Knight’s Auto Repair

What Knight’s Auto Repair does

Knight's Automotive operates a single-location, full-service auto repair shop at 230 Pawnee St, San Marcos, CA, serving individual vehicle owners and small fleet operators in North San Diego County since 1995. The business is owned and operated by Jared Goldstein, who acquired it from founder Roger Knight in February 2024; the existing technician team was retained through the transition, preserving operational continuity. The shop is registered with the California Bureau of Automotive Repair (BAR #ARD308233) and is staffed by ASE-certified technicians. Business hours are Monday through Friday, 7:30am-5:00pm, with the physical storefront as the sole point of customer interaction.

The service portfolio spans 16 offerings organized across preventive maintenance (oil changes, tire services, wheel alignment), repair services (brake, engine, suspension, drivetrain and differential, cooling), electrical and electronic diagnostics (check engine light, alternators and starters, wiring), climate control (car AC and heater repair), and fleet services. Diagnostic and repair work relies on industry-standard automotive diagnostic equipment; the company discloses no proprietary technology, software platform, AI tooling, or API/SDK surface. Customer conveniences include shuttle service, complimentary Wi-Fi, after-hours vehicle drop-off, and same-day service availability, backed by a 24-month/24,000-mile warranty on repairs.

The revenue model is per-job professional services with quote-based pricing, supplemented by limited-time promotional discounts (e.g., $30 off alignment or brake service when completed during the same visit, $20 off oil changes with complimentary tire rotation, and 10% off parts on repairs ≥$500, capped at $50). Go-to-market is direct-to-consumer through a single physical storefront, with lead generation sourced from the Google Business Profile, Facebook and Instagram activity, an educational blog on seasonal maintenance, and word-of-mouth referrals. A fleet-services offering exists for local businesses with sedans, SUVs, light trucks, and vans, though it appears to be a secondary revenue stream. The company has no disclosed funding, parent company, external capital structure, or institutional investors.

Name

Knight’s Auto Repair

Legal name

Knight's Automotive

Website

https://knightsautomotive.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Knight's Automotive is a single-location, full-service auto repair shop in San Marcos, California, founded in 1995 and acquired by Jared Goldstein in 2024. It serves local vehicle owners and small fleet operators across 16 service categories delivered by ASE-certified technicians.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

NAICS

General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB)

akta.pro secondary industries

Chassis, Suspension & Steering Preventive Service (TLAKAGAF), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Auto repair services
• Automotive maintenance
• Vehicle diagnostics
• Brake and suspension repair
• Fleet vehicle services

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Auto Repair and Maintenance Services: The shop generates revenue through providing auto repair and maintenance services including oil changes, brake repairs, engine diagnostics, suspension repairs, electrical system work, cooling system service, and other automotive repairs. Services are billed per job with pricing varying based on the type of service and parts required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Knight's Auto Repair is a single-location full-service automotive repair shop in San Marcos, CA, providing preventive maintenance, diagnostics, and repair services for most vehicle makes and models. Services include oil changes, brake repair, engine diagnostics and repair, suspension work, electrical system troubleshooting, cooling system service, drivetrain and differential repair, tire services, and wheel alignment, delivered by ASE-certified technicians with a 24-month/24,000-mile warranty. The shop also offers customized fleet maintenance programs for local business customers.

Product overview

Knight's Automotive is a single-location auto repair shop offering a comprehensive suite of automotive services rather than a modular software platform. Their service portfolio centers on 16 core service offerings spanning preventive maintenance (Oil Changes, Tire Services, Wheel Alignment), repair services (Brake Repair, Engine Repair, Suspension Repair, Drivetrain & Differential, Cooling System), electrical and electronic services (Auto Electrical Repair, Battery/Starter/Alternator Repair, Check Engine Light diagnostics), climate control (Car AC Repair, Car Heater Repair), and specialized offerings (Auto Diagnostics, Fleet Services, Car Repair). All services are delivered at their San Marcos, CA location by ASE-certified technicians, with additional conveniences like shuttle service, after-hours drop-offs, and same-day service availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Diagnostics
• Auto Electrical Repair
• Battery, Starter, & Alternator Repair
• Brake Repair
• Car AC Repair
• Car Heater Repair
• Car Repair
• Check Engine Light Service
• Cooling System Service
• Drivetrain & Differential Service
• Engine Repair
• Fleet Services
• Oil Changes
• Suspension Repair
• Tire Services
• Wheel Alignment

Quantifiable outcome

• 24 month / 24,000 mile warranty on repairs

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Midas: National full-service auto repair franchise offering brakes, tires, alignments, and general maintenance — directly competes with Knight's core services for the same consumer walk-in customer base.
• Pep Boys: National auto service and tire retailer providing oil changes, alignments, brakes, and general repair — comparable service portfolio and consumer target customer to Knight's offerings.
• Meineke Car Care Centers: Franchised full-service auto repair chain offering oil changes, brakes, exhaust, alignments, and general repairs — directly overlaps Knight's service mix and consumer/SMB customer base at a multi-location scale.
• AAMCO Transmissions & Total Car Care: Franchised auto service brand now offering full mechanical and drivetrain repair beyond transmissions — directly comparable to Knight's drivetrain, engine, and general repair offerings for the same individual consumer market.
• Christian Brothers Automotive: National franchise of full-service independent auto repair shops built on trust, transparency, and community presence — directly comparable to Knight's value proposition (honesty, warranty, ASE-certified techs) and target customer (individual vehicle owners seeking a trustworthy local shop).

Regional players

• Sun Auto Tire & Service: Multi-location auto repair and tire service operator concentrated in the Western US — offers comparable full-service repair (brakes, alignments, diagnostics, general maintenance) to Knight's mix but at a regional scale beyond a single local shop.

Emerging players

• Caliber Auto Care: Growing multi-location auto repair brand operating in California and other states — directly comparable full-service repair model with emphasis on trust, transparency, and warranty, mirroring Knight's value proposition at greater scale.
• Jiffy Lube: National quick-service chain focused primarily on oil changes and preventive maintenance — overlaps with Knight's high-volume oil change and tire rotation service line and targets the same convenience-oriented consumer.

Broad incumbents

• Firestone Complete Auto Care: Large national chain offering comprehensive vehicle maintenance and repair under the Bridgestone umbrella — overlaps heavily with Knight's service mix but operates at vastly greater scale and brand recognition.
• Goodyear Auto Service: National chain combining tire sales with general auto repair and maintenance services — competes with Knight's for the same consumer and light fleet maintenance customers but backed by Goodyear's brand and procurement scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/knightsautomotiveinc
• Instagraminstagram.com/knightsautorepairshop
• LinkedInlinkedin.com/company/knight%E2%80%99s-auto-repair

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knight’s Auto Repair