Keller Williams Saudi Arabia

Name

Keller Williams Saudi Arabia

Legal name

KW SAUDI ARABIA, LTD.

Website

https://kwsaudiarabia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Brokerage (BPAJABAB)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate brokerage
• Property listing services
• Real estate franchise
• Agent productivity platform
• Property valuation tools

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: KW Saudi Arabia generates revenue through real estate transaction commissions. Agents, operating as independent business owners, earn commissions on property sales and rentals, with a portion flowing to the franchise network.
2. Franchise Fees: Revenue is generated from franchise fees paid by Market Center owners who operate under the Keller Williams brand and systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Keller Williams Saudi Arabia operates a real estate franchise in the Kingdom of Saudi Arabia, providing residential brokerage services — including property search, buying, selling, and rentals — through its Market Centers in Riyadh (Jasmin District) and Jeddah (Al Muhammadiyah District). Its offering is delivered by independent KW Agent business owners supported by a proprietary technology stack (Command, KWIQ, KW App) and structured agent training (Keller Williams University and MAPS Coaching). It also markets franchise opportunities for entrepreneurs seeking to open additional KW Market Centers in the Kingdom.

Product overview

Keller Williams Saudi Arabia operates as a real estate technology and franchise platform offering a comprehensive suite of tools for agents and consumers. The core technology platform is Command, available in Solo Agent and Solo Teams versions, which provides database management, consumer experience tools (including the KW App with Guide client companion), marketing capabilities, and referral management. Supporting products include KWIQ (AI-powered virtual assistant), SmartPlans for campaign automation, and Instant Valuation for property estimates. The company also provides education through Keller Williams University (1200+ hours of on-demand learning) and MAPS Coaching. Physical presence includes two Market Centers: Jasmine in Riyadh and Jeddah. The platform positions itself as a technology company providing the real estate platform that agents' buyers and sellers prefer.

Differentiator

Problem solved

Functional benefit

Brands

• Market Centers: KW Saudi Arabia operates Market Centers (franchise offices) including Jasmine (Riyadh) and Jeddah

Products and services

• Residential Property Sales Brokerage Full-service residential property sales brokerage for buyers and sellers in Riyadh and Jeddah, delivered by KW Agents operating from KW Market Centers.
• Residential Property Rentals Brokerage Residential rental brokerage services connecting landlords and tenants in Riyadh and Jeddah, supported by KW Agents and the property search portal.
• Property Search Portal Online consumer-facing portal for searching residential property listings for sale and rent across Riyadh and Jeddah.
• Instant Property Valuation Tool Self-service online tool that provides an instant indicative property valuation for residential sellers and buyers.
• Command Agent Operating Platform Proprietary agent operating platform providing CRM, lead management, transaction management, and SmartPlans business planning for KW Agents operating Solo Agent and Solo Teams modules, accessed via the KW Agent Portal.
• KWIQ AI Virtual Assistant AI-powered virtual assistant offered to KW Agents to support lead response, client communication, and workflow automation.
• KW App and Sites (Client Companion) Consumer-facing client companion app and personalized KW Sites used by KW Agents to deliver search, alerts, and content to home buyers and sellers.
• Global Referrals Program Cross-border referral service routing residential real estate leads between KW Agents in different international markets.
• Keller Williams University (KWU) Training Structured training and education program for KW Agents covering real estate skills, business building, and use of the KW technology stack.
• MAPS Coaching Program Coaching program for KW Agents focused on productivity, accountability, and business planning to grow production.
• Keller Williams Saudi Arabia Franchise Opportunities Licensed franchise offering enabling entrepreneurs in Saudi Arabia to open new KW Market Centers and operate under the Keller Williams brand, systems, training, and technology stack.

Quantifiable outcome

• 180,000+ global associates
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators6 records

Emerging players

• Nawy: Egyptian-born proptech/property platform entering Saudi Arabia with tech-enabled brokerage and property services. Represents the newer wave of digital-first real estate competitors challenging traditional franchise models in MENA.
• Property Finder: Leading property listing platform in Saudi Arabia and the UAE. While not a brokerage, it competes for agent attention and lead generation in the same Saudi market, increasingly disintermediating traditional brokerages.
• Bayut: Major property listing platform in the UAE and Saudi Arabia (through its dedicated KSA portal). Competes for agent marketing spend and digital lead generation in the Saudi residential market.

Regional players

• Betterhomes: Leading real estate brokerage in the Middle East with strong GCC presence, including Saudi Arabia. Comparable residential brokerage offering with regional rather than global franchise positioning.

Direct peers

• Knight Frank Saudi Arabia: Global real estate consultancy with Saudi Arabia presence offering residential sales, lettings, and advisory services. Competes for premium residential and investor clients in Riyadh and Jeddah.
• Coldwell Banker Saudi Arabia: International real estate franchise with presence in Saudi Arabia offering residential and commercial brokerage services. Competes for the same agent talent and clients in Riyadh and Jeddah.
• Century 21 Saudi Arabia: Global real estate franchise operating in Saudi Arabia with comparable brokerage services for residential buyers, sellers, and renters. Competes directly with KW Saudi Arabia for agents, franchisees, and clients in the same cities.
• Engel & Völkers Saudi Arabia: Global real estate franchise specializing in premium residential and commercial brokerage in Saudi Arabia. Competes for higher-end agent recruits and investor clients in the same Riyadh and Jeddah markets.
• RE/MAX Saudi Arabia: The largest competing global real estate franchise operating in Saudi Arabia with a similar franchise model, agent-centric structure, and residential brokerage focus. Most direct comparable given parallel global franchise positioning.
• Savills Saudi Arabia: International real estate services firm with Saudi operations offering residential and commercial brokerage, advisory, and property management. Comparable on offering breadth and targeting of upper-tier residential and investor clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kwsaudiarabia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Saudi Arabia