What Kokotel does

Kokotel is a Thailand-headquartered hotel operator and management services company founded in 2016 under Singapore parent Newlegacy Hospitality Pte. Ltd. It operates a distinctive "Bed & Cafe" concept that combines mid-scale accommodation with on-site cafes and restaurants serving Thai, Japanese, and international cuisine, where the cafe functions as a co-working space open to both guests and the public. The company manages 20+ hotel properties (50-200 rooms each) across major Thai destinations including Bangkok, Pattaya, Phuket, Krabi, Chiang Mai, Chiang Rai, Khao Lak, and Rayong, plus international properties in Hakodate, Japan and Cebu, Philippines, with a pipeline that includes Chiang Mai Night Bazaar (2027) and Dumaguete.

The technology backbone is a proprietary cloud-based hotel management platform integrating PMS, POS, Channel Manager, and HR systems, which Kokotel also extends to third-party hotel owners through its management and consulting arm covering centralized sales, reservations, marketing, revenue management, F&B, accounting, and IT. The company operates sub-brands VIVTEL (premium 4-star, couples-focused) and By Koko (high-standard segment), alongside the KokoFriends tiered loyalty program offering up to 10% direct-booking discounts and member-exclusive promotions.

Revenue is generated through four streams: accommodation bookings (nightly rates from 599 THB, monthly subscription packages from 27,000 THB, day-use packages at 600 THB), food and beverage across hotel cafes, hotel management and consulting fees from third-party property owners, and tour packages. Distribution runs through direct website booking, OTA partnerships, corporate and travel agent sales, and walk-ins. Target customers span families and groups, couples, solo travelers, business/workation guests, and third-party hotel owners. The company is led by CEO Ray Matsuda, who brings over 20 years of hospitality, financial, and investment experience across Southeast Asia and India. Major shareholders include REAPRA PTE. LTD and Relo Group, Inc. (via World Resort Operation, Inc.).

Name

Kokotel

Legal name

Kokotel Bed & Cafe

Website

https://kokotel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kokotel is a Thailand-based hotel operator and management services company running 20+ properties across Thailand, Japan, and the Philippines under a distinctive "Bed & Cafe" concept, serving tourists, business travelers, and third-party hotel owners.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel management services
• Hotel chain operations
• Hospitality management
• Hotel consulting services
• Hotel brand operations

Headquarters

HQ city

-, -

HQ country

Thailand

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Accommodation/Room Bookings: Revenue from hotel room bookings across all Kokotel branded properties and managed hotels. Room types range from solo rooms to family and party rooms accommodating 1-6 adults.
2. Food & Beverage (Cafe/Restaurant): On-site cafe and restaurant operations at each property serving Thai, Japanese, and international cuisines. Cafes are open to both hotel guests and external visitors, functioning as co-working spaces.
3. Hotel Management Services: Management fee revenue from managing third-party hotel properties (50-200 rooms). Services include pre-opening consulting, operations management, sales & revenue management, F&B creation, IT systems, and accounting.
4. Tour Packages: Tour packages bundled with hotel stays including Krabi Blue Marine tours, Cattery tours, Elephant Care Park experiences, and Andamanda Phuket packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kokotel operates and manages a portfolio of mid-size hotels (50-200 rooms) across Thailand, Japan, and the Philippines under the Kokotel Bed & Cafe, VIVTEL, and By Koko brands. The company also provides full-service hotel management and consulting to third-party property owners, covering pre-opening, centralized operations, sales/revenue management, IT systems (PMS, POS, Channel Manager, HR), and cloud-based performance tracking. On-site cafes and restaurants form an integral part of the "Bed & Cafe" concept and serve both guests and walk-in customers.

Product overview

Kokotel operates as a hotel chain operator and management company with a portfolio of hotel brands. The core offering is Kokotel Bed & Cafe, combining accommodation with cafe/restaurant services. The company manages over 20 hotels in Thailand under Kokotel, VIVTEL (premium 4-star), and By Koko brands, plus owner-branded properties. Room types are standardized under the Koko naming convention (Solo, Mate, Couple, Family, Party) with variants including Eco, Deluxe, Superior, Pool Access, and Sea View. Properties include cafes/restaurants serving Thai, Japanese, and international cuisine. The company offers a KokoFriends loyalty program with tiered membership benefits. Kokotel also provides hotel management and consulting services for 50-200 room properties through Newlegacy Hospitality, including centralized operations, IT systems (PMS, POS, Channel Manager), and cloud-based performance tracking software.

Differentiator

Problem solved

Functional benefit

Brands

• VIVTEL: Premium 4-star hotel inspired by the concept of 'Our Space' to suit the demands of couples. The design of the lobby features the Wine Bar theme.
• By Koko
• KokoFriends

Products and services

• Kokotel Bed & Cafe Hotels
• Hotel Management & Consulting Services
• VIVTEL
• By Koko
• Kokotel Cafe/Restaurant

Named customers3 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Relo Vacations, Ltd.minorStrategic or Co-development PartnerJapanese company affiliated with Relo Group that supports and inspects Kokotel operations, contributing to the company's development and efficiency standards.
• The Coffee ClubminorStrategic or Co-development PartnerCoffee shop collaboration partner at Kokotel Krabi Ao Nang property, where The Coffee Club joint venture business operates within the hotel property.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tune Hotels: Malaysia-headquartered limited-service/budget hotel chain across Southeast Asia. Both focus on affordable standardized rooms, direct online booking to bypass OTAs, and tech-forward property operations, serving similar leisure travelers in the region.
• Hop Inn: Thailand-focused budget hotel chain operated by Eclat Hospitality under HKR International. Both companies target value-conscious Thai domestic and regional travelers with standardized limited-service hotels in secondary Thai cities and tourist destinations, and compete for the same 50-150 room owner-operator properties.
• Travelodge (Thailand/Asia): Regional budget hotel chain with locations in Bangkok, Pattaya, Phuket, Krabi, and other Thai tourist cities. Both serve price-sensitive travelers in the same Thai tourist corridors with similar limited-service positioning.
• Red Planet Hotels: Asia-Pacific budget hotel brand operating in Thailand, Indonesia, Philippines, Vietnam, and Japan. Both companies target the value tier across SEA tourist cities with standardized rooms and direct online booking, and share overlapping geographies (Bangkok, Cebu, Japan).
• Jasmine Hotels / Jasmine City Hotel: Thai-operated limited-service and full-service hotels in Bangkok and tourist destinations. Provides comparable mid-tier accommodation targeting similar business and leisure traveler mix as Kokotel's Bangkok and regional properties.
• Citrus Hospitality (Citrus Hotels & Resorts): Thai hospitality group operating multiple hotel brands across budget and midscale tiers in Thailand. Shares Kokotel's multi-brand Thai tourism market focus and competes for the same independent hotel owners and leisure traveler base.

Broad incumbents

• OYO Rooms: Global budget hotel aggregator with extensive Thailand presence. Competes aggressively for independent hotel partnerships in the same mid-sized property segment Kokotel targets and uses tech/brand/OTA bundling to undercut traditional operators.
• ibis Budget (Accor): Accor's economy hotel brand with strong presence across Thailand including Bangkok, Pattaya, and Phuket. Operates as part of Accor's broad hospitality portfolio and competes directly with Kokotel in the value tier but with substantially larger distribution, loyalty (ALL), and corporate travel demand.

Emerging players

• ZEN Rooms: SEA-focused budget hotel aggregator and management platform backed by Rocket Internet. Operates a tech-led model for standardizing independent hotels, overlapping with Kokotel's hotel management services value proposition for 50-200 room properties.

Regional players

• Sabai Sabai Hospitality: Thai boutique hotel operator focused on value accommodations across Bangkok and tourist destinations. Overlaps with Kokotel's Thai footprint and competes for similar independent property owners and the same Thai leisure traveler segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Kokotelfanpage/status/745240101383454720
• YouTubeyoutube.com/channel/UCe6e1kJ0UFniSlcipV7crdA
• Facebookfacebook.com/KokotelThailand
• Instagraminstagram.com/kokotelfanpage
• LinkedInlinkedin.com/company/kokotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kokotel