Knot Too Shabby

What Knot Too Shabby does

Knot Too Shabby Furnishings (DBA: Knot Too Shabby) is a privately held specialty retail business founded circa 2013 by Michele, headquartered in a single storefront at 1061 E. Route 66 in Glendora, California, on Historic Route 66 in Glendora Village. The company operates as an authorized Annie Sloan Stockist and a Miss Mustard Seed's Milk Paint retailer, selling refinished vintage furniture, Chalk Paint®, Satin Paint, Wall Paint, waxes and topcoats, brushes, design transfers, decor moulds, decoupage sheets, stencils, metallics, and a curated assortment of local artisan goods including apparel, jewelry, candles, and home decor. It also offers custom furniture refurbishment services and in-store workshops covering painting techniques, decorative finishes, image transfer, watercolor, felt florals, and social media marketing for artisans.

The business operates a hybrid go-to-market combining a brick-and-mortar showroom with an e-commerce storefront (~727+ listed SKUs), supported by multiple local pickup options (in-store, curbside, 24-hour locker, Claremont drop-off) and USPS Priority Flat Rate shipping within the US and to Mexico and China. There is no proprietary technology; the platform runs on standard e-commerce infrastructure with PayPal as the payment processor and Constant Contact for email newsletters. Revenue is generated through one-time retail sales, workshop fees ($25-$75 per session), vendor booth rentals at the annual BAZAAR ($999.99 for a 10x10 booth) and monthly Mini Markets ($20-$55), gift certificate sales ($3-$500), and consignment (50/50 split). Approximately 10 employees support operations.

Customer segments include DIY home decorators (primary), local artisans who both supply and shop the venue, and gift shoppers. The company maintains an active community presence through its annual BAZAAR (20+ vendors), monthly Mini Markets (since 2021), workshops, and content marketing via blog, Facebook, Instagram, YouTube, and Pinterest. Partnerships include channel relationships with Annie Sloan/Unfolded, Miss Mustard Seed's, Rifle Paper Co., and Re-Design by Prima Decor, plus a 2018 Giving Tuesday charity partnership with World Vision. The business is privately owned with no disclosed funding, parent company, or institutional investment, and Michele serves as the primary operator across merchandising, content, and vendor relations.

Name

Knot Too Shabby

Legal name

Knot Too Shabby Furnishings

Website

https://knottooshabby.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Knot Too Shabby is a privately held specialty retailer in Glendora, CA, founded circa 2013, selling refinished vintage furniture, Annie Sloan Chalk Paint®, Miss Mustard Seed's Milk Paint, refinishing supplies, and curated local artisan goods. It serves DIY home decorators, gift shoppers, and local artisans through a single storefront, e-commerce, workshops, and vendor events.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sells refinished furniture, Chalk Paint by Annie Sloan, Miss Mustard Seed's Milk Paint, brushes, wax, stencils, decoupage sheets, design transfers, and decor moulds. Also carries local artisan products including apparel, jewelry, candles, home decor, and vintage items. One-time purchase model for individual products.
2. Workshop Fees: Offers in-store workshops including chalk paint techniques, milk paint, decorative finishes, image transfer, watercolor, felt floral arranging, and social media marketing. Fees typically $25-$75 per session. Workshops are non-refundable with full payment due at reservation.
3. Vendor Event Registration: Hosts annual BAZAAR events and monthly Mini Markets where local artisans rent vendor spaces. Bazaar 10x10 booth registration $999.99 (general area), Mini Markets range $20-$55 depending on season and location. Also offers consignment opportunities with 50/50 split.
4. Gift Certificates: Sells gift certificates ranging from $10 to $500 for merchandise and workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Knot Too Shabby is a specialty retail and workshop business that sells refinished vintage furniture, custom furniture refurbishment services, and specialty paint and decorative supplies, including authorized Annie Sloan Chalk Paint and Miss Mustard Seed's Milk Paint. The company also offers in-store workshops teaching painting techniques, decorative finishes, and image transfers, and hosts community events (BAZAAR and Mini Markets) featuring local artisan vendors.

Product overview

Knot Too Shabby is a furniture refinishing studio and vintage decor retailer located on Historic Route 66 in Glendora, CA. The business operates as both a retail store and online shop, offering refinished vintage furniture for sale, custom refurbishment services, and a wide range of art supplies. Core paint products include Chalk Paint by Annie Sloan (authorized stockist), Miss Mustard Seed's Milk Paint, Annie Sloan Satin Paint, and Annie Sloan Wall Paint. Supplies include waxes and topcoats, brushes, design transfers (ReDesign by Prima), decor moulds, decoupage sheets, stencils, and metallics. The business features a curated selection of local artisan products including apparel, jewelry, candles, home decor, and holiday items. Workshops and events cover painting techniques, decorative finishes, and creative skills. The annual knot too shabby BAZAAR is a major community event featuring multiple outdoor vendor booths.

Differentiator

Problem solved

Functional benefit

Products and services

• Refinished Furniture Refurbished vintage furniture and eclectic housewares including dressers, buffets, chairs, and tables, many featuring hand-painted designs and custom finishes. Available for purchase in-store and online.
• Custom Refurbishments Custom furniture refinishing and refurbishment services, transforming vintage pieces with techniques including Chalk Paint, Milk Paint, distressing, decoupage, and image transfers.
• Chalk Paint by Annie Sloan Annie Sloan Chalk Paint and related products including colors, waxes, topcoats, brushes, and books. Knot Too Shabby is an authorized Annie Sloan Stockist.
• Annie Sloan Satin Paint Annie Sloan Satin Paint product line for furniture and interior applications.
• Annie Sloan Wall Paint Annie Sloan Wall Paint for interior wall applications.
• Miss Mustard Seed's Milk Paint Miss Mustard Seed's Milk Paint product line including colors like Linen, Eulalie's Sky, Shutter Gray, Trophy, and Curio, along with bonding primer and hemp oil.
• Wax and Top Coats Annie Sloan waxes, topcoats, and finishing products including clear wax, dark wax, and white wax for sealing and antiquing painted furniture.
• Brushes and Rollers Annie Sloan natural bristle paint brushes available in three sizes, along with other painting tools and rollers.
• Design Transfers Re-Design by Prima Decor Transfers including water transfer designs like Gorgeous Flora, Sparkle and Joy, Pure Light Floral, and Boho Bird Butterfly.
• Decor Moulds ReDesign by Prima Decor Moulds for creating decorative elements and moldings for furniture and home decor projects.
• Decoupage Sheets Decorative papers including Annie Sloan and Prima Decoupage Sheets, Rifle Paper Co. products, and Cavallini Paper Wraps for decoupage projects.
• Stencils Painting stencils for decorative furniture finishing techniques.
• Metallics Metallic paint products for decorative finishes on furniture.
• Local Artisan Products Handmade items by local artisans including apparel, faith-based apparel, Reloved graphic tees, handmade and vintage jewelry, hand-poured candles, hand-painted jewelry boxes, tea towels, home decor, handmade soap, wreaths and florals, vintage books, toys and games, and holiday items.
• Workshops and Events In-store workshops covering painting techniques, advanced decorative finishes, image transfer, decoupage, Milk Paint, Chalk Paint, decorative finishes, watercolor, felt florals, and social media marketing for artisans. Includes private party options and Open-Paint days.
• Gift Certificates Gift certificates available in denominations from $10 to $500 for store purchases, including merchandise and workshops.
• knot too shabby BAZAAR Annual outdoor vendor market event featuring over 20 local vendors selling vintage wares, painted furniture, and handmade home decor. Includes 10x10 booth rentals for artisans.
• Knot Too Shabby Mini Market Monthly first-Saturday artisan vendor mini market (spring, summer, fall) featuring local artisans with 10x10 booth rentals priced from $20 to $55 depending on season.
• Rubber Brayer Deluxe 6-inch or 4-inch soft rubber brayer for inking blocks, decoupage projects, and smooth image transfers over gel matte medium. Features precision ground soft rubber roller with heavy steel frame.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• World VisionminorStrategic or Co-development Partner · 1 November 2018Giving Tuesday partnership in 2018 to support women's empowerment programs. Knot Too Shabby matched donations dollar-for-dollar with goal to raise $350 for educational and business empowerment for women through World Vision programs including bicycles for girls, career training, small business loans, and poultry donations.
• Annie Sloan / UnfoldedcoreChannel Partner/ Reseller/ DistributorAuthorized Annie Sloan Stockist for Chalk Paint products and supplies. Attends annual Stockist conferences in New Orleans hosted by US distributor Unfolded. One of multiple stockists gathering for networking and training annually.
• Miss Mustard Seed's Milk PaintcoreChannel Partner/ Reseller/ DistributorCarries Miss Mustard Seed's Milk Paint product line including colors like Linen, Eulalie's Sky, Shutter Gray, Curio, and more. Michele attended Milk Paint Retailers Training in Las Vegas with approximately 20 other retailers.
• Rifle Paper Co.minorChannel Partner/ Reseller/ DistributorCarries Rifle Paper Co. decoupage sheets and decorative paper products for sale in store.
• Prima DecorminorChannel Partner/ Reseller/ DistributorCarries Re-Design by Prima Decor Moulds and Decor Transfers including products like Gorgeous Flora Water Transfer ($12) and Sparkle and Joy transfers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Home Depot: National home improvement retailer selling paint, painting supplies, and home decor products across all U.S. markets. Comparable to Knot Too Shabby's paint and supplies retail vertical, but operating at far larger scale with no chalk paint specialty, refinishing, or workshop focus.
• Sherwin-Williams: Largest specialty paint retailer in North America selling architectural paints, coatings, and painting supplies through company-operated stores. Comparable to Knot Too Shabby's paint and painting supplies retail vertical, but focused on architectural coatings rather than decorative chalk paint and without furniture refinishing or workshops.
• 1stDibs: Online marketplace for high-end vintage and antique furniture and home decor. Comparable to Knot Too Shabby's refinished furniture and vintage home goods retail vertical, but at a much higher price tier and broader national/international reach without paint or workshop offerings.
• Hobby Lobby: Large national craft and home decor retail chain carrying paints, stencils, decoupage supplies, and seasonal decor. Comparable to Knot Too Shabby's craft supplies and local artisan decor categories, though at far broader scale and without a chalk paint specialty or workshop focus.
• Etsy: Global online marketplace for handmade, vintage, and craft supplies including decoupage paper, stencils, paints, and artisan goods. Overlaps with Knot Too Shabby's local artisan product mix and craft supply retail, though at vastly greater scale and as a marketplace rather than a single-store operator.
• Chairish: Online curated marketplace for vintage furniture and home decor, connecting sellers with buyers nationwide. Comparable to Knot Too Shabby's vintage and refinished furniture retail vertical, but at much larger scale and without the brick-and-mortar, paint, or workshop component.

Direct peers

• Color Me Mine: Chain of pottery painting studios where customers purchase pieces and paint them on-site, combining retail with workshop-style experiences. Comparable to Knot Too Shabby's event/workshop-centric retail format, though focused on ceramics rather than furniture.
• AR Workshop: Franchised DIY workshop studio chain offering hands-on classes in home decor projects such as wood signs, canvas, and framing. Closely matches Knot Too Shabby's workshop-driven retail model where classes double as both a revenue stream and a feeder for product sales.
• Board & Brush: Franchised DIY wood sign workshop concept with retail locations across the US, combining paid workshops with paint, stain, and home decor supply sales. Highly comparable to Knot Too Shabby's combination of in-store classes, paint and supplies retail, and finished home decor merchandise.
• The Purple Painted Lady: Authorized Annie Sloan Chalk Paint stockist and workshop provider offering refinishing tutorials, paint supplies, and decorative finishes. Operates as an independent multi-channel retailer with a comparable mix of paint retail, workshops, and DIY furniture refinishing content, making it the most directly comparable peer to Knot Too Shabby.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/knottooshabby
• Facebookfacebook.com/KnotTooShabby
• Instagraminstagram.com/knottooshabbyfurnishings
• Pinterestpinterest.com/knottooshabby
• LinkedInlinkedin.com/company/knot-too-shabby

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knot Too Shabby