Keramis

What Keramis does

Keramis (Керамис) is a Ukrainian multi-category building materials e-commerce retailer founded in 2011, operating through keramis.com.ua alongside a network of physical showrooms across more than ten Ukrainian cities including Kyiv (headquarters), Kharkiv, Odesa, Dnipro, Lviv, Zaporizhzhia, Sumy, Ivano-Frankivsk, Poltava, and Vinnytsia. The company's catalog spans tiles (ceramic, porcelain stoneware, mosaic, and clinker), sanitary ware (baths, shower cabins, faucets, toilets, sinks), floor coverings (laminate, parquet, vinyl, linoleum, carpet), heating equipment, lighting fixtures, interior and entrance doors, wallpaper and wall coverings, and building chemicals. It carries products from over 500 international and domestic manufacturers including Paradyz, Cersanit, Kerama Marazzi, Golden Tile, Roca, Grohe, Hansgrohe, Kludi, Quick-Step, Nowodvorski, and many others.

The business runs a hybrid direct-to-consumer model that combines an online catalog with shopping cart and customer account functionality, city-based location selection, toll-free phone sales, video consultations, and in-person showroom visits. Revenue is generated through one-time product sales with prices ranging from budget items under 500 UAH to premium products above 100,000 UAH, with installment payment and warranty support offered. Customer segments include individual homeowners undertaking renovations and trade professionals such as construction companies and interior designers. Keramis is an official partner of Ukraine's state reconstruction program eVidnovlennya (Відновлення), positioning it within government-supported renovation procurement.

The underlying platform is a standard e-commerce storefront with online catalog, brand filtering, and city-aware fulfillment, with no proprietary technology, software products, patents, AI/ML capabilities, mobile applications, or API integrations disclosed. Keramis employs approximately 17 staff and operates as a privately held entity with no disclosed funding rounds, investors, ownership structure, or financial figures.

Name

Keramis

Legal name

Keramis

Website

https://keramis.com.ua

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keramis is a Ukrainian multi-category building materials e-commerce retailer offering tiles, sanitary ware, flooring, heating, lighting, doors, and wallpapers from 500+ brands through physical showrooms in 10+ cities and a nationwide online platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from selling tiles, sanitary ware, bathroom fixtures, floor coverings, heating equipment, lighting, doors, and related building materials directly to consumers and trade professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Keramis is a Ukrainian online and physical retailer selling a multi-category range of building and renovation materials, including ceramic and porcelain tiles, sanitary ware, floor coverings (laminate, parquet, vinyl, linoleum), heating systems, wallpapers, lighting, interior doors, and construction chemicals. The business combines an e-commerce website with showrooms across 10+ Ukrainian cities, stocking products from more than 500 international and domestic manufacturers such as Paradyz, Cersanit, Grohe, Hansgrohe, Kludi, Roca, Quick-Step, and Ravak.

Product overview

Keramis is an online e-commerce retail store for tiles and bathroom fixtures operating in Ukraine. The company offers a comprehensive range of building and renovation products organized into main categories: Tiles (including porcelain tiles, mosaic, and clinker for various applications), Sanitary Ware (baths, showers, faucets, toilets, sinks), Floor Coverings (laminate, parquet, vinyl, linoleum), Heating Systems (water heaters, boilers, radiators), Wallpaper and Wall Coverings, Lighting Fixtures, Doors, and Building Chemicals. The store operates as a multi-brand retailer representing numerous international manufacturers including Paradyz, Cersanit, Grohe, Kludi, Roca, Quick-Step, and many others. The business model combines online sales through its website with physical showroom locations in major Ukrainian cities including Kyiv, Kharkiv, Odesa, Dnipro, Lviv, and Zaporizhzhia.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiles (Плитка) Ceramic and porcelain tiles for bathrooms, kitchens, floors, facades, and swimming pools, sourced from multiple international and domestic brands such as Paradyz, Cersanit, Golden Tile, Kerama Marazzi, Roca, and Keros.
• Porcelain Tiles / Керамогранит Porcelain stoneware tiles offered in a broad assortment from brands including Paradyz, Stargres, Bien Ceramica, Cerrad, and other manufacturers for residential and commercial applications.
• Mosaic (Мозаика) Decorative mosaic tiles from manufacturers such as Paradyz, Cerrad, and Golden Tile, intended for bathroom and kitchen decorative surfaces.
• Sanitary Ware (Сантехника) Complete range of bathroom fixtures including baths (acrylic, steel, cast iron, solid surface), hydromassage systems, shower cabins, bathroom furniture, mirrors, faucets, shower systems, washbasins, kitchen sinks, toilets, bidets, and accessories from brands such as Grohe, Hansgrohe, Kludi, Roca, Ravak, AM-PM, Rea, and Omnires.
• Floor Coverings (Напольные покрытия) Flooring materials including laminate (Quick-Step, Classen, Kronospan), parquet, vinyl flooring, linoleum, carpet, artificial grass, skirting boards, and underlayments.
• Heating (Отопление) Heating solutions including water heaters (Ariston, Atlantic, Bosch, Thermex), gas, electric, and solid-fuel boilers, radiators, towel warmers, underfloor heating systems, ventilation, and pumps.
• Wallpaper and Wall Coverings (Обои и настенные покрытия) Wallpapers in vinyl, non-woven, paper, textile, and paintable varieties from brands including AS Creation, Marburg, Rasch, and Grandeco, plus wall panels and ceiling moldings.
• Lighting (Освещение) Indoor and outdoor lighting fixtures including chandeliers, wall and ceiling lamps, floor lamps, spotlights, and track lighting systems from brands such as Nowodvorski, Trio, Eglo, and Azzardo.
• Doors (Двери) Interior and entrance doors plus door hardware from manufacturers including Korfad, Rodos, and Struj, with premium hardware from AGB, Bonaiti, Colombo, Mandelli, and Securemme.
• Building Chemicals and Mixtures (Строительная химия и смеси) Construction materials including waterproofing compounds, primers, grouts, tile adhesives, plasters, screeds, and tile leveling systems used in installation and finishing work.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major and minor.

• HansgrohemajorGTM or Marketing PartnerPromotional partnership featuring exclusive campaigns such as 125th anniversary celebrations with special gifts for customers. Promotional banners featured on homepage.
• AM-PMmajorGTM or Marketing PartnerExclusive promotional campaigns and featured product collections. Dedicated homepage banner highlighting AM-PM products.
• RavakmajorGTM or Marketing PartnerPromotional partnership with discounts up to 40% on sanitary ware. Featured brand with dedicated homepage promotion.
• IsveaminorGTM or Marketing PartnerPromotional partnership featuring winter discounts on sanitary ware. Featured in seasonal promotional campaigns.
• ParadyzmajorGTM or Marketing PartnerFeatured brand with discounts up to 40% on ceramic tiles. Extensive product range offered from this manufacturer.
• StargresmajorGTM or Marketing PartnerFeatured brand offering discounts on ceramic tiles. Multiple product collections including Qubus, Cava, Stark, and others.
• ReamajorGTM or Marketing PartnerFeatured brand with promotional discounts up to 20% on popular sanitary ware. Extensive product line including sinks, toilets, and bathroom fixtures.
• OmniresmajorGTM or Marketing PartnerFeatured brand offering premium sanitary ware and fixtures. Multiple product lines including Y series and other collections.
• State Program eVidnovlennya (Відновлення)majorStrategic or Co-development PartnerOfficial partner of the government renovation program supporting Ukraine's reconstruction efforts. Provides building materials for state-funded renovation projects. Featured as official partner with dedicated homepage banner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BudMax: Ukrainian building materials and finishing retailer offering tiles, sanitary ware, flooring, and related renovation goods to consumers and trade buyers; directly comparable in assortment and customer base to Keramis.
• AGromat: Ukrainian specialty retailer focused on tiles, sanitary ware, and bathroom fixtures from many of the same European manufacturers (Roca, Hansgrohe, etc.); competes directly with Keramis in the ceramic-tile and bathroom-fittings category in Ukraine.
• Epicentr: Largest Ukrainian home center and building materials retail chain, carrying an overlapping assortment of tiles, sanitary ware, flooring, lighting, doors, and renovation supplies; competes head-to-head with Keramis in the same Ukrainian consumer and trade customer base.

Others

• Grohe: Global premium sanitary ware and faucet manufacturer that supplies Keramis and competes through direct distribution; relevant ecosystem participant given its share of the Ukrainian premium bathroom fixtures market.
• Hansgrohe: Premium German manufacturer of faucets, showers, and bathroom fixtures that is both a key Keramis supplier and a competitor via direct manufacturer-to-consumer channels; comparable as a major brand shaping the Ukrainian sanitary ware market.
• Roca: Spanish sanitary ware and bathroom ceramics manufacturer with strong Ukrainian market presence; both a Keramis supplier and a potential disintermediation channel, shaping category dynamics in tiles and bathroom fittings.

Broad incumbents

• Praktiker: European home improvement chain with prior operations in Ukraine and the broader region; offers an overlapping DIY assortment of tiles, flooring, lighting, doors, and renovation supplies, serving as a benchmark competitor for multi-category building material retailers like Keramis.
• Leroy Merlin Ukraine: International home improvement chain that has operated in Ukraine with a broad DIY assortment including tiles, sanitary ware, flooring, lighting, and renovation materials; overlaps heavily with Keramis's product mix and customer segments at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keramis-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keramis