L3G Marketing
L3G Marketing is a Spanish digital marketing agency founded in 2014, serving SMEs and mid-market firms with social media advertising, SEO/SEM, and web development, supplemented by proprietary CRM and AI chatbot products and Spain's Kit Digital and Kit Consulting government program implementation.
- Company typePrivate
- Founded2014
- HeadquartersEl Puerto de Santa María, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What L3G Marketing does
L3G Marketing is a privately held Spanish digital marketing agency operating under the legal entity LOS 3 GUISANTES BY AYUDA T S.L., founded in 2014 by Lucía del Castillo and headquartered in El Puerto de Santa María (Cádiz) with a secondary office in Barcelona. The firm serves primarily Spanish SMEs and mid-market companies (1-250 employees), delivering digital marketing services including social media advertising (Facebook, Instagram, LinkedIn, TikTok), SEO/SEM positioning, web development, and community management. Since 2014 it has built a portfolio of named clients and published case studies demonstrating measurable outcomes, including sales lifts, ROAS improvements, and search visibility gains.
The agency's core technology layer consists of two proprietary in-house products: a custom CRM providing end-to-end lead-to-sale workflow control, and an AI-powered sales chatbot deployed on client websites for 24/7 lead capture and qualification. Stack activity also extends to AI-enabled customer management features (predictive lead scoring, automated email classification, task automation) and AI advisory services. Beyond owned products, L3G functions as an authorized implementing agent for Spain's government-subsidized Kit Digital and Kit Consulting (Acelera Pyme) programs, channeling standardized digital solutions and advisory services (AI, data analysis, digital sales, cybersecurity, business strategy) to eligible SMEs.
The business model is professional services with a strong emphasis on subsidized program volume. Revenue streams include agency project work, monthly retainers, and government-funded implementation contracts valued at €2,000-€24,000 per engagement depending on segment and solution. Go-to-market is consultative and sales-led, combining website, phone, and contact-form intake with case-study-led content marketing and organic social distribution. In 2019 the firm joined a business group led by Alfredo Pérez, CEO of a major Spanish business advisory firm, gaining mutual support across technical, marketing, and management functions.
L3G Marketing firmographics
Firmographics- Name
- L3G Marketing
- Legal name
- LOS 3 GUISANTES BY AYUDA T S.L.
- Website
- https://l3gmarketing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L3G Marketing is a Spanish digital marketing agency founded in 2014, serving SMEs and mid-market firms with social media advertising, SEO/SEM, and web development, supplemented by proprietary CRM and AI chatbot products and Spain's Kit Digital and Kit Consulting government program implementation.
- Ownership category
- akta.pro rank
L3G Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro industry
- Marketing Automation, CRM & Lifecycle MessagingBusiness & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms
Keywords
Where L3G Marketing is headquartered
LocationHeadquarters
- HQ city
- El Puerto de Santa María
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
L3G Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Services: Core agency services including social media advertising (Facebook, Instagram, LinkedIn, TikTok), SEO/SEM positioning, web development, and community management. Services are tailored to each client's specific needs with a focus on measurable ROI.
- Kit Consulting Services: Digital advisory services under Spain's Acelera Pyme Kit Consulting program. Services include AI advisory, data analysis, digital sales, business processes, business strategy, and cybersecurity advisory across basic and advanced levels. Funded by government subsidies ranging from €6,000 to €24,000 depending on company size.
- Kit Digital Implementation: Implementation of government-subsidized digital solutions under Spain's Kit Digital program. Services include website development, e-commerce, social media management, customer management, business intelligence, virtual office tools, process management, invoicing, secure communications, cybersecurity, and AI-enhanced solutions for SMEs with 1-250 employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Kit Consulting - AI Advisory Service |
| Other | Multi-year contract | Kit Consulting - Data Analysis Basic/Advanced |
| Unit Pricing | Multi-year contract | Kit Digital - Website & Basic Internet Presence |
| Unit Pricing | Multi-year contract | Kit Digital - E-commerce |
| Unit Pricing | Multi-year contract | Kit Digital - Customer Management |
| Unit Pricing | Multi-year contract | Kit Digital - Business Intelligence & Analytics |
| Unit Pricing | Multi-year contract | Kit Digital - Secure Workplace |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
L3G Marketing product offering
Product offeringCore offering
L3G Marketing is a digital marketing agency that helps businesses acquire customers through internet channels by combining professional marketing services (social media advertising, SEO/SEM, web development, community management) with proprietary in-house technology tools (custom CRM and AI-powered sales chatbot). The agency also acts as an implementing agent for Spain's government-subsidized Kit Digital and Kit Consulting programs, providing standardized digital solutions and AI advisory services to small and medium enterprises. Services are tailored to each client's specific needs with a focus on measurable ROI and continuous optimization based on data.
Product overview
L3G Marketing is a digital marketing agency offering a portfolio of proprietary technology products and professional marketing services. Their core proprietary products are a Custom CRM and an AI-powered Sales Chatbot, both developed in-house to help businesses control customer relationships and convert website visitors into sales. Their service offerings span social media advertising (Facebook, Instagram, LinkedIn, TikTok), SEO/SEM positioning, web development, and community management. They also facilitate Spanish government digital programs—Kit Digital (for SME digitization subsidies) and Kit Consulting (for digital advisory bonuses). The CRM and Chatbot are proprietary tools that complement their agency services, while the government programs expand their service reach.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Personalizado (Custom CRM) In-house developed customer relationship management system that provides complete control over all business processes, from lead capture to purchase completion, enabling clients to track potential customers and optimize strategies.
- Chatbot de Ventas (AI Sales Chatbot) AI-powered sales chatbot available 24/7 on client websites that resolves visitor questions and collects contact data to multiply sales conversions.
- Publicidad en Redes Sociales (Social Media Advertising) Social media advertising services on Facebook, Instagram, LinkedIn, and TikTok, including campaign planning, execution, and ongoing optimization for improved profitability.
- Posicionamiento SEO/SEM Search engine optimization and search engine marketing services to increase brand visibility and achieve first-page rankings on Google using proven techniques.
- Desarrollo Web (Web Development) Corporate website and e-commerce development services with extensive experience in building professional web pages and online stores.
- Community Managers (Social Media Management) Social media management services creating quality content calendars that connect with followers and potential customers.
- Kit Digital Implementation Program Spanish government subsidized digital aid program for SME digitization, facilitated by L3G Marketing as a digital agent, covering solutions from basic website presence to advanced AI-integrated customer management and business intelligence for SMEs with 1-250 employees.
- Kit Consulting Advisory Program Spanish government digital advisory bonus program for SMEs with 10-250 employees, providing access to professional advisory services including AI implementation, data analysis, digital sales, business processes, strategy, cybersecurity, and 360-degree digital transformation.
Quantifiable outcome
- Sales increased by 60% for e-commerce client through web redesign and SEO optimization
- +4 more outcomes
Companies that use L3G Marketing
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
L3G Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
L3G Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alfredo Pérez (CEO - Major Business Advisory Firm)coreIn 2019, Alfredo Pérez, CEO of the largest business advisory firm in Spain, proposed a partnership to Lucía del Castillo to take L3G to another level. This partnership resulted in L3G becoming part of a group of companies that provides mutual support for technical data, marketing, and team management evolution.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
L3G Marketing competitors and assessment
Company assessmentDirect peers
- Marketalia: Spanish digital marketing agency providing inbound marketing, SEO, paid media, and marketing automation. Comparable to L3G in methodology and digital marketing services for SMBs.
- BeRepublic: Spanish digital marketing agency specializing in SEO, SEM, social media, and data analytics. Similar to L3G in service scope and target market of Spanish SMEs and mid-market clients.
- Good Rebels: Spanish digital creative and marketing agency providing digital strategy, social media, content, and data-driven campaigns. Comparable to L3G in being a Spain-based digital-first agency with mid-market and enterprise clients.
- Haiku Consulting: Spanish digital marketing and web/app development consultancy providing digital strategy, SEO, SEM, and e-commerce solutions. Directly comparable to L3G in service offerings and Spanish SME customer focus.
- The Cocktail: Spanish digital transformation agency offering digital marketing, web development, and data services. Similar scope to L3G (social, SEO, web) with comparable target SMB/mid-market customers in Spain.
- Elogia (VMLY&R): Spanish digital marketing agency offering performance marketing, SEO, social media, and e-commerce services to clients across Spain and Latin America. Now part of VMLY&R, comparable to L3G in service mix and SMB/mid-market focus.
- Brujula: Spanish digital marketing agency offering web design, SEO, social media, and online advertising services. Comparable to L3G as a Spain-based full-service digital agency serving SMBs.
- Making Science: Spain-headquartered digital marketing and adtech consultancy delivering Google/Meta ads, SEO, data, and cloud services. Comparable to L3G through its digital agency model and Iberian SME/mid-market customer base.
Broad incumbents
- VMLY&R: Global advertising and brand experience network offering creative, digital marketing, and commerce services. Comparable to L3G as a broader incumbent in the digital marketing space, though much larger and globally focused.
- Dentsu Creative: Global creative and digital marketing network delivering integrated campaigns across media, CRM, and digital experience. Comparable to L3G in the digital marketing services category, but as a much larger international player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
L3G Marketing social profiles
Digital presenceL3G Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
L3G Marketing leadership team
Management profileNumber of profiles
Profiles1 record
L3G Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L3G Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L3G Marketing
What does L3G Marketing do?
L3G Marketing is a digital marketing agency that helps businesses acquire customers through internet channels by combining professional marketing services (social media advertising, SEO/SEM, web development, community management) with proprietary in-house technology tools (custom CRM and AI-powered sales chatbot). The agency also acts as an implementing agent for Spain's government-subsidized Kit Digital and Kit Consulting programs, providing standardized digital solutions and AI advisory services to small and medium enterprises. Services are tailored to each client's specific needs with a focus on measurable ROI and continuous optimization based on data.
Is L3G Marketing a public or private company?
L3G Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L3G Marketing founded?
L3G Marketing was founded in 2014. It employs 11 to 50 people.
Where is L3G Marketing based?
L3G Marketing is headquartered in El Puerto de Santa María, Spain, in the Europe region.
How does L3G Marketing make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are kit Consulting Services and kit Digital Implementation.
Who are L3G Marketing's main competitors?
Direct peers on record are Marketalia, BeRepublic, Good Rebels, Haiku Consulting, The Cocktail, Elogia (VMLY&R), Brujula and Making Science. Broad incumbents are VMLY&R and Dentsu Creative.
Does L3G Marketing have an API?
No public API is recorded for L3G Marketing.
What industry is L3G Marketing in?
L3G Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 54181 and its SIC code is 7310.