What Keuken Line does

Keuken-Line (legally Belmar B.V.) is a Dutch custom kitchen and bathroom specialist founded in 1980 and headquartered in a single showroom in Zwijndrecht, Netherlands, serving the Drechtsteden region. The company operates a sales-led, showroom-based model in which customers visit Hoveniersplein 2 for material and design inspiration, receive personalized consultation, and are sold fully custom kitchen or bathroom projects delivered through a three-phase process: orientation in the showroom, custom 3D visualization design, and delivery with professional installation.

Its core offerings span custom residential kitchens, custom bathrooms (Bad-Line), and a specialized maritime/ship kitchen line targeting owners of inland vessels and woonboten (residential boats). The underlying technology is a 3D visualization workflow that produces photorealistic renderings of prospective kitchens and bathrooms prior to construction, supported by a WordPress website (keuken-line.nl) and a portfolio of premium brand partnerships (Siemens, Miele, Bosch, Neff, Quooker, Rot Punkt, Häcker). All design and procurement happens in-house, while installation is delivered via long-term tradespeople partners.

Keuken-Line generates revenue on a project basis (one-time license equivalent) through four streams: kitchen sales and installation, bathroom sales and installation, maritime kitchen solutions, and accessories/components. Pricing is custom-quoted and not publicly disclosed. The customer base is split across individual homeowners (primary), new-construction project developers (e.g., Lommerrijk, Hof van Albrecht, Piershil via construction partner B.M. van Houwelingen), maritime vessel owners (a named list of inland ships), and commercial/institutional clients (e.g., Statenschool Dordrecht, Vulpen). Since 2020 the firm has held the 'Uw Keukenspeciaalzaak' quality certification, contingent on annual audits and a minimum 8.0 customer rating from at least 50 reviews per year.

Name

Keuken Line

Legal name

Belmar B.V.

Website

https://keuken-line.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Keuken-Line is a 40-year-old Dutch kitchen and bathroom specialist (Belmar B.V.) operating a single showroom in Zwijndrecht, designing and installing custom kitchens, bathrooms, and maritime vessel interiors for private homeowners, project developers, and ship owners in the Drechtsteden region.

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Design and Installation Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Custom Cabinet Design & Build (HSAPAIAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Custom kitchen design
• Bathroom renovation
• Kitchen installation
• Maritime kitchen solutions
• Kitchen showroom

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Kitchen Sales and Installation: Sale of complete custom kitchens including cabinets, countertops, appliances, and installation services. Revenue generated from design, supply, and professional installation of kitchen units for private individuals, businesses, and maritime clients.
2. Bathroom Sales and Installation: Custom bathroom design and installation services including bathroom furniture, tiles, fixtures and complete bathroom renovations for private homeowners.
3. Ship Kitchen Solutions: Specialized maritime kitchen solutions for ships and boats, including custom designs for limited spaces with durability features for maritime conditions.
4. Accessories and Components: Individual items including kitchen accessories, appliances, countertops in ceramics, plastic or natural stone, backsplashes, and floor tiles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Keuken-Line designs, supplies, and installs custom kitchens under the Keuken-Line brand and custom bathrooms under the Bad-Line brand from its Zwijndrecht showroom. The offering includes free 3D visualization, a wide range of premium appliance and cabinetry brands, professional installation, and a niche specialization in maritime kitchens for ships, boats, and living vessels. The company also serves new-construction project developers and commercial clients with bulk kitchen installations.

Product overview

Keuken-Line & Bad-Line is a kitchen and bathroom specialty store located in Zwijndrecht, Netherlands, operating under two core brands: Keuken-Line (custom kitchens) and Bad-Line (custom bathrooms). Keuken-Line offers complete custom-designed kitchens including cabinetry, countertops (ceramics, artificial stone, natural stone), built-in appliances, backsplashes, and installation services for residential, commercial, and maritime applications. Bad-Line provides custom-designed bathrooms with custom drawings and 3D visualizations. Both divisions offer free 3D design services, professional installation, and serve customers from design through final installation. The company also operates a showroom with display models available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Keuken-Line Custom Kitchens Complete custom-designed kitchens including cabinetry, countertops (ceramics, artificial stone, natural stone), built-in appliances, backsplashes, and professional installation services for residential and commercial customers.
• Bad-Line Custom Bathrooms Custom-designed bathrooms and complete bathroom renovations, including custom drawings, 3D visualizations, bathroom furniture, tiles, fixtures, and full installation services for private homeowners.
• Scheepvaart Maritime Kitchen Solutions Specialized custom-built kitchens for ships, boats, and living vessels. Features space-optimizing layouts for limited galley space and durable construction suited to maritime conditions such as moisture and vessel movement.
• 3D Visualization Service Free 3D design and visualization service that produces photorealistic 3D drawings of a customer's future kitchen or bathroom prior to purchase, allowing them to preview layouts, colors, and materials.
• Showroom Display Kitchens (Showroomkeukens) Display kitchen models available for purchase from the showroom, including brands such as Schmidt, Rot Punkt, and Arcos, typically with included appliances.

Quantifiable outcome

• More than 40 years of experience in custom kitchen and bathroom design

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• B.M. van HouwelingencoreStrategic or Co-development Partner · 1 January 2020Construction partner collaboration for new residential projects including Lommerrijk in Sleeuwijk, Hof van Albrecht, and Piershil (3rd phase). Keuken-Line provides kitchen installations as part of new housing developments, with B.M. van Houwelingen handling the broader construction work.
• WPEngine (Flywheel)minorOthersWebsite hosting provider for keuken-line.nl, based in Krakow, Poland. Handles all website functionality except password data storage.
• FISAP Group BV (Webmyday)minorOthersDigital agency providing website analysis and optimization services, located in Dordrecht, Netherlands.
• Venture Qapital B.V. (Icons)minorOthersDigital services provider located in Dordrecht, Netherlands.
• Alphabet Inc. (Google Analytics)minorOthersWeb analytics service used to track visitor behavior and generate reports on website usage for optimization purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tulp Keukens: Dutch kitchen specialist with showroom-based sales of custom kitchens. Directly comparable to Keuken-Line as a custom kitchen retailer serving Dutch homeowners and small commercial buyers with a similar design-to-installation service model.
• De Keukenfabriek: Dutch kitchen brand and showroom offering custom-designed kitchens. Directly comparable to Keuken-Line in delivering design, supply and installation of complete custom kitchens to Dutch residential customers.
• Eigenhuis Keukens: Dutch custom kitchen specialist with showroom-based sales, design, supply and installation. Directly comparable to Keuken-Line on residential custom kitchen design-and-build service.
• DKG Keukens & Badkamers: Dutch retailer combining kitchen and bathroom showrooms with custom design and installation. Closely comparable to Keuken-Line's combined Keuken-Line + Bad-Line showroom and project model.
• KeukenConcurrent: Dutch kitchen discounter/showroom chain offering custom and package kitchens. Closely comparable to Keuken-Line in showroom-based custom kitchen sales, competing in the same residential renovation and new-build segments in the Netherlands.
• Brugman Keukens: Established Dutch kitchen specialist with showroom-based custom kitchen design and installation. Directly comparable to Keuken-Line in business model (showroom consultation, custom design, installation) and target customers (homeowners).

Broad incumbents

• IKEA Netherlands: Mass-market home furnishing retailer with a Dutch kitchen planning and installation offering. Competes for the same residential kitchen budget as Keuken-Line but at a lower price point and broader assortment, particularly for self-directed customers.
• Mandemakers Keukens: One of the largest Dutch kitchen retail chains with a multi-showroom footprint across the Netherlands. Compares to Keuken-Line as a custom kitchen and bathroom showroom retailer, but operates at much greater national scale and marketing reach.

Regional players

• Vuyk Engineering Rotterdam: Rotterdam-based ship interior and outfitting specialist serving maritime and offshore clients. Comparable to Keuken-Line's Scheepvaart kitchen line because both deliver custom interior kitchen solutions engineered for the constraints of marine environments.

Emerging players

• Schmidt Küchen: European kitchen brand/manufacturer with a growing Dutch franchise showroom network. Comparable because Keuken-Line already carries Schmidt display models, and Schmidt showrooms compete in the same Dutch custom-kitchen segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/keuken-line

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keuken Line