King Country Trailer

What King Country Trailer does

King Country Trailer (KCTR, DBA King Country Trailer & Service) is a privately held, founder-owned trailer dealership and service center headquartered in Amarillo, Texas, founded circa 1990 by Aaron King and Michael King. The company serves small-to-medium trucking companies and owner-operator drivers across the Texas Panhandle and West Texas, operating three primary locations (Amarillo, Childress, Hereford) and a 24/7 service model built around 15 service bays at its flagship.

The core business is new and pre-owned trailer sales (including the Barrett Trailers brand), full-service trailer and truck repair, a collision body shop, comprehensive parts inventory, tire sales and repair, commercial financing through ten partner banks, trailer leasing and rentals, custom graphics (King Custom Graphics), and a discount fuel program using EFS fleet cards accepted at 430+ Loves locations across 41 states. KCTR also operates a wholly-owned towing subsidiary, K3 Towing, Recovery and Transport, Inc., with a 60-ton rotator and mobile tire and reefer units dispatched 24/7 across the Texas Panhandle. Complementary partnerships with TWI Insurance Agency and King Industries create referral economics for insurance and fuel.

Revenue is generated across hardware sales (trailers, parts, tires), professional services (mechanical and collision repair, custom graphics, alignment), and managed services (leasing, financing origination). The go-to-market is sales-led with in-house reps and outside sales, with online credit applications and TruckPaper.com listings digitizing the financing and used-inventory surface. The model is bootstrapped and owner-operated with no external institutional capital disclosed.

Name

King Country Trailer

Legal name

King Country Trailer

Website

https://kingcountrytrailer.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

King Country Trailer is a privately held, founder-owned trailer dealership and service center in Amarillo, Texas, serving small-to-medium trucking companies and owner-operators across the Texas Panhandle with new/used trailer sales, 24/7 repair, parts, tires, financing, leasing, towing, and a fleet fuel discount program.

Ownership category

akta.pro rank

Product category

Truck and Trailer Dealership and Service

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Box Truck / Dry Van Truck Leasing & Rental (TLABABAF)

akta.pro secondary industries

Refrigerated (Reefer) Trailer Leasing/Rental (TLABACAC), Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)

Keywords

• Trailer sales service
• Commercial truck repair
• Truck trailer parts
• Trailer leasing rental
• Heavy duty towing

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Trailer Sales (New and Pre-Owned): Sales of new and used trailers including flatbed, refrigerated, dry van, belly dump, and lowboy trailers. Barrett Trailers is a key brand. Sales through direct sales team and TruckPaper.com listings.
2. Trailer and Truck Service & Repair: Full-service repair shop with 15 service bays offering A/C systems, brake service, DOT inspections, diagnostics, electrical work, driveline, suspension, and maintenance services. 24/7 emergency call-out service available.
3. Collision Body Shop Services: Full collision repair services for medium and heavy-duty trucks including glass replacement, frame alignment, professional detailing, painting, body repairs, welding (aluminum/steel/stainless), fiberglass repair, and sandblasting.
4. Trailer and Truck Parts Sales: Large inventory of parts for Barrett, Brazos, Western, Vanguard, and used semi-trailers. Parts include A/C components, ABS parts, air lines, brake parts, filters, lights, and more. Outside sales representatives and drop shipping programs.
5. Tire Sales and Repair: Tire sales for semi-trucks, trailers, and passenger vehicles. Services include flat repair, balancing, mounting, rotating, and wheel alignment. 24/7 roadside assistance and delivery around the Texas Panhandle.
6. Trailer Leasing and Rentals: Leasing and rental services for flatbed/step deck, refrigerated, dry van, belly dump, and lowboy trailers. Flexible terms for businesses needing equipment without large capital outlays.
7. Commercial Financing Services: Financing solutions working with ten commercial finance banks, ranging from A-credit to D-credit. In-house financing options including 'Application Only' process up to $750,000, FMV and TRAC leases, and lines of credit.
8. Insurance Services (Partner): Partnered with TWI Insurance Agency for commercial trucking insurance, commercial auto, home, life, health insurance. Commission-based referral relationship.
9. Discount Fuel Program: King Country Fuel Program through partnership with King Industries. Fleet fueling cards accepted at Loves and major truck stops. Revenue through negotiated fuel pricing discounts passed to customers.
10. Custom Graphics Services: Vinyl wraps and custom graphics for semi-trucks and trailers using 3M and Avery materials with UV protective lamination. In-house graphic designers create custom full or partial wraps.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

King Country Trailer is a full-service truck and trailer dealership and service center based in the Texas Panhandle. The company sells new (Barrett Trailers brand) and pre-owned trailers, leases and rents trailers, provides 24/7 trailer and truck service and repair across 15 service bays plus mobile units, operates a collision body shop, sells tires and parts, arranges commercial financing through ten partner banks, refers insurance through TWI, and runs a discount fuel program through EFS/Loves fleet cards. Customers are primarily commercial trucking companies and individual owner-operators across Texas.

Product overview

King Country Trailer operates as a full-service truck and trailer dealership and service center, offering a one-stop solution for truckers. The core business centers on new and pre-owned trailer sales (including Barrett Trailers brand), combined with comprehensive service capabilities spanning 15 service bays with 24/7 availability. The product portfolio includes trailer leasing and rentals (flatbed, refrigerated, dry van, belly dump, lowboy), trailer financing through partnerships with ten commercial banks, and complementary services including body shop/collision repair, tire sales and repair, trailer parts, custom graphics (vinyl wraps), truck alignment, 24/7 towing/recovery transport via K3 Towing, mobile service units (tire and reefer), and business support services including TWI trucking insurance and a discount fuel program. The company positions itself as a vertically integrated trucking partner offering everything from equipment purchase to maintenance, insurance, and fuel cost management under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• King Custom Graphics: Vinyl wraps for semi-trucks and tractor trailers, custom trailer graphics, and fleet branding services using 3M and Avery materials with UV coating protection.

Quantifiable outcome

• Potential fuel cost savings of up to six figures per year for small to medium fleets through the discount fuel program.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• K3 Towing and RecoverycoreChannel Partner/ Reseller/ DistributorK3 Towing and Recovery, Inc. provides 24/7 emergency towing and recovery services for King Country Trailer customers. Equipped with 'Kong,' a 60-ton rotator heavy-duty truck. Services include local/long-distance towing, roadside assistance, tire changes, jump starts, refueling, and vehicle storage. Stephen Hamilton serves as GM of K3 Towing. K3 has locations in Amarillo, Friona, Vega, Childress, Hereford, and Quanah.
• Barrett TrailerscoreChannel Partner/ Reseller/ DistributorBarrett Trailers is a trailer brand sold through King Country Trailer locations. Stuart McNair serves as GM of Barrett Trailers, working directly with Michael King and Larry Hales at King Country. Barrett Trailers are featured in King Country's inventory sales and parts catalog.
• TWI Insurance AgencycoreChannel Partner/ Reseller/ DistributorTWI Insurance Agency provides commercial trucking insurance, commercial auto, home, life, and health insurance services to King Country Trailer customers. Chase Mask and Mandi Smith are TWI agents serving King Country customers. TWI also offers fuel programs. King Country refers customers to TWI for insurance needs.
• King Industries (Fuel Program)coreStrategic or Co-development PartnerKing Industries created the King Country Discount Fuel Program. The program uses EFS (Electronic Funds Source) fleet fueling cards accepted at Loves travel centers (430+ locations in 41 states) and all major truck stops. Joe Marquez serves as Fuel Solution Specialist. The program offers savings of up to six figures per year for small to medium fleets.
• EFS (Electronic Funds Source) & LovesmajorTechnology or IntegrationEFS provides fleet fueling card infrastructure and checks at Loves locations. Loves travel centers (430+ locations in 41 states) accept the King Country Discount Fleet Cards. This integration enables real-time transaction tracking and centralized fuel expense management for trucking fleets.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Velocity Vehicle Group:
• TravelCenters of America: National truck stop and fuel network with fleet fuel card programs serving commercial trucking. Comparable as a fuel-discount/fleet-card ecosystem player to KCTR's partnership with Loves/EFS, though TA operates its own retail fuel locations rather than a referral-based discount program.

Direct peers

• Inland Truck Parts: Commercial truck and trailer parts retailer/service network with multiple locations. Comparable in the parts-and-service portion of KCTR's business, with shared focus on trucking aftermarket parts and repair services across regional geographies.
• Polar Service Centers: Network of trailer service centers with 24/7 repair capabilities and mobile units. Most directly comparable to KCTR's trailer service, mobile tire, and mobile reefer repair offerings, with a similar focus on uptime and roadside response for trucking customers.

Broad incumbents

• Premier Truck Group: Commercial truck dealer group with full-service locations across multiple states, offering sales, leasing, parts, and 24/7 service. Matches KCTR's integrated dealership-and-service model but at a much broader regional scale and with deeper OEM relationships.
• Rush Enterprises: Largest commercial truck dealer group in North America with extensive service, parts, and financing offerings. Comparable as a multi-location full-service commercial truck/trailer dealership with 24/7 service capabilities, but operates at significantly greater scale and geographic breadth than KCTR.

Regional players

• Stoops Freightliner: Regional Freightliner dealer group operating across the Midwest with full-service truck and trailer dealerships. Comparable dealership/service model and SMB trucking customer focus, but serves a different geography (Indiana/Ohio) than KCTR.
• Gabrielli Kenworth: Family-owned regional Kenworth commercial truck dealer with multi-location sales, leasing, parts, and service operations. Mirrors KCTR's family-owned, multi-location service-led approach but operates in the Northeast US rather than the Texas Panhandle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kingcountrytrailers
• TikToktiktok.com/@kingcountrytrailer
• LinkedInlinkedin.com/company/king-country-trailer

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Country Trailer