Kids for Kids

What Kids for Kids does

Kids for Kids is a UK-registered charity (Charity No. 1100045) and company limited by guarantee, founded on 8 March 2001 in Khartoum by Patricia Parker OBE after she met a nine-year-old boy, Ibrahim, who walked seven hours daily for water in Darfur. The organisation designs and delivers integrated, community-led sustainable development programmes in 110 villages across North Darfur, Sudan, reaching more than 590,000 people since inception. Its operational model combines Village Development Committees and Animal Loan Committees, registered with the Humanitarian Aid Commission in El Fasher, with a two-person local field office (Programme Manager and Project Officer, both Darfurians) and a small UK administration team based in Dorking, Surrey.

The core offering is a holistic village package rather than discrete products: livestock microfinance (goat loans, donkeys, chickens for elderly beneficiaries), water infrastructure (handpumps at £6,500 each, jerry cans, water carts, harvesting training), healthcare capacity-building (40 midwives trained per season, first aid workers, paravets, mosquito nets reducing malaria incidence by two-thirds), early education (14 kindergartens built since 2013, with a stated goal of one per village), agricultural support (seeds, farm tools, donkey ploughs), and environmental programmes (15 varieties of drought-resistant trees to combat desert encroachment). Each intervention is designed to be self-sustaining: goat recipients pass five offspring to another family after two years, creating a multiplier effect, and villagers democratically select beneficiaries.

Revenue is generated entirely through philanthropy rather than commercial sales. Streams include one-time itemised donations (£10–£6,500+, plus £30,000 whole-village adoption), tiered 3-year regular giving under the Children's Champions brand (£500–£10,000+ p.a.), a £10/month 100 Club Lottery, legacy giving via wills, four signature annual events (Stride for Darfur, Executive Fly Fishing Day, Ambassadors' Ball with the London diplomatic corps, and the Candlelit Christmas Concert hosted by Dame Joanna Lumley), corporate partnerships for CSR and village adoption, school engagement through the Kindly Kids programme, and faith community fundraising via the Adopting Angels scheme. Distribution spans an own e-commerce storefront at kidsforkids.org.uk, JustGiving and GlobalGiving (which provides 501(c)(3) tax-deductible access for US donors under 'US Friends of Kids for Kids'), and patron-driven PR across UK national and specialist media. Patron endorsements, royal recognition (a 2026 message from King Charles III for the 25th anniversary), and high-profile awards anchor the donor acquisition engine.

Name

Kids for Kids

Legal name

Kids for Kids

Website

https://kidsforkids.org.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids for Kids is a UK-registered charity founded in 2001 that delivers community-led sustainable development across 110 villages in Darfur, Sudan. It provides livestock loans, water infrastructure, healthcare training, kindergartens, and tree planting, funded by individual donors, corporate partners, and signature annual events.

Ownership category

akta.pro rank

Product category

Humanitarian Aid & Community Development

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Elementary and Secondary Schools (6111)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)

akta.pro secondary industries

Early Childhood Education & Childcare Nonprofits (BPAGADAA), Child Protection & Child Rights (BPAGABAG), Child Rights & Protection (BPADAGAG)

Keywords

• Humanitarian aid charity
• Sustainable development projects
• Community village adoption
• Donor fundraising programs
• Animal loan microfinance

Headquarters

HQ city

Dorking, Surrey

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. One-time Donations: Individual donors make one-time donations for specific items such as goats (£50-£272), donkey (£65), handpumps (£6,500), seeds (£15), Kitchen Kits (£25), mosquito nets, blankets, and other items. Donors can also give to the Greatest Need emergency appeal for flexible allocation.
2. Regular Giving - Children's Champions: Monthly or annual commitments ranging from £500 to £10,000+ per annum over three years. Tiers include emergency aid support, goat loans, midwife training, handpump sponsorship, kindergarten construction, or full village adoption.
3. 100 Club Lottery: Monthly lottery with tickets at £10 each. Monthly prize of up to £500, with proceeds split between prize winner and charity operations.
4. Legacy Giving: Gifts left in Wills, described as creating 'living memorials' that transform lives for generations. Named items (handpumps, kindergartens, health centres, whole villages) can be created in memory of loved ones.
5. Event Fundraising: Revenue generated from ticketed events including the annual Candlelit Christmas Concert (adults £39.50, children £18), Executive Fly Fishing Day (£85-£150 per session), and Ambassadors' Ball.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kids for Kids is a UK-registered charity that raises funds internationally to deliver integrated, community-led sustainable development projects in 110 villages in Darfur, Sudan. Its portfolio spans livestock loans (goats, donkeys, chickens), clean water access (handpumps), healthcare training (midwives, first aid workers, paravets, mosquito nets), early education (kindergartens), agriculture (seeds, tools, ploughs, trees), and emergency relief, with villagers democratically choosing beneficiaries and managing sustainability.

Product overview

Kids for Kids is a charitable organization (not a technology company) that operates a portfolio of sustainable development projects benefiting villages in Darfur, Sudan. The organization offers a holistic package of products and services centered around its core Goat Loan microfinance program, complemented by animal husbandry (donkeys, chickens), water access (hand pumps, jerry cans), healthcare (mosquito nets, blankets, midwife/first aid/paravet training, health units), education (kindergartens, books), agriculture (seeds, tools, ploughs, trees), and emergency relief. The portfolio includes 46 distinct products/gifts that donors can purchase, ranging from individual items (£15 for seeds, £50 for a goat) to comprehensive village adoption packages (£22,000). The organization also offers regular giving programs (Children's Champions), gift certificates for special occasions, a commemorative photo book, and a monthly lottery. All projects are designed as sustainable interventions where villagers manage and maintain the initiatives long-term, with beneficiaries passing on benefits (like goat offspring) to other families in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Goat Loan Program Microfinance program lending five nanny goats to the poorest families for two years to provide milk protein, prevent malnutrition, and generate income. After two years, five offspring are passed to another family, creating a self-perpetuating multiplier effect. Targeted at families in 110 adopted villages in Darfur.
• Donkey Program Provides donkeys to families for transporting water, firewood, and people in roadless villages; donkeys are also used with ploughs, carts, school buses, and ambulances. Targeted at families in adopted Darfur villages.
• Kindergarten Construction Construction and operation of early-childhood education facilities in adopted villages, providing foundational literacy and numeracy, school readiness, and a safe environment for children under six. Targeted at children in 110 Darfur villages, with a goal of a kindergarten in every adopted village.
• Clean Water & Handpump Program Installation of handpumps following geophysical surveys, repair of existing pumps, and provision of jerry cans plus water-harvesting training to ensure clean water access. Each handpump costs £6,500 and can be named in memory of a loved one. Targeted at villages in Darfur lacking safe water.
• Midwife Training Program Training of two midwives per village in antenatal, postnatal, and childbirth care to address maternal and infant mortality where no healthcare infrastructure exists. £2,000 p.a. for 3 years trains three midwives; 40 midwives trained every season.
• Paravet Training Program Training of two paravets per village in animal healthcare, vaccinations, deworming, and disease treatment to protect livestock that are central to family nutrition and income.
• Mosquito Net Distribution Two fine-mesh mosquito nets per family to prevent malaria, dengue, chikungunya, and sandfly-spread diarrhea. Reduces malaria incidence by two-thirds. Targeted at families in adopted Darfur villages.
• Adopt a Whole Village Comprehensive adoption of an entire Darfur village including the full integrated package of sustainable projects: goats, donkeys, handpump, kindergarten, health centre, veterinary unit, trees, and more. Targeted at major individual donors and corporate partners.
• Children's Champions Regular Giving Program Recurring annual donor subscription at tiered levels (£500 Greatest Need, £600 goat loan, £2,000 midwife training, £2,200 handpump sponsorship, £6,600 kindergarten sponsorship, £10,000 whole-village adoption), committed over 3 years. Targeted at UK and international individual donors seeking sustained impact.
• 100 Club Lottery Monthly lottery subscription at £10 per ticket offering a chance to win up to £500 per month, with proceeds supporting children in Darfur. Targeted at UK individual supporters.
• Emergency Greatest Need Appeal Flexible, unrestricted emergency appeal donation enabling rapid response to war, fire, floods, or crop/animal losses, funding food, mosquito nets, veterinary drugs, and handpump spare parts. Targeted at concerned individual donors responding to humanitarian crises.
• Legacy Giving (Gifts in Wills) Programme enabling gifts in Wills and named memorial items (handpumps, kindergartens, health centres, villages) that create living memorials. Targeted at UK supporters planning estate giving and families wanting to honour loved ones.
• Annual Signature Fundraising Events Series of annual ticketed fundraising events including the Stride for Darfur walking challenge, Executive Fly Fishing Day (£85–£150), Candlelit Christmas Concert (adults £39.50, children £18), and Ambassadors' Ball. Targeted at UK individual supporters, corporate sponsors, and London's diplomatic community.
• Donkey Cart (Water, School Bus, Ambulance) Donkey carts used as multi-purpose transport: water carts, school buses for children travelling to school, and ambulances for medical emergencies. Targeted at families and villages lacking vehicle access.
• Trees for Climate Change Programme Planting of 15 varieties of drought-resistant trees in green belts around adopted villages to slow desert encroachment, provide fruit and shade, and combat climate change. Targeted at Darfur communities affected by desertification.
• One Child's Walk for Water (Photo Book) Commemorative 25-year photo book by founder Patricia Parker OBE documenting the charity's journey, featuring photography and personal stories. Sold to supporters as both a fundraising product and an awareness tool.

Quantifiable outcome

• 110 villages adopted since 2001, transforming lives of over 590,000 people
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Village Leadership Committees in DarfurcoreStrategic or Co-development PartnerKids for Kids works with Village Development Committees and Animal Loan Committees in each of its 110 villages. These committees are registered with the Humanitarian Aid Commission in El Fasher and are trained to implement projects and ensure community accountability. Villagers democratically select beneficiaries and manage the goat loan programs themselves.
• Khartoum CommitteecoreStrategic or Co-development PartnerFriends in Khartoum who helped Patricia Parker create Kids for Kids on 8th March 2001 and who continue to support the organization through ongoing assistance.
• Diplomatic CommunitymajorGTM or Marketing PartnerThe annual Ambassadors' Ball is attended by London's diplomatic community including Ambassadors from across the world. This provides networking opportunities and international visibility for the charity's mission in Darfur.
• Queen Elizabeth Conference Centre and Similar VenuesminorOthersVenues such as St Peter's Church, Eaton Square for Christmas Concert and The Hyatt Regency London, The Churchill Hotel for Ambassadors' Ball provide event hosting.
• JustGivingcoreChannel Partner/ Reseller/ DistributorThird-party fundraising platform enabling supporters to set up personal fundraising pages for challenges and events. Critical channel for individual donor engagement.
• GlobalGivingcoreChannel Partner/ Reseller/ DistributorUS-registered 501(c)(3) platform enabling American donors to make tax-deductible donations. 'US Friends of Kids for Kids' registered through GlobalGiving.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plan International UK: UK-registered international development charity focused on children's rights, education, and community-led development in low-income countries. Comparable child-welfare focus and donor engagement model, with broader geographic reach.
• Islamic Relief Worldwide: UK-registered international humanitarian NGO with active Sudan programming in food security, WASH, and child welfare. Comparable integrated child-and-community development model and UK faith-rooted donor base.
• Save the Children: Large UK-registered international NGO focused on children's welfare, including early childhood development, education, and emergency response in fragile states including Sudan. Highly comparable mission and donor base, though significantly larger and more diversified.
• Concern Worldwide: Ireland/UK-rooted international humanitarian organization with programming in Sudan focused on livelihoods, health, and education. Comparable community-led, sustainable-livelihoods approach and Western European individual donor base.
• UNICEF UK: UK fundraising arm of UNICEF, the UN agency for children, with explicit programs in Sudan covering early childhood education, nutrition, and WASH. Comparable beneficiary demographics and integrated child-development model, though vastly larger scale.

Direct peers

• Muslim Aid: UK-registered international development charity with humanitarian programs in Sudan and other fragile states. Comparable size, registration footprint, and integrated community-development model with faith-community engagement channels.
• Human Appeal: UK-based international NGO with active Sudan programming covering food security, child welfare, and community development. Uses a similar tiered donation and emergency appeal model and shares the UK Muslim-charity donor landscape.
• Penny Appeal: UK-registered charity delivering integrated child welfare, WASH, and livelihoods programs in crisis-affected countries including Sudan. Operates a similar small-donation, gift-catalogue fundraising model with comparable community-led implementation.

Regional players

• Windle Trust International: UK charity providing education and livelihoods support in Sudan, South Sudan, and Uganda, with a strong emphasis on scholarships and community-led development. Comparable education-and-livelihoods integrated approach focused on Sudan.
• Sudan Aid: UK-based charity specifically focused on humanitarian and development work in Sudan. Closest direct geographic peer to Kids for Kids, with comparable village-level intervention focus and UK donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KidsforKids
• Facebookfacebook.com/2374448796
• Instagraminstagram.com/kidsforkidsdarfur
• LinkedInlinkedin.com/company/kids-for-kids-darfur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids for Kids