Lyngby Svømmeklub

What Lyngby Svømmeklub does

Lyngby Svømmeklub (LSK) is a non-profit Danish swimming association founded on January 3, 1985 through the merger of the swimming departments of Lyngby Idræts Forening and Lyngby Kammeraternes Idrætsforening. Headquartered at Trongårdsvej 48 in Kongens Lyngby, the club operates across four municipal swimming halls (Lyngby Svømmehal, Trongårdens Svømmehal, Virum Svømmehal, and Baunehøj warm water pool) and serves 3,500+ members ranging from 2 months to 73 years of age. LSK is the largest sports club in Lyngby-Taarbæk Municipality and one of Denmark's largest swimming clubs, with forty-seven distinct team types running 360 weekly classes taught by 120 hourly coaches plus nine full-time staff and supported by 200 volunteers in the competition department.

The product portfolio is structured by age and need: a swim school (bebis, børnehold, ungdomshold, voksenhold) plus specialized programs for children with autism/ADHD (Bølgebryder), physical disabilities (Rising Stars, Vandkriger), and adults with beginning dementia (Vandperlerne in partnership with Lyngby-Taarbæk Municipality and Alzheimerforeningen). The elite competition department fields five teams (E1-E5), a Masters team, and a Sprint team, currently ranked 7th in the Danish Team Championships 1st Division. Ancillary services include lifeguard certification exams (400-900 DKK per test), seasonal swim camps (Swim Camp, Wild Ocean Camp, Elite Camp, SSA Camp) serving ~400 children annually, and a special DTU student program. The technology stack is Zakobo for membership registration, billing, and SMS/email communications, layered with Danløn, Planday, Holdsport, Svømmetider, and Swimfy for operational back-office.

Revenue is generated through seasonal membership subscriptions (per team/hold), passive membership at 200 DKK per season, registration fees (60 DKK full season), one-time lifeguard certification tests, camp enrollment, event participation fees, and sponsorship from Lyngby Storcenter (head sponsor), Arena and Craft (outfit sponsors), and a network of regional partners. Go-to-market is community-led and event-driven: school and kindergarten partnerships feed youth recruitment, members receive priority re-registration for the next season, and annual events (Arena Lyngby Open, Bakken Kids Cup, Den Store Svømmedag, Klubmesterskaber) drive acquisition and engagement. The club is a member of DIF, DGI, and SvømDanmark, and is Team Danmark-affiliated.

Name

Lyngby Svømmeklub

Legal name

Lyngby Svømmeklub

Website

https://lsk.dk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyngby Svømmeklub is a non-profit Danish swimming association serving 3,500+ members across four municipal pools in Lyngby-Taarbæk, offering instruction from babies to seniors, elite competitive teams, special-needs programs, and lifeguard certification, ranked 7th in Denmark's swimming Super League.

Ownership category

akta.pro rank

Product category

Aquatic Sports Instruction

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Swimming instruction
• Swim school
• Competitive swimming
• Water safety training
• Aquatic sports

Headquarters

HQ city

Kgs. Lyngby

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Seasonal Membership Fees: Annual and half-season membership fees paid per team/hold. Fees vary by team type and duration. Registration fee (60 DKK full season, 45 DKK half-season, 10-25 DKK mini-season) charged per enrollment.
2. Passive Membership: Passive membership at 200 DKK per season, providing priority re-registration rights without active participation.
3. Camps and Summer School: Revenue from Swim Camp (1 week, 5 days), Wild Ocean Camp, Elite Camp, and Summer School programs (6 weeks).
4. Lifeguard Certification Tests: Pool lifeguard certification tests at 400-900 DKK depending on category and number of participants. Additional 110 DKK per person for Svøm Danmark diploma.
5. Event Participation Fees: Revenue from participation in events such as Arena Lyngby Open, Bakken Kids Cup, and other competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lyngby Svømmeklub is a Danish non-profit swimming club that delivers group-based swimming instruction and aquatic activities across 47 team types for all ages from 2 months to 73 years. It operates a swim school with 360 weekly classes, an elite competition department with five teams, and specialized programs for people with disabilities and dementia, supplemented by seasonal camps and lifeguard certification testing.

Product overview

Lyngby Svømmeklub operates as a comprehensive swimming club offering a multi-tiered product portfolio centered around swimming instruction and aquatic activities. The core offering is the Swim School (Svømmeskole) with 360 weekly classes across 47 team types, supplemented by specialized programs including Baby Swimming, Children's Teams (Børnehold), Youth Programs (Ungdomshold), and Adult Programs (Voksenhold). The club also provides Special Needs Swimming Programs for children and adults with disabilities, a Competition Department with five elite teams, and seasonal Swim Camps. Additional services include Lifeguard Certification Tests, DTU Swim for university students, and Open Water Swimming programs. The portfolio is organized by age, skill level, and specific needs, with programs ranging from introductory water confidence to elite competitive swimming.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim School (Svømmeskole)
• Baby and Toddler Swimming (Baby og Tumlinge)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Lyngby StorcentercoreGTM or Marketing PartnerHovedSponsor (Head Sponsor). Modern shopping center in central Lyngby. Provides sponsor lounge access, member benefits (PLUS+ app with parking and offers), and general club sponsorship support.
• ArenacoreGTM or Marketing PartnerOutfitSponsor. Global leader in swimwear and equipment. Provides swimwear and equipment for club swimmers. Distributed via Getro.
• CraftcoreGTM or Marketing PartnerOutfitSponsor. Functional sports apparel with temperature regulation and freedom of movement for training and leisure.
• SwimkingcoreGTM or Marketing PartnerOutfitSponsor and club equipment supplier. Offers 25% discount on Arena swimwear and 15-20% on other items for members. Physical showroom in Herlev.
• Thule SwedenminorGTM or Marketing PartnerOutfitSponsor. Innovative transport solutions including bags used by the first team with high demands for equipment quality.
• OK EnergicoreGTM or Marketing PartnerNetværksPartner. Energy company that donates 5 øre per kWh/liter for refueling and 1 øre per kWh for home electricity usage to support the club.
• Nykredit Spar NordcoreGTM or Marketing PartnerKlubSponsor. Financial services partnership offering discounted loans for electric cars and home energy improvements to club members.
• Sportsterapeuten (Lyngby)minorGTM or Marketing PartnerNetværksPartner. Certified physiotherapists offering sports massage and injury treatment. 25% discount for members under 25 (code UNG25), 10% for others (code LSK10).
• KaiserSport (Lyngby)minorGTM or Marketing PartnerNetværksPartner. Sports equipment and clothing store offering 20% discount on all items except electronics and gift cards.
• Four Points Flex by Sheraton (Lyngby)minorGTM or Marketing PartnerNetværksPartner. Hotel offering 15% discount on accommodation for members and club guests using code B6331.
• Flügger Farver (Lyngby)minorGTM or Marketing PartnerNetværksPartner. Paint store offering 20% discount on Flügger products. Club receives 5% of purchase amount.
• UNord LyngbycoreTechnology or IntegrationFacility partnership for swimming and dryland training at Lyngby facilities. Located behind Trongårdens Svømmehal.
• Akupunktur-QinminorGTM or Marketing PartnerPartnerSponsor. Traditional Chinese acupuncture and massage clinic in Hørsholm. Elite team members have access to treatments.
• Kromann ReumertminorGTM or Marketing PartnerHoldSponsor. Leading law firm providing legal services and sponsorship support.
• SolsikkeordningenminorStrategic or Co-development PartnerSunflower Scheme - national initiative for inclusion of children and young people with disabilities in sports.
• GamechangerminorStrategic or Co-development PartnerSocial initiative supporting clubs with social responsibility programs and outreach.
• Parasport DanmarkminorStrategic or Co-development PartnerNational Para Sports organization. Partnership for development and support of sports for athletes with disabilities.
• SpecialsportminorStrategic or Co-development PartnerSpecial sports organization for people with disabilities.
• IF LimoneminorStrategic or Co-development PartnerPartner organization in the disability sports ecosystem.
• HallowickminorStrategic or Co-development PartnerPartner organization in the disability sports ecosystem.
• SMILfondenminorStrategic or Co-development PartnerFoundation supporting health and sports initiatives for vulnerable groups.
• Lyngby Taarbæk MunicipalitycoreStrategic or Co-development PartnerMunicipal government partnership for facility access, dementia programs (Vandperlerne), summer activities for children with special needs, and general sports provision. Provides access to 4 swimming halls.
• SvømDanmark (Dansk Svømmeunion)coreStrategic or Co-development PartnerNational swimming federation under DIF. LSK is a member of Svømme Region Øst. Provides coach education framework (Moderne Svømning principles), competition structure, lifeguard certification, and national events.
• DGI (Dansk Gymnastik og Idrætsforening)coreStrategic or Co-development PartnerDanish Gymnastics and Sports Association. LSK is a member. Provides training framework and instructor education.
• DIF (Danmarks Idrætsforbund)coreStrategic or Co-development PartnerNational Sports Confederation of Denmark. LSK is a member. Provides overall sports framework, organizational support, and initiatives like the Social Prize.
• Gentofte SvømmeklubminorStrategic or Co-development PartnerNeighboring club partnership for youth friendship meets and joint stævner (competitions) held twice annually.
• Holbæk SvømmeklubminorStrategic or Co-development PartnerPartnership for SSA Camp (Sports and SundhedsAkademiet) jointly organized with Holbæk Svømmeklub.
• AlzheimerforeningenminorStrategic or Co-development PartnerAlzheimer's Association partnership for the Vandperlerne dementia swimming program in collaboration with Lyngby Taarbæk Municipality.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Solsikkeordningen (Danish Parasport Federation partner scheme): National inclusion scheme for children with disabilities in sports clubs. LSK is an active partner; comparable as an ecosystem participant around the disability swimming programs LSK runs.
• Parasport Danmark: National Danish Paralympic organization and LSK partner. Comparable as the umbrella enabling organization behind LSK's disability swimming initiatives (Bølgebryder, Rising Stars, Vandkriger).

Direct peers

• AGF Svømning: Aarhus-based competitive swimming club under a major multi-sport association. Comparable in offering competitive pathways alongside community swimming instruction, and a strong national competitor at Danish Team Championships.
• Holbæk Svømmeklub: Danish swimming club that co-runs LSK's SSA Camp. Operates a comparable community swimming model with youth and elite programming, competing for talent and serving as a direct analogue in the Zealand region.
• Aalborg Svømmeklub: One of Denmark's larger regional swimming clubs with both swim school and competitive teams. Directly comparable in scale, programming breadth, and ambition to compete at the top national level.
• Gentofte Svømmeklub: Neighbouring Greater Copenhagen swimming club explicitly partnered with LSK for youth friendship meets and joint stævner. It competes for the same regional age-group talent and runs a similar membership-based swim school and competitive team structure.

Broad incumbents

• DGI: Danish gymnastics and sports association of which LSK is a member. Provides training frameworks and instructor education that LSK relies on, and competes conceptually as a broader sports-instruction umbrella.
• SvømDanmark (Dansk Svømmeunion): National swimming federation of which LSK is a member. Operates broadly across the entire Danish swimming ecosystem — competition structure, coach education, lifeguard certifications — rather than running local programming, making it an upstream incumbent peer.

Emerging players

• Sigma Swimming (SIGMA): Swim training methodology brand offering structured swim-school curricula internationally. Comparable to LSK's coaching framework as a programmatic peer, though operating as a content/licensing model rather than a venue-based club.
• Total Immersion Swimming: International swim instruction methodology provider serving both adults and triathletes. Overlaps with LSK's adult and open-water instruction offerings in teaching approach, though it sells coaching certification rather than pool time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LyngbySvommeklubLsk
• Instagraminstagram.com/lyngby.svommeklub
• LinkedInlinkedin.com/company/lyngby-sv%C3%B8mmeklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyngby Svømmeklub