Kinderkunsthaus

What Kinderkunsthaus does

Kinderkunsthaus (legal entity: Mixt Kinderkunsthaus gemeinnützige GmbH) is a nonprofit, single-site creative-arts education center founded in 2011 in Munich-Schwabing by Alexandra Helmig and Sebastian Zembol. It operates a 350 sqm purpose-built facility at Römerstraße 21 offering open studio programming, supervised workshops, holiday programs, courses, birthday parties, and school-group visits for children aged 2-14 and accompanying adults, plus a separate adult/youth track (Atelier-Abend, Werkstattgespräche discussion series). The core product, the Offenes Programm (Open Program), is a self-directed open studio where children and adult companions independently explore techniques including monotyping, free painting, and stop-motion filmmaking; this is supplemented by themed workshops, courses, corporate events, and Zoom-delivered online workshops that ship material kits nationally. The business model is a hybrid of unit-priced ticketed admissions (€9 Open Program entry, €28-78 workshops, with €78 for Kunsthalle München partnership workshops), one-time shop and webshop sales (Kreativsets €16-25, magazine €5, postcard sets €6.60, vouchers), private event fees (birthday parties, corporate events, location rental), and donations/grants routed through a Förderprogramm, with freemium access for refugees, München-Pass holders, disabled visitors, and the first Sunday of every month. Technology infrastructure is entirely third-party SaaS: WordPress for the website, Mailchimp for newsletters, Eventbrite DE GmbH for exclusive ticketing, Zoom for online workshops, and Google Workspace for internal operations, with no disclosed proprietary platform. Customer segments span families with young children, adults aged 16+, school and daycare groups, corporate event bookers, and a deliberately subsidized segment of socially disadvantaged and refugee families, with the family-with-children segment identified as primary.

Name

Kinderkunsthaus

Legal name

Mixt Kinderkunsthaus gemeinnützige GmbH

Website

https://kinderkunsthaus.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kinderkunsthaus is a Munich-based nonprofit arts education center operating a 350 sqm open-studio facility founded in 2011, serving children aged 2-14, families, adults, and school groups through workshops, courses, and online programs, with revenue from ticketed admissions, shop sales, private events, and grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales (Offenes Programm & Workshops): Revenue from admission tickets to the Open Program (€9/person) and paid workshops (€28-78 per session). Primary revenue driver.
2. Shop & Webshop Sales: Sale of creative material kits (€16-25), Kinderkunsthaus magazine (€5), blank postcard sets (€6.60), and vouchers. Supports both walk-in and online customers.
3. Private Events (Birthday Parties, Corporate Events): Birthday party packages and corporate team events booked as private rentals. Revenue from group bookings.
4. Donations & Grants: As a nonprofit (gemeinnützige GmbH), Kinderkunsthaus accepts donations and operates a Förderprogramm. Sponsors include listed funders. Free entry since 2015 for refugee families. Donations accepted via bank transfer and PayPal.
5. Förderprogramm (Funding & Sponsorship): Grant funding and corporate sponsorship supports the nonprofit mission and subsidizes free-access programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Kinderkunsthaus is a nonprofit community arts education center that runs open creative studio programs, themed workshops, courses, holiday programs, birthday parties, school group visits, corporate events, and online workshops for children, families, and adults from a 350 sqm facility in Munich-Schwabing. Revenue comes from per-session ticket sales (€9-€78), private event bookings, shop merchandise, donations, and grant funding through its Förderprogramm. The center also operates an on-site and online shop selling creative kits, a commemorative magazine, postcard sets, and gift vouchers.

Product overview

Kinderkunsthaus is a nonprofit, open, and intergenerational creative workshop based in Munich, operating as a single unified facility with multiple programmatic offerings rather than a platform-plus-modules architecture. The core offering is the Offenes Programm (Open Program) — an open creative workshop where children ages 2-14 explore art techniques independently with adult companions. This is supplemented by Online-Workshops delivered via Zoom, Ferienprogramm (holiday programs), Kurse (regular courses), Kindergeburtstage (birthday parties), and Schulklassen & Gruppen (school and group programs). For adults, there is the Atelier-Abend (evening atelier) and Familienzeit-Workshops (family workshops). The adjacent Shop and Webshop sell Kreativsets (creative sets), the Kinderkunsthaus Magazin (magazine), and Postkartensets (postcard sets). The facility is also available for Location-Vermietung (rental) and Firmen-Events (corporate events).

Differentiator

Problem solved

Functional benefit

Products and services

• Offenes Programm (Open Program) Open creative workshop program where children ages 2-14 with adult companions independently explore creative activities including monotyping, free painting, and stop-motion filmmaking in the workshop and media lab. Priced at €9 per person.
• Online-Workshops Virtual art workshops conducted via Zoom for children, youth, adults, and families. Material packages are mailed to participants in advance, with sessions lasting approximately 75 minutes covering drawing, printing, and creative experimentation techniques.
• Ferienprogramm (Holiday Program) Supervised holiday workshop program for school-age children during school breaks, offering creative activities and art projects.
• Kurse (Courses) Regular art courses for children and adults with advance registration, covering various artistic techniques and disciplines.
• Kindergeburtstage (Birthday Parties) Birthday party packages for children with creative art activities, available Friday through Sunday by appointment at the Munich facility.
• Schulklassen & Gruppen (School Classes & Groups) Museum pedagogical workshops and group programs for school classes, kindergarten, and daycare groups, available weekday mornings and by arrangement, often combined with Kunsthalle München exhibition visits.
• Atelier-Abend (Adult Evening Studio) Open evening atelier for adults and youth aged 16+, held the second Wednesday of each month from 19:00-21:00. Features new creative themes each session with materials and drinks included; priced €30-35 per session.
• Familienzeit-Workshops (Family Time Workshops) Short themed workshops for kindergarten and school-age children (ages 3-6) with adult companions, featuring painting, printing, and collage activities; priced at €28 for two persons.
• Werkstattgespräche (Workshop Discussions) Adult-focused expert discussion series on topics related to child development, creativity, and art education, held several times per year; tickets €20 via Eventbrite.
• Firmen-Events (Corporate Events)

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kunsthalle MünchencoreStrategic or Co-development Partner · 1 May 2015Ongoing museum pedagogical partnership since May 2015. Kinderkunsthaus delivers workshops accompanying Kunsthalle exhibitions for school children. Program starts with museum visits to experience original artworks, then returns to Kinderkunsthaus for inspired art-making. Notable programs include Peter Lindbergh photography workshops and Digital by Nature (2024) exhibition workshops.
• Eventbrite DE GmbHcoreTechnology or IntegrationEventbrite serves as the exclusive ticketing platform for Kinderkunsthaus. Handles booking and payment processing for all Open Program sessions, workshops, and events. Provides personalized tickets with attendee names for entry management and event coordination.
• DesignWalk.ArtminorStrategic or Co-development PartnerJan Kuck's neon artworks were exhibited across Munich and other Bavarian cities (Augsburg, Passau, Nuremberg) as part of DesignWalk.Art, with Kinderkunsthaus as a connected venue.
• Moritz Welker (Designer, Munich)minorStrategic or Co-development PartnerMunich-based designer collaborated with Kinderkunsthaus on a Portrait-meets-Stilllife photo workshop, contributing studio equipment and creative direction.
• Yves Krier (Studio Ausstattung)minorStrategic or Co-development PartnerProvided studio equipment for the Portrait-meets-Stilllife photo workshop collaboration with Moritz Welker.
• Cocolia Creative StudiominorStrategic or Co-development PartnerInspiration partner for the Portrait-meets-Stilllife photo workshop with Moritz Welker.
• Stadtsparkasse MünchenminorOthersStadtsparkasse München is the bank used for the donation account (Spendenkonto) of Kinderkunsthaus. IBAN: DE80701500000000520007.
• HypoVereinsbankminorOthersHypoVereinsbank is listed as the main company bank. IBAN: DE0470022700010138509.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kunstverein München: Munich-based art association (Kunstverein) presenting contemporary art exhibitions and educational programming. Comparable as a Munich art institution with educational programming and a similar regional footprint, though operating at a different scale.
• Museum Brandhorst: Contemporary art museum in Munich with educational programs for various audiences. Significant institutional art museum with educational programming serving Munich's cultural community, comparable in museum-pedagogical scope.
• Volkshochschule München: Münchner Volkshochschule is the largest public adult and community education provider in Munich, offering a wide range of arts, crafts, and cultural courses. It competes for adult arts education customers and operates across multiple locations, making it a broader incumbent in the same education space.
• Lenbachhaus: Famous Munich art museum known for its Blue Rider collection. Offers educational programs and family workshops. A much larger and established incumbent operating in the art museum space with museum-pedagogical offerings similar to Kinderkunsthaus's model.
• Bayerisches Nationalmuseum: Bavarian National Museum in Munich with widespread art and cultural collections. Offers educational programs for families and children, serving as a broader cultural institution comparable to Kinderkunsthaus's educational mission.
• Jüdisches Museum München: Jewish Museum in Munich with cultural and educational programs for families and schools. Comparable as a Munich cultural institution with educational mission and accessibility focus aligned with Kinderkunsthaus's barrier-free positioning.
• Pinakothek der Moderne: Major Munich art museum housing modern and contemporary art collections. Educational programs include workshops and family activities. Large established incumbent with significant resources operating in the same art education space.
• Münchner Stadtmuseum: A major Munich cultural institution with permanent and temporary exhibitions plus educational programs for children and families. Operates a broader cultural mission with significantly more resources and a wider scope than Kinderkunsthaus.
• Haus der Kunst: Major contemporary art center in Munich hosting international exhibitions. A large incumbent cultural institution with educational programming aimed at broader audiences, far exceeding Kinderkunsthaus in scale and resources.

Direct peers

• MachMit! Museum für Kinder: A children's museum in Nürnberg offering hands-on creative workshops, exhibitions, and educational programs for children and families. Direct peer as a nonprofit cultural-educational institution with workshop-based programming targeting the same age group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/user/Kinderkunsthaus/videos
• Facebookfacebook.com/Kinderkunsthaus
• Instagraminstagram.com/kinderkunsthaus
• TikToktiktok.com/@kinderkunsthaus?
• LinkedInlinkedin.com/company/kinderkunsthaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kinderkunsthaus