Killen's BBQ

Name

Killen's BBQ

Legal name

Killen's BBQ

Website

https://killensbarbecue.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pearland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Direct food sales from restaurant locations for dine-in and takeout customers. Customers order online or in-person, paying per menu item.
2. Online Ordering: Customers place orders through the company's website for pickup at physical locations.
3. Catering Services: Event catering for larger groups (20+ guests) through an inquiry-based booking process.
4. Gift Cards: Sale of gift cards through third-party platform (Toasttab) for customer gifting and loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Killen's BBQ operates two Texas barbecue restaurants in Pearland and Cypress serving smoked meats (brisket, ribs, sausage, pulled pork, turkey, BBQ chicken) and homemade sides, with dine-in, takeout, online ordering, event catering for 20+ guests, gift cards, and a VIP/loyalty program. Founder Ronnie Killen drives the menu, including signature weekly specials (Tuesday Chicken Fried Ribeye, Friday Prime Rib, Sunday Fried Chicken) and seasonal offerings.

Product overview

Killen's BBQ is a Texas-based barbecue restaurant founded in 2013 by Executive Chef Ronnie Killen, operating two physical locations in Pearland and Cypress. It is not a software platform but a food service business offering a unified dine-in and takeout restaurant experience. Its product portfolio centers on a regular smoked-meat menu (brisket, ribs, sausage, pulled pork, turkey, chicken, and sides), supplemented by a Family Pack bundle for groups, a rotating weekly specials lineup (Chicken Fried Ribeye, Prime Rib, Fried Chicken), seasonal holiday specials (such as the 4th of July Special), and catering services for events. Ancillary offerings include gift cards sold via Toast Tab and a VIP/loyalty program for marketing opt-ins. Online ordering is delivered through Popmenu's white-label platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Killen's BBQ Regular Menu Core smoked-meat and sides menu featuring moist and lean brisket, pork ribs, sausage, pulled pork, turkey, BBQ chicken, and sides such as creamed corn, baked beans, mac & cheese, and potato salad; available for dine-in and takeout at both Pearland and Cypress locations.
• Weekly Specials Rotating weekly specials offering Chicken Fried Ribeye (Tuesdays), Prime Rib (Fridays), and Ronnie's Famous hand-breaded Fried Chicken (Sundays) for dine-in and takeout customers.
• Family Pack Pre-set bundle for groups/families containing 1lb brisket, 1lb pork ribs, 1lb sausage, 1 quart baked beans, 1 quart mac & cheese, and 1 quart potato salad; feeds approximately 6 people with no substitutions.
• Catering Services Event catering for gatherings of 20+ guests, including corporate events, birthday parties, holiday celebrations, and office gatherings, coordinated through an inquiry form and dedicated catering menus at both locations.
• 4th of July Special Seasonal holiday menu featuring a range of smoked meats by the pound, including moist brisket, lean brisket, pork ribs, pork belly burnt ends, pulled pork, sausage, bone-in beef rib, BBQ chicken, and turkey, for the 4th of July holiday period.
• Gift Cards Gift cards purchased online through Toast Tab for use at Killen's BBQ locations, supporting customer gifting and repeat visits.
• VIP / Loyalty Program VIP membership program offering subscribers early access to exclusive events, secret menus, special offers, discounts, and loyalty rewards; enrollment via phone or email with optional SMS marketing opt-in (capped at one promotional text per week).

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PopmenucoreTechnology or IntegrationPopmenu provides the website ordering platform and digital infrastructure for Killen's BBQ. This includes the online ordering system, menu management, review and review program functionality, and customer engagement tools like the giveaway promotion system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldee's BBQ: Dallas-area craft BBQ restaurant with strong national reputation and chef-driven menu. Comparable Texas BBQ peer with brisket, ribs, and innovative sides serving dine-in customers.
• Snow's BBQ: Lexington, Texas-based legendary BBQ joint run by pitmaster Tootsie Tomanetz, operating Saturdays only. Comparable as a cult Texas BBQ destination with strong brand reputation and limited days of operation.
• Pinkerton's BBQ: Houston-based craft BBQ restaurant with dine-in and takeout offering smoked brisket, ribs, and craft cocktails. Directly comparable as a Houston BBQ competitor with chef-driven identity and family-style service.
• Pecan Lodge: Dallas-based craft BBQ restaurant operating out of Deep Ellum market hall with dine-in and takeout. Directly comparable Texas BBQ competitor with similar brisket, ribs, and sides menu and counter-order dine-in experience.
• 2M Smoke House: San Antonio craft BBQ restaurant by pitmaster Emerson Zieche, nationally recognized and James Beard nominated. Comparable as a Texas craft BBQ peer with smoked meats, sides, and chef-founder branding.
• Black's BBQ: Texas BBQ institution founded in 1932 with multiple locations including Lockhart and Austin. Comparable Texas BBQ chain with dine-in/takeout, smoked meats, and multi-unit Texas footprint.
• Truth BBQ: Houston-area craft BBQ restaurant with multiple locations, founded by pitmaster Leonard Botello. Direct geographic peer and direct menu overlap (brisket, ribs, sausage, sides) operating in the same Houston metro.
• Franklin Barbecue: Austin, Texas-based craft BBQ restaurant founded by Aaron Franklin, considered the gold standard of Texas brisket. Highly comparable as a single-state Texas BBQ operator with cult brand status, dine-in/takeout model, and chef-founder identity.
• CorkScrew BBQ: Spring/Houston-area craft BBQ restaurant known for brisket and traditional Texas-style smoking. Directly comparable Texas BBQ operator serving the same Houston metro market with dine-in and takeout.

Emerging players

• Hurtado Barbecue: Arlington, Texas-based craft BBQ by pitmaster Brandon Hurtado, James Beard nominated. Comparable as a rising Texas BBQ chef-driven brand with smoked meats, sides, and dine-in service.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/killen's-bbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Killen's BBQ