The King’s Trust Canada
The King's Trust Canada is a Toronto-based national charity, part of King Charles III's global King's Trust network, that delivers free skills training, networking, and paid work-experience programs to young Canadians aged 13-30 facing employment barriers, funded by foundation grants, corporate partnerships, individual donations, and government.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The King’s Trust Canada does
The King's Trust Canada is a Toronto-based national charity (registered 832295406RR0001) founded in 2011 as part of The King's Trust Group, the international network of youth charities founded by King Charles III that operates in over 20 countries. The organization delivers free programs to young Canadians aged 13-30 facing barriers to employment — including newcomers, Indigenous youth, youth experiencing homelessness, and those without Canadian work experience — through three core offerings: Skills Academy (a self-paced interactive digital learning platform covering 9 professional skills with micro-credentials issued by Humber Polytechnic), The Network (monthly in-person networking events), and the 360 Program (paid work experience placements with leading Canadian employers paired with mentorship). A newer Coca-Cola FC Academy adds sports-themed transferable skills training for youth aged 13+.
The organization's business model is non-commercial: all programs are free to participants, and revenue (CAD $3,806,793 in FY 2023-24) is raised through four streams — foundation grants (59%), major individual donations (15%), corporate partnerships (14%), and government funding (12%) — from supporters including the Hilary & Galen Weston Foundation, Aga Khan Foundation Canada, RBC Foundation, King Charles III Charitable Fund, Air Canada, Canada Life, Deloitte, KPMG, and the Coca-Cola Company. Distribution is hybrid: Skills Academy is self-serve online, while The Network, 360, and community-delivered programs route through a partner ecosystem of 257 community organizations and employers across Canada. The organization reports serving 10,674 young people to date, with 457 placed in employment, and has set a mission target of helping 100,000 young people increase their employability.
The King’s Trust Canada firmographics
Firmographics- Name
- The King’s Trust Canada
- Legal name
- The King's Trust Canada
- Website
- https://kingstrust.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The King's Trust Canada is a Toronto-based national charity, part of King Charles III's global King's Trust network, that delivers free skills training, networking, and paid work-experience programs to young Canadians aged 13-30 facing employment barriers, funded by foundation grants, corporate partnerships, individual donations, and government.
- Ownership category
- akta.pro rank
The King’s Trust Canada industry classification
Industry- Product category
- Youth Workforce Development and Employment Services
- NAICS
- Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Sports and Recreation Instruction (611620)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
- akta.pro secondary industries
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where The King’s Trust Canada is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The King’s Trust Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Foundation Grants: 59% of total revenue ($3,806,793 from FY 2023-24) comes from foundation grants including Hilary & Galen Weston Foundation, Aga Khan Foundation, RBC Foundation, John Dobson Foundation, Gordon & Ruth Gooder Foundation, Giustra Foundation, and King Charles III Charitable Fund
- Corporate Partnerships: 14% of revenue from corporate partners including Air Canada, Canada Life, Deloitte, Fasken, Humber Polytechnic, KPMG, Maple Lodge, Roche Canada, Coca-Cola Company, Cenovus Energy, Lyft, Walmart, Wynford, Lallemand through sponsorships, placements, grants, mentorship, in-kind contributions, and program delivery
- Major Individual Donations: 15% of revenue from major individual donors including Tania and Christopher Carnegie, Chethan Lakshman and Heather Dunn, Cynthia (Cindy) Caron and Craig Thorburn
- Government Funding: 12% of revenue from government sources supporting youth employment and skills programs
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The King’s Trust Canada product offering
Product offeringCore offering
The King's Trust Canada is a national charity that creates pathways to employment for young people aged 13-30 facing barriers by delivering free skills training, paid work experience placements, and networking opportunities. Core programs include Skills Academy (self-paced professional skills training with Humber Polytechnic micro-credentials), The Network (monthly career networking events), 360 Program (two-year paid youth employment placements with corporate employers), and Coca-Cola FC Academy (sports-themed transferable skills training). All programs are free to youth participants and funded through foundation grants, corporate partnerships, government, and individual donations.
Product overview
The King's Trust Canada is a national charity that provides a portfolio of free youth employment programs designed to create pathways to work for young people facing barriers. The core offerings include Skills Academy (self-paced professional skills training with micro-credentials), The Network (networking events for career connections), 360 Program (paid work experience placements with mentorship), and Coca-Cola FC Academy (sports-themed transferable skills). These programs are complemented by a Youth Council advisory group and specialized programs like Discover Finance and Technology, all focused on improving youth employability across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Skills Academy A free, flexible professional skills training program for youth aged 16-30 delivered through a self-paced interactive digital learning platform. Covers 9 dynamic professional skills and awards micro-credentials from Humber Polytechnic (valued at $500). Designed to make participants work-ready with the soft skills employers demand.
- The Network Monthly in-person and virtual networking events for youth aged 18-30 across Canadian cities. Participants learn networking skills, hear from industry professionals, and build professional contacts through interactive panels and mentorship sessions.
- 360 Program A two-year youth employment program for youth aged 18-30 facing employment barriers. Provides paid work experience placements with leading Canadian employers, personalized mentorship, and ongoing support to transition into sustainable careers.
- Coca-Cola FC Academy A sports-themed program co-created with The Coca-Cola Company for youth aged 13+. Teaches transferable professional skills through sport via digital learning experiences led by sports industry leaders, with exclusive access to TKTC sports events (15+ events).
- Discover Finance and Technology A specialized program hosted in collaboration with Youth Employment Services Toronto, Finastra, KPMG and RBC, focused on financial literacy and technology skills for youth participants. Includes pitch competitions, personal branding workshops, and industry mentorship.
Quantifiable outcome
- 74% of program participants hired as of June 2019
- +3 more outcomes
Companies that use The King’s Trust Canada
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
The King’s Trust Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The King’s Trust Canada partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered major and core.
- Air CanadamajorCorporate partner supporting The King's Trust Canada's youth employment mission. Air Canada is listed as a prominent corporate partner featured on the organization's homepage.
- Canada LifemajorCorporate partner supporting The King's Trust Canada's youth programs and employment initiatives.
- DeloittemajorProfessional services firm listed as a key corporate partner providing expertise and support for youth employment programs.
- FaskenmajorLaw firm listed as a corporate partner supporting The King's Trust Canada's initiatives.
- Humber PolytechnicmajorEducational institution partner providing micro-credential certification for Skills Academy program graduates. Issues badges valued at $500 for participants.
- KPMGmajorProfessional services firm partner delivering personal branding workshops, mentoring, and program support. Hosted Young Women in Technology events.
- Maple Lodge FarmsmajorCorporate partner supporting The King's Trust Canada's youth employment programs.
- Roche CanadamajorPharmaceutical company listed as a corporate partner supporting the organization.
- The Coca-Cola CompanymajorMajor corporate partner and co-creator of Coca-Cola FC Academy program teaching transferable skills through sport for youth 13+.
- LyftcoreTransportation company listed as a corporate partner on the Corporate Partners page.
- WalmartcoreMajor retail corporation listed as a corporate partner supporting youth employment initiatives.
- WynfordcoreCorporate partner listed on the Corporate Partners page.
- LallemandcoreCorporate partner listed on the Corporate Partners page.
- Youth Employment Services (YES) TorontocoreCommunity partner that referred Kardeisha to the Discover Finance and Technology program. Collaborated with Finastra, KPMG, and RBC to host the inaugural program.
- FinastracoreFinancial technology company partnered with TKTC, KPMG, and RBC to host the Discover Finance and Technology program.
- Winnipeg HarvestcoreCommunity partner that collaborated with YES Manitoba and TKTC to deliver youth employment programs in Winnipeg.
- YES ManitobacoreYouth Employment Services Manitoba partnered with TKTC, Winnipeg Harvest, and employers like Parian Logistics to deliver programs.
- Centre for Newcomers CalgarycoreCommunity organization that partnered with TKTC to deliver programs for newcomer youth. Roma was referred through this partnership.
- NEEDS (Newcomers Employment and Education Services Inc.)coreNewcomer services organization partnered with TKTC and Cineplex to deliver employment programs in Winnipeg. Referred Grace to the program.
- Yonge Street MissioncoreToronto community organization that partnered with TKTC and Marriott to deliver employment programs. Isabella was placed through this partnership.
- Youth Employment Services (YES) TorontocoreYouth employment organization partnered with TKTC for program delivery. Dima Farsoun worked at YES Toronto for nearly a decade before joining TKTC.
- CIBCcoreBank partnered with TKTC and YES Manitoba to deliver youth employment programs. Ashley was hired by CIBC after completing the program.
- CN TowermajorMajor Toronto landmark and employer partner. Hired multiple program participants including Jay Patel, Daniel, Oluwaseun, and Rose as Guest Services Representatives.
- BGC CanadacoreCommunity organization for youth. Jenny Pang Cho Wing previously worked with BGC Canada leading youth support initiatives before joining TKTC.
- Loblaw CompaniescoreMajor retailer partnered with YES Manitoba and TKTC for youth employment. Haider was hired as Finance Coordinator after program completion.
- Marriott HotelsmajorHotel chain partnered with Yonge Street Mission and TKTC for employment programs. Hired Roma and previously employed Isabella through the program.
- CineplexcoreEntertainment company partnered with NEEDS and TKTC for youth employment in Winnipeg. Grace was hired after completing the program.
- Parian LogisticscoreLogistics company that hired Tyrell as a full-time employee after he completed the TKTC program with Winnipeg Harvest and YES Manitoba.
- Toronto SickKids HospitalcorePediatric hospital where Ariana was hired as a Health Informatics Analyst after completing the TKTC and KPMG program.
- BrainStationcoreEducation provider that provided venue space for Young Women in Technology networking event organized by TKTC and KPMG.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
The King’s Trust Canada competitors and assessment
Company assessmentBroad incumbents
- YWCA Canada: National federation of women's and youth-serving organizations including employment-skills programming. Comparable because of overlapping focus on marginalized women and youth, similar funder base, and similar program portfolio of training and employer connections.
- Big Brothers Big Sisters of Canada: National youth-mentorship nonprofit with a long-established employer and donor network across Canada. Comparable as a peer organization competing for foundation dollars, volunteer engagement, and youth-mentorship positioning, though its primary model is one-to-one mentoring rather than employer placement.
- Year Up (United Way Year Up): Large US-based workforce development nonprofit providing training, credentials, and corporate placements for young adults facing barriers. Comparable because of the same employer-paid-placement model, similar target demographic, and similar outcome metrics (hiring rate), though operating at significantly greater scale.
- United Way Greater Toronto: Large Canadian nonprofit funder and operator in the community-services space, including youth employment initiatives. Comparable as a peer in the Canadian nonprofit ecosystem competing for foundation dollars, government grants, and corporate CSR partnerships targeting similar social outcomes.
Direct peers
- Youth Employment Services (YES) Toronto: Toronto-based nonprofit delivering youth employment services including training, mentorship, and employer placements. Directly comparable because both serve the same 16-30 newcomer/marginalized-youth cohort in the same geography with overlapping employer partners (e.g., CIBC, Loblaw).
- Pathways to Education Canada: National charity focused on breaking the cycle of poverty through education and youth supports for low-income youth. Comparable because both are Canadian youth-focused nonprofits combining academic enrichment, financial/employability supports, and cross-sector partnerships to improve youth economic outcomes.
- The King's Trust (UK): The founding UK entity of the same King's Trust global network. Directly comparable as the originating program model replicated in Canada, sharing curriculum, brand, and royal patronage; serves as the operational benchmark and source of program IP for the Canadian chapter.
- Boys & Girls Clubs of Canada (BGC Canada): National youth development nonprofit delivering after-school programming, employability training, and mentorship to youth facing barriers. Comparable because both target marginalized youth with employer-linked pathways, and BGC Canada is an active referral partner of The King's Trust Canada.
Emerging players
- NPower Canada: Canadian nonprofit providing free tech and professional skills training with employer placements for youth facing barriers. Comparable as a niche-overlap peer in digital-skills training and employer placement for under-represented youth, though focused more narrowly on the tech sector.
- Generation You Employed: Global nonprofit offering free, employer-aligned training programs with placement support for unemployed/underemployed adults, including a Canadian chapter. Comparable as an emerging competitor in the same youth-to-employment pathway with a similar outcome-driven, employer-funded model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The King’s Trust Canada social profiles
Digital presenceThe King’s Trust Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
The King’s Trust Canada leadership team
Management profileNumber of profiles
Profiles7 records
The King’s Trust Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The King’s Trust Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The King’s Trust Canada
What does The King’s Trust Canada do?
The King's Trust Canada is a national charity that creates pathways to employment for young people aged 13-30 facing barriers by delivering free skills training, paid work experience placements, and networking opportunities. Core programs include Skills Academy (self-paced professional skills training with Humber Polytechnic micro-credentials), The Network (monthly career networking events), 360 Program (two-year paid youth employment placements with corporate employers), and Coca-Cola FC Academy (sports-themed transferable skills training). All programs are free to youth participants and funded through foundation grants, corporate partnerships, government, and individual donations.
Is The King’s Trust Canada a public or private company?
The King’s Trust Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The King’s Trust Canada founded?
The King’s Trust Canada was founded in 2011. It employs 11 to 50 people.
Where is The King’s Trust Canada based?
The King’s Trust Canada is headquartered in Toronto, Canada, in the North America region.
How does The King’s Trust Canada make money?
Four revenue lines are on record. Foundation Grants are the primary driver. The others are corporate Partnerships, major Individual Donations and government Funding.
Who are The King’s Trust Canada's main competitors?
Broad incumbents on record are YWCA Canada, Big Brothers Big Sisters of Canada, Year Up (United Way Year Up) and United Way Greater Toronto. Direct peers are Youth Employment Services (YES) Toronto, Pathways to Education Canada, The King's Trust (UK) and Boys & Girls Clubs of Canada (BGC Canada). Emerging players are NPower Canada and Generation You Employed.
Does The King’s Trust Canada have an API?
No public API is recorded for The King’s Trust Canada.
What industry is The King’s Trust Canada in?
The King’s Trust Canada's product category is Youth Workforce Development and Employment Services. Its primary akta.pro industry code is BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits, with a secondary code of BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits. Its NAICS code is 611710 and its SIC code is 8300.