What Kodecoon Academy does

Kodecoon Academy is a Singapore-headquartered children's coding and robotics education provider founded in 2016 by Deddy Setiadi and Himmy. The company delivers a progressive curriculum for students aged 4 to 16, spanning ScratchJr, Scratch, MIT App Inventor mobile development, HTML/CSS/JavaScript web development, Python, robotics using LEGO Spike Prime, and emerging areas including VR, Generative AI, and machine learning. Special programs include the invite-only Maker Technopreneurship Program (MTP) and Direct School Admission (DSA) preparation supporting Singapore secondary school entry. The company holds third-party certifications from STEM.org and Education Alliance Finland.

Kodecoon operates through owned campuses in Singapore (SingPost Centre HQ, Punggol), Jakarta, and Kuala Lumpur, supplemented by online live classes and a franchise licensing model. School partnerships extend in-classroom delivery to institutions including Rivervale Primary, Anglo-Chinese School, Nanhua Primary, Nanyang Primary, Dunman High, and Rosyth School. The company runs its own competitions (RGGC, Hack@Code) and has produced student teams winning at Samsung Solve for Tomorrow, NRC, Hwa Chong Infocomm Challenge, and NJCO cybersecurity olympiad. Marketing is primarily community-driven via parent referrals, social media, and earned media in regional parenting publications.

The business generates revenue from weekly recurring subscription classes, one-time holiday camps, DSA/EAE preparation sessions, and franchise licensing. Pricing is not publicly disclosed; acquisition is supported by free trial classes and recommendation sessions. The company is privately held, founder-owned, and has grown organically to 27 employees across three Southeast Asian countries without disclosed external investment.

Name

Kodecoon Academy

Legal name

Kodecoon Academy Pte Ltd

Website

https://kodecoon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kodecoon Academy is a Singapore-based children's coding and robotics education provider founded in 2016, delivering a progressive curriculum for ages 4–16 across Singapore, Indonesia, and Malaysia via owned campuses, online classes, school partnerships, and franchise licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Weekly Coding Classes: Recurring weekly class fees for structured coding curriculum delivered over 12-week terms. Classes conducted in-person and online with real-time two-way interaction.
2. Holiday Camps: One-week intensive bootcamp programs during school holidays featuring game design themes (Roblox, Minecraft, Virtual Reality) and emerging tech (Generative AI).
3. DSA Preparation Classes: Specialized preparation courses helping students utilize technology talents for Direct School Admission applications to selected secondary schools.
4. Franchise Licensing: Franchise opportunities for operators to open Kodecoon Academy outlets using proprietary curriculum and brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kodecoon Academy provides coding and robotics education for children ages 4 and up through a progressive weekly class curriculum spanning ScratchJr, Scratch, mobile app development, web development, Python, and LEGO robotics, supplemented by themed holiday camps (Roblox, Minecraft, Virtual Reality, Generative AI, drones). The academy also runs specialized programs including the Maker Technopreneurship Program (design thinking, AI/ML, prototyping) and Direct School Admission (DSA) preparation classes that help students build technology portfolios for entry to selective Singapore secondary schools. Instruction is delivered through owned physical campuses and live online classes across Singapore, Indonesia, and Malaysia.

Product overview

Kodecoon Academy is a Singapore-based coding education provider offering a comprehensive portfolio of programming courses for children ages 4 and up. The core offering consists of weekly coding classes organized in a progressive curriculum: ScratchJr for beginners (ages 4+), Scratch Coder for foundational block-based coding, App Creator using MIT App Inventor for mobile development, Web Creator for HTML/CSS/JavaScript web development, Python Coder for text-based programming, and Robotics Coder using LEGO Spike Prime. Beyond weekly classes, the company runs holiday camps including game design (Roblox, Minecraft), Virtual Reality, Generative AI, drone coding, and LEGO robotics programs. Special programs include the Maker Technopreneurship Program (design thinking and hardware), Roblox Coder, Virtual Reality with Delightex, and Machine Learning courses. The company also offers DSA and EAE preparation for Singapore school admissions. All programs are delivered through online and in-person formats across campuses in Singapore, Malaysia, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Kodecoon AI: AI-focused platform and courses offered by Kodecoon Academy
• Roblox Global Goals Challenge (RGGC)
• Maker Technopreneurship Programme (MTP)

Products and services

• ScratchJr

Quantifiable outcome

• 1,500+ students trained since 2016
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• LenovocoreStrategic or Co-development Partner · 1 December 2024Sponsorship and device partnership for RGGC 2024 competition. Lenovo provided laptops and devices for competition participants. Kodecoon parents receive 15% discount on Lenovo PC purchases.
• Our Tampines HubcoreStrategic or Co-development Partner · 1 November 2024Official venue sponsor for RGGC 2024 Roblox Global Goals Challenge competition. Provided venue space for competition held on November 30th, with General Manager Noriman Ali Salam presenting awards.
• Ministry of Social and Family Development (MSF)majorStrategic or Co-development Partner · 1 November 2024Co-sponsored 15 participants from lower-income households to participate in RGGC competition and training for free, including provision of laptops and devices.
• Code.JAM and Tribal StudiozcoreStrategic or Co-development Partner · 1 January 2024Co-organizers of Hack@Code 2024 competition featuring Scratch and Robotics categories under the theme 'Ocean Deep'. Both Singapore and Indonesia teams participated.
• Science Centre Singapore and Duck LearningcoreStrategic or Co-development Partner · 1 January 2024Organizers of National Robotics Competition (NRC) 2024 and Global Robotics Games (GRG). Kodecoon students participate annually with significant wins.
• Samsung Electronics SingaporecoreStrategic or Co-development Partner · 1 January 2024Organizer of Samsung Solve for Tomorrow 2024 competition. Kodecoon Team Smart Vision won 3rd prize ($3,000 + $5,000 Samsung products) for smart sunglasses innovation.
• Flying CapeminorChannel Partner/ Reseller/ DistributorLargest advisory and booking platform for enrichment classes in Singapore. Flying Cape's GM Lydia featured as Kodecoon parent and advocate.
• MIT Media LabcoreTechnology or IntegrationProvider of Scratch programming platform used in Kodecoon curriculum. MIT App Inventor also used for mobile app development courses.
• APSN Tanglin SchoolminorStrategic or Co-development PartnerSocial enterprise partnership providing coding classes to underserved communities including special needs students at APSN Tanglin School.
• Chen Su Lan Children's HomeminorStrategic or Co-development PartnerSocial enterprise partnership providing coding education to underprivileged children at Chen Su Lan Children's Home.
• Rivervale Primary SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Anglo-Chinese SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Nanhua Primary SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Nanyang Primary SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Dunman High SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Rosyth SchoolminorStrategic or Co-development PartnerSchool partnership for delivery of coding curriculum to students.
• Times PublishingminorStrategic or Co-development PartnerCo-organized Kode It Sparkies! hackathon with partners including Times Publishing and Shangri-la hotel.
• Education Alliance FinlandcoreStrategic or Co-development PartnerQuality certification for educational institutions. Kodecoon received certification recognizing quality of coding education programs.
• STEM.orgcoreStrategic or Co-development PartnerSTEM education certification body that certified Kodecoon Academy's curriculum.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Code Ninjas: Largest kids coding franchise globally, offering game-building, robotics and STEM programs through a center-based model. Comparable on franchise expansion playbook, curriculum structure and parent-facing brand, though operating primarily outside Southeast Asia.
• Logiscool: International coding school franchise originating in Hungary with a proprietary progressive curriculum and franchise model similar to Kodecoon's. Operates in 20+ countries, providing a relevant comparison for Kodecoon's franchising and curriculum-as-product strategy.
• SG Code Campus: Singapore coding school delivering programming classes, holiday camps and school partnerships across primary and secondary students. Direct overlap on curriculum (Scratch, Python, web) and channel (school programs + camps).
• Tinkertanker: Singapore-based coding and STEM enrichment provider for children, covering Scratch, Python, robotics and digital arts. Competes directly for the same parent demographic and weekly-class subscription model.
• Coding Lab: Singapore-headquartered coding school for children and teens offering Scratch, Python, and AI courses with a similar age-progression curriculum and competition focus. Direct competitor in the same K-12 enrichment segment and geography.
• Saturday Kids: Singapore coding education provider offering block-based and text-based programming courses for children ages 5–16, including holiday camps. Overlaps with Kodecoon's curriculum progression, camp model, and target parent segment.

Emerging players

• Tynker: US-based online self-paced coding platform for children covering Scratch, Python, JavaScript and Minecraft modding. Represents the digital-native alternative to Kodecoon's in-person live classes, useful for benchmarking online curriculum reach.

Broad incumbents

• Mind Stretcher: Established Singapore enrichment center chain offering broader academic subjects (English, Math, Science) with growing coding programs. A larger incumbent that competes for the same enrichment wallet share with wider portfolio.

Others

• LEGO Education: Provider of the LEGO SPIKE Prime robotics kits used in Kodecoon's Robotics Coder course. Adjacent ecosystem participant — a critical supplier whose product roadmap and pricing directly influence Kodecoon's robotics offering.
• Flying Cape: Singapore enrichment-class discovery and booking platform that lists Kodecoon Academy among its providers. Ecosystem participant — distribution channel for parent acquisition rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClkrDWuP9ZwtT7KNpcz1tAw
• Facebookfacebook.com/kodecoon
• LinkedInlinkedin.com/company/kodecoon-academy
• Instagraminstagram.com/kodecoon.sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kodecoon Academy