What Cocolab does

Cocolab (legal entity Cocolab International, S.A. de C.V.) is a Mexico City-based private studio founded in 2008 that designs and produces immersive multimedia experiences combining art, technology, and entertainment. The company operates across five core service categories: Espectáculos Multimedia (multimedia shows for inaugurations, concerts, and celebrations), Caminata Inmersiva (nighttime walks through archaeological sites, historical locations, and natural environments), Exhibición Inmersiva (multi-sensory indoor storytelling experiences), Instalaciones (authored works for new-media and music festivals), and Museografía Multimedia (exhibition components for museums and cultural institutions). Its technical foundation rests on proprietary show control systems capable of calibrating content across multiple laser projectors for seamless blending on irregular surfaces, including an 11-meter artificial canyon and UNESCO World Heritage archaeological facades.

Cocolab serves a diversified client base spanning Mexican state and federal government tourism and culture agencies (Secretaría de Turismo del Estado de México, CULTUR Yucatán, Secretaría de Cultura de Morelos, Banco de México, Pro México, CONABIO), large Mexican corporates (Telcel, BBVA Bancomer, Grupo Modelo, OCESA), international IP holders (Warner Bros, Disney via Lighthouse, Meow Wolf), and cultural institutions (Papalote Museo del Niño, Consejo Leonora Carrington, Telmex-Fundación Carlos Slim). Notable commissioned projects include the Experiencia nocturna en Teotihuacán (since 2016), Noches de Kukulkán at Chichén Itzá, Ecos de Uxmal, Edzná: Espejo de los dioses, the Hannover Messe 2018 opening ceremony for Mexico as Partner Country, the BBVA Bancomer tower inauguration, and the Disney Animation Immersive Experience delivered across USA and Thailand.

The business model combines project-based commissioning (custom multimedia experiences paid via professional services fees), original intellectual property licensing and touring (Laberinto Mágico: Leonora Carrington, FRIDA, Albúm Épico, Naturaleza Aumentada series), and direct ticket sales at fixed or touring venues. Go-to-market is enterprise field sales driven by website inquiry forms, supplemented by international festival presence (SXSW, Burning Man, OFFF, Hannover Messe, Ars Electronica) as both client-acquisition channel and showcase for capabilities.

Name

Cocolab

Legal name

Cocolab International, S.A. de C.V.

Website

https://cocolab.mx

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Cocolab is a Mexico City-based private studio founded in 2008 that designs and produces immersive multimedia experiences — combining projection mapping, lighting, sound, and interactive technology — for government tourism agencies, museums, and global brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Project-Based Commissioning: Cocolab is commissioned by government agencies, corporations, and cultural institutions to create custom multimedia experiences. Revenue is generated through project fees covering design, production, and sometimes operation of experiences. Clients include Secretaría de Turismo del Estado de México, Banco de México, Telmex-Fundación Carlos Slim, and private brands.
2. Original IP Licensing and Touring: Cocolab develops original intellectual property experiences (e.g., Laberinto Mágico: Leonora Carrington, FRIDA, Albúm Épico) that are presented at specific venues with ticket sales. These works can be toured to new cities and venues globally, generating revenue through licensing and touring arrangements.
3. Ticket Sales: For original Cocolab IP experiences presented at fixed or touring venues, the company participates in or manages ticket sales to end consumers. Examples include Laberinto Mágico at Foro Moliere and Albúm Épico at Museo Yancuic.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cocolab designs and produces immersive multimedia experiences combining art, technology, and entertainment. The company delivers five core service lines: multimedia shows for inaugurations and celebrations, immersive night walks through archaeological and natural sites, indoor multi-sensory exhibitions, authored installations for festivals, and multimedia museography for museums. It also develops original intellectual properties (such as FRIDA and Laberinto Mágico: Leonora Carrington) that are presented at fixed or touring venues with public ticket sales.

Product overview

Cocolab is a multimedia experience company that creates immersive experiences combining art, technology, and entertainment. Their core offering consists of five service categories: Multimedia Shows (for inaugurations, concerts, celebrations), Immersive Walks (nighttime archaeological and nature experiences), Immersive Exhibitions (indoor multi-sensory storytelling), Installations (authored works for festivals), and Multimedia Museography (exhibition design for museums). The company has developed notable proprietary experiences including FRIDA (Frida Kahlo tribute), Laberinto Mágico (Leonora Carrington experience), and various light and sound shows at Mexican archaeological sites (Teotihuacán, Chichén Itzá, Uxmal, Edzná). They also collaborate on experiences like Disney Animation: Immersive Experience and Meow Wolf's Projected Desert. Their experiences range from original intellectual properties to commissioned works for government agencies, cultural institutions, and brands.

Differentiator

Problem solved

Functional benefit

Brands

• INSPIRE: The company's creative process methodology consisting of 6 stages: Oportunidades (Opportunities), Concepto (Concept), Diseño (Design), Producción (Production), Integración (Integration), and Operación (Operation).
• Naturaleza Aumentada

Products and services

• Espectáculos Multimedia (Multimedia Shows)
• Caminata Inmersiva (Immersive Walks)
• Exhibición Inmersiva (Immersive Exhibitions)
• Instalaciones (Installations)
• Museografía Multimedia (Multimedia Museography)
• FRIDA
• Laberinto Mágico: Leonora Carrington
• Albúm Épico
• Sala del Terror

Quantifiable outcome

• The Light and Sound Show at Teotihuacán achieved sold-out tickets since its 2016 inauguration and became one of Mexico's top cultural and tourist experiences.
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Burning Man / Pablo González VargasminorStrategic or Co-development Partner · 1 January 2017Cocolab featured 'ILUMINA' by Pablo González Vargas at Burning Man 2017 — an interactive light and sound sculpture activated by participants' emotional states. Pablo González Vargas plans to install replicas globally.
• AKE Arquitectos / LT&I (Teotihuacán)minorImplementation/ SI/ Consulting Partner · 1 January 2016Cocolab collaborated with AKE Arquitectos and LT&I as implementation and technical partners for the Experiencia Nocturna en Teotihuacán night show — one of Mexico's most successful tourism and cultural experiences since 2016.
• Telmex - Fundación Carlos SlimcoreStrategic or Co-development Partner · 1 January 2014Aldea Digital (2014-2018) was part of the Telmex-Fundación Carlos Slim Digital Education and Culture Program. Cocolab created a series of experiences for this annual digital inclusion event. Fundación Carlos Slim is one of Mexico's largest foundations focused on digital education and workforce preparation.
• Centro de Arte Contemporáneo de Cincinnati / Héctor AyusominorStrategic or Co-development Partner · 1 January 2013Cocolab created 'Beats of Hidden Cells' for the 'On! Handcrafted Digital Playgrounds' exhibition at the Cincinnati Contemporary Arts Center in 2013, curated by Héctor Ayuso for OFFF Cincinnati. This project established Cocolab's presence in the U.S. creative festival circuit.
• Consejo Leonora CarringtoncoreStrategic or Co-development PartnerCocolab developed 'Laberinto Mágico: Leonora Carrington' in collaboration with the Consejo Leonora Carrington. This is one of Cocolab's flagship original IP projects, working with the legacy of one of Mexico's most significant surrealist artists. The experience was developed with authorization and guidance from the Leonora Carrington council.
• OCESAcoreStrategic or Co-development PartnerOCESA partnered with Cocolab to present the FRIDA immersive experience at the Frontón in Mexico City starting July 2021. OCESA is a major entertainment and live events company in Mexico, providing venue access, production support, and distribution capabilities for the touring production.
• Warner Bros / Rola EntertainmentcoreStrategic or Co-development PartnerCocolab collaborated with Warner Bros Discovery and Rola Entertainment to create 'Sala del Terror' — an immersive horror experience translating The Conjuring franchise universe into physical space. This is a high-profile IP collaboration requiring licensing and creative alignment with Warner Bros franchise guidelines.
• Meow WolfcoreStrategic or Co-development PartnerCocolab contributed to Omega Mart in Las Vegas with 'Projected Desert' — an 11-meter-tall artificial canyon across 400 square meters. Cocolab handled animation of content, technological developments for irregular surface projection, and created a show control system across 16 laser projectors. Meow Wolf is a leading immersive art company.
• Lighthouse (Disney Animation Immersive Experience)coreStrategic or Co-development PartnerCocolab partnered with Lighthouse, David Korins, Walt Disney Animation Studios, and Miles Dale to deliver the Disney Animation Immersive Experience across venues in the USA and Thailand. This is a major international production bringing Disney's animated film catalog to life in immersive environments.
• Wieden+Kennedy Amsterdam / The Mill LondonminorStrategic or Co-development PartnerCocolab produced 'Paraíso Secreto' for W+K Amsterdam and The Mill London — an immersive audiovisual experience for Corona brand. The project brought together an international creative team to deliver a high-end brand activation.
• OFFF Barcelona / Héctor AyusominorStrategic or Co-development PartnerCocolab managed and produced OFFF MX (2012-2018), Mexico's edition of the international design and new media festival, originally founded by Héctor Ayuso and OFFF Barcelona. This partnership brought international creative talent to Mexico and positioned Cocolab in the global creative festival circuit.
• BBVA Bancomer / CIE / CREA / Julián PlacenciaminorStrategic or Co-development PartnerCocolab created the inauguration show for Torre BBVA Bancomer with partners CIE, CREA, and Julián Placencia. The show became a new paradigm for entertainment in Mexico City and an iconic landmark.
• SXSWcoreChannel Partner/ Reseller/ DistributorSXSW has invited Cocolab to participate multiple times (2018, 2019) creating experiences for Casa México and commissioning original works like 'Weaving.' SXSW serves as a major platform for exposing Cocolab to international creative industry decision-makers and media.
• CREAminorImplementation/ SI/ Consulting PartnerCREA is a production partner listed across multiple Cocolab projects including the Palacio Nacional gallery, Hannover Messe, Torre Bancomer inauguration, and Mexico Pavilion at Expo Milan 2015.
• Épica Museo FutbolminorStrategic or Co-development PartnerCocolab partnered with Épica Museo Futbol to create 'Albúm Épico' — a football memorabilia exhibition presented at Museo Yancuic in Mexico City from March 29 to August 2, 2026.
• Zona arqueológica Chichén ItzácoreStrategic or Co-development PartnerCocolab created the 'Noches de Kukulkán' nightly show at the UNESCO World Heritage Site of Chichén Itzá, one of the New Seven Wonders of the World. This project demonstrates Cocolab's capability to work at the intersection of heritage preservation and immersive entertainment.
• El Día DespuésminorStrategic or Co-development PartnerCocolab collaborated with El Día Después to develop the interactive 'Ser Agua' cabin for their #SerAgua campaign — an immersive experience helping users understand their water consumption through everyday products.
• CONABIOminorStrategic or Co-development PartnerCocolab created 'Nuestro Hogar' — the Biodiversity Pavilion at the Global Biodiversity Forum in Cancún for CONABIO (National Commission for the Knowledge and Use of Biodiversity), Mexico's leading biodiversity organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meow Wolf: US immersive art company operating permanent large-format installations (Omega Mart, Convergence Station); Cocolab has directly contributed technology and content to Meow Wolf's Vegas installation.
• teamLab: Japan-founded interdisciplinary art collective producing large-scale immersive digital installations and museums globally; competes with Cocolab for premium museum and brand experience commissions.
• Moment Factory: Montreal-based multimedia studio creating immersive mapping, light and sound experiences for public spaces, museums and brands worldwide — directly comparable to Cocolab in service mix, scale and creative positioning.
• ARTECHOUSE: US operator of technology-driven immersive art venues and exhibitions; similar business model combining curated content, proprietary technical platforms and ticketed public venues.
• Universal Everything: UK-based digital art and experience studio producing large-scale installations and animations for museums, brands and festivals — closely comparable in creative profile and global festival circuit.
• Punchdrunk: UK pioneer of immersive theater (Sleep No More) combining site-specific narrative, scenography and audience exploration; comparable in immersive experience design and IP-led touring potential.
• Lighthouse Immersive: Producer of large touring immersive experiences including the Disney Animation Immersive Experience; Cocolab is an active production partner on these tours, making Lighthouse a directly comparable peer.

Broad incumbents

• Fever: Global live-entertainment discovery and ticketing platform that aggregates immersive experiences and is already a distribution partner for Cocolab's ticketed IP — broader incumbent in the same consumer market.

Emerging players

• Studio NAND: Berlin-based creative studio building immersive narrative and interactive installations for museums and brands — partial overlap with Cocolab in museum-grade immersive commissions and design rigor.

Regional players

• Dragón Digital: Mexican digital content and experience studio serving local brands and events; competes with Cocolab in the Mexican market for brand activations and festival commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cocolabmx
• Facebookfacebook.com/cocolabmx
• Instagraminstagram.com/cocolab.mx
• TikToktiktok.com/@cocolabmx
• LinkedInlinkedin.com/company/cocolab-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocolab