rating platform. Kearns displays CarGurus Top Rated Dealer 2025 badge on website, indicating recognition through the CarGurus dealer rating system.
• Cars.comminorGTM or Marketing PartnerCars.com dealer advertising and rating platform. Kearns displays Cars.com 2025 Consumer Satisfaction Award badge, indicating recognition through the Cars.com dealer program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer with extensive new and used vehicle operations plus service centers. Comparable broad sales-plus-service-plus-finance model at significantly greater scale; provides a public-market benchmark for Kearns's business mix.
• Asbury Automotive Group: Major U.S. automotive retailer operating new vehicle, used vehicle, financing, and service businesses. Comparable integrated dealership model with public-market valuation reference for Kearns's revenue mix.
• Lithia Motors: Large national dealer group with significant used-vehicle, financing, and service operations across the U.S. Comparable integrated dealership business model and demonstrates the operating leverage potential of multi-location dealership rollups.
• Penske Automotive Group: International automotive and commercial vehicle retailer with premium and used vehicle operations plus service. Comparable integrated business model; relevant for benchmarking dealership unit economics and service-center contribution margins.

Direct peers

• DriveTime: Used-vehicle retailer focused on subprime and credit-challenged buyers with in-house financing. Targets the same value-oriented pre-owned buyer segment that Kearns serves, particularly in the Midwest.
• Carvana: Online-first used-car retailer offering vehicle browsing, financing, and home delivery. Comparable in that it sells pre-owned vehicles with integrated financing, but disrupts the traditional dealership experience Kearns relies on.
• CarMax: National used-vehicle retailer with integrated financing and service. Operates at much larger scale but competes directly for the same pre-owned vehicle buyers, including Wisconsin consumers, using a similar sales-plus-finance-plus-service model.

Regional players

• Russ Darrow Group: Wisconsin-based multi-franchise auto dealer group with new and used vehicle sales, financing, and service. Competes with Kearns for the same Wisconsin pre-owned vehicle buyers and operates an overlapping regional service footprint.
• Kayser Automotive Group: Wisconsin-based automotive dealer group with multiple franchises in the Madison/southern Wisconsin region. Direct geographic peer to Kearns, competing for the same southern Wisconsin pre-owned vehicle shoppers.
• Bergstrom Automotive: Wisconsin-headquartered automotive dealer group operating multiple new and used vehicle franchises plus service. Most direct geographic comparable to Kearns given overlapping Wisconsin footprint and similar full-service dealership operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KearnsMotorCarCo
• Instagraminstagram.com/kearnsmotorcar
• LinkedInlinkedin.com/company/kearns-motor-car

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kearns Motor Car