KIDS FIRST SPORTS SAFETY INC

Name

KIDS FIRST SPORTS SAFETY INC

Legal name

Kids First Sports Safety, Inc.

Website

https://kidsfirstsports.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Professional and Management Development Training (611430)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports coaching
• Sports fundamentals training
• Youth athletics programs
• Sports safety certification
• Youth fitness camps

Headquarters

HQ city

Lemont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coaching Services: Kids First provides certified coaches for youth sports programs, camps, and after-school activities. Coaches are paid $9-17 per hour. Revenue is generated through service fees from Park Districts, elementary schools, companies, and direct program fees.
2. Esports Gaming Tournaments: Certified college-educated coaches host gaming tournaments at selected locations year round through kidsfirstesports.com.
3. Trade Show Personnel Services: Part-time coaches earn additional income representing companies at Trade Shows.
4. Semi & Private Lessons: Kids First Personal Trainer teaching semi and private sports lessons.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kids First Sports Safety, Inc. provides certified coaches who deliver youth sports fundamentals training, camps, after-school programs, and esports tournaments to children ages 3-14 across park districts, elementary schools, and corporate clients. The company operates through 350+ certified coaches trained in its proprietary Always Rules martial arts-based safety methodology and runs programs in 50+ Park Districts in the Chicago-land area and Indiana.

Product overview

Kids First Sports Safety, Inc. is a youth sports coaching and fundamentals training company operating as a unified service offering rather than a software platform. The core product portfolio includes year-round youth sports programs and camps (football, basketball, volleyball, baseball, flag football, track and field, softball, cheerleading, gymnastics for ages 3-14) run at over 50 park districts in the Chicago-land area, supplemented by after-school programs at elementary schools, the Kids First Esports sub-brand for gaming tournaments, corporate fitness programs, coach certification training, referee services, semi-private lessons, and trade show personnel services. The company serves park districts, recreation departments, elementary schools, and corporate clients through its network of 350+ certified coaches.

Differentiator

Problem solved

Functional benefit

Brands

• kidsfirstesports.com: Esports gaming platform launched in 2015 with Certified College Educated Coaches hosting gaming tournaments at selected locations year round.
• Trade Show Personnel, Inc.

Products and services

• Youth Sports Programs and Camps
• After School Sports & Fitness Care

Quantifiable outcome

• 22,000 kids and 3,000 adults coached since 1982

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Challenger Sports: Operates youth soccer camps, clinics, and academy programs across the US, often in partnership with park districts and clubs. Similar coach-deployment model targeting the same age cohort.
• Little Kickers: Youth soccer programs for ages 18 months to 7 years using a structured, coaching-certified curriculum delivered at preschools and community venues. Comparable coach training system and fundamentals-based methodology.
• Skyhawks Sports: Operates youth sports programs and camps for ages 4-12 across multiple sports at parks, schools, and rec departments nationwide. Closely mirrors Kids First's park-district-distributed coaching model and age-group focus.
• Soccer Shots: Youth soccer instruction franchise delivering programs to preschoolers and elementary-age children at parks, schools, and childcare centers. Comparable coach deployment model and curriculum-driven teaching approach.
• Pop Warner Little Scholars: Long-established national youth football and cheerleading organization that originated the type of youth football programming Kids First was founded on. Comparable participant demographic and seasonal camp structure.
• i9 Sports: Youth sports league franchise offering flag football, basketball, soccer, and similar multi-sport programs for kids ages 3-15 in local community settings. Same target demographic, sport mix, and after-school/league channel strategy.
• National Academy of Athletics: Provides youth sports camps and clinics across multiple sports for ages 5-15, often through park districts and schools. Same multi-sport coverage and recreation-channel distribution as Kids First.

Others

• Positive Coaching Alliance: National nonprofit focused on coach education and positive youth sports culture, including certification workshops for youth coaches. Thematically adjacent to Kids First's coach certification program and methodology IP.

Broad incumbents

• AYSO (American Youth Soccer Organization): Large national youth soccer league and club organization with hundreds of thousands of participants. A broader incumbent in the same youth sports instruction category but with a singular-sport focus and volunteer-driven model.
• YMCA: National nonprofit operating youth sports, after-school programs, and camps at municipal facilities including many of the same park district sites Kids First serves. Competes for the same rec-department and school contracts on a broader programming portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kids-first-sports-safety-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDS FIRST SPORTS SAFETY INC