KLoé Hotel
KLoé Hotel is an 85-room boutique hotel in Bukit Bintang, Kuala Lumpur, serving creative nomads, couples, and corporate guests through curated Artist Loft suites, an on-site cafe-bar, event space, and community-driven cultural programming under the Kindness of Strangers Group.
- Company typePrivate
- Founded2020
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KLoé Hotel does
KLoé Hotel is an 85-room boutique hotel operated by KLOE HOTEL SDN BHD and located at 227 Jalan Bukit Bintang in Kuala Lumpur's premier retail and hospitality corridor. Opened in 2020 as part of the Kindness of Strangers Group hospitality cluster (alongside LOKL Coffee, High Street Studios, Lucky Coffee Bar, and HSS Pocket Park), the property is built around a central courtyard with an outdoor swimming pool and offers three room tiers: City Rooms (22 sqm standard), Courtyard Rooms (25 sqm deluxe), and five premium Artist Lofts (44 sqm) — each loft individually designed and curated by a named Malaysian creator around a creative pursuit (reading, listening, drawing, growing, tasting).
The business monetizes through four primary revenue streams: room night bookings (requiring 100% pre-payment), Lucky Coffee Bar F&B (cafe 7:30am–11pm daily, cocktail service from 4pm), Studio event space rentals for 10–30 guests with catering tie-in, and a paid workshop/experience program (RM60–550 per person) covering journaling, leatherwork, Ikebana, wellness, and creative retreats. Distribution is direct-to-consumer via the staahmax booking engine, a 24-hour phone hotline, and email; corporate and event enquiries are handled through dedicated channels. The underlying technology stack is a standard third-party PMS (staahmax) and a Squarespace-hosted marketing website — no proprietary software, no AI capabilities, and no mobile app.
KLoé targets creative nomads, couples, corporate teams seeking non-traditional meeting spaces, and the local creative community, positioning itself around handcrafted interiors (real oak floorboards, hand-poured terrazzo, Malaysian artwork) and recurring cultural programming including Klove Markets (30+ local brands), DJ sessions, and creator-led workshops in partnership with Mossery, fourjei, Florahera, Poppy Records, and others.
KLoé Hotel firmographics
Firmographics- Name
- KLoé Hotel
- Legal name
- KLOE HOTEL SDN BHD
- Website
- https://kloehotel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KLoé Hotel is an 85-room boutique hotel in Bukit Bintang, Kuala Lumpur, serving creative nomads, couples, and corporate guests through curated Artist Loft suites, an on-site cafe-bar, event space, and community-driven cultural programming under the Kindness of Strangers Group.
- Ownership category
- akta.pro rank
KLoé Hotel industry classification
Industry- Product category
- Boutique Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where KLoé Hotel is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
KLoé Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Room Night Bookings: Primary revenue from 85 hotel rooms including City Rooms (standard), Courtyard Rooms (deluxe with pool view), and five premium Artist Lofts (44 sqm suites). All bookings require 100% pre-payment.
- Event Space Rental: Studio space available for intimate events (10-30 guests) including workshops, private dinners, corporate meetings, and celebrations. Catering provided by Lucky Coffee Bar.
- Workshop and Experience Fees: Paid workshops and experiences hosted at the hotel including art workshops, wellness sessions, and market events. Pricing varies from RM60-550 per person depending on the experience.
- Corporate Rates: Tailored corporate packages for business travelers and group bookings, enquired via email.
- F&B Revenue (Lucky Coffee Bar): On-site cafe and cocktail bar serving breakfast, lunch, dinner, specialty coffee, and cocktails. Open daily 7:30am-11pm with cocktail service from 4pm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | City Room - Standard room with city views |
| Subscription | Pay-as-you-go | Courtyard Room - Deluxe room with pool views |
| Subscription | Pay-as-you-go | Artist Lofts - Premium themed suites (5 unique options) |
| Unit Pricing | Multi-year contract | Studio Event Space Rental |
| Unit Pricing | Pay-as-you-go | Vision Board Workshop |
| Unit Pricing | Pay-as-you-go | Journaling Workshop |
| Unit Pricing | Pay-as-you-go | Leather Workshop |
| Unit Pricing | Pay-as-you-go | Modern Ikebana Workshop |
| Unit Pricing | Pay-as-you-go | Wellness Omakase |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
KLoé Hotel product offering
Product offeringCore offering
KLoé Hotel operates an 85-room boutique hotel in Bukit Bintang, Kuala Lumpur, offering City Rooms (22-25 sqm), Courtyard Rooms (28 sqm), and five premium 44 sqm Artist Lofts each designed by a local Malaysian creator. The property features a central courtyard with outdoor swimming pool, the Lucky Coffee Bar cafe and cocktail bar, and a Studio event space for workshops and private events.
Product overview
KLoé Hotel is a boutique hotel platform consisting of a single 85-room property in Kuala Lumpur's Bukit Bintang district. The core product is the hotel itself, offering three distinct room categories: City Rooms (standard, 22 sqm with city views), Courtyard Rooms (deluxe, 25 sqm with pool views), and five unique Artist Lofts (premium suites featuring creative themes including Room to Draw, Room to Taste, Room to Listen, Room to Grow, and Room to Read). Supporting services include Lucky Coffee Bar (on-site cafe and cocktail bar), Studio Event Space (venue for private events and workshops), and The Holiday Shop (retail space). The hotel emphasizes handcrafted interiors, local artistry, and creative experiences as differentiators.
Differentiator
Problem solved
Functional benefit
Brands
- Lucky Coffee Bar: An in-house cafe and cocktail bar located in the light-filled Living Room of KLoé Hotel, serving specialty coffee, artisanal sandwiches, lunch bowls, pastries, and craft cocktails.
- The Holiday Shop
- Studio @ KLoé Hotel
Products and services
- City Room Standard boutique hotel room (22 sqm) with city skyline views, king-sized bed, work desk, oak floorboards, crafted furniture, Nespresso machine, and Aesop toiletries. Targets stopover and longer leisure stays for individual travelers and couples.
- Courtyard Room Deluxe hotel room (25-28 sqm) with daybed overlooking the courtyard pool and cascading plants, king-sized bed, Nespresso machine, Aesop toiletries, and crafted furniture. Targets leisure travelers seeking pool-view relaxation stays.
- Room to Read (Artist Loft) Premium 44 sqm Artist Loft with adjoining living area, standalone bathtub, separate pantry, and a personal library of 50+ books on art, poetry, culture, philosophy, and Asian literature, curated by independent bookstore owner Nazir Harith. Targets literary travelers and creative retreat guests.
- Room to Listen (Artist Loft) Premium 44 sqm Artist Loft with an eclectic 40-vinyl record collection, Audio Technica record player, built-in speakers in a custom mid-century cabinet, lounge chair, and daybed, curated by DJ Rudy La Faber. Targets music enthusiasts and creative travelers.
- Room to Draw (Artist Loft) Premium 44 sqm Artist Loft functioning as a private art studio with premium art supplies, canvases, acrylic and watercolor paints, pastels, and an artist's drafting table, curated by Malaysian illustrator Joee Cheong. Targets artistic travelers seeking creative retreat experiences.
- Room to Grow (Artist Loft) Premium 44 sqm Artist Loft designed as an urban greenhouse, featuring potted plants, terrariums by Ohsum Mossum, a gardener's bench, rattan furniture by Metisse Maison, and a potting desk, curated by plant artist Ronnie Khoo. Targets nature and wellness-oriented travelers.
- Room to Taste (Artist Loft) Premium 44 sqm Artist Loft with a rustic marble kitchen island, crafted dining table, and a do-it-yourself menu of local delicacies curated by food content creator Sarah Huang Benjamin. Can host intimate dinners for four. Targets foodie travelers and culinary enthusiasts.
- Lucky Coffee Bar On-site cafe and cocktail bar in the Living Room serving specialty coffee, artisanal sandwiches, lunch bowls, pastries, and craft cocktails (from 4pm). Operates 7:30am-11pm daily and provides F&B catering for events. Serves hotel guests and external walk-in customers.
- Studio Event Space Light-filled poolside event venue with rustic brick walls, warm teak floors, and floor-to-ceiling windows accommodating 10-30 guests. Hosts workshops, private dinners, corporate meetings, brainstorming sessions, and celebrations with catering from Lucky Coffee Bar. Targets corporate teams and private event organizers.
Quantifiable outcome
- 85 rooms
- +2 more outcomes
Companies that use KLoé Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
KLoé Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KLoé Hotel partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Traders MarketcoreCurates bi-annual Klove Market featuring 30+ local creative brands. Hosts pop-up boutiques and booths in hotel spaces, driving community engagement and brand awareness among creative audiences.
- Lucky Coffee BarcoreIn-house cafe and cocktail bar operating 7:30am-11pm daily. Provides F&B catering for events and rooms. Transforms into Sips & Spirits cocktail bar after 4pm with local-inspired drinks like Kantan G&T and Tom Yam on the Rocks.
- Jibby & CominorOn-site restaurant within KLoé Hotel, offering additional dining option for guests.
- fonominorMusic and hospitality concept by Rudy La Faber, founder of indie music hotspot. Rudy curates Room to Listen vinyl collection and spins DJ sets at KLoé events.
- LOKL CoffeeminorBrunch institution in Downtown KL serving local meals and coffee. Part of Kindness of Strangers hospitality group ecosystem.
- High Street StudiosminorCommunity space for creative and independent businesses in Downtown KL. Part of Kindness of Strangers hospitality group.
- Snackfood / The Holiday ShopminorOperates The Holiday Shop (200 sq ft) within KLoé's Living Room. Curates collection of gifts, books, art and Malaysian brands.
- Rudy La FabercoreCreative Director and founder of fono. Curated Room to Listen Artist Loft featuring 40 vinyl records, Audio Technica record player, and custom mid-century cabinet. Regular DJ at KLoé events.
- Nazir HarithcoreFounder of Tintabudi independent bookstore and publishing label. Curated Room to Read Artist Loft with personal library of 50+ books on art, poetry, culture, philosophy and Asian literature.
- Joee CheongcoreMalaysian illustrator and creative entrepreneur. Curated Room to Draw Artist Loft with art supplies including acrylic/watercolour paints, pastels, canvas, and artist's drafting table.
- Ronnie Khoo / Ohsum MossumcorePlant artist and botanical designer. Curated Room to Grow Artist Loft featuring potted plants, terrariums, gardener's bench, and botanical design. Also conducts kokedama workshops at KLoé.
- Sarah Huang BenjamincoreFood content creator passionate about Asian ingredients and cultural heritage. Curated Room to Taste Artist Loft with rustic marble kitchen island and DIY menu of local delicacies.
- Poppy RecordsminorVinyl record curator. Hosted The Vinyl Social event featuring vinyl market and listening bar at KLoé's 5th anniversary celebration.
- MosseryminorJournaling brand. Hosted Midyear Reset Journaling Workshop at KLoé with RM125 per person inclusive of journaling kits and beverage.
- fourjeiminorLeather goods creator. Hosted leather workshop teaching passport holder making with RM175/pax.
- Atlas Collectif & Godspeed Running ClubminorRunning clubs. Co-hosted ACRC Shake Out W event including 7KM run, pool party, and breakfast at KLoé.
- Bree (@breeeyani)minorWellness creator. Hosted Vision Board Workshop and Bloom & Breathe Chair Yoga at KLoé.
- Ifzan Ibrahim / Saudagar General StoreminorBoutique floral artist. Hosted Weird & Wonderful Wildflower Workshop celebrating odd blooms and sculptural stems.
- FloraheraminorFloral artist. Hosted Modern Ikebana Workshop reimagining Japanese flower arrangement with modern touch.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
KLoé Hotel competitors and assessment
Company assessmentBroad incumbents
- EQ Kuala Lumpur: An upscale hotel in central KL with extensive F&B, event, and wellness facilities. Competes with KLoé for premium leisure and corporate travelers in central Kuala Lumpur, but at significantly larger scale.
- M Social Singapore: A lifestyle boutique hotel in Singapore operated by Millennium Hotels targeting design-conscious millennial travelers. Comparable to KLoé in lifestyle positioning and boutique scale, with stronger corporate backing and broader distribution.
- Pavilion Hotel Kuala Lumpur Managed by Banyan Tree: An upscale hotel directly connected to Pavilion KL mall in Bukit Bintang, managed by Banyan Tree. A direct large-format competitor in the same precinct, offering premium amenities and loyalty-driven demand.
- W Kuala Lumpur: An international lifestyle luxury hotel located in Bukit Bintang, part of Marriott Bonvoy's W brand. Competes with KLoé for design-conscious travelers in the same district, but at larger scale and with the resources of a global brand.
Direct peers
- The Warehouse Hotel: A boutique design hotel in a restored heritage warehouse along the Singapore River, with curated F&B and design-forward positioning. Comparable to KLoé in boutique scale, urban setting, and emphasis on local culture and design.
- Else Kuala Lumpur: A boutique retreat-style hotel in central Kuala Lumpur positioned around slow living, wellness, and curated design. Comparable to KLoé in boutique scale, urban KL setting, and experience-led positioning for design-conscious travelers.
- Wanderlust Hotel: A boutique design hotel in Singapore targeting creative travelers with individually themed rooms and integrated F&B. Highly comparable to KLoé in scale, independent positioning, and creative-nomad target customer.
- The Edison George Town: A boutique heritage hotel in George Town, Penang housed in restored colonial buildings with bespoke interiors. Comparable to KLoé as a Malaysian boutique operator competing on design curation and local character.
- Hotel Penaga: A heritage boutique hotel in George Town, Penang featuring restored shophouses with individually designed rooms and artisanal interiors. Comparable to KLoé in Malaysian boutique positioning, curated design, and emphasis on local heritage.
- The RuMa Hotel and Residences: An upscale boutique hotel in central Kuala Lumpur with curated design, integrated F&B, and a focus on local storytelling. Comparable to KLoé in KL boutique positioning and emphasis on Malaysian craft and design, though operating at a higher price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
KLoé Hotel social profiles
Digital presenceKLoé Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
KLoé Hotel leadership team
Management profileNumber of profiles
Profiles3 records
KLoé Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KLoé Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KLoé Hotel
What does KLoé Hotel do?
KLoé Hotel operates an 85-room boutique hotel in Bukit Bintang, Kuala Lumpur, offering City Rooms (22-25 sqm), Courtyard Rooms (28 sqm), and five premium 44 sqm Artist Lofts each designed by a local Malaysian creator. The property features a central courtyard with outdoor swimming pool, the Lucky Coffee Bar cafe and cocktail bar, and a Studio event space for workshops and private events.
Is KLoé Hotel a public or private company?
KLoé Hotel is a private company. It is classified as corporate owned and is currently operating.
When was KLoé Hotel founded?
KLoé Hotel was founded in 2020. It employs 11 to 50 people.
Where is KLoé Hotel based?
KLoé Hotel is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does KLoé Hotel make money?
Five revenue lines are on record. Room Night Bookings are the primary driver. The others are event Space Rental, workshop and Experience Fees, corporate Rates and F&B Revenue (Lucky Coffee Bar).
Who are KLoé Hotel's main competitors?
Broad incumbents on record are EQ Kuala Lumpur, M Social Singapore, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree and W Kuala Lumpur. Direct peers are The Warehouse Hotel, Else Kuala Lumpur, Wanderlust Hotel, The Edison George Town, Hotel Penaga and The RuMa Hotel and Residences.
Does KLoé Hotel have an API?
No public API is recorded for KLoé Hotel.
What industry is KLoé Hotel in?
KLoé Hotel's product category is Boutique Hotel Hospitality. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.