Keep Pickens Beautiful

Name

Keep Pickens Beautiful

Legal name

Keep Pickens Beautiful

Website

https://keeppickensbeautiful.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Environmental Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)

akta.pro secondary industry

Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Community environmental services
• Litter reduction programs
• Recycling education
• Community beautification
• Volunteer environmental programs

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual memberships at $15 (student/youth), $25 (individual), $50 (family). Business partnerships at $100-$10,000 levels. Recurring annual revenue from members.
2. Merchandise Sales: Swag store selling t-shirts, mugs, pens, and stickers. Products priced at $1-$15. Revenue supports projects and programs.
3. Corporate Sponsorships: Business membership card program with tiered sponsorship levels from Friend ($100) to Platinum ($10,000). Includes marketing benefits and community visibility.
4. Grants: Funding from Keep America Beautiful, Keep Georgia Beautiful Foundation, and Coca-Cola grants. Additional grants referenced for specific programs.
5. Donations: Tax-deductible donations accepted via PayPal and mail. Community support drives program expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Keep Pickens Beautiful is a volunteer-driven 501(c)(3) nonprofit that runs community environmental programs in Pickens County, Georgia, including the Adopt-A-Road roadside litter cleanup program, Edible Pickens/Jasper urban foodscaping gardens, Simply Recycling education, the Teen Squad youth volunteer program, and annual events such as the Great American Cleanup, Litter-O-Lympics, Earth Day on Main, Festival of Trees, and Bring One for the Chipper. The organization sells branded merchandise through an online Swag Store and sustains operations via individual/family memberships, tiered corporate sponsorships, donations, and grants.

Product overview

Keep Pickens Beautiful operates as a single-purpose nonprofit organization offering environmental programs rather than a technology product portfolio. The organization provides community service programs including Edible Pickens (urban foodscaping gardens), Adopt-A-Road (volunteer litter cleanup), Simply Recycling, and Teen Squad (youth volunteer program). Event-based programming includes the Great American Cleanup, Litter-O-Lympics, Earth Day on Main, Festival of Trees, and Bring One for the Chipper. The organization also runs a Swag Store selling branded merchandise and offers a membership program with various donor tiers. No technology platform, software-as-a-service, or API products are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Edible Pickens: Beautification and education initiative featuring edible gardens throughout Pickens County communities including Jasper, Peace Park, CARES Community Garden, and various local business partnerships.
• Teen Squad
• Adopt-A-Road
• Simply Recycling
• Litter-O-Lympics

Products and services

• Adopt-A-Road Program Volunteer program where Pickens County residents and groups commit to keeping designated road sections clean through regular litter pickup activities. Available to local individuals, families, businesses, and civic groups.
• Edible Pickens / Edible Jasper Urban foodscaping initiative that installs and maintains edible gardens throughout downtown Jasper and Pickens County, providing free food and herbs to the community, beautifying unused public spaces, and educating residents on growing food in small spaces.
• Simply Recycling Recycling program funded by Keep America Beautiful and a Coca-Cola grant that aims to make recycling easier and more accessible for Pickens County residents.
• Teen Squad Weekly volunteer program for high school students to earn community service hours while working outdoors on community beautification projects including garden maintenance, litter pick-ups, and recycling events.
• Membership Program Annual membership program with tiers including Student/Youth ($15), Individual ($25), Family ($50), and Business Partner levels ($100–$10,000 annually) supporting KPB's environmental programs.
• Swag Store Online store selling branded merchandise including T-shirts ($15), ceramic mugs ($10), bamboo pens ($5), and recycling-themed stickers ($1). Proceeds support KPB environmental initiatives throughout Pickens County.
• Green Awards Awards program recognizing Pickens County residents and businesses that promote environmental responsibility, including the Green Ribbon award for sustainable practices and the Green Thumb award for gardening and landscaping.

Quantifiable outcome

• Diverted 1 million+ pounds from landfills since 2021
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and minor.

• Keep America BeautifulcoreStrategic or Co-development PartnerNational affiliate organization that inspires and educates people to take action to improve and beautify their community. Provides national framework, resources, grants, and best practices.
• Keep Georgia Beautiful FoundationcoreStrategic or Co-development PartnerState affiliate supporting 70+ local affiliates across Georgia. Provides grants, training, and connection to state environmental initiatives.
• Pickens CountycoreStrategic or Co-development PartnerLong-standing government partner since organization began in 1989. Collaboration on waste reduction, recycling, and beautification programs.
• City of JaspercoreStrategic or Co-development PartnerPartnered on Peace Park project, Edible Jasper gardens, and various beautification initiatives. Growing relationship supporting expanding programs.
• VeredesignscoreGTM or Marketing PartnerMarketing and design services since 2020. Rebuilt website, expanded social media presence. Donated 750+ hours in 2024. Platinum level sponsor.
• ProdewmajorGTM or Marketing PartnerIndustry leader in misting and humidification. Donated watering totes for Edible Jasper gardens and misting bars/water lines for CARES Giving Garden. Bronze level sponsor.
• Hall BrothersmajorGTM or Marketing PartnerLandscape supply company that donated garden soil for Edible Pickens gardens. Silver level sponsor.
• Pendley Creek Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery. Bronze level sponsor supporting community environmental initiatives.
• Amicalola EMCminorGTM or Marketing PartnerNot-for-profit electric cooperative. Bronze level sponsor.
• SouthScapeminorGTM or Marketing PartnerLandscape team supportive of beautification projects, donating soil and delivery services.
• Piedmont HealthcareminorGTM or Marketing PartnerHealthcare system. Supporter level sponsor.
• Sharptop Distilling CompanyminorGTM or Marketing PartnerLocal craft distillery. Supporter level sponsor committed to community and local sourcing.
• Bear Woods PhotographyminorGTM or Marketing PartnerLocal photographer providing header images for website. Community supporter providing photography services.
• PublixmajorStrategic or Co-development PartnerProvided 40-50 volunteers for Day of Service and helped cover material costs for CARES garden project and storage building organization.
• CARESmajorStrategic or Co-development PartnerNonprofit food bank. Partnered on community garden project to grow fresh produce for families served, addressing food insecurity.
• Pickens County ProgressminorGTM or Marketing PartnerLocal newspaper. Publishes articles about KPB activities and programs. Site of first Edible Jasper gardens.
• Pickens Historical SocietyminorStrategic or Co-development PartnerPartner since 2022. Offered space behind Kirby-Quinton cabin for Edible Jasper garden.
• Earthbound SkillsminorGTM or Marketing PartnerOutdoor skills education organization. Community supporter for hands-on activities.
• The Old MulehouseminorGTM or Marketing PartnerRestaurant featuring foodscaping with edible gardens. Supporter level sponsor and Edible Jasper showcase location.
• The Eye PlaceminorGTM or Marketing PartnerOptometry practice at 105 North Main Street. Supporter level sponsor.
• H&H InsuranceminorGTM or Marketing PartnerInsurance provider. Supporter level sponsor.
• The Hair LoftminorGTM or Marketing PartnerHair salon. Patron level sponsor.
• Clock Tower GiftsminorGTM or Marketing PartnerGift boutique at Jasper Drug Store. Friend level sponsor.
• Animal Medical ClinicminorGTM or Marketing PartnerVeterinary clinic. Supporter level sponsor.
• Town of Talking RockminorStrategic or Co-development PartnerThird smallest town in Georgia. Supporter level sponsor.
• Community Thrift StoreminorGTM or Marketing PartnerGrant supporter for community initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keep Georgia Beautiful Foundation: State-level affiliate network supporting 70+ local affiliates including KPB. Provides grants, training, and the Governor's Circle Award program. Operates the same nonprofit environmental model in the same geography as KPB.
• Keep America Beautiful: National umbrella organization of which KPB is a state affiliate. Operates the same affiliate model, runs the Great American Cleanup, and provides grants/framework that KPB uses directly, making it the closest institutional peer at a national scale.
• The Nature Conservancy: Large-scale environmental nonprofit with Georgia chapter operations. Overlaps with KPB on environmental conservation mission but operates at vastly larger scale with professional staff and conservation land holdings rather than community volunteer beautification.

Regional players

• Chattahoochee Riverkeeper: Georgia-based environmental nonprofit focused on waterway protection and litter/waste reduction. Operates in the same geography and shares overlap with KPB's litter and recycling mission, but specializes in water-focused advocacy rather than community beautification.
• Pickens County Recycling Center: Local government-run recycling facility in Pickens County with which KPB partners directly (Board Member Kenny Woodard serves as Director). Operates adjacent recycling infrastructure in the same geography, sharing programmatic overlap on recycling education.

Direct peers

• Keep Cobb Beautiful: Direct peer affiliate under Keep Georgia Beautiful in Cobb County, Georgia. Runs the same Keep America Beautiful programmatic framework including litter cleanup, recycling education, and community beautification, serving as a directly comparable county-level affiliate.
• CARES (Community Action for Resources, Education & Services): Local Pickens County nonprofit food bank and KPB's direct partner on the CARES Community Garden. Operates adjacent community-services programming in the same geography and shares program delivery infrastructure with KPB.
• Keep North Fulton Beautiful: Direct county-level peer affiliate in the Georgia Keep America Beautiful network. Runs comparable litter cleanup, recycling, and community beautification programs targeting residents and businesses in its service area.
• Keep DeKalb Beautiful: Peer county-level Keep America Beautiful affiliate in metro Atlanta. Operates litter reduction, recycling, and beautification programs under the same national framework, making it a directly comparable affiliate organization.

Emerging players

• Tree Atlanta: Atlanta-based nonprofit focused on tree planting, urban forestry, and environmental education. Overlaps with KPB's beautification and education missions through community-driven environmental programming in Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeepPickensBeautiful
• Instagraminstagram.com/keeppickensbeautifulga
• LinkedInlinkedin.com/company/keep-pickens-beautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Pickens Beautiful