Kenosha Kingfish Baseball Club

What Kenosha Kingfish Baseball Club does

The Kenosha Kingfish Baseball Club is a privately-held summer collegiate baseball franchise founded in 2013 and headquartered at 7817 Sheridan Rd., Kenosha, WI, where it plays home games at Historic Simmons Field. The team operates as a member franchise of the Northwoods League, a summer collegiate baseball league that provides league structure, shared marketing infrastructure, a streaming partnership with FloCollege, and a collegiate player talent pipeline. The franchise employs approximately 30 people across front office, coaching, and seasonal/gameday roles, and operates seasonally in alignment with the Northwoods League schedule.

The team's product portfolio centers on live baseball entertainment, with single-game tickets, season ticket packages branded as the Founders Club, flexible FishFlex packages, group/party packages, and corporate outings as core ticket offerings. Merchandise is sold through a Square-powered online storefront and on-site at Simmons Field, with an additional co-branded coffee line ("THE GRIND") distributed through Littlefoot Coffee. Community-facing programs include the Lil' Fish Reading Program, Kids Club, Host Family Program, Share the Glove equipment donation initiative, and fundraising presented by Marine Credit Union. Simmons Field is also productized as a rentable facility for events and tournaments outside of gamedays.

The business generates revenue through four streams: ticket sales (transaction fees on single-game, season, group, and party packages), merchandise (one-time sales via online and stadium channels), sponsorships and advertising (premium partners City of Hope and CJW Beer, presenting partner Marine Credit Union, and league-level sponsors Rawlings, Stadium Mustard, and Modern Woodmen), and group/corporate experience packages. The go-to-market motion is event-driven and community-led, with direct-to-consumer distribution through nwltickets.com, the Square storefront, and on-site stadium sales. Customer segments are local and regional, anchored by families and youth, with secondary demand from corporate groups and local/regional advertisers seeking community brand visibility.

Name

Kenosha Kingfish Baseball Club

Legal name

Kenosha Kingfish Baseball Club

Website

https://kingfishbaseball.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kenosha Kingfish Baseball Club is a privately-held summer collegiate baseball franchise founded in 2013 in the Northwoods League, operating home games at Historic Simmons Field in Kenosha, WI. It serves local families, youth, and corporate groups through ticket packages, merchandise, sponsorships, and community programs.

Ownership category

akta.pro rank

Product category

Minor League Baseball Entertainment

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Summer collegiate baseball
• Minor league baseball
• Baseball ticket sales
• Baseball merchandise
• Community sports programs

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game ticket sales, season ticket packages (Founders Club), group ticket packages, and party packages for gameday experiences at Simmons Field.
2. Merchandise Sales: Online merchandise sales through their Square storefront, offering team apparel and memorabilia to fans.
3. Sponsorships and Advertising: Partnership revenue from premium partners and league sponsors who receive brand visibility at games, on the website, and across marketing materials. Includes naming rights, in-stadium signage, and digital advertising placements.
4. Group Experiences: Revenue from group outings, corporate events, and special party packages that include food, beverages, and dedicated seating areas during games.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

The Kenosha Kingfish Baseball Club operates a summer collegiate baseball team within the Northwoods League, playing home games at Historic Simmons Field in Kenosha, Wisconsin. The franchise sells live gameday experiences through single-game tickets, FishFlex packages, Founders Club season tickets, group outings, and party packages, and operates an online merchandise store offering team apparel and memorabilia. Revenue is supplemented by local and league-level sponsorships, advertising placements, and a portfolio of community engagement programs including the Lil' Fish Reading Program, Kids Club, Share the Glove, and Host Family Program.

Product overview

Kenosha Kingfish Baseball Club is a minor league summer collegiate baseball team in the Northwoods League, offering a portfolio of ticket products (single game, season/FishFlex packages, group outings, party packages) and community programs (Kids Club, Lil' Fish Reading Program, Share the Glove, Host Family Program). The team operates merchandise sales through its Kingfish Online Store (powered by Square) and offers Historic Simmons Field for event rentals. The product portfolio centers on live baseball entertainment experiences supplemented by youth development initiatives and fan engagement merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Game and Package Tickets Single-game tickets and ticket packages sold to individual fans and families for admission to Kenosha Kingfish home games at Historic Simmons Field.
• Founders Club Season Tickets Premium season ticket package providing reserved seating and exclusive fan benefits across the Kingfish home schedule.
• FishFlex Ticket Packages Flexible multi-game ticket package that lets fans pick specific games and dates for attendance during the season.
• Group Ticket Packages Group ticket and hospitality package for corporate events, organizational outings, and team-building gatherings at Simmons Field.
• Party Packages Birthday and celebration party packages including dedicated seating, food, and beverages during Kingfish home games.
• Kingfish Online Store Online store offering Kingfish team apparel, fan gear, and memorabilia sold through the Square e-commerce platform.
• Simmons Field Rental Rental of Historic Simmons Field for tournaments, private events, and community gatherings outside of regular home games.
• Sponsorship and Advertising Packages Sponsorship and advertising inventory for local and regional businesses, including in-stadium signage, digital placements, and premium partnerships.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered premium, core, league and minor.

• City of HopepremiumGTM or Marketing PartnerPremium partner of the Kenosha Kingfish. City of Hope is a cancer research and treatment organization with locations including Chicago. Partnership provides marketing visibility and community health connection.
• CJW BeerpremiumGTM or Marketing PartnerPremium partner of the Kenosha Kingfish. CJW Beer is a local/regional beverage partner providing beer offerings at games with marketing visibility.
• Northwoods LeaguecoreStrategic or Co-development PartnerThe Kenosha Kingfish are a member team of the Northwoods League, a summer collegiate baseball league. This provides league structure, shared marketing platform, streaming partnership (FloCollege), and operational framework.
• FloCollegecoreTechnology or IntegrationStreaming partner enabling live game broadcasts through the FloCollege platform. Fans can watch Kingfish games via go.flocollege.com with multi-platform accessibility.
• RawlingsleagueGTM or Marketing PartnerLeague-level sponsor providing baseball equipment and gear for Northwoods League teams including the Kingfish.
• Stadium MustardleagueGTM or Marketing PartnerLeague-level sponsor providing condiments and food products for stadium concessions.
• Modern WoodmenleagueGTM or Marketing PartnerLeague-level sponsor offering insurance and financial services with marketing presence across Northwoods League teams. Also partners on 'Modern Woodmen Mommy of the Month' program.
• Marine Credit UnionminorGTM or Marketing PartnerPresenting sponsor for the Kingfish fundraising program, providing financial literacy and community support.
• North Shore BankminorGTM or Marketing PartnerFormer partner through the North Shore Bank Kids Club program, providing youth engagement and banking connection.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lakeshore Chinooks: Fellow Northwoods League summer collegiate baseball team based in Mequon, WI. Closest geographic and operational peer — same league structure, similar market size, identical revenue model (tickets, merch, sponsorships, community programs).
• Wisconsin Woodchucks: Northwoods League team based in Wausau, WI. Same league, same collegiate summer format, same Wisconsin footprint — directly comparable on revenue mix, venue dynamics, and sponsorship categories.
• La Crosse Loggers: Northwoods League member in La Crosse, WI. Comparable mid-market Wisconsin collegiate summer team with the same ticketing, sponsorship, and community engagement structure.
• Traverse City Pit Spitters: Northwoods League team in Traverse City, MI. Comparable small-market collegiate summer team; useful for benchmarking tourism-driven game day attendance and seasonal sponsorship strategies.
• Rochester Honkers: Northwoods League member based in Rochester, MN. Same league structure and summer collegiate format, providing a useful cross-state comparison on sponsorship depth and attendance economics.
• Fond du Lac Dock Spiders: Northwoods League member in Fond du Lac, WI. Closely comparable small-Wisconsin-market summer collegiate team with similar ticket, sponsorship, and community programming model.
• Kalamazoo Growlers: Northwoods League member in Kalamazoo, MI. Comparable small-market collegiate summer franchise operating outside Wisconsin — useful benchmark for sponsorship pricing and attendance in non-flagship markets.
• Madison Mallards: Northwoods League member operating out of Madison, WI. Comparable scale, same league governance, similar community-led GTM and ticketing model. One of the more established and well-known franchises in the league.
• Green Bay Booyah: Northwoods League team based in Green Bay, WI. Operates under identical league framework with similar GTM (event-driven, community-led, D2C ticketing). Green Bay market provides a useful mid-size Wisconsin comparable.
• Waterloo Bucks: Northwoods League team in Waterloo, IA. Direct league peer with comparable operational scale and revenue model, recently referenced in Kingfish game coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kenosha-baseball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenosha Kingfish Baseball Club