Kidscape
Kidscape is a UK charity founded in 1984 that provides anti-bullying workshops, a helpline, and safeguarding training for children, parents, schools, and child protection professionals across the United Kingdom.
- Company typePrivate
- Founded1984
- HeadquartersEpsom, England, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Kidscape does
Kidscape is a UK-registered charity operating under the name Coram Kidscape, founded in 1984-1985, focused on preventing bullying and child abuse. Its core service offering includes direct-delivery anti-bullying workshops (notably the ZAP program), a helpline for parents and children, and a portfolio of training programs for professionals and parents covering safeguarding, online safety, sexual violence prevention, and workplace bullying. The organization serves multiple user segments including children and young people, parents, schools, and child protection professionals across the UK.
The business model is a hybrid charity structure: free services (workshops, helpline, downloadable resources) are funded through donations and grants, while paid training courses for professionals and organizations generate earned income. The organization also partners with EduCare to deliver online child protection and e-learning courses, extending distribution beyond its direct workshop capacity. Kidscape maintains an extensive library of free downloadable resources which serves as both a public good and a brand-building distribution channel.
With approximately 51 employees, Kidscape operates as a mid-sized UK charity with multi-decade institutional presence. It has received industry recognition through awards and operates within the established UK child safeguarding referral ecosystem. The organization has in recent years extended its offering into corporate and organizational culture training (Bullying in the Workplace, Creating Safe and Supportive Cultures), representing a new customer segment beyond its traditional school and family base.
Kidscape firmographics
Firmographics- Name
- Kidscape
- Legal name
- Coram Kidscape
- Website
- https://kidscape.org.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kidscape is a UK charity founded in 1984 that provides anti-bullying workshops, a helpline, and safeguarding training for children, parents, schools, and child protection professionals across the United Kingdom.
- Ownership category
- akta.pro rank
Kidscape industry classification
Industry- Product category
- Anti-Bullying and Child Safety Services
- NAICS
- Child and Youth Services (624110), Educational Support Services (611710), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Safeguarding, Child Protection & Reporting Services (EDAJAIAD)
- akta.pro secondary industries
- Cyberbullying Prevention, Reporting & Case Management (EDAFALAG), Child Protection & Child Rights (BPAGABAG)
Keywords
Where Kidscape is headquartered
LocationHeadquarters
- HQ city
- Epsom, England
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kidscape business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Charitable Donations and Grants: As a registered charity, Coram Kidscape is funded through charitable donations, grants from trusts and foundations, and possibly government funding for child protection initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free workshops for young people impacted by bullying |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Kidscape product offering
Product offeringCore offering
Coram Kidscape is a UK charity that provides anti-bullying services through a free Parent Advice Line helpline, free ZAP assertiveness workshops for young people impacted by bullying (delivered directly and in schools), and a catalogue of paid training programmes covering bullying awareness, safeguarding, child protection, online safety, cyberbullying, peer mentoring, and sexual harassment for staff, parents, pupils, community leaders, and corporate clients. It also distributes free downloadable guides, activities, and personal-story content for use at home and in schools.
Product overview
Coram Kidscape is a UK-based charity offering practical anti-bullying support services rather than a software product. The organization operates through three core service pillars: a Parent Advice Line (helpline providing impartial guidance to adults), ZAP Workshops (free assertiveness workshops for young people impacted by bullying), and an extensive Training & Workshops programme. The training offerings are organized by audience segment including staff CPD, parents and carers, pupils, corporate clients, and community leaders, covering topics such as bullying awareness, safeguarding, online safety, cyberbullying, peer mentoring, and sexual harassment. Free resources including guides and activities are available for download, supplemented by awareness campaigns such as Friendship Friday and Anti-Bullying Week, plus personal story content for education and outreach.
Differentiator
Problem solved
Functional benefit
Products and services
- Parent Advice Line
Quantifiable outcome
- 96% of young people feel more confident after workshops
- +2 more outcomes
Companies that use Kidscape
Customer profileSegments3 records
Ideal customer profiles4 records
Kidscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Kidscape partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Kidscape competitors and assessment
Company assessmentBroad incumbents
- YoungMinds: UK charity focused on children and young people's mental health, including bullying-related impacts, providing training for schools and parent helpline support. Adjacent incumbent competing for similar grant funding and school training budgets.
- Barnardo's: One of the UK's largest children's charities, providing safeguarding services, training, and direct support including bullying intervention programmes. Much larger incumbent with overlapping school training and child protection offerings.
- NSPCC: UK's largest children's charity, offering safeguarding helplines, child protection training, and school-facing services. Significantly larger incumbent that overlaps with Kidscape's safeguarding training and bullying prevention work but at much greater scale and scope.
Direct peers
- Family Lives: UK charity providing parent helpline, online advice, and family support services. Operates the Bullying UK helpline that competes directly with Kidscape's Parent Advice Line for the same audience and grant funding.
- Internet Matters: UK not-for-profit organisation helping parents keep children safe online, providing cyberbullying and online safety resources for schools and families. Directly overlaps with Kidscape's online safety and cyberbullying training for parents and staff.
- Anti-Bullying Alliance: UK coalition of organisations working together to stop bullying, hosted by the National Children's Bureau. Directly comparable as a UK anti-bullying body providing resources, training, and influencing policy for schools and families — overlapping heavily with Kidscape's mission.
- Childline (NSPCC): UK free, private helpline for children and young people operated by the NSPCC. Comparable as a UK charity helpline serving young people in distress, including bullying concerns — competes for the same donor and government funding pools.
- The Diana Award (Anti-Bullying Programme): Charity running the UK's leading schools-based anti-bullying programme with training for staff and young anti-bullying ambassadors. Directly competes for the same school training budgets and grant funding as Kidscape.
- Childnet International: UK charity focused on online safety for children, providing cyberbullying education and resources for schools, parents, and young people. Direct overlap with Kidscape's Online Safety and Cyberbullying Awareness training portfolio.
- Bullying UK: UK helpline and online resource service for parents and children affected by bullying, operated by Family Lives. Closely comparable parent/carer helpline offering alongside web resources — same target audience and service delivery model as Kidscape's Parent Advice Line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kidscape social profiles
Digital presenceKidscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidscape leadership team
Management profileNumber of profiles
Kidscape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidscape
What does Kidscape do?
Coram Kidscape is a UK charity that provides anti-bullying services through a free Parent Advice Line helpline, free ZAP assertiveness workshops for young people impacted by bullying (delivered directly and in schools), and a catalogue of paid training programmes covering bullying awareness, safeguarding, child protection, online safety, cyberbullying, peer mentoring, and sexual harassment for staff, parents, pupils, community leaders, and corporate clients. It also distributes free downloadable guides, activities, and personal-story content for use at home and in schools.
Is Kidscape a public or private company?
Kidscape is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kidscape founded?
Kidscape was founded in 1984. It employs 51 to 100 people.
Where is Kidscape based?
Kidscape is headquartered in Epsom, England, United Kingdom, in the Europe region.
How does Kidscape make money?
One revenue line is on record: charitable Donations and Grants.
Who are Kidscape's main competitors?
Broad incumbents on record are YoungMinds, Barnardo's and NSPCC. Direct peers are Family Lives, Internet Matters, Anti-Bullying Alliance, Childline (NSPCC), The Diana Award (Anti-Bullying Programme), Childnet International and Bullying UK.
Does Kidscape have an API?
No public API is recorded for Kidscape.
What industry is Kidscape in?
Kidscape's product category is Anti-Bullying and Child Safety Services. Its primary akta.pro industry code is EDAJAIAD, Safeguarding, Child Protection & Reporting Services, with a secondary code of EDAFALAG, Cyberbullying Prevention, Reporting & Case Management. Its NAICS code is 624110 and its SIC code is 8300.