Waseela
Waseela is a Pakistan-based B2B agricultural partnership platform that connects input buyers, sellers, and service providers across 219 retail locations in Punjab, operating a multi-brand ecosystem spanning farm inputs, dairy, animal feed, machinery, diagnostics, and veterinary services.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Pakistan
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Waseela does
Waseela is a B2B partnership platform operated by Kisaan Management Services Pvt. Ltd, a privately held Pakistani company founded in 2023 and headquartered in Islamabad. The platform connects three categories of partners — agricultural product buyers (retailers and agri-businesses), sellers (input manufacturers and distributors), and service providers (veterinarians, consultants, and machinery operators) — to enable procurement, distribution, and rural service delivery across Pakistan's agricultural sector, with a geographic concentration in Punjab.
The company operates a multi-brand ecosystem under the Kisaan Group covering farm inputs retail (Kisaan Dukaan), dairy (Kisaan Doodh), animal feed (Kisaan Paidawar), agricultural machinery (Kisaan Machines), diagnostic testing (Kisaan Labs), and veterinary services (K-Vets). The underlying technology is described as a data-driven insights platform that tracks operational metrics including 393,127 acres serviced, 204,700 animals serviced, and 219 retail locations across Punjab. The platform has secured strategic partnerships with 19+ major agricultural companies including Syngenta, Bayer, Corteva, FMC, Engro, FFC, Fatima Fertilizer, and Punjab Seed.
Revenue is generated through three streams tied to partnership participation: buyer partnership revenue via transaction fees on procurement, seller partnership revenue via marketplace commissions on distribution, and service provider network access fees. Pricing is not publicly disclosed and is negotiated individually through the "Become A Waseela Partner" contact form. The go-to-market is entirely direct partnership-driven, with marketing limited to a corporate website and partner inquiry portal, and the company employs approximately 205 staff with operations confined to a single country (Pakistan). No public financial disclosures, funding rounds, or investor information are available.
Waseela firmographics
Firmographics- Name
- Waseela
- Legal name
- Kisaan Management Services Pvt. Ltd
- Website
- https://kisaangroup.pk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Waseela is a Pakistan-based B2B agricultural partnership platform that connects input buyers, sellers, and service providers across 219 retail locations in Punjab, operating a multi-brand ecosystem spanning farm inputs, dairy, animal feed, machinery, diagnostics, and veterinary services.
- Ownership category
- akta.pro rank
Waseela industry classification
Industry- Product category
- Agricultural Input Distribution Platform
- NAICS
- Support Activities for Crop Production (11511), Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Waseela is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Waseela business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Buyer Partnership Revenue: Revenue generated from buyers through seamless procurement of quality agricultural products and reliable service delivery. Simplifies agri-retail journey for partner buyers.
- Seller Partnership Revenue: Revenue from sellers accessing Waseela's network and loyal customer base. Streamlines transactions and amplifies brand reach for agricultural industry sellers.
- Service Provider Network Access: Revenue from service providers accessing wide client network to leverage their reputation and connect with those in need in the agricultural sector.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Waseela product offering
Product offeringCore offering
Waseela is a B2B partnership platform that connects agricultural buyers, sellers, and service providers in Pakistan, enabling seamless procurement and transaction streaming across the rural agricultural economy. The platform operates as part of the Kisaan Group multi-brand ecosystem comprising Kisaan Dukaan (farm input retail), Kisaan Doodh (dairy), Kisaan Paidawar (animal feed), Kisaan Machines (machinery), Kisaan Labs (diagnostics), and K-Vets (veterinary services), supported by 219 retail locations across Punjab.
Product overview
Waseela operates as part of the Kisaan Group ecosystem, a multi-brand agricultural platform consisting of Waseela (the corporate B2B partnership platform), Kisaan Dukaan (farm input retail), Kisaan Doodh (dairy), Kisaan Paidawar (livestock feed), Kisaan Machines (farm machinery), K-Vets (veterinary services), and Kisaan Labs (agricultural testing). The platform utilizes data-driven insights to serve Pakistan's farming community across 393,127 acres, 219 locations, and 204,700 animals.
Differentiator
Problem solved
Functional benefit
Brands
- Kisaan Dukaan: Agricultural inputs retail platform serving Punjab's farmers
- Kisaan Doodh
- Kisaan Paidawar
- Kisaan Machines
- Kisaan Labs
- K-Vets
Quantifiable outcome
- 393,127 acres of farmland being serviced
- +2 more outcomes
Companies that use Waseela
Customer profileSegments4 records
Ideal customer profiles3 records
Waseela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Waseela partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SyngentacoreMajor international agricultural company specializing in crop protection and seeds. Listed as a key partner in Waseela's 'Our Partners' section, contributing to Pakistan's agricultural ecosystem.
- FFC (Fauji Fertilizer Company)coreMajor Pakistani fertilizer company providing essential plant nutrition products. Partnered with Waseela to ensure reliable fertilizer supply to Punjab farmers through the Kisaan network.
- BayercoreGlobal life science company with strong agricultural division (Crop Science). Listed as a partner providing advanced crop protection solutions to Waseela's farmer network.
- DasanminorAgricultural technology partner contributing to Waseela's ecosystem of solutions for Pakistani farmers.
- JPLminorAgricultural sector partner contributing to Waseela's comprehensive product and service offerings.
- EnvolminorPartner in Waseela's ecosystem providing agricultural solutions to Pakistani farmers.
- FAminorPartner contributing to Waseela's mission of enabling sustainability and enriching lives in Pakistan's rural economy.
- FMCcoreGlobal agricultural sciences company providing innovative crop protection solutions. Partnered with Waseela to deliver advanced farming products to Punjab farmers.
- EngrocoreMajor Pakistani conglomerate with significant presence in fertilizers and chemicals. Provides essential agricultural inputs through Waseela's distribution network.
- Fatima FertilizercoreLeading Pakistani fertilizer manufacturer contributing to Waseela's supply of quality plant nutrition products.
- Punjab SeedcoreGovernment-linked seed company providing quality seeds to Punjab farmers through Waseela's network.
- CortevacoreLeading global agricultural company (spun off from DowDuPont) specializing in seeds and crop protection. Partnered to bring advanced agricultural technology to Pakistani farmers.
- SohniminorAgricultural sector partner in Waseela's ecosystem.
- Meskay & FemteeminorAgricultural products partner contributing to Waseela's comprehensive offering.
- FaujiminorFauji group company partner in Waseela's agricultural ecosystem.
- VgreenminorAgricultural solutions provider contributing to Waseela's green/sustainable farming initiatives.
- RustamminorAgricultural sector partner in Waseela's network.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Waseela competitors and assessment
Company assessmentBroad incumbents
- Bayer Crop Science: Global crop protection and seeds giant and one of Waseela's named core partners. Comparable as a broad incumbent that supplies inputs through Waseela but also has its own direct farmer engagement programs in Pakistan and globally.
- Syngenta: Global agrochemical and seed company and one of Waseela's named core partners. Comparable as a global incumbent supplying inputs onto the Waseela rail, while also building direct farmer channels in South Asia.
- UPL Limited: Global crop protection and seed company with deep South Asia presence. Comparable as a broad incumbent competing in the same input categories Waseela distributes, including potential direct-to-farmer initiatives in Pakistan.
Emerging players
- CropIn: India-based agri-intelligence and farm management SaaS platform serving agribusinesses and growers. Comparable to the data-driven layer Waseela describes around acres and animals serviced, though CropIn is software-first rather than retail-first.
- Ninjacart: India-based agri supply-chain platform focused on fresh produce sourcing and distribution to retailers. Overlaps with Waseela in agri marketplace infrastructure and data-driven farmer engagement, but focuses on produce offtake rather than inputs retail.
Regional players
- Engro Corporation: Large Pakistani conglomerate with major fertilizers and chemicals operations, and a named core partner of Waseela. Comparable as a Pakistan-anchored incumbent that could either partner with or compete against Waseela in agri-input distribution.
- Fatima Fertilizer: Pakistani fertilizer manufacturer and named core partner of Waseela. Comparable as a regional incumbent in plant nutrition that supplies the Kisaan Dukaan rail and could also choose to bypass it.
- Fauji Fertilizer Company (FFC): Pakistan's largest fertilizer producer and a named core partner of Waseela. Comparable as a regional incumbent in agri inputs whose distribution decisions directly shape Waseela's supply and competitive dynamics inside Punjab.
Direct peers
- DeHaat: India-based B2B agricultural inputs and services platform connecting farmers with input suppliers, advisory, and financing. Closely comparable to Waseela's model of bundling agri inputs, services and a partner ecosystem into a single farmer-facing network, though operating at much larger scale in India.
- AgroStar: India-based omni-channel agri-input platform selling seeds, fertilizers, crop protection and advisory directly to farmers via an app and last-mile delivery. Comparable to Waseela's Kisaan Dukaan retail plus partner-driven input distribution model serving smallholders.
Market position
Competitive moat4 records
Key highlights6 records
Customer concentration
Waseela social profiles
Digital presenceWaseela financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waseela leadership team
Management profileNumber of profiles
Waseela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waseela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waseela
What does Waseela do?
Waseela is a B2B partnership platform that connects agricultural buyers, sellers, and service providers in Pakistan, enabling seamless procurement and transaction streaming across the rural agricultural economy. The platform operates as part of the Kisaan Group multi-brand ecosystem comprising Kisaan Dukaan (farm input retail), Kisaan Doodh (dairy), Kisaan Paidawar (animal feed), Kisaan Machines (machinery), Kisaan Labs (diagnostics), and K-Vets (veterinary services), supported by 219 retail locations across Punjab.
Is Waseela a public or private company?
Waseela is a private company. It is classified as unknown and is currently operating.
When was Waseela founded?
Waseela was founded in -1. It employs 101 to 250 people.
Where is Waseela based?
Waseela is headquartered in Not specified, Pakistan, in the Asia region.
How does Waseela make money?
Three revenue lines are on record. Buyer Partnership Revenue is the primary driver. The others are seller Partnership Revenue and service Provider Network Access.
Who are Waseela's main competitors?
Broad incumbents on record are Bayer Crop Science, Syngenta and UPL Limited. Emerging players are CropIn and Ninjacart. Regional players are Engro Corporation, Fatima Fertilizer and Fauji Fertilizer Company (FFC). Direct peers are DeHaat and AgroStar.
Does Waseela have an API?
No public API is recorded for Waseela.
What industry is Waseela in?
Waseela's product category is Agricultural Input Distribution Platform. Its primary akta.pro industry code is CRAFAHAL, Agriculture Inputs & Farm Supply Marketplaces, with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 11511 and its SIC code is 700.