What Kitchencare does

Kitchencare (legal entity Kitchen Care Stafford LTD) is a family-owned designer, manufacturer and installer of bespoke fitted kitchens and bedrooms, founded in 1991 by James and Joanne Burslem and now in its third generation of family involvement, with the founders' son Matthew serving as in-house designer. The firm operates from a single showroom at Ladford Covert Industrial Park, Seighford, Stafford (open Monday to Friday, 10am–4pm) and serves residential customers across Staffordshire, Shropshire and the West Midlands. It employs approximately 14 people across design, manufacturing, installation and administration, and produces 2D and 3D design renderings before manufacturing bespoke components in-house for quality control.

Its product surface covers nine named kitchen door ranges (Aldana, Belgravia, Chartwell, Clifden, Dawson, Winslow, Strada, Kensington and Wakefield), a fitted-bedroom line (Aldana, Kensington, Dawson and Zola), and complementary worktops, splashbacks, flooring, lighting, appliances and ancillary services. A long-standing exclusive Siemens IQ Design Studio partnership (20+ years) gives the firm access to Siemens' premium StudioLine appliance range — restricted to a small number of specialist UK retailers — bundled with a 5-year warranty. A Kitchen Servicing and Repair service, starting at £120+VAT and recommended every two years, monetises the installed base with recurring maintenance work.

The business model is sales-led and direct-to-consumer: initial home or showroom consultations lead into quote-based bespoke projects that span design, manufacture, coordination of builders, plasterers, electricians and tilers, and final installation. Revenue is generated primarily through one-off kitchen and bedroom projects of undisclosed contract value, supplemented by recurring service revenue, additional product sales (worktops, replacement doors, appliances, splashbacks, flooring, lighting) and a small complementary catalogue. Marketing centres on the website plus Facebook and Instagram, with a heavy reliance on word-of-mouth referrals evidenced in the testimonial bank, and there is no external investor, no parent company and no funding history.

Name

Kitchencare

Legal name

Kitchen Care Stafford LTD

Website

https://kitchencarestafford.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitchencare is a family-owned Staffordshire designer and installer of bespoke fitted kitchens and bedrooms, serving residential homeowners across Staffordshire, Shropshire and the West Midlands with in-house manufactured door ranges, project-managed installations and a recurring servicing line.

Ownership category

akta.pro rank

Product category

Kitchen Design and Installation

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Bespoke kitchen design
• Fitted kitchens
• Bedroom furniture
• Kitchen installation
• Kitchen door ranges

Headquarters

HQ city

Seighford, Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Kitchen Sales and Installation: One-time sale and installation of bespoke fitted kitchens including design, cabinets, worktops, appliances, and full project management from initial concept to final installation
2. Bespoke Bedroom Furniture: Design, supply, and installation of fitted bedrooms and wardrobes
3. Kitchen Servicing and Repair: Ongoing maintenance services for fitted kitchens including door adjustments, lubrication, cleaning, and minor repairs. Recommended every 2 years.
4. Additional Products: Sale of complementary products including worktops (granite, quartz, laminate), replacement doors, appliances, splashbacks, tiles, flooring, and lighting

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kitchencare (Kitchen Care Stafford) is a family-run business that designs, supplies, and installs bespoke fitted kitchens and bedrooms for residential homeowners across Staffordshire, Shropshire, and the West Midlands. Services span initial consultation, 2D and 3D design renderings, material selection, in-house manufacture of bespoke components, and full project management coordinating tradespeople for building work, electrics, flooring, and tiling through to installation and aftercare.

Product overview

Kitchen Care Stafford is a family-run kitchen and bedroom design, supply, and installation company serving Staffordshire, Shropshire, and the West Midlands since 1991. The company offers a comprehensive portfolio of bespoke fitted furniture including multiple kitchen door ranges (Aldana, Belgravia, Chartwell, Clifden, Dawson, Winslow, Strada, Kensington, Wakefield) and bedroom ranges, complemented by a Siemens IQ Design Studio partnership for premium appliances. Services include full kitchen and bedroom installations, worktop supply (granite, quartz, laminate), flooring, tiling, lighting, and a dedicated servicing and repair service for fitted kitchens. The company manages projects end-to-end from design through installation, with a focus on project management excellence.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• A well-executed kitchen remodel can increase home's value by up to 10%

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SiemenscoreTechnology or IntegrationKitchen Care has built a unique partnership with Siemens over the past 20+ years, offering an extensive range of appliances including the premium StudioLine range which is only available to a handful of selected specialist retailers across the UK. The StudioLine range comes with a 5-year warranty. The partnership was selected based on uncompromising quality, reliability, all-round performance, quality aftercare, and climate consciousness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roundhouse Design: Bespoke kitchen and joinery designer/manufacturer with showrooms in London and beyond; comparable on custom design, in-house manufacture and end-to-end installation for premium homeowners.
• Neptune: British designer and manufacturer of fitted kitchens, bedrooms and home furniture with showrooms and bespoke installation; overlapping on premium bespoke, design-led fitted furniture for homeowners.
• Tom Howley: UK designer and manufacturer of bespoke luxury kitchens with full design and installation service; structurally the closest comparable to Kitchencare's bespoke, design-led, end-to-end model.
• Smallbone: Premium bespoke kitchen manufacturer offering fully fitted, design-led installations for high-end UK residential customers; very similar operating model to Kitchencare's bespoke, in-house manufactured offering.

Broad incumbents

• Wickes: UK home improvement retailer with a fitted kitchen and bedroom design and install service; competes with Kitchencare in the same regional consumer segment but with a much broader product mix.
• Wren Kitchens: One of the largest UK kitchen retailers with extensive showrooms and in-house manufacturing; overlaps directly with Kitchencare on bespoke fitted kitchens and consumer-facing design consultations.
• B&Q: UK's largest home improvement chain offering kitchen design and installation services; an indirect but relevant competitor for the same residential customers in the West Midlands region.
• Magnet: Established UK kitchen retailer with national showroom network offering design, supply and installation; competes with Kitchencare across the same fitted-kitchen value chain.
• Schmidt Kitchens: European fitted kitchen manufacturer with UK retail presence; competes on custom cabinetry, integrated appliances and showroom-based design consultations similar to Kitchencare.
• Howdens Joinery: Largest UK kitchen trade supplier with thousands of depots; competes with Kitchencare in fitted kitchens for the same residential customer base but operates at vastly greater scale and through trade-only model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/kitchen_care_design
• LinkedInlinkedin.com/company/kitchencare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchencare