What Kill Boring Dead does

Kill Boring Dead is a creative advertising agency founded in 2015 and headquartered in Melbourne, Australia. The firm operates with a team of approximately 30 staff and provides an integrated creative offering spanning creative strategy, television commercial and campaign production, PR and stunt execution, influencer marketing, paid media, and brand building. Its client portfolio includes a mix of consumer brands and institutions such as Carman's, Cathay Pacific, Red Rooster, Advil, Loctite, Thera Breath, Hero, Deakin University, Smize Dream, and Dog Society.

The agency runs a deliberately selective intake model, reportedly accepting only one to two brand-building engagements per year in addition to other campaign work, indicating a positioning toward premium, low-volume engagements. New business is generated through a HubSpot-powered consultation booking workflow, with no evidence of paid acquisition or programmatic lead generation. The firm remains privately held by its founders Marcus Willis and Jackson, with no disclosed external funding rounds, acquisitions, or revenue figures.

The business model is project-based agency economics: revenue is generated per engagement rather than via recurring retainers, and pricing is not publicly disclosed. The PR and stunt execution capability is partially delivered through a partnership with an external 'old-school' PR agent rather than fully in-house. No geographic footprint beyond Melbourne is indicated, and there is no evidence of international client delivery or remote production capabilities.

Name

Kill Boring Dead

Legal name

Kill Boring Dead

Website

https://killboringdead.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kill Boring Dead is a Melbourne-based creative advertising agency founded in 2015, employing around 30 staff. It delivers integrated creative, TVC, PR, influencer, and brand-building services to a selective roster of consumer and institutional clients including Cathay Pacific, Red Rooster, and Carman's.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services including TVC production, campaign creation, brand building, PR stunts, influencer marketing, paid media management, and creative strategy.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Kill Boring Dead is a creative advertising agency that produces bold, unconventional marketing campaigns and brand-building services for enterprise clients and challenger brands. The agency delivers full-stack creative work including TVC and multi-format campaign production, brand strategy, PR stunts, influencer marketing, and paid media management, with an explicit focus on "anti-beige" creative that drives fame, emotion, and measurable business outcomes.

Product overview

Kill Boring Dead is a creative advertising agency, not a software product company. Their offering is a portfolio of integrated creative and marketing services organized as: (1) Creative services including Creative Insurrections, Brand Strategy, Creative Strategy, and Social Content; (2) TVCs & Campaigns for full-spectrum multi-platform content; (3) PR & Stunts for hype-architecture and viral moments; (4) Influencers & Creators for creator-led distribution; (5) Paid Media & Ads for performance warfare across Meta, Google, TikTok, and LinkedIn; and (6) Brand Building for comprehensive brand development. The agency specializes in bold, non-safe creative work for challenger brands, founders, and CMOs who want measurable results rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Insurrections Bold, disruptive creative concepts designed to challenge conventions and stop audiences in their tracks, offered as part of KBD's creative services portfolio for enterprise brands and challenger marketers.
• Brand Strategy Strategic positioning and brand DNA mapping service that defines what a brand stands for and who its enemies are, delivered to enterprise clients and challenger brands.
• Creative Strategy Strategic framework for developing creative that performs commercially while pushing boundaries, offered to brands seeking measurable creative outcomes.
• Social Content End-to-end social content production, publishing, and monitoring service across social platforms, designed for brands seeking always-on cultural relevance.
• TVCs & Campaigns Full-spectrum TV commercial and multi-format campaign production designed for TV, CTV, YouTube, TikTok, DOOH, and other screens, including hero film production and bespoke cut-downs for online platforms. Targeted at enterprise brands and challenger marketers seeking bold, screen-agnostic creative.
• PR & Stunts Hype-architecture services including viral moments, headline takeovers, digital-first stunts, and brand warfare through story, speed, and strategic approaches. Designed for brands seeking earned media impact and cultural relevance.
• Influencers & Creators Creator-led storytelling and people-powered distribution service, casting culturally relevant creators with taste, grit, and cultural capital. Delivers content that feels like a DM rather than a campaign, targeted at consumer brands seeking authentic cultural resonance.
• Brand Building Comprehensive brand development service including Brand DNA Map, Enemy Definition, Positioning Statement, Sharp Manifesto, and Tone-of-Voice Playbook, plus ad build and launch across Meta, Google, TikTok, and LinkedIn. Limited to 1-2 projects per year due to selective intake.
• Paid Media & Ads Full-stack paid media growth system that weaponizes algorithms, creative hooks, and psych-powered data to turn ad spend into scale. Includes account audits, paid media strategy, hook and creative blueprint, ad build and launch, live dashboards, and monthly strategy reloads across Meta, Google, TikTok, and LinkedIn.

Quantifiable outcome

• Live dashboard visibility into ROAS, CPA, CTR, and creative performance
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Old-school PR agent partnershipcoreStrategic or Co-development PartnerKill Boring Dead has partnered with an experienced, well-connected old-school PR operator who can get anyone on the phone. This partnership combines traditional PR relationships with KBD's creative approach for headline warfare.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Mother: Independent creative agency network with offices in London, NYC, LA and Shanghai. Comparable as a founder-led independent creative competitor pursuing bold work for global enterprise brands, but with substantially larger scale and geographic footprint.
• Wieden+Kennedy: Iconic independent creative agency renowned for culturally bold work for global enterprise brands (Nike, Coca-Cola-class). Comparable in creative philosophy and selective premium positioning, though operating at vastly larger scale.
• Special Group: Australian independent creative agency with offices in Melbourne and Sydney, known for bold, culturally relevant work for challenger and global brands. Directly comparable as a boutique Australian creative shop targeting enterprise clients with distinctive creative voice.
• 72andSunny: Globally recognized independent creative agency known for bold, culturally led work for challenger and enterprise brands. Comparable in creative philosophy and selective client roster, though with much larger scale and US/Europe footprint.
• Thinkerbell: Australian independent creative agency built around a 'measured magic' philosophy combining creativity with measurability. Comparable as a Melbourne-rooted, founder-led independent agency focused on integrated creative + performance.
• Anomaly: Independent creative agency operating across NYC, LA, London, Toronto and Shanghai with integrated creative + paid media + brand strategy. Directly comparable as an independent, integrated-marketing competitor for enterprise challenger-brand mandates.
• BMF (Banjo Advertising): Long-standing Australian independent creative agency in Sydney known for award-winning campaigns for major Australian and global brands. Directly comparable as an independent Australian creative competitor pursuing the same enterprise brand accounts.

Broad incumbents

• Ogilvy Australia: Global network agency with Australian operations spanning creative, PR, influencer and media. Comparable as a competitor for integrated enterprise mandates and as a potential partner for global brands seeking an Australian creative lead.
• DDB Australia: Network-owned Australian creative agency (Omnicom) operating across Melbourne and Sydney with full-service creative, media and digital capabilities. Comparable as a competitor for the same enterprise creative accounts, but with substantially broader portfolio and network backing.
• Leo Burnett Australia: Network-owned creative agency (Publicis) with deep Australian presence focused on big-idea creative for global and local enterprise brands. Comparable in targeting the same enterprise roster (Carman's, Cathay Pacific-class clients) but with network-scale resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/killboringdead

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kill Boring Dead