What Km for Change does

Km for Change is a French non-profit association (legally Association Hello Change, under the 1901 law) that operates a free iOS/Android mobile application converting GPS-tracked running, walking, and cycling kilometers (between 0 and 20 km/h) into monetary donations for charitable associations. The platform mediates a three-sided marketplace: individual runners select an association to support, accumulate kilometers via the app, and corporate sponsors (mécènes) — drawn from a roster that includes BNP Paribas, AXA entities, SNCF Connect & Tech, Matmut, Crédit Agricole GIP, Léon Grosse, Groupe Atlantic, and others — convert those kilometers into donations, with 60% of the corporate contribution tax-deductible under French mécénat rules. The organization charges a 0% commission on donations, directing 100% of sponsor funds to associations and covering its own costs via branded t-shirt merchandise sales (€20/€35/€50 tiers) and corporate sponsorship for operations.

The company is entirely volunteer-run, with 5 founders and a distributed team of 20+ volunteers across Paris and Rennes, and no paid staff. It was bootstrapped in 2016 through a Ulule crowdfunding campaign backed by 544 contributors and has since extended into two sub-brands: 'Mille Nautique for Change' (nautical miles for hospitalized children, 2018) and 'Le Tour du Coeur' (cycling for Mécénat Chirurgie Cardiaque, 2018). Distribution is primarily domestic France via the Apple App Store and Google Play, supplemented by a B2B enterprise channel for in-company solidarity challenges that can extend internationally on a private basis; Belgium and Switzerland are flagged as future expansion candidates. Marketing relies on earned media (France Inter, Les Échos, Le Parisien, Europe 1, BFM TV), social media, and partner-company internal channels, with no paid acquisition infrastructure described.

Name

Km for Change

Legal name

Association Hello Change

Website

https://kmforchange.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Km for Change is a French volunteer-run non-profit whose free GPS mobile app converts running, walking, and cycling kilometers into corporate mécénat donations for charitable associations in health, education, and the environment.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Platform

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• Charitable running platform
• Donation-based fitness app
• Corporate CSR sponsorships
• Solidarity mobile app
• Nonprofit fundraising technology

Headquarters

HQ city

Plougoumelen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Zero Commission Model: The app takes 0% commission on donations made to associations. 100% of funds collected from corporate sponsors go directly to the supported associations. The organization covers its costs through other revenue streams.
2. Merchandise Sales: Sale of branded t-shirts (solidarity merchandise). Prices: €20 for 1 t-shirt, €35 for 2 t-shirts, €50 for 3 t-shirts. Stock is limited and available through a Google Forms order system.
3. Crowdfunding: Initial project launch was funded through a crowdfunding campaign on Ulule with support from 544 contributors.
4. Corporate Sponsorship Support: Companies support the platform's operations in exchange for employee engagement and CSR visibility through the challenge programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Km for Change operates a free GPS-enabled mobile application for iOS and Android that tracks running and walking distance and converts each kilometer traveled into a monetary donation paid by a corporate sponsor (mécène) to a chosen charitable association. The platform also offers branded solidarity t-shirts and runs corporate employee engagement programs, with 0% commission retained on donations.

Product overview

Km for Change offers a single mobile application platform that transforms kilometers traveled by runners into monetary donations for charitable projects. Users select an association to support, complete their run using the GPS-enabled app, and corporate sponsors convert the tracked kilometers into donations. The company also sells branded merchandise (t-shirts) through its boutique. The platform connects three stakeholders: charitable associations seeking funding, individual runners wanting purposeful exercise, and companies acting as corporate sponsors. The offering is a unified app-based service rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mille Nautique for Change: A related initiative that converts nautical miles into donations for hospitalized children, launched in 2018.
• Le Tour du Coeur

Products and services

• Km for Change Mobile Application Free iOS and Android mobile application that uses GPS to track running and walking distance (0-20 km/h) and converts each kilometer traveled into a monetary donation paid by a corporate sponsor to the charitable association chosen by the user. Targeted at individual runners and walkers in France.
• Solidarity T-shirts (Boutique) Branded solidarity t-shirts sold to supporters at €20 (1 shirt), €35 (2 shirts) and €50 (3 shirts), with postage included. Designed to fund the association's operations.
• Corporate Challenge Program (Challenge solidaire en entreprise) B2B engagement program in which companies fund specific association projects and mobilize their employees through internal solidarity running challenges, gaining CSR visibility and access to a 60% tax deduction on donations in France. Targeted at French enterprises.

Quantifiable outcome

• 0% commission - 100% of funds go directly to associations
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

42 partnerships are on record, tiered core and minor.

• CoBTeK Lab (Cognition Behavior Technology)coreStrategic or Co-development Partner · 1 January 2012CoBTeK is a research laboratory at Université Côte d'Azur, created in partnership with INRIA. They focus on using information and communication technologies for prevention, diagnosis, and treatment of neuropsychiatric pathologies including Alzheimer's disease. They are both a sponsor and the association behind the Association Innovations A. project.
• Matt's Flow SARLminorStrategic or Co-development PartnerMovement and mobility coaching business represented by Mélanie Fournier, specializing in Functional Range Conditioning, yoga, and yoga therapy. Supporting cancer research through the platform.
• ADECIAminorStrategic or Co-development PartnerAccounting and consulting firm in Western France offering comprehensive 360° services including accounting, legal, HR, wealth management, and business transfer advisory.
• Finan.CminorStrategic or Co-development PartnerMortgage broker created in 2007, helping clients realize real estate projects with human support at every stage.
• Crédit Agricole Group Infrastructure Platform (CA-GIP)coreStrategic or Co-development PartnerA leading technology hub serving 54 million clients, developing digital platforms that are secure, high-performing, and responsible.
• Fondation Tape à l'ŒilcoreStrategic or Co-development PartnerFoundation focused on children's well-being, protecting vulnerable children, supporting education, and building confidence through various social programs.
• Groupe Avenir Santé FormationminorStrategic or Co-development PartnerFirst French group in professional training for health, social, and medico-social sectors with 7 training organizations across France.
• Endesa FranceminorStrategic or Co-development PartnerElectricity, gas, and energy services provider for large accounts, SMEs, and co-ownerships, part of the Enel Group, the world's leading renewable energy producer.
• REEL ITminorStrategic or Co-development PartnerConsulting firm specializing in AI, Cybersecurity, and Big Data, proposing innovative solutions through their DigitalWay methodology.
• ZF Active Safety France SASminorStrategic or Co-development PartnerGlobal automotive equipment supplier producing braking systems for the automobile industry.
• Balguerie GroupminorStrategic or Co-development PartnerTransport and international logistics specialists since 1930, with 1,250 employees committed to professional excellence.
• SOPHiA GENETICSminorStrategic or Co-development PartnerHealthcare technology company offering software and services for analyzing data from next-generation sequencers, medical imaging, and other sources.
• EvolucareminorStrategic or Co-development PartnerMajor player in digital health with over 35 years of expertise and nearly 500 employees, developing hospital, medico-social, and territorial information systems.
• ScaleSquadminorStrategic or Co-development PartnerLeader in Go2Cloud implementation and management, with 250 employees in France and €35M revenue in 2023, a subsidiary of Groupe Neurones.
• SNCF Connect & TechcoreStrategic or Co-development PartnerLeader in digital and e-commerce for mobility in France, with 1,300 employees in Lille, Nantes, and Paris developing client digital solutions for the SNCF group.
• AXA entities (Prévoyance & Patrimoine, XL, Wealth Services, Banque, Atout Cœur)coreStrategic or Co-development PartnerMajor French insurance group with multiple entities participating as sponsors through AXA Atout Cœur association supporting solidarity actions.
• BetclicminorStrategic or Co-development PartnerFastest-growing online sports betting company in Europe, contributing to the dynamic of the sports sector.
• Groupe AtlanticcoreStrategic or Co-development PartnerEuropean leader in thermal comfort solutions with over 13,000 employees, present internationally with industrial and commercial networks.
• Samsic GroupeminorStrategic or Co-development PartnerInternational group with over 125,000 employees in 27 countries providing comfort and well-being services in living and working spaces.
• Moulin RotyminorStrategic or Co-development PartnerToys and children's products company creating tender and mischievous universes for children from birth to 8 years old for over 50 years.
• LinxensminorStrategic or Co-development PartnerTechnology company providing secure electronic components for security, identification, and health markets with 3,000 employees worldwide.
• BNP ParibascoreStrategic or Co-development PartnerLeading bank in the Eurozone with operations in over 63 countries and 183,000 employees, awarded World's Best Bank for Sustainable Finance in 2021.
• Léon Grosse / Fondation Léon GrossecoreStrategic or Co-development PartnerConstruction company since 1881 with €650M revenue in 2021 and 2,000 employees, committed to ecological and societal transition. Foundation created in 2023 to support people in difficulty.
• MatmutcoreStrategic or Co-development PartnerMutual insurance company for over 60 years with 6,500 employees and 480 agencies serving 4.1 million members, committed to solidarity through Le Sport TRÈS Collectif program.
• NijiminorStrategic or Co-development PartnerDigital transformation consultancy supporting Les P'tits Doudous since 2014 with game tablet development.
• Fondation 3M en FranceminorStrategic or Co-development PartnerFoundation promoting innovative projects in health, safety, education, culture, and environment through employee volunteering.
• EpsaminorStrategic or Co-development PartnerEuropean leader in organizational consulting with expertise in indirect purchasing, social charges optimization, and innovation funding.
• ba&shminorStrategic or Co-development PartnerFashion brand celebrating modern women for nearly 20 years, committed to social and environmental responsibility through their BLOSSOM program.
• La Roche PosayminorStrategic or Co-development PartnerDermatological skincare brand recommended by 90,000 dermatologists worldwide, with Fondation La Roche-Posay committed to children with cancer since 2019.
• Crédit Coopératif / UES Groupe Crédit CoopératifminorStrategic or Co-development PartnerCooperative, inclusive, sustainable, and solidarity-focused bank supporting medical research with Institut Curie for Novembre Bleu.
• Groupe LDLCminorStrategic or Co-development PartnerLeader in IT and high-tech e-commerce in France for 25 years with multiple award-winning sites.
• GL eventsminorStrategic or Co-development PartnerEvents group managing 4 major venues in Lyon with 170,000m², supporting Habitat et Humanisme through L'Heure Solidaire.
• CNR (Compagnie Nationale du Rhône)minorStrategic or Co-development Partner1st French 100% renewable electricity producer with nearly 4,000 MW installed capacity, the only French public interest company.
• WavestoneminorStrategic or Co-development PartnerManagement and digital consulting firm at the crossroads of management consulting, supporting major organizations in critical transformations.
• Galapagos GourmetminorStrategic or Co-development PartnerFamily food group with 560 employees and €100M revenue including Gavottes, Traou Mad, Fossier brands, committed to RSE for 20 years.
• SanefminorStrategic or Co-development PartnerMotorway operator engaged for over 11 years in associative projects helping professional integration, organizing solidarity weeks.
• ChausseaminorStrategic or Co-development PartnerFootwear retailer for over 40 years supporting Ruban Rose association for breast cancer awareness, screening, and research.
• Groupe DuretminorStrategic or Co-development PartnerRegional real estate expert with over 25 years experience in promotion, agencies, property management, and construction engineering.
• HeppnerminorStrategic or Co-development PartnerIndependent leader in international transport and logistics with €1.029B revenue in 2022 and over 3,570 employees.
• Banque Française MutualisteminorStrategic or Co-development PartnerBank for public sector employees with nearly 1.2 million clients, supporting Vaincre la Mucoviscidose research.
• SuezminorStrategic or Co-development PartnerWater, sanitation, waste collection and recovery services essential for 160 years helping populations improve quality of life.
• Decathlon BretignyminorStrategic or Co-development PartnerSports retailer making sport accessible to everyone with values of vitality, responsibility, authenticity, and generosity.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Strava: Global GPS-based fitness tracking app with a large social/community component. Compares because it offers the same GPS run-tracking foundation that Km for Change builds its donation layer on, though Strava is a much broader commercial platform rather than a charity-driven model.
• Decathlon Coach: Free sport-tracking app from Decathlon covering running, hiking, and other activities. Comparable in being a free consumer fitness tracking product; Decathlon is also a listed partner of Km for Change, giving a direct ecosystem connection.
• Adidas Running (Runtastic): Global run-tracking app owned by Adidas with GPS, training, and social features. Comparable in core technology (GPS run tracking with social/community engagement) but commercial rather than charity-oriented.
• Nike Run Club: Free GPS running app from Nike with guided runs, training plans, and community features. Comparable as a directly competing consumer run-tracking platform, though without the donation-conversion model.

Regional players

• Tous au Vert: French fitness/wellness event platform. Comparable as a France-based consumer fitness engagement platform, though oriented toward events rather than GPS tracking and donation conversion.

Others

• Ulule: French and European crowdfunding platform where Km for Change itself was initially funded. Not a direct competitor, but comparable as part of the French alternative-finance / impact-funding ecosystem.

Direct peers

• Charity Miles: App that converts miles walked, run, or biked into charitable donations funded by corporate sponsors. Directly comparable business model — the closest international analog to Km for Change's km-to-donation mechanism.

Emerging players

• Wecount!: French CSR/sustainability engagement platform connecting companies with impact initiatives. Comparable on the corporate mécénat/CSR engagement side rather than the consumer tracking side.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kmforchange
• Xx.com/kmforchange
• Instagraminstagram.com/kmforchange
• LinkedInlinkedin.com/company/km-for-change

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Km for Change