Killen's BBQ
- Company typePrivate
- Founded2013
- HeadquartersPearland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Killen's BBQ firmographics
Firmographics- Name
- Killen's BBQ
- Legal name
- Killen's BBQ
- Website
- https://killensbarbecue.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Killen's BBQ is headquartered
LocationHeadquarters
- HQ city
- Pearland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Killen's BBQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in and Takeout Sales: Direct food sales from restaurant locations for dine-in and takeout customers. Customers order online or in-person, paying per menu item.
- Online Ordering: Customers place orders through the company's website for pickup at physical locations.
- Catering Services: Event catering for larger groups (20+ guests) through an inquiry-based booking process.
- Gift Cards: Sale of gift cards through third-party platform (Toasttab) for customer gifting and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekly Specials - Tuesday Chicken Fried Ribeye, Friday Prime Rib, Sunday Fried Chicken |
| Unit Pricing | Pay-as-you-go | Moist Brisket - quarter $8.50, half $17, pound $34 |
| Unit Pricing | Pay-as-you-go | Lean Brisket - quarter $8.75, half $17.50, pound $35 |
| Unit Pricing | Pay-as-you-go | BBQ Chicken - half $15, whole $30 |
| Unit Pricing | Pay-as-you-go | Brisket Nachos - $13 |
| Unit Pricing | Pay-as-you-go | 3 Meat Plate - $28.95 |
| Unit Pricing | Pay-as-you-go | Family Pack - $125 |
| Unit Pricing | Pay-as-you-go | Quart Side - $18 |
| Unit Pricing | Pay-as-you-go | Turkey - quarter $5.75, half $11.50, pound $23 |
| Unit Pricing | Pay-as-you-go | Pork Ribs - quarter $6, half $12, pound $24 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Killen's BBQ product offering
Product offeringCore offering
Killen's BBQ operates two Texas barbecue restaurants in Pearland and Cypress serving smoked meats (brisket, ribs, sausage, pulled pork, turkey, BBQ chicken) and homemade sides, with dine-in, takeout, online ordering, event catering for 20+ guests, gift cards, and a VIP/loyalty program. Founder Ronnie Killen drives the menu, including signature weekly specials (Tuesday Chicken Fried Ribeye, Friday Prime Rib, Sunday Fried Chicken) and seasonal offerings.
Product overview
Killen's BBQ is a Texas-based barbecue restaurant founded in 2013 by Executive Chef Ronnie Killen, operating two physical locations in Pearland and Cypress. It is not a software platform but a food service business offering a unified dine-in and takeout restaurant experience. Its product portfolio centers on a regular smoked-meat menu (brisket, ribs, sausage, pulled pork, turkey, chicken, and sides), supplemented by a Family Pack bundle for groups, a rotating weekly specials lineup (Chicken Fried Ribeye, Prime Rib, Fried Chicken), seasonal holiday specials (such as the 4th of July Special), and catering services for events. Ancillary offerings include gift cards sold via Toast Tab and a VIP/loyalty program for marketing opt-ins. Online ordering is delivered through Popmenu's white-label platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Killen's BBQ Regular Menu Core smoked-meat and sides menu featuring moist and lean brisket, pork ribs, sausage, pulled pork, turkey, BBQ chicken, and sides such as creamed corn, baked beans, mac & cheese, and potato salad; available for dine-in and takeout at both Pearland and Cypress locations.
- Weekly Specials Rotating weekly specials offering Chicken Fried Ribeye (Tuesdays), Prime Rib (Fridays), and Ronnie's Famous hand-breaded Fried Chicken (Sundays) for dine-in and takeout customers.
- Family Pack Pre-set bundle for groups/families containing 1lb brisket, 1lb pork ribs, 1lb sausage, 1 quart baked beans, 1 quart mac & cheese, and 1 quart potato salad; feeds approximately 6 people with no substitutions.
- Catering Services Event catering for gatherings of 20+ guests, including corporate events, birthday parties, holiday celebrations, and office gatherings, coordinated through an inquiry form and dedicated catering menus at both locations.
- 4th of July Special Seasonal holiday menu featuring a range of smoked meats by the pound, including moist brisket, lean brisket, pork ribs, pork belly burnt ends, pulled pork, sausage, bone-in beef rib, BBQ chicken, and turkey, for the 4th of July holiday period.
- Gift Cards Gift cards purchased online through Toast Tab for use at Killen's BBQ locations, supporting customer gifting and repeat visits.
- VIP / Loyalty Program VIP membership program offering subscribers early access to exclusive events, secret menus, special offers, discounts, and loyalty rewards; enrollment via phone or email with optional SMS marketing opt-in (capped at one promotional text per week).
Companies that use Killen's BBQ
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Killen's BBQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Killen's BBQ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PopmenucorePopmenu provides the website ordering platform and digital infrastructure for Killen's BBQ. This includes the online ordering system, menu management, review and review program functionality, and customer engagement tools like the giveaway promotion system.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Killen's BBQ competitors and assessment
Company assessmentDirect peers
- Goldee's BBQ: Dallas-area craft BBQ restaurant with strong national reputation and chef-driven menu. Comparable Texas BBQ peer with brisket, ribs, and innovative sides serving dine-in customers.
- Snow's BBQ: Lexington, Texas-based legendary BBQ joint run by pitmaster Tootsie Tomanetz, operating Saturdays only. Comparable as a cult Texas BBQ destination with strong brand reputation and limited days of operation.
- Pinkerton's BBQ: Houston-based craft BBQ restaurant with dine-in and takeout offering smoked brisket, ribs, and craft cocktails. Directly comparable as a Houston BBQ competitor with chef-driven identity and family-style service.
- Pecan Lodge: Dallas-based craft BBQ restaurant operating out of Deep Ellum market hall with dine-in and takeout. Directly comparable Texas BBQ competitor with similar brisket, ribs, and sides menu and counter-order dine-in experience.
- 2M Smoke House: San Antonio craft BBQ restaurant by pitmaster Emerson Zieche, nationally recognized and James Beard nominated. Comparable as a Texas craft BBQ peer with smoked meats, sides, and chef-founder branding.
- Black's BBQ: Texas BBQ institution founded in 1932 with multiple locations including Lockhart and Austin. Comparable Texas BBQ chain with dine-in/takeout, smoked meats, and multi-unit Texas footprint.
- Truth BBQ: Houston-area craft BBQ restaurant with multiple locations, founded by pitmaster Leonard Botello. Direct geographic peer and direct menu overlap (brisket, ribs, sausage, sides) operating in the same Houston metro.
- Franklin Barbecue: Austin, Texas-based craft BBQ restaurant founded by Aaron Franklin, considered the gold standard of Texas brisket. Highly comparable as a single-state Texas BBQ operator with cult brand status, dine-in/takeout model, and chef-founder identity.
- CorkScrew BBQ: Spring/Houston-area craft BBQ restaurant known for brisket and traditional Texas-style smoking. Directly comparable Texas BBQ operator serving the same Houston metro market with dine-in and takeout.
Emerging players
- Hurtado Barbecue: Arlington, Texas-based craft BBQ by pitmaster Brandon Hurtado, James Beard nominated. Comparable as a rising Texas BBQ chef-driven brand with smoked meats, sides, and dine-in service.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Killen's BBQ social profiles
Digital presenceKillen's BBQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Killen's BBQ leadership team
Management profileNumber of profiles
Profiles1 record
Killen's BBQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Killen's BBQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Killen's BBQ
What does Killen's BBQ do?
Killen's BBQ operates two Texas barbecue restaurants in Pearland and Cypress serving smoked meats (brisket, ribs, sausage, pulled pork, turkey, BBQ chicken) and homemade sides, with dine-in, takeout, online ordering, event catering for 20+ guests, gift cards, and a VIP/loyalty program. Founder Ronnie Killen drives the menu, including signature weekly specials (Tuesday Chicken Fried Ribeye, Friday Prime Rib, Sunday Fried Chicken) and seasonal offerings.
Is Killen's BBQ a public or private company?
Killen's BBQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Killen's BBQ founded?
Killen's BBQ was founded in 2013. It employs 11 to 50 people.
Where is Killen's BBQ based?
Killen's BBQ is headquartered in Pearland, United States, in the North America region.
How does Killen's BBQ make money?
Four revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are online Ordering, catering Services and gift Cards.
Who are Killen's BBQ's main competitors?
Direct peers on record are Goldee's BBQ, Snow's BBQ, Pinkerton's BBQ, Pecan Lodge, 2M Smoke House, Black's BBQ, Truth BBQ, Franklin Barbecue and CorkScrew BBQ. Hurtado Barbecue is listed as an emerging player.
Does Killen's BBQ have an API?
No public API is recorded for Killen's BBQ.