What Marketalia does

Marketalia is a Madrid-based, full-service digital marketing agency operating since 1999 as MARKETALIA MARKETING ONLINE, S.L., with 11-50 employees and a 20+ year operating track record. The agency delivers a 360-degree digital marketing platform spanning strategy, analytics, creativity, branding, performance advertising, inbound marketing, and mobile services. Its underlying technology stack combines Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Criteo programmatic, Amazon advertising, YouTube, and SEO tools (Ahrefs, SEMrush, Screaming Frog, Sistrix), with intelligent automation in Google Ads and CRO/UX methodologies applied across client engagements.

Marketalia's business model is anchored in professional services revenue through retainer and project-based engagements with enterprise and mid-market clients, complemented by managed services revenue as an official Kit Digital Agente Digitalizador delivering EU-subsidized digital transformation to Spanish SMEs. The agency operates a sales-led go-to-market with enterprise field sales targeting national and international accounts (Mitsubishi Motors Spain, Lenovo Spain, Pizza Hut, Pryconsa Group, CBRE, SegurCaixa Adeslas) and a parallel government-channel distribution model via Acelera PYME/Red.es for SME clients. Premium credentials include Google Premier Partner 2025 status (top 3% in Spain), verified Meta Business Partner (first in Spain), Criteo Partner, and Microsoft Advertising Partner, with reported outcomes including ROAS of 46:1 for Lenovo and 706% brand interest increase for Autocasion.

Name

Marketalia

Legal name

MARKETALIA MARKETING ONLINE, S.L.

Website

https://marketalia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketalia is a Madrid-based full-service digital marketing agency (founded 1999) offering 360-degree services — strategy, performance, SEO, CRO, creative, and inbound marketing — to enterprise and mid-market clients in Spain, plus Kit Digital government-subsidized services for SMEs.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Digital marketing services
• Online advertising management
• Inbound marketing solutions
• SEO and analytics
• Conversion rate optimization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Marketalia generates revenue through fees for professional digital marketing services including strategy consulting, campaign management (PPC/SEM, social media, SEO), creative services, web analytics, and inbound marketing. Services are delivered to enterprise and mid-market clients across Spain and internationally, with retainer and project-based engagements.
2. Kit Digital Government Subsidized Services: As an official Acelerapyme digitalization agent, Marketalia delivers subsidized digital solutions (websites, e-commerce, social media management, SEO, BI, CRM with AI, process AI) to SMEs and freelancers under the EU Next Generation Kit Digital program. Revenue is paid by government subsidies covering most or all costs for qualifying businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Marketalia is a full-service digital marketing agency providing 360-degree services spanning strategy, analytics, creativity, branding, performance advertising, inbound marketing, and mobile marketing. The agency delivers paid media management (Google Ads, Meta, Amazon, programmatic), SEO, CRO/UX optimization, content production, and web design to enterprise and mid-market clients, and also acts as a certified Spanish government Digitalization Agent for the EU Kit Digital subsidy program for SMEs.

Product overview

Marketalia is a Premium Digital Agency offering a comprehensive 360-degree digital marketing and communication services platform. The core offerings include Online Advertising Services (Google Ads, social media, programmatic), User Experience Services (CRO, analytics, optimization), Inbound Marketing (SEO, content, social media), Mobile Services, and Design/Ecommerce solutions. The agency has expanded into specialized divisions like The Metaverse Labs for virtual reality experiences. Through the Kit Digital program, Marketalia also provides government-subsidized digital transformation services for SMEs including AI-powered business intelligence, CRM, and process management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Advertising Services Comprehensive digital advertising management including Google Ads, social media ads, programmatic, remarketing, YouTube, Amazon, and affiliate marketing campaigns. Designed for enterprise and mid-market clients seeking performance media buying.
• User Experience (UX) Services Website and landing page optimization, CRO optimization, UX audits, web analytics, and social analytics services to improve conversion rates. Designed for clients seeking measurable UX improvements.
• Inbound Marketing Services Full inbound marketing suite including SEO (on/off page), social media management, content generation, community management, email marketing, and lead nurturing strategies for clients seeking organic growth.
• Mobile Services Mobile-focused services including mobile design, responsive web development, mobile-oriented email marketing, mobile advertising campaigns, and mobile SEO optimization.
• Design and Ecommerce Creative design services including corporate sites, landing pages, microsites, blogs, ecommerce development, Amazon design, corporate videos, and banner creation.
• Strategic Consulting Strategic business consulting, online communication planning, SEO strategies, social media consulting, and campaign consulting services for enterprise and mid-market clients.
• Kit Digital Services Government-subsidized digital transformation program helping SMEs and freelancers digitize with solutions including websites, ecommerce, social media management, marketplace presence, SEO, business intelligence, and AI-powered CRM and process management. Subsidies range from €2,000 to €29,000 per company.
• The Metaverse Labs Specialized division for creating metaverse spaces and virtual experiences for businesses, offering branded virtual offices, meeting rooms, event spaces, and interactive corporate environments.

Quantifiable outcome

• ROAS of 46 (€46 sales per €1 invested) for Lenovo Amazon campaign in Spain
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing Partner · 1 January 2025Google Premier Partner 2025, placing Marketalia within the top 3% of Google Partners in Spain. Provides access to early beta features (Google Vehicle Ads, Gallery Ads), priority training, exclusive resources, and support for optimizing client campaigns across Search, Display, Video, Shopping, and YouTube. Certifications in Search, Display, Video, and Shopping. Premier Partner status since at least 2018.
• Kit Digital (Ministry of Economic Affairs and Digital Transformation / EU Next Generation)coreStrategic or Co-development Partner · 1 January 2023Official certified Agente Digitalizador (Digitalization Agent) for the €3.067B EU-funded Kit Digital subsidy program. Marketalia delivers subsidized digital solutions to Spanish SMEs (0-249 employees) covering web presence, e-commerce, social media management, marketplace presence, advanced SEO, business intelligence, CRM with AI, and process automation with AI. Subsidies range from €2,000 to €29,000 per company.
• Meta (Facebook/Instagram)coreGTM or Marketing Partner · 1 January 2022Verified Meta Business Partner with badge recognition. Provides access to Meta's beta tools, specialized training, and visibility in Meta's partner directory. Marketalia manages Facebook and Instagram advertising campaigns for clients as an certified partner.
• Acelera PYME / Red.escoreStrategic or Co-development Partner · 1 January 2020Marketalia is an official collaborating company in the Acelera PYME program by Red.es, offering free digital marketing advisory (Google Ads audit, Facebook Ads audit, SEO audit, social media audit) to 25 SMEs impacted by COVID-19. Continued collaboration into the official Kit Digital agent program.
• CriteocoreTechnology or Integration · 1 January 2019Certified Partner of Criteo with professional certification after specialized training for the digital advertising team. Provides access to Criteo Shopper Graph data (2 billion active monthly buyers), expert support, promotional offers, case studies, and exclusive insights for client campaigns.
• AmazoncoreTechnology or Integration · 1 January 2019Marketalia manages Amazon advertising campaigns for clients including Lenovo Spain, including programmatic display on Amazon properties and related media, Amazon Marketplace sponsored products and display ads, and brand halo campaigns. Demonstrated with ROAS of 46 for Lenovo.
• Bing (Microsoft Advertising)minorGTM or Marketing PartnerCertified Bing Partner for search advertising management. Listed as 'We Are A Certified Bing Partner' on the website footer alongside Google Premier and Meta Business Partner badges.
• TikTok for BusinessminorGTM or Marketing PartnerTikTok for Business partnership providing training to Marketalia's team alongside Meta and YouTube. Agency manages TikTok advertising campaigns for clients.
• Portal MBAminorStrategic or Co-development PartnerAnnual collaboration with Portal MBA for the IV and V studies on business school presence in social networks. Marketalia conducts and publishes research while Portal MBA sponsors and distributes findings. Studies analyzed 65-92 business schools annually.
• Microsoft AdvertisingminorGTM or Marketing PartnerListed as Microsoft Advertising Partner on the official website alongside Google Premier, Meta Business Partner, and Criteo Partner badges.
• HolaLuzminorOthersMarketalia contracts its electricity supply with HolaLuz, a 100% renewable energy company (solar, hydraulic, biomass, biogas) certified by CNMC, reducing the agency's carbon footprint to zero for electricity consumption.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elogia: Elogia is a Spain-based full-service digital marketing agency offering performance marketing, programmatic, social media, SEO, and e-commerce services. It competes head-to-head with Marketalia for Spanish enterprise and mid-market digital mandates and holds comparable Google Premier Partner credentials.
• Making Science: Making Science is a Spain-origin, now international digital marketing and adtech group with strong Google and martech partnerships. It directly competes with Marketalia on performance, programmatic, and Google Cloud-based marketing services across Spanish enterprise accounts.
• Flat 101: Flat 101 is a Madrid-based digital marketing agency specializing in analytics, CRO, UX, SEO, and data-driven performance. It targets the same Spanish enterprise and mid-market segments as Marketalia with a comparable analytics-first positioning.
• ROI UP Group: ROI UP Group is a Spanish digital performance agency offering paid media, programmatic, SEO, social, and e-commerce services. It competes directly with Marketalia for enterprise digital mandates in Spain and Latin America.
• Internet República: Internet República is a Madrid-based digital agency offering 360° digital marketing, SEO, social media, and training services. It targets the same Spanish mid-market and enterprise customers as Marketalia with comparable Google/Meta platform expertise.
• Brujula: Brujula is a Madrid-based digital marketing agency offering strategy, creativity, performance, and social media services. It serves Spanish enterprise clients in similar verticals (automotive, retail, education) to Marketalia.

Broad incumbents

• GroupM (WPP): GroupM is WPP's global media investment group offering media planning, buying, programmatic, and analytics across all major platforms. It competes with Marketalia for large multinational advertisers with Spanish presence but operates at vastly larger scale and broader geographic scope.
• Dentsu: Dentsu is a global advertising and marketing services group with strong presence in Spain via Dentsu Spain and Carat/iProspect. It overlaps with Marketalia's performance, programmatic, and creative offerings for enterprise clients but as part of a much broader global portfolio.
• Publicis Groupe: Publicis operates multiple Spanish agencies (Publicis España, Digitas, Saatchi & Saatchi) covering digital, creative, and media services. It competes with Marketalia on enterprise digital mandates in Spain as a broader portfolio incumbent.

Others

• Terrabionic / TERRABIONIC Group: Lukkap is a Spain-based customer experience and data-driven marketing consultancy offering CX strategy and analytics services adjacent to Marketalia's analytics and CRO offerings. It is included as a thematic adjacent player rather than a direct channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marketaliacom
• YouTubeyoutube.com/user/MarketaliaMarketing
• Facebookfacebook.com/marketalia
• LinkedInlinkedin.com/company/marketalia-marketing-online
• Instagraminstagram.com/marketaliacom

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketalia