L.A. Academy

What L.A. Academy does

L.A. Academy operates an online English language certification and training platform headquartered in Bantul, Yogyakarta, Indonesia, trading as CV LA Academy under multiple DBAs including L.A. Language Academy and LKP L.A. Language Academy. The institution is legally established via Notarial Deed No. 01 dated 2 June 2020 and registered with multiple Indonesian authorities, including the Ministry of Law and Human Rights (AHU-0028459.AH.01.14.2020), the Ministry of Education and Culture (NPSN K9990439), BKPM (NIB 0220003620844), and the regional education office through SK DIKPORA licenses (most recently No. 07/LKP/P/VI/2024). Its core product is an online, remote-proctored TOEFL Prediction test that issues a certificate valid for two years, verifiable via a QR-code linked to a live database at sertifikasi.laacademy.id to prevent fraud. The test is priced at Rp 199,000, discounted from Rp 3,980,000, and supported by a portfolio that includes TOEFL and grammar courses, free TOEFL practice tests, and government-aligned vocational training under the Kartu Prakerja scheme.

The business generates revenue across three streams: one-time TOEFL certification fees (one-time/license model), recurring TOEFL and grammar course subscriptions, and professional-services revenue from the Kartu Prakerja vocational training partnership active since 2020. The Prakerja channel has served over 100,000 participants and represents the institution's primary volume channel, while the direct-to-consumer TOEFL certification has cumulatively enrolled more than 20,000 participants (16,972 enrolled on the certification page alone, with a 4.9/5 rating across 2,980 reviews). Customer segments are horizontal and use-case driven: job seekers applying to Indonesian state-owned enterprises (BUMN) and the civil service (CPNS), university students satisfying English requirements for thesis defense or graduation, and Prakerja card holders including the unemployed, those affected by layoffs (PHK), and micro/small business owners. Marketing is predominantly digital and content-driven via job vacancy articles on the website's blog, Instagram testimonial highlights, and an affiliate program (L.A. Affiliate TOEFL); distribution is via self-service online registration through laacademy.id with WhatsApp-based customer support and the government Prakerja marketplace.

The institution operates with a lean team of 8 employees and a single headquarters in Bantul, with no disclosed external funding, parent company, M&A activity, or public listing. The regulatory stack, certificate-verification database, and Prakerja partnership constitute the principal assets of the business. Payment acceptance spans e-wallets, QRIS, and bank transfers through Midtrans, GoPay, and ShopeePay integrations.

Name

L.A. Academy

Legal name

CV LA Academy

Website

https://laacademy.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

L.A. Academy is an Indonesian online English certification platform delivering remote TOEFL Prediction tests and English training courses, serving job seekers, civil service candidates, university students, and Kartu Prakerja program participants nationwide.

Ownership category

akta.pro rank

Product category

English Language Certification & Training

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

akta.pro secondary industries

Test Prep & Exam Readiness (K–12) (EDAJALAC), University & Graduate Language Exam Prep (GRE/GMAT Verbal, Academic Writing) (EDANACAF)

Keywords

• English language certification
• TOEFL prediction testing
• Online language training
• Government vocational training
• Competency testing services

Headquarters

HQ city

Bantul

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TOEFL Certification Fees: The institution charges a fee for its online English proficiency certification (TOEFL Prediction) program. Participants pay to register, take the test, and receive an official certificate valid for 2 years.
2. English Language Training Courses: L.A. Academy offers TOEFL and Grammar English language training courses, providing fee-based access to instructional content and practice materials.
3. Prakerja Government Training Program: L.A. Academy partners with the Indonesian government (Kartu Prakerja program) since 2020 to deliver free or subsidized vocational training. The institution receives funding from the Prakerja Management Executor for qualified participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

L.A. Academy is an officially registered Indonesian language training and certification institution (LKP) that delivers online TOEFL Prediction English proficiency testing and issues QR-code-verified certificates accepted by Indonesian employers (BUMN, private sector), civil service recruiters (CPNS), and universities for thesis/graduation requirements. It also operates as a registered Kartu Prakerja training partner delivering subsidized vocational courses to job seekers, laid-off workers, and micro/small business owners under the Indonesian government program.

Product overview

L.A. Academy is a language training and certification institution offering a portfolio of English language proficiency products centered around TOEFL certification. The core offering is the Sertifikasi TOEFL certification program, which provides English proficiency testing and certificates for job applications and academic requirements. Supporting products include Pelatihan Prakerja (government-supported training), TOEFL practice tests, and English grammar courses. The institution also operates a certificate verification system using QR-Code technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Sertifikasi TOEFL (TOEFL Certification) Online English proficiency certification (TOEFL Prediction) that awards an official certificate valid for two years, accepted for job applications at BUMN/private companies, civil servant (CPNS) recruitment, and university thesis/graduation requirements. Each certificate carries a QR-code that links to the live verification database at sertifikasi.laacademy.id.
• Pelatihan Prakerja (Prakerja Training Program) Subsidized vocational training delivered under the Indonesian government's Kartu Prakerja (Pre-Employment Card) program. Targeted at job seekers, laid-off (PHK) workers, employed workers needing competency upgrades, and micro/small business owners; provided free or at subsidized cost to eligible participants per Prakerja Management Executor standards.
• Kursus TOEFL/Grammar (TOEFL/Grammar English Courses) English language training courses covering TOEFL preparation and grammar instruction, offered as structured preparation for participants seeking to pass the certification test or strengthen general English skills.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Kartu Prakerja (Prakerja Card Program)coreStrategic or Co-development Partner · 1 January 2020L.A. Academy has partnered with the Indonesian government's Kartu Prakerja program since 2020. As a registered training partner, it delivers vocational training courses to eligible participants — job seekers, laid-off workers (PHK), and those requiring competency upgrades — in compliance with standards set by the Prakerja Management Executor. The program has trained over 100,000 participants.
• Kampung Bahasa JogjaminorGTM or Marketing PartnerKampung Bahasa Jogja is listed as a partner/logo on L.A. Academy's website, suggesting a referral or co-marketing relationship for English language training services.
• KarierMu by SekolahMuminorGTM or Marketing PartnerKarierMu by SekolahMu is listed as a partner on the L.A. Academy website, indicating a co-marketing or referral relationship in the career development and training space.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Quipper Indonesia: Online learning platform serving Indonesian schools and students with English and other subjects. Comparable in curriculum-style content delivery for the K-12 and university segments.
• Zenius Education: Indonesian online learning platform with extensive test prep and English subject content. Competes for the same high-school and university student demographic seeking English proficiency.
• Ruangguru: Largest Indonesian edtech platform offering broad K-12 and test prep content, including English. Competes for the same Prakerja government training budget and B2C student base.
• British Council Indonesia: Authorized IELTS administrator and English training provider in Indonesia. Competes as a premium, internationally recognized English certification provider targeting the same candidate pool.
• English First (EF) Indonesia: Major international English language school chain operating in Indonesia. Comparable in adult English proficiency offerings, though premium-priced and classroom-based.
• ETS (Educational Testing Service): Official administrator of the TOEFL ITP/iBT tests. The 'official' alternative to L.A. Academy's TOEFL Prediction certification, operating at higher price points but with broader international acceptance.
• Wall Street English Indonesia: International English language school with locations in Indonesia. Comparable target market (working professionals seeking English skills) but with a higher-priced, in-person delivery model.
• IDP Education Indonesia: Authorized IELTS test administrator operating in Indonesia. Overlaps with L.A. Academy on English proficiency certification for university admission and workforce readiness.

Emerging players

• Cakap: Indonesian online English language learning platform with live instructor classes. Comparable audience (Indonesian professionals and job seekers) and overlapping value proposition on affordable English skills development.

Direct peers

• ILT Indonesia (International Language Test): Direct competitor offering affordable English certification tests accepted by Indonesian employers and universities. Closely comparable product and target market to L.A. Academy's TOEFL Prediction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stories/highlights/17905352870073621
• LinkedInlinkedin.com/company/laacademyid

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.A. Academy