What Kirsch le Traiteur does

Kirsch le Traiteur (legal entity Boucherie Kirsch sàrl, founded 2005) is a family-owned artisanal butchery and catering business headquartered in Grass, Luxembourg. It operates 9 retail butcher-charcuterie locations across Luxembourg (Belvaux, Oberpallen, Steinfort, Beaufort pop-up, Strassen, Contern, Steinsel, Berdorf, and Grass), a chill-and-grill restaurant (Bestial) in Grass, a self-service wholesale store in Grass, a fishmonger in Oberpallen, an e-commerce presence via Luxcaddy with over 300 SKUs, and catering/traiteur services. The company is led by founder Guy Kirsch, with family members Nicole Kirsch (ambassador and Kirsch by Nicole cutlery concept), Chantal Kirsch (head chef), and Ben Kirsch (kitchen) involved in operations.

The core technical differentiator is a 6-week minimum dry-aged beef maturation process — exceeding the traditional Luxembourg 5-week standard and far longer than the 14–21 day norm in neighboring countries — performed in a glass-walled, salt-stone-walled maturation chamber visible to customers at the Grass store. A second proprietary process supports the Dëppchen line: traditional Luxembourgish dishes (blanquette de veau, Judd mat Gaardebounen, boeuf bourguignon, etc.) preserved by thermal sterilization in WECK glass jars. Sourcing is anchored on local Luxembourgish breeders (Charolaise, Limousine, Blonde d'Aquitaine, Angus) under the Produit du Terroir – Lëtzebuerger Rëndfleesch label, complemented by the Lët'z Poulet chicken label (launched 2021 with La Provençale and 4 farming families) and Made in Luxembourg certification.

The business monetizes across five streams: retail meat and charcuterie sales (€29.99–€77.62/kg for matured beef), the Bestial restaurant, e-commerce via Luxcaddy, catering/takeaway, and wholesale at ~30% below retail. Customer segments are dominated by individual consumers and families in Luxembourg, with a secondary B2B segment (restaurants and caterers). Distribution also covers gift boxes (€45–€199) and gift vouchers. Revenue is not publicly disclosed. The company is privately held, has no external funding, and operates as a closely held Luxembourg Sàrl.

Name

Kirsch le Traiteur

Legal name

Boucherie Kirsch sàrl

Website

https://kirschleboucher.lu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirsch le Traiteur is a family-owned artisanal butchery and catering business in Luxembourg operating 9 retail locations, a restaurant, wholesale store, fishmonger, catering service, and e-commerce platform, specializing in 6-week dry-aged beef and locally sourced terroir-certified meat and prepared meals.

Ownership category

akta.pro rank

Product category

Artisanal Butchery and Charcuterie

NAICS

Meat Retailers (445240), Fish and Seafood Retailers (44525), Meat and Meat Product Merchant Wholesalers (42447), Food Service Contractors (72231)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Artisanal butchery
• Dry-aged beef
• Charcuterie products
• Catering services
• Prepared meals

Headquarters

HQ city

Grass

HQ country

Luxembourg

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail meat and charcuterie sales: Sale of fresh and prepared meats, charcuterie, matured beef, poultry, and game through 9 physical retail locations in Luxembourg. Products include beef, veal, lamb, pork, poultry, and over 100 types of prepared dishes.
2. Restaurant (Bestial): Bestial Chill and Grill restaurant in Grass, serving fresh meat from the adjacent butchery workshop, Luxembourgish specialties, seasonal suggestions, Sunday buffet, and Monday all-you-can-eat.
3. E-commerce via Luxcaddy: Online sales through Luxcaddy e-shop platform with delivery across all of Luxembourg. Over 300 product references available online.
4. Catering and takeaway: Traiteur (catering) services and takeaway prepared meals. Gift boxes and gift vouchers sold across all locations.
5. Wholesale sales at Grass: Self-service wholesale store at Grass with pre-packaged vacuum-sealed products at reduced prices (approximately 30% lower than retail boutiques), targeting families and groups buying in volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kirsch le Traiteur is an artisanal butcher-charcuterie and catering operator in Luxembourg that produces and retails locally sourced fresh meat, 6-week dry-aged beef, traditional charcuterie, prepared meals preserved in WECK glass jars (Dëppchen), pierrades and fondues assortments, and fresh fish through 9 retail boutiques, a wholesale store, the Bestial restaurant, the Kirsch la poissonnerie fishmonger, an e-commerce storefront via Luxcaddy, and catering services for events.

Differentiator

Problem solved

Functional benefit

Brands

• Kirsch le traiteur: Catering and prepared foods service by Kirsch le boucher, offering event catering and ready-to-eat meals.
• Kirsch la poissonnerie
• Bestial
• Dëppchen
• Kirsch by Nicole

Products and services

• Viandes maturées (Dry-aged beef) Beef matured on the hook in cold storage for a minimum of 6 weeks (extended beyond Luxembourg's 5-week norm), including cuts such as Côte à l'os (€52.37/kg), Entrecôte (€54.50/kg), Tomahawk (€70.30/kg), Filet pur (€77.62/kg), Bavette (€31.90/kg), Steak (€33.17/kg), Rumsteak (€42.39/kg), and Chapeau/Picanha (€29.99/kg). Customers can view the maturation through a glass-walled chamber with salt stone wall in the Grass store.
• Pierrades and Fondues assortments Pre-portioned meat and fish assortments for hot stone (pierrade) and fondue cooking at home, including La 100% Boeuf (€41.90/kg), La Audacieuse (€57.73/kg), La Prestigieuse (€77.62/kg), La Luxembourgeoise fondue (€77.69/kg), L'Asiatique fondue (€57.85/kg), Poisson Marinée (€19.90/personne), Poisson Nature (€21.50/personne), and La Valaisanne raclette (€6.00/personne), plus accompanying sauces (€22.00/kg, €4.40/pot).
• Charcuterie artisanale Traditional Luxembourgish and artisanal charcuterie produced in-house at the Grass workshop, including sausages, cured meats, and related preparations featured across all retail locations.
• Dëppchen (prepared meals in WECK glass jars) Traditional prepared dishes preserved in WECK glass jars using thermal sterilization for extended shelf life without artificial preservatives, including blanquette de veau, boudins à la sauce liégeoise, boeuf bourguignon, osso bucco, Judd mat Gaardebounen, fish dishes, risottos, soups, salads, and desserts. Part of the broader Plats cuisinés range of 100+ seasonal prepared dishes.
• Coffrets cadeaux and gift vouchers Curated gift boxes for gifting occasions including First Aid Kit (€45), Mix des saveurs (€50), For Meat Lovers (€65), Grand Apéro (€70), Grand Apéro+ (€90), For Kirsch Addicts (€199), plus denomination-based gift vouchers ordered by phone.
• Kirsch la poissonnerie (fishmonger) Fresh fish and seafood counter at Pall Center Oberpallen (2, Arelerstrooss, L-8552 Oberpallen) operated as a dedicated fishmonger within the Kirsch retail network, with day-varying quote-based pricing.
• Restaurant Bestial (Chill and Grill) Chill and grill restaurant at 1, rue Charles Kieffer, L-8389 Grass, located adjacent to the Kirsch butchery workshop and serving fresh meat directly from the workshop, Luxembourgish specialties, seasonal suggestions, a Sunday buffet, and a Monday all-you-can-eat concept.
• Magasin de gros Kirsch (Wholesale self-service at Grass) Self-service wholesale store at the Grass site offering vacuum-sealed, pre-packaged products at approximately 30% lower prices than the retail boutiques, with local Luxembourgish products (Brasserie Simon beer, Moutarderie de Luxembourg mustard, Distillerie Adam spirits, D'Fair Mëllech dairy, Fondation APEMH jams) available alongside Kirsch meats.
• Service traiteur (catering and takeaway) Catering services and takeaway prepared meals for private and corporate events, marketed under Kirsch le traiteur with a downloadable brochure and gift boxes/vouchers sold across all locations.
• Lëtz Poulet (Luxembourgish chicken label) Locally raised Luxembourgish chicken retailed across all Kirsch le boucher locations, sourced from 4 local farming families (Annet de Weiler, Kaes de Bastendorf, Thiry de Schouweiler, Zigrand de Niederpallen) and La Provençale, raised in next-generation poultry houses on non-GMO cereals grown in Luxembourg and the Greater Region.
• Barbecue specialties (BBQ season range) Seasonal BBQ range with nearly 100 barbecue specialities each season, including cervelas chili-cheese (100% pure beef sausage with cheese and chili) and homemade fricandelle skewers, detailed in the dedicated Kirsch le Boucher barbecue brochure.
• Luxcaddy e-commerce storefront Online ordering via the Luxcaddy platform (Maison-Kirsch category) with delivery across all of Luxembourg, offering over 300 product references covering meats, prepared dishes, and related items.

Quantifiable outcome

• Beef is matured for 6 weeks minimum on the hook in cold storage, compared to the traditional Luxembourg standard of 5 weeks and 14-21 days in neighboring countries.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• La ProvençalecoreStrategic or Co-development PartnerLa Provençale initiated the Lët'z Poulet chicken label in partnership with 4 local Luxembourg farming families (Annet de Weiler, Kaes de Bastendorf, Thiry de Schouweiler, Zigrand de Niederpallen). La Provençale guarantees equitable pricing to farmers and has invested in 5 state-of-the-art poultry barns. Kirsch le boucher retails Lët'z Poulet in all its locations.
• Annet de Weiler, Kaes de Bastendorf, Thiry de Schouweiler, Zigrand de Niederpallen (Lët'z Poulet farming families)coreStrategic or Co-development Partner4 families of local Luxembourgish poultry farmers who invested in 5 next-generation poultry barns for the Lët'z Poulet label. They supply chickens raised on non-GMO cereals grown in Luxembourg and the Greater Region, slaughtered in Belgium.
• Emma's (Christianne Wickler / Pall Center)coreChannel Partner/ Reseller/ DistributorEmma's is a modern epicerie concept developed by Christianne Wickler at Pall Center Steinfort. Kirsch le boucher operates its 8th butcher-charcuterie point of sale within this retail space, benefiting from shared foot traffic and the modern store environment.
• LuxcaddycoreChannel Partner/ Reseller/ DistributorLuxcaddy is the e-commerce marketplace partner enabling Kirsch le boucher to sell over 300 products online with delivery across all of Luxembourg. The partnership extends the company's reach beyond its 9 physical locations.
• Pall Center (Oberpallen and Steinsel)minorChannel Partner/ Reseller/ DistributorKirsch le boucher operates within Pall Center retail complexes in Oberpallen (main fishmonger and butcher) and Steinsel, leveraging the shopping center's foot traffic.
• Leon Bourg (Angus cattle farmer)minorOthersLocal Luxembourgish Angus cattle farmer supplying exceptional carcasses to Kirsch le boucher. The farm is located near the Grass workshop, allowing Guy Kirsch to visit and observe the cattle grazing in fields opposite the restaurant.
• Brasserie SimonminorOthersLuxembourgish brewery supplying beer for sale at the Grass wholesale store and used in marinades (e.g., Simon Pils used for the championship-winning pork chop marinade).
• Moutarderie de LuxembourgminorOthersLocal Luxembourgish mustard producer whose products are sold at the Grass wholesale store alongside Kirsch le boucher products.
• Distillerie AdamminorOthersLocal Luxembourgish distillery (Adam Okult spirits) supplying eau-de-vie and spirits for sale at the Grass wholesale store.
• D'Fair MëllechminorOthersLuxembourgish dairy producer supplying dairy products sold at the Grass wholesale store.
• Fondation APEMHminorOthersLocal Luxembourgish foundation whose jams are sold at the Grass wholesale store, supporting the local social economy.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Cactus: Cactus is the leading Luxembourg supermarket chain with full meat counters and broad assortment. It is the principal local incumbent competing for the same household meat budget as Kirsch, although at a less specialized, lower price-point positioning.
• Auchan Luxembourg: Auchan Luxembourg operates hypermarkets and supermarkets with substantial meat departments. It is a broad incumbent competing across price tiers with Kirsch for everyday meat purchases, particularly relevant for the volume-oriented wholesale customer segment.

Direct peers

• Hugo Desnoyer: Hugo Desnoyer is a renowned Parisian artisanal butcher specializing in dry-aged beef, hand-cut meats, and prepared charcuterie — directly comparable to Kirsch's premium dry-aged and charcuterie positioning. Both operate a flagship workshop-style store at the heart of a multi-channel retail concept.
• La Maison du Limousin: La Maison du Limousin is a French artisanal butcher specialized in Limousin-breed beef, offering matured cuts, charcuterie, and prepared dishes through retail and restaurant formats — closely matching Kirsch's breed-specific, locally sourced, matured-beat proposition.
• The Ginger Pig: The Ginger Pig is a UK artisanal butcher-charcutier with multiple retail locations, restaurants, and catering, known for heritage-breed sourcing and dry-aged beef. Comparable to Kirsch as a multi-channel premium butcher with restaurants and event catering built on provenance-led sourcing.

Emerging players

• Picard Surgelés: Picard is a France/Luxembourg-present frozen prepared-meal retailer offering premium ready-to-reheat dishes. Its range directly competes with Kirsch's Dëppchen WECK-glass-jar meals for the convenience-seeking premium consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boucherie.kirsch
• LinkedInlinkedin.com/company/kirsch-le-boucher
• Instagraminstagram.com/kirsch.leboucher
• TikToktiktok.com/@.kirsch.le.boucher

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirsch le Traiteur