KIDSUNITED

What KIDSUNITED does

KidsUnited (KIDSUNITED Inc.) is a privately held franchise-based indoor youth soccer education company headquartered in Staten Island, New York, founded in 2018. The company delivers structured soccer programs for children aged 18 months to 9 years in climate-controlled, padded-turf indoor facilities, organized into three tiers and eight progressive sub-branded curricula: Foundation (KUB for ages 1.5–2.5; Little Champs for 2.5–3.5), Fundamental (DTS Junior for 3.5–4; Drills to Skills for 5–6; DTS Pro for 7–9), and Advanced (Tekkers for 4.5–6; IQ for 5–9; United Premier for 6–9). Programs run in 45-minute year-round sessions with small class sizes and certified coaches, framed around a stated "BRAIN, BODY, LIFE & SOCCER" developmental curriculum that combines athletic skills with life-skill outcomes such as teamwork, confidence, and discipline.

KidsUnited generates revenue through a B2C monthly membership subscription model sold directly to families with young children, augmented by franchise fees, royalties, training, and equipment revenue from independently owned franchisees. The company supports retention with a members-only mobile app for scheduling, progress tracking, and digital workbooks, and runs class registration, scheduling, and billing through a partnership with Daxko LLC (ZenPlanner). The primary go-to-market motion is direct-to-consumer, anchored by free trial class bookings via the website or app. Ancillary offerings such as birthday party packages and summer camps extend facility utilization beyond core memberships.

The company operates 70+ franchise locations across the United States and Canada spanning more than 15 states and Ontario, and has awarded 250 franchise territories as of 2025 with a stated "coming soon" pipeline across multiple additional markets. The corporate franchisor entity operates with a lean 29-employee headcount. Member count is reported at 23,127+ on the homepage. Revenue, funding history, and ownership structure beyond the corporate and franchisee levels are not publicly disclosed; no venture or institutional investment is referenced.

Name

KIDSUNITED

Legal name

KIDSUNITED Inc.

Website

https://kidsunited.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KidsUnited is a franchise-based indoor youth soccer education company that delivers structured, age-staged soccer programs for children ages 1.5 to 9 in climate-controlled facilities, selling monthly memberships to families via 70+ US and Canadian franchise locations.

Ownership category

akta.pro rank

Product category

Youth Soccer Education and Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth soccer programs
• Children's sports education
• Indoor soccer facilities
• Early childhood development
• Soccer franchise opportunities

Headquarters

HQ city

Various (70+ locations)

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly subscription-based membership model for children attending recurring soccer classes. Classes run year-round with makeup class policies available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KidsUnited is a franchise-based youth soccer education company that delivers structured, age-tiered soccer programs for children ages 1.5 to 9 years in climate-controlled indoor padded-turf facilities. Its curriculum is built around a Brain, Body, Life & Soccer framework delivered through eight progressive programs (Foundation, Fundamental, and Advanced tiers) led by certified coaches in small class settings, with year-round scheduling and a members-only mobile app for scheduling and progress tracking.

Product overview

KidsUnited is a franchise-based indoor youth soccer education company offering structured soccer programs for children ages 1.5 to 9 years. The portfolio consists of three program tiers organized by age and skill level: Foundation programs (KUB for ages 1.5–2.5 and Little Champs for ages 2.5–3.5, both parent-participation programs), Fundamental programs (DTS Junior for ages 3.5–4, Drills to Skills for ages 5–6, and DTS Pro for ages 7–9), and Advanced programs (Tekkers for ages 4.5–6, IQ for ages 5–9, and United Premier for ages 6–9). All programs are delivered in climate-controlled indoor facilities year-round, with small class sizes led by certified coaches. The company also offers a members-only mobile app for schedule management and progress tracking, birthday party packages, and summer camps. KidsUnited operates on a franchise model with 250+ territories awarded in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• KUB: Parent and toddler soccer program for ages 1.5-2.5 years focused on gross motor skill development through obstacle courses and playful activities.
• Little Champs
• DTS Junior
• Drills to Skills
• DTS Pro
• Tekkers
• IQ
• United Premier

Products and services

• KUB Parent and toddler soccer program for children ages 1.5–2.5 years, focusing on gross motor skill development, cognitive skills, and social interaction through obstacle courses, games, and playful soccer activities with parental involvement.
• Little Champs Parent and toddler soccer program for children ages 2.5–3.5 years, transitioning from KUB with increased focus on motor skills and introduction to fundamental soccer (dribbling, passing, shooting) and life skills while maintaining parental participation.
• DTS Junior (Drills to Skills Junior) Foundational fundamental soccer program for children ages 3.5–4 years, introducing core pillars of the sport through play-based learning with imagination and storytelling, designed for early childhood development with fluid session structures.
• Drills to Skills Fundamental soccer program for children ages 5–6 years, bridging recreational play and competitive sport through refined techniques in dribbling, passing, and shooting with small-sided activities like 1v1s to build confidence under pressure.
• DTS Pro (Drills to Skills Pro) Advanced fundamental soccer program for children ages 7–9 years, featuring heightened expectations and complexity with challenging exercises requiring higher physical and mental engagement, emphasizing technical skills within game-like situations.
• Tekkers Technical skills advanced soccer program for children ages 4.5–6 years, focusing on building individual player abilities through complex skills, small-sided games (2v2, 3v3, 5v5), weekend scrimmages, and continued life skills development including leadership and responsibility.
• IQ (Intellectual Program) Advanced soccer program for children ages 5–9 years focusing on right and left brain synergy through problem-solving drills, complex situations, body mastery exercises, coordination, balance, speed work, and small-sided games (1v1, 2v2, 3v3).
• United Premier Top-level advanced soccer program for children ages 6–9 years who have mastered fundamentals, focusing on mastering soccer techniques (pull back, chop, inside hook turn, 360 spin), 1v1s, small-sided games, and life skills including self-confidence and discipline.
• KidsUnited Franchise Program Franchise opportunity for entrepreneurs to own and operate KidsUnited clubs in 2,500–3,000 sq ft climate-controlled indoor facilities, with comprehensive corporate support covering training, real estate, operations, marketing, sales, technology, and equipment.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Daxko LLC (ZenPlanner)coreTechnology or IntegrationClass sign-up portal hosted by Daxko LLC (ZenPlanner) - a service provider under contract with KidsUnited Inc. and franchisees. Handles member registration, scheduling, and billing information. All data hosted by ZenPlanner is made available to KidsUnited Inc. and franchisees for service provision.
• FranchiseescoreChannel Partner/ Reseller/ DistributorIndependently-owned and operated franchise locations that deliver KidsUnited programs. Franchisees handle billing, account administration, and local marketing. They collect member information and share it with KidsUnited Inc. for corporate oversight. 250 territories awarded as of 2025.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Sportball: Sportball offers multi-sport and soccer programs for children ages 16 months–12 years using structured curriculum. It is comparable to KidsUnited in early-childhood focus and progression-based curriculum but with broader sport coverage.
• First Touch Soccer: First Touch Soccer offers youth soccer classes and camps for toddlers and young children in select U.S. markets. It is comparable to KidsUnited in age range and curriculum-based instruction approach but operates at smaller geographic scale.
• JumpBunch: JumpBunch is a youth sports franchise providing multi-sport classes at childcare centers, preschools, and schools for ages 2–12. It overlaps with KidsUnited in early-childhood sports instruction and franchise model but delivers multi-sport exposure rather than single-sport depth.

Direct peers

• Little Kickers: Little Kickers is an international youth soccer franchise for children ages 18 months–7 years with parent-participation classes and progressive curriculum. It directly competes with KidsUnited's age-banded toddler and preschool soccer programming and shares the franchise-based growth model.
• Soccer Shots: Soccer Shots is a franchise-based youth soccer program for children ages 2–8 offering age-appropriate curriculum delivered at childcare centers, schools, and parks. It is the most direct franchise competitor to KidsUnited in structured indoor/outdoor youth soccer instruction for toddlers and young children.
• Soccer Stars: Soccer Stars provides youth soccer classes and camps for toddlers through pre-teens in the Northeast U.S., with parent-child and age-based progression. It overlaps directly with KidsUnited's age range and parent-participation programming, particularly in the Northeast markets where both have presence.
• Lil' Kickers: Lil' Kickers operates indoor youth soccer classes for ages 18 months–9 years across multiple U.S. markets. It is highly comparable to KidsUnited in age range, indoor facility format, and curriculum-driven child development positioning.

Broad incumbents

• i9 Sports: i9 Sports is a national youth sports franchise offering leagues and classes across multiple sports including soccer, baseball, basketball, and flag football. It serves as a broader incumbent in youth sports franchising with overlapping age demographics but multi-sport positioning versus KidsUnited's soccer specialization.
• Skyhawks Sports: Skyhawks Sports offers youth sports programs and camps across multiple sports for ages 3–14. It competes for the same parent-spend wallet as KidsUnited but takes a multi-sport approach and relies more on camps and clinics than recurring memberships.

Regional players

• UK International Soccer: UK International Soccer is a soccer coaching franchise and camp operator primarily focused on camps and clinics rather than year-round memberships. It competes for parents' youth soccer spend and franchisee-operator pool but uses a different delivery model than KidsUnited's recurring indoor memberships.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kidsunitedusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDSUNITED