Kellerei Meran - Cantina Merano

What Kellerei Meran - Cantina Merano does

Kellerei Meran - Cantina Merano, legally Cantina Prod. Merano Burggräfler coop. soc.agr., is a privately held agricultural cooperative winery headquartered in Marlengo (Marlengo), South Tyrol, Italy, with a second retail and tasting venue (City.Vinothek) in central Merano. The cooperative processes 16 grape varieties (3 indigenous) into 35 wines across four brand tiers — Festival (entry-level), Graf (premium single-varietal), Selection/Rarities (reserve), and Vinschgau/Val Venosta (alpine valley) — plus Metodo Classico sparkling wines (DOC 36 and DOC 72, 36 and 72 months on lees), the port-style Likörwein AMADEO aged over six years in barriques, and a grappa line from the cooperative's on-site distillery (over 150 years old, the oldest in Merano). Production combines traditional and modern methods: stainless steel fermentation, cold maceration, barrique aging, classical-method sparkling winemaking, and copper-pot grappa distillation, with 50% of grape volume routed into noble red wines.

The business operates a direct-to-consumer go-to-market with no disclosed wholesale, export, or HoReCa channels beyond domestic South Tyrol. Revenue is generated through (i) bottle sales at two owned retail locations (Panoramic Enoteca in Marlengo, open six days a week; City.Vinothek in Merano, open seven days a week), (ii) online sales via the meranerweinhaus.com e-commerce storefront, and (iii) wine tourism services including guided cellar tours, tastings, gift vouchers, and event-venue rental at both sites. Customer segments are individual wine consumers and event clients; pricing is unit-based with no subscription tier disclosed. The winery reports 10 employees and holds IFS and HACCP food-safety certifications.

Strategically, the cooperative has invested in premiumization (Metodo Classico extension to DOC 72, Likörwein AMADEO), tourism infrastructure (renovation of the historic Kellerei Algund building into City.Vinothek), and DTC channel build-out, while sustaining competitive visibility through awards from James Suckling, Mundus Vini, Vinibuoni d'Italia, and Veronelli. The business is owner-operated under a grower-member cooperative structure with no disclosed venture, private equity, or institutional shareholders.

Name

Kellerei Meran - Cantina Merano

Legal name

Cantina Prod. Merano Burggräfler coop. soc.agr.

Website

https://kellereimeran.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kellerei Meran is a privately held South Tyrolean wine cooperative that produces 35 wines across four tiers from 16 grape varieties, plus Metodo Classico sparkling wines and grappa, selling direct-to-consumer through two retail venues in Marlengo and Merano, an e-commerce platform, and on-site wine tourism experiences.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAJAGAF

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• South Tyrolean wines
• Wine production
• Sparkling wine
• Grappa spirits
• Wine tourism

Headquarters

HQ city

Marlengo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of still wines, sparkling wines (Metodo Classico), and spirits through owned retail locations and online e-commerce platform.
2. Wine Tourism and Experiences: Revenue from guided cellar tours, wine tastings, and event venue rentals at the Panoramic Enoteca and City.Vinothek locations.
3. Gift Vouchers: Sale of gift vouchers for wine experiences and tastings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kellerei Meran is an agricultural cooperative winery that produces and directly sells still wines, classic-method sparkling wines, grappa spirits, and liqueur wines made from grapes grown by its member farmers in the Burggräfler region of South Tyrol. The cooperative operates two retail locations (Panoramic Enoteca in Marlengo and City.Vinothek in Merano), an e-commerce platform (meranerweinhaus.com), and offers paid wine tourism experiences including cellar tours, tastings, and event hosting.

Product overview

Kellerei Meran is a South Tyrolean winery cooperative producing wines, sparkling wines, spirits, and liqueur wines. The product portfolio spans four main wine lines: Festival (entry-level), Graf (premium single-varietal), Selection/Rarities (top-tier reserve wines), and Vinschgau/Val Venosta (alpine valley wines). The winery also produces Metodo classico sparkling wines aged 36 and 72 months, the premium AMADEO liqueur wine, and a range of grappa spirits. Services include guided cellar tours, wine tastings, gift vouchers, and event hosting at two retail locations in Marling and Merano.

Differentiator

Problem solved

Functional benefit

Brands

• Meranerweinhaus: Online wine shop platform for purchasing Kellerei Meran wines
• City.Vinothek Merano
• Panorama Enoteca Marlengo

Products and services

• Festival Wine Line Entry-level wine line of South Tyrolean still wines across multiple grape varieties including white, red, and rosé options, for everyday wine consumers seeking good quality regional wines.
• Graf Wine Line Premium single-varietal wine line featuring structured, age-worthy wines from selected Merano-region vineyards, showcasing the winery's winemaking excellence across indigenous and international varieties.
• Selection/Rarities Wine Line Top-tier reserve wine line including Gran Zeno Pinot Nero Riserva, Five Years White Burgundy, Mervin Sauvignon Blanc, and Goldegg Chardonnay, crafted from the finest grapes with extended aging potential for collectors and connoisseurs.
• Vinschgau / Val Venosta Wine Line Still wines from the alpine Vinschgau valley region, featuring crisp white wines (Riesling, Kerner) and light reds (Vernatsch) from high-altitude vineyards with distinctive mineral character.
• Metodo Classico Brut Riserva DOC 36 Classic-method sparkling wine (traditional Champagne method) aged a minimum of 36 months on lees; the winery's first premium sparkling wine, introduced in 2015 by cellar master Stefan Kapfinger, for sparkling wine enthusiasts and celebratory occasions.
• Metodo Classico Brut Riserva DOC 72 Premium classic-method sparkling wine aged 72 months on lees, representing the pinnacle of the winery's sparkling wine production for connoisseurs and special occasions.
• Likörwein AMADEO Meditation liqueur wine aged over 6 years in specially selected new barriques, inspired by Portuguese Port wine style, offering rich, spicy flavors with excellent aging potential for after-dinner enjoyment.
• Grappa Spirits (Blauburgunder Zeno, Goldmuskateller Graf, Gewürztraminer Graf, Sissi Passito Graf, Treber 40°/50° Graf) Range of traditional South Tyrolean grappa spirits distilled in copper pot stills at the oldest distillery in Merano (operating for over 150 years), including single-varietal and barrique-aged expressions from Pinot Noir (Blauburgunder Zeno), Goldmuskateller, Gewürztraminer, Sissi Passito, and Vernatsch (Treber 40°/50°) grape pomace.
• Guided Cellar Tours and Wine Tastings Paid cellar tours and guided wine, sparkling wine, and grappa tastings at the Panoramic Enoteca in Marlengo and City.Vinothek in Merano, bookable via the LTS service portal, for wine tourists and enthusiasts.
• Gift Vouchers Gift vouchers allowing recipients to experience the full range of Kellerei Meran products, from premium wines to cellar tours and tasting sessions, intended for gift purchasers.
• Event Location Services Event hosting services at the Panorama Önothek in Marlengo and City.Vinothek in Merano for seminars, corporate functions, private celebrations, and special occasions.

Quantifiable outcome

• 36+ months bottle aging for sparkling wine production
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kettmeir: South Tyrolean winery with historical roots producing still wines and sparkling from indigenous Alto Adige varieties. Comparable regional positioning with overlapping DTC and metodo classico capabilities.
• St. Michael-Eppan / Cantina San Michele Appiano: One of the largest South Tyrolean wine cooperatives. Directly comparable producer based in Alto Adige with similar portfolio of indigenous varieties (Lagrein, Pinot Bianco, Gewürztraminer) and cooperative DTC focus.
• Elena Walch: South Tyrolean premium family winery with DTC focus and strong international distribution. Comparable DTC emphasis, premium positioning, and focus on indigenous varieties.
• Cantina Kaltern / Kellerei Kaltern: South Tyrolean cooperative focused on Lake Kaltern terroir. Comparable as Alto Adige cooperative with DTC channels and a broad varietal range serving a similar tourist base.
• Cantina Bolzano / Kellerei Bozen: Alto Adige cooperative producing indigenous and international varieties from the Bolzano/Bozen area. Comparable mid-sized cooperative model with overlapping varietal mix and direct-sales infrastructure.
• Ferrari Trento: Trentodoc (Trentino) sparkling-wine house using the metodo classico. Comparable Italian traditional-method sparkling production with extended lees aging, premium pricing, and DTC/advisory engagement.
• Cantina Tramin: South Tyrolean wine cooperative in Tramin producing indigenous varieties including Gewürztraminer. Comparable in scale, cooperative structure, DTC strategy, and DOC portfolio focus on Alto Adige region.
• Alois Lageder: Family-owned South Tyrolean winery focused on biodynamic and indigenous-variety production. Comparable in DTC philosophy, premium positioning, and estate-based wine tourism model.
• Cantina Terlano / Kellerei Terlan: Alto Adige cooperative renowned for white wines and long-aging whites. Comparable cooperative structure with similar DTC presence and emphasis on terroir-driven premium positioning.
• Abbazia di Novacella / Kloster Neustift: Historic South Tyrolean monastery winery producing white wines including Riesling, Kerner, and Sylvaner. Comparable heritage brand, DTC and tasting venue operations, and indigenous varietal emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KellereiMeran
• LinkedInlinkedin.com/company/kellerei-meran-cantina-merano
• Instagraminstagram.com/kellerei_cantina_meran

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellerei Meran - Cantina Merano