What KingFish + Partners does

KingFish + Partners, operating as King Fish Media, LLC, is an independent digital marketing agency headquartered in Beverly, Massachusetts, founded in 2001 by Cam Brown, Sue Twombly, and Scot Forbes, who remain directly involved as practitioners on every engagement. The agency provides brand strategy and identity, website design and conversion, content marketing, campaign development, video production, and generative AI services. It primarily serves enterprise and mid-market clients in financial services and fintech, healthcare and hospitals, and B2B software and technology, with secondary exposure to private equity-backed companies, manufacturing, education, non-profits, and transportation. Notable recognition includes a 2025 Silver Davey Award for Best Integrated Healthcare and Pharma Campaign with The Elliot Hospital and a Content Marketing Award for work with Connection, alongside an unspecified number of additional Davey recognitions.

The agency's service portfolio is built on three pillars: the WETWARE Gen AI offering, an SEO/AEO/GEO methodology that optimizes content for Google search, AI assistants (ChatGPT, Claude, Gemini, Perplexity), and generative engine entity authority, and a network of 750+ subject matter experts spanning writers, editors, designers, photographers, videographers, researchers, analysts, and producers. The WETWARE and KINGFISH + PARTNERS names are registered trademarks of King Fish Media, LLC. A strategic partnership with Aberdeen Strategy and Research extends content distribution through data-driven webinars.

KingFish generates revenue through professional services engagements that begin with a discovery conversation and are scoped to the client's problem rather than packaged offerings; no pricing is publicly disclosed. Distribution is sales-led and direct, focused on CEOs, CMOs, and senior marketing leaders, with demand generated through referrals, awards, content marketing (The Current blog), and webinars. The agency is privately held, has no parent company, no disclosed funding, and has remained under the same founding principals for over 24 years.

Name

KingFish + Partners

Legal name

King Fish Media, LLC

Website

https://kingfishandpartners.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

KingFish + Partners is an independent digital marketing agency founded in 2001 in Beverly, Massachusetts, serving enterprise and mid-market clients with brand strategy, website design, content marketing, campaigns, video production, and Gen AI services across financial services, healthcare, and B2B technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand Strategy: Brand strategy and identity engagements helping companies clarify positioning, messaging architecture, and visual identity
2. Professional Services - Website Design: Website redesign and conversion optimization services delivering polished look, seamless performance, and lasting impact
3. Professional Services - Content Marketing: Content strategy, creation, and distribution services leveraging network of 750+ experts to boost presence and build audience connections
4. Professional Services - Campaigns: Campaign development for awareness building, product launches, and customer connection strengthening with focus on creativity and ROI
5. Video Production: Video production services for brand storytelling and campaign content

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

KingFish + Partners is a full-service independent digital marketing agency delivering integrated brand strategy, website design and conversion, content marketing, campaign development, video production, and generative AI (WETWARE) services. Engagements typically begin with a discovery conversation and are scoped to the client's actual problem across positioning, messaging, web presence, and content systems.

Product overview

KingFish + Partners is a full-service independent digital marketing agency offering a unified portfolio of services including Campaigns, Websites, Content, Brand strategy, WETWARE (Gen AI), and Video Production. The agency operates as a single integrated offering rather than a modular platform, combining strategy, creative, and digital execution across all service lines. Their capabilities span design, strategy, communication, and digital disciplines, with access to a network of 750+ subject matter experts to support client work.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaigns
• Websites
• Content
• Brand
• WETWARE Gen AI
• Video Production

Quantifiable outcome

• Silver Davey Award for financial services campaign work with New York Life
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aberdeen Strategy and ResearchcoreStrategic or Co-development PartnerStrategic partnership to amp up webinar offerings. By utilizing their expertise and analysis, KingFish energizes content with data-driven, actionable takeaways. The partnership combines KingFish's creative capabilities with Aberdeen's research and analysis expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Idea Grove: B2B branding and PR agency serving technology and B2B software companies. Comparable focus on technical buyers, complex messaging, and integrated brand/content/campaign delivery.
• Verndale: Massachusetts-based digital experience agency offering strategy, design, and content services. Comparable New England independent with similar mid-market/enterprise B2B focus and full-service delivery model.
• Walker Sands: B2B marketing agency offering PR, content, demand generation, and brand strategy. Closely aligned in vertical focus (fintech, B2B tech) and integrated service portfolio to KingFish's offerings.
• SmartBug Media: Mid-market inbound digital marketing agency focused on B2B SaaS and enterprise clients. Similar size and service mix (brand, content, web, campaigns) with comparable buyer segments to KingFish.
• Ten Speed: Independent B2B marketing and creative agency. Similar size profile, integrated brand/content/campaign model, and mid-market positioning to KingFish.
• New Kind: Independent B2B branding and marketing agency. Comparable full-service, mid-sized independent with brand strategy and content capabilities targeting similar buyer profiles.
• GYK Antler: Manchester, NH-based independent full-service marketing agency. Most direct geographic and structural comparable — independent, regional, full-service agency serving B2B brands in the same New England market.

Emerging players

• Propllr: PR and brand storytelling agency for B2B tech companies. Comparable in B2B tech focus and messaging-driven positioning work, though smaller and more PR-specialized.
• Refine Labs: B2B marketing agency specializing in demand generation and category design. Adjacent emerging player with partial overlap in B2B brand-and-content services, particularly for tech/SaaS clients.

Broad incumbents

• HubSpot: Broad incumbent in inbound marketing software and partner agency ecosystem. Represents both a competitor (agency services, content tools) and a partner ecosystem for agencies like KingFish operating in the B2B SaaS/fintech space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/king-fish-and-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KingFish + Partners