KENNEDY AGENCY

What KENNEDY AGENCY does

KENNEDY AGENCY is a privately held, founder-owned French creative agency specializing in television production design. The firm delivers three interconnected core services: Brand Identity (visual branding and logo systems for TV programs), Virtual Sets (designed in collaboration with partner DreamWall), and Graphic Design & On-Air Packaging (lower thirds, bumpers, backgrounds, and full visual packaging for broadcast programs). Operationally, the agency is a 10-person team anchored by co-owners Gerome Kennedy (Owner / Creative Director) and Guillaume Genton (Owner), supported by two art directors and a roster of graphic designers and an apprentice.

The agency's customer base is concentrated almost entirely in the French broadcast television ecosystem, with engagements at every major French network (TF1, France Télévisions' France 2/3/5, C8, M6, NRJ12, TFX, Gulli), alongside major production companies (Endemol France, Genton Productions, De Luxe Production) and streaming platforms (Prime Video). Recent work also extends internationally to Al Mashhad in the Middle East and includes a brand-content engagement with McDonald's Signature, indicating a nascent move into adjacent verticals. The portfolio spans more than 100 television projects, covering reality, game, talk, documentary, and entertainment formats.

Commercially, Kennedy Agency operates a B2B professional services model with custom project-based pricing and direct enterprise sales; no self-serve or retail channel exists. Revenue figures are not publicly disclosed, and the firm has no institutional funding, parent company, or subsidiaries. Marketing is primarily portfolio-driven through its website, Instagram, TikTok, X, and LinkedIn presence. Operating from 90 rue de Miromesnil in Paris's 8th arrondissement, the company is actively producing projects scheduled through 2025.

Name

KENNEDY AGENCY

Legal name

KENNEDY AGENCY

Website

https://kennedy-agency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KENNEDY AGENCY is a founder-owned French creative agency of 10 specialists delivering brand identity, virtual sets, and on-air graphic packaging for major French broadcasters, production houses, and select streaming and international clients.

Ownership category

akta.pro rank

Product category

Broadcast Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Television brand identity
• Broadcast graphic design
• Virtual set design
• On-air graphics packaging
• Tv production design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. TV Production Design Services: Revenue generated from providing creative design services to French television networks and production companies. Projects include brand identity, virtual sets, and complete graphic packaging for TV programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KENNEDY AGENCY is a French creative agency that designs brand identities, virtual sets, and on-air graphic packaging for television programs. The agency delivers complete visual design solutions for French broadcasters and production companies, including logos, color schemes, typography, virtual studio environments, and on-screen graphic elements. It specializes in French-language television production design, serving networks such as TF1, France Télévisions, C8, M6, and production houses including Endemol France and Genton Productions.

Product overview

KENNEDY AGENCY is a French creative agency specializing in brand identity and visual design services for the television and media industry. The agency operates primarily as a service-based design studio offering three interconnected core services: Brand Identity (visual branding and logo design), Virtual Sets (virtual studio environments in collaboration with DreamWall), and Graphic Design & On-Air Packaging (television graphics and visual elements). The agency works with major French broadcasters including TF1, France 2, France 3, C8, M6, and streaming platforms like Prime Video, producing visual branding for reality shows, game shows, documentaries, and entertainment programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity
• Virtual Sets
• Graphic Design and On-Air Packaging

Quantifiable outcome

• 100+ television projects completed for major French networks

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Publicis Luxe: Global network's French luxury and entertainment creative arm, active in TV, media, and entertainment branding. Broader incumbent with wider portfolio but overlapping advertiser/TV client base.
• TBWA\Paris: Major French full-service creative agency with broadcast and entertainment clients. Larger incumbent with TV branding work but offering a wider portfolio of integrated advertising services.
• Carré Noir: Heritage French brand and design agency (part of WPP) with a TV branding and channel identity practice. Larger incumbent offering overlapping services to broadcasters and media brands.

Regional players

• La Pac: Paris-based creative agency working across TV branding, advertising, and editorial design. Comparable in size and France-centric creative services, with some overlap in broadcast and entertainment projects.
• Bureau Cool: Independent French creative studio offering branding, TV graphics, and motion design services. Comparable boutique French agency with similar entertainment and broadcast client base.
• Big Mama: French creative agency with strong TV, entertainment, and broadcast branding portfolio. Similar-size French competitor serving comparable production company and broadcaster clients.
• Hula Hoop: Paris-based creative studio specialized in motion design, TV branding, and broadcast graphics. Direct competitor in the French on-air graphics and channel identity market.
• Cake Studios: Independent design and motion graphics studio active in broadcast and entertainment branding. Comparable in scale and operating model within the French TV graphics ecosystem.

Direct peers

• Gédéon: French creative agency specialized in TV branding, on-air graphics, and show design for major French broadcasters. Direct competitor to Kennedy Agency in the same niche with overlapping client roster including TF1 and France Télévisions.

Emerging players

• DreamWall: Belgian virtual production and real-time graphics studio that partners with Kennedy Agency on virtual set projects. Adjacent competitor in virtual set design for TV, with growing footprint in French-language broadcast production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KENNEDYAgencyFR
• LinkedInlinkedin.com/company/kennedyagencyfr
• Instagraminstagram.com/kennedyagencyfr
• TikToktiktok.com/@kennedyagencyfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KENNEDY AGENCY