Keller Williams Realty Centres

What Keller Williams Realty Centres does

Keller Williams Realty Centres is a privately held real estate brokerage operating as a franchise under the Keller Williams Realty brand. Headquartered in Newmarket, Ontario, the firm is a licensed CREA member brokerage that serves home buyers, home sellers, and renters across multiple Ontario communities, including Newmarket, Richmond Hill, Stouffville, Aurora, Barrie, Georgina, Bradford, and the Grey Bruce region. The brokerage operates with 172 employees (predominantly licensed real estate agents) and provides full-service residential transaction representation across the Greater Toronto Area and broader Ontario market.

The firm's product surface is anchored by a RealtyNinja-powered website with MLS integration that enables property search, featured listings, building-level browsing, office listings, free home valuation requests, and a Ratehub.ca-powered mortgage calculator. Behind the listings layer, the core service offering consists of agent-led buyer representation and seller representation, with additional rental placement services. Technology is primarily licensed rather than proprietary: the website platform is provided by RealtyNinja Services Ltd., property data is sourced via the CREA MLS system, and the mortgage calculator is integrated from Ratehub.ca. No first-party AI, data, or software assets are disclosed.

The business model is transaction-fee based. The brokerage earns commissions on completed residential sales and rental placements; commission rates are not publicly disclosed and are negotiated per transaction. Active listings on the site span $249,000 to $1,299,999 for purchase properties and $1,600 to $4,200 per month for rentals, indicating a mid-market residential focus. The company operates as a franchisee of Keller Williams Realty, Inc., which supplies brand, training, and operational support in exchange for franchise affiliation fees and royalties. There are no disclosed enterprise or B2B customers; revenue is generated from a long tail of individual consumers and landlords.

Name

Keller Williams Realty Centres

Legal name

Keller Williams Realty Centres, Brokerage

Website

https://kwrealtycentres.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Realty Centres is a privately held Ontario real estate brokerage franchise serving home buyers, sellers, and renters across the Greater Toronto Area and broader Ontario via a RealtyNinja-powered MLS-integrated website and 172 employees.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• Home buying services
• Real estate commissions
• Property listing search

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Sales: Traditional real estate commission model where agents earn a percentage of the final sale price for completed property transactions. The brokerage operates under the Keller Williams brand as a franchise member.
2. Real Estate Commission - Rentals: Commission-based rental services where agents facilitate tenant placement for rental properties, earning fees from landlords or property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Residential real estate brokerage services including home buying representation, home selling representation, and rental assistance delivered by licensed agents across Ontario, Canada. The brokerage supports transactions through an MLS-integrated property search platform on its website, supplemented by free home evaluations, mortgage payment calculation tools, and curated property listings covering Newmarket, Richmond Hill, Stouffville, Aurora, Barrie, Georgina, Bradford, and Grey Bruce.

Product overview

Keller Williams Realty Centres operates as a real estate brokerage offering an integrated platform of property listing and transaction services. The core offering consists of Featured Properties and MLS Listing Search for property discovery, supported by Buying and Selling Home Services for transaction support. The platform includes auxiliary tools such as a Mortgage Payment Calculator (powered by Ratehub.ca), Free Home Evaluation, Office Listings, and Browse By Building navigation. The site serves buyers and sellers across multiple Ontario communities including Newmarket, Richmond Hill, Stouffville, Aurora, Barrie, Georgina, Bradford, and Grey Bruce regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying a Home Service Residential real estate buyer representation service for individuals and families seeking to purchase property in Ontario, Canada, delivered by licensed Keller Williams Realty Centres agents.
• Selling Your Home Service Residential real estate seller representation service for property owners in Ontario, Canada, including MLS listing exposure and marketing through licensed Keller Williams Realty Centres agents.
• Free Home Evaluation Complimentary property valuation service provided to Ontario homeowners to assess market value and enable follow-on seller representation by Keller Williams Realty Centres agents.
• MLS Listing Search Property search tool enabling consumers to browse MLS-listed residential properties across Ontario markets served by the brokerage.
• Featured Properties Curated showcase of highlighted residential listings surfaced on the Keller Williams Realty Centres website for prospective buyers.
• Office Listings Listing collection of residential properties handled by Keller Williams Realty Centres agents, available for prospective buyers to browse.
• Browse By Building Building-focused browse interface allowing prospective buyers to explore condominium and multi-unit residential listings indexed by specific building.
• Mortgage Payment Calculator Mortgage payment calculator embedded on the brokerage website, powered by Ratehub.ca, enabling prospective buyers to estimate monthly payments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• Keller Williams RealtycoreChannel Partner/ Reseller/ DistributorOperates as a Keller Williams Realty brokerage franchise. The company operates under the Keller Williams brand, receiving branding, technology, training, and operational support in exchange for franchise affiliation.
• Canadian Real Estate Association (CREA)coreStrategic or Co-development PartnerMember of CREA, which controls the REALTOR®, REALTORS®, and MLS® trademarks. Provides access to MLS listing services and professional standards compliance.
• RealtyNinja Services Ltd.coreTechnology or IntegrationWebsite software provider powering the company's property listings, search functionality, and agent profiles through the RealtyNinja platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Ontario-Atlantic Canada: RE/MAX is one of the largest residential real estate franchise networks in Ontario. It competes directly with KW Realty Centres for buyers, sellers, and agent recruits across the same GTA-area and broader Ontario municipalities.
• Homelife Realty Inc. Homelife is a Canadian residential real estate franchise with significant Ontario presence. It offers traditional buy/sell/rent brokerage services comparable to KW Realty Centres and competes for the same agent and client base.
• Century 21 Canada: Century 21 is a major residential real estate franchise with strong Ontario coverage. It is a direct competitor for residential buy/sell representation, serving similar buyer and seller segments across Ontario.
• Coldwell Banker Canada: Coldwell Banker operates residential real estate franchise offices across Ontario, providing traditional buy/sell brokerage services comparable to KW Realty Centres, with similar commission-based revenue models.
• Right at Home Realty: Right at Home Realty is a large independent Canadian brokerage operating across the GTA and surrounding Ontario regions, competing directly with KW Realty Centres for residential listings, buyers, and agent talent.
• Royal LePage: Royal LePage is a leading Canadian-owned residential real estate brokerage with deep Ontario presence. It offers the same buyer/seller representation services and competes head-to-head for listings and agents in KW Realty Centres' service area.

Emerging players

• Zoocasa: Zoocasa is a Canadian online real estate platform that connects buyers and sellers, including flat-fee and discount brokerage models in Ontario. It represents the emerging commission-disruption risk for traditional brokerages like KW Realty Centres.
• eXp Realty Canada: eXp Realty is a cloud-based brokerage model rapidly expanding in Ontario. It competes for agents and sellers with a lower-overhead, higher-split model that pressures traditional brick-and-mortar brokerages like KW Realty Centres.
• Zillow (Canadian listings partnerships): Zillow operates a major consumer-facing property search platform that competes for buyer attention in Ontario. While not a traditional brokerage in Canada, it pressures traditional agents by disintermediating early-stage search and lead generation.

Broad incumbents

• Sotheby's International Realty Canada: Sotheby's International Realty Canada operates a luxury-leaning residential brokerage network across Ontario. It overlaps with KW Realty Centres in the residential segment, particularly for higher-priced listings in the same Ontario communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keller-williams-realty-centres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Centres