Køge Svømmeklub

What Køge Svømmeklub does

Køge Svømmeklub is a Danish non-profit swimming association (forening) founded on April 9, 1970, serving approximately 1,100 members spanning ages 2 to 87 across the Køge Municipality area. The club operates from two aquatic facilities: Herfølge Svømmehal in Herfølge (headquarters, 25m pool and children's pool) and Køge Svømmeland in Køge (Ølby Center). Its core offerings are a Swimming School built on the DGI "Min Svømmebog" curriculum and a Competition Department (K-afdeling) organized into five tiered squads (A-hold through E-hold) plus a Dolphin recruitment team. Supporting programs include year-round AquaCamp day camps for children ages 6-11, public swimming sessions with ticket and 10-ride card pricing, an annual Køge Open invitational tournament drawing 20-27 clubs, a Sponsorstævne fundraiser, and an online club merchandise shop.

The business model is direct-to-consumer and subscription-like: membership fees are charged twice per season (August and February), competitive team fees are billed quarterly, and recurring payment is automated via the Clearhaus payment gateway. Incremental revenue comes from one-time camp payments (e.g., 850 DKK for a 3-day autumn camp, 6,500 DKK net for the La Santa training camp), public-swim tickets (40-53 DKK), merchandise, and short-cycle sponsorship contracts (Hammershus Bageri and EDC as head sponsors, REMA-1000 for AquaCamps). The club is governed by a board elected at the annual general meeting and is affiliated with SVØM Danmark under Danmarks Idrætsforbund.

The technology stack is minimal and non-proprietary: the website is built on the Zakobo club platform, scheduling and team communication run on Holdsport, performance results are accessed via SVØM Stopur, and payments flow through Clearhaus. Member services include an installable progressive web app. Recruitment is community-driven, relying on parent networks and the mandatory "forældreopbakning" (parent volunteer) system for competitive participation.

Name

Køge Svømmeklub

Legal name

Køge Svømmeklub

Website

https://ksk.dk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Køge Svømmeklub is a Danish non-profit swimming club founded in 1970, serving roughly 1,100 members aged 2-87 across Køge Municipality via two aquatic facilities. It delivers DGI-based swimming lessons, a five-tier competitive program, AquaCamps, public swim sessions, and the Køge Open invitational tournament.

Ownership category

akta.pro rank

Product category

Swimming Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Swimming instruction
• Competitive swimming
• Youth athletics
• Aquatic education
• Recreational swimming

Headquarters

HQ city

Herfølge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring membership fees charged twice per season (August and February). Membership continues until the member voluntarily withdraws. Competitive teams are billed quarterly. Fees are automatically charged from registered payment cards.
2. Swimming Camps (AquaCamps): Day camps during school holidays (autumn, winter, Easter, summer) for children ages 6-11. Camps include swimming instruction, water activities, and land activities. Separate pricing for members and non-members.
3. Club Merchandise: Online shop selling club clothing including shorts, track pants, t-shirts, hoodies, sweatshirts, tops, compression shirts, jackets, coats, tights, and hotpants. Also sells swim caps and goggles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Køge Svømmeklub is a Danish non-profit swimming association that delivers structured learn-to-swim instruction using the DGI Min Svømmebog curriculum and runs a five-tier competitive program (E-hold through A-hold) from youth development to elite level. It supplements these programs with school-holiday AquaCamps, public swimming sessions, an annual Køge Open invitational tournament, and a branded club shop.

Product overview

Køge Svømmeklub operates as a unified swimming club offering a structured portfolio of services centered around swimming instruction and competitive swimming. The core offerings include a Swimming School (Svømmeskole) providing lessons from beginner through youth levels using the DGI 'Min Svømmebog' methodology, and a Competition Department (K-afdeling) with five team levels (A-hold through E-hold) for competitive swimmers. Supporting programs include seasonal AquaCamp/Swimming Camps for holiday activities, major events like Køge Open and Sponsorstævne, a Club Shop selling branded merchandise, and public swimming sessions. The club utilizes Holdsport for team communication and SVØM Stopur for result tracking, integrating these platforms into the member experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming School (Svømmeskole)
• Competition Department (K-afdeling)
• AquaCamp / Swimming Camps
• Køge Open
• Sponsorstævne (Sponsor Meet)
• Club Shop (KSK Klubtøj)
• Public Swimming (Offentlig Svømning)

Quantifiable outcome

• Club has 1100 members and serves ages 2-87
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SVØM DANMARK (Dansk Svømmeunion)coreStrategic or Co-development PartnerKøge Svømmeklub is a member of Dansk Svømmeunion (SVØM), which is a special sports federation under Danmarks Idrætsforbund (DIF). The club participates in SVØM events and championships. The club also collaborates with SVØM on the REMA-1000 AquaCamp program for holiday camps.
• DGIcoreStrategic or Co-development PartnerKøge Svømmeklub uses DGI's Min Svømmebog (My Swim Book) teaching concept for their swimming school. This structured curriculum ensures consistent, high-quality swimming education from beginner to advanced levels. DGI provides instructor training and certification.
• Hammershus Bageri (Hovedsponsor)minorGTM or Marketing PartnerHead sponsor of Køge Svømmeklub. Main sponsors are contracted for 2 seasons at a time.
• EDC (Hovedsponsor)minorGTM or Marketing PartnerHead sponsor of Køge Svømmeklub. Main sponsors are contracted for 2 seasons at a time.
• Rema 1000minorGTM or Marketing PartnerSponsor partner for AquaCamp holiday camps. Rema 1000 sponsors the camp program.
• SvømmespecialistenminorGTM or Marketing PartnerEquipment supplier that offers 20% discount to KSK members. Discount code distributed via club email.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SATS: Large Nordic fitness center chain offering swim lessons, group classes, and memberships across Scandinavia — broader incumbent operating fitness and recreational sports facilities at scale in the same regional market as KSK.
• YMCA of the USA: Non-profit community recreation organization with broad aquatics programs (swim lessons, competitive swim teams, swim camps) — a broader international incumbent whose membership-based swim school and team model parallels KSK's forening structure.

Direct peers

• Sigma Swimming: Major Danish competitive swimming club (formerly Gladsaxe-Heron-Sigam) running elite and youth team structures similar to KSK's K-afdeling, with an Aarhus/Copenhegden-area presence and a comparable competitive pathway approach.
• Gentofte Svømmeklub: Large Greater Copenhagen amateur swimming club offering a swimming school, youth, and competitive team structure comparable to KSK's beginner-through-elite pipeline in a similar Denmark municipal geography.
• Lyngby Svømmeklub: Danish community swimming club operating in the Lyngby area north of Copenhagen with a learn-to-swim school and competitive squads, serving as a directly analogous amateur-club peer.
• Farum Svømmeklub: Danish amateur swimming club serving the Farum area near Copenhagen with swimming school instruction and competitive teams, closely mirroring KSK's community-based aquatics offering.
• Holbæk Svømmeklub: Amateur swimming club in Region Sjælland offering swimming school and competitive training — comparable geography-adjacent peer serving similar member segments as KSK in Køge.
• Helsingør Svømmeklub: Danish community swimming club operating swimming school and competition departments at the amateur level in Region Hovedstaden — directly comparable service mix and member-based model to KSK.

Others

• DGI: Danish national sports and community association that provides the Min Svømmebog curriculum used by KSK — adjacent ecosystem participant that supplies KSK's core instructional IP rather than competing for members.
• Svøm Danmark (Dansk Svømmeunion): Danish national swimming federation under DIF and KSK's formal partnership counterpart — not a competitor but the governing body that shapes competition structure, certification, and the REMA-1000 AquaCamp co-branded program KSK runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KogeSvommeklub
• LinkedInlinkedin.com/company/k%C3%B8ge-sv%C3%B8mmeklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Køge Svømmeklub