Label

What Label does

Label (Label Music Group) is an independent record label founded in 2021 that operates with a sync-first business model, prioritizing the placement of its artists' music in film, television, advertising, and other visual media. The label is based in Hamilton, Ontario, with operations extending into the United States, and is led by Director Chris Glenn and Rights Coordinator Ryan Eggenberger. Its roster of nine artists spans diverse genres including indie-folk (Family of Things, The Careful Ones), alt-rock (Warcub, Nevada Wild), pop (KENA, 12 Palms, Secret Twin), party-rock (Surfclub), and composer/producer work (Ryan Taubert). Noteworthy catalog proof points include Family of Things' debut EP 'Oscilloscope' exceeding one million Spotify streams with multiple editorial playlist placements and a Prism Prize nomination for its music video.

The company's core offering is sync licensing services, supported by a foundational integration with Musicbed, a marketplace that connects artists with music supervisors and content creators for sync placements. Complementing this, Label provides artist development services including song development, administration, distribution to major streaming platforms (Spotify, Apple Music, Deezer, Tidal, Pandora, SoundCloud), and branding support. Distribution is achieved through both direct streaming platform presence and Musicbed's sync licensing marketplace, with additional direct sync licensing arrangements for specific media projects.

Label's revenue model is built on three streams: sync licensing royalties (primary), subscription-style recurring distribution revenues, and professional services for artist development. Pricing is not publicly disclosed and is quote-based. The label has forged strategic partnerships including a publishing deal with Luna Music Group for Family of Things, a representation agreement with Paquin Artist Agency for live bookings, and the Musicbed platform integration. The company operates with approximately 16 employees and has no disclosed external funding, operating as an independent, privately held entity.

Name

Label

Legal name

Label

Website

https://labelmusicgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Label (Label Music Group) is an independent record label founded in 2021 that places its nine-artist roster's music in film, TV, and advertising via Musicbed integration, while providing artist development, distribution, and branding services to independent musicians.

Ownership category

akta.pro rank

Product category

Independent Record Label & Music Licensing Services

NAICS

Record Production and Distribution (51225), Music Publishers (51223)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Sync Marketplaces & Licensing Platforms (MPAIALAG)

Keywords

• Independent record label
• Sync licensing services
• Music distribution
• Artist development
• Music publishing

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sync Licensing: Primary revenue stream through placing music in film, TV, advertising, and other visual media. Artists are signed with sync-first mindset, prioritizing licensing opportunities.
2. Music Distribution: Distribution services for signed artists across digital streaming platforms including Spotify, Apple Music, Deezer, Tidal, Pandora, and SoundCloud.
3. Artist Development Services: Comprehensive artist development including song development, administration, and branding support for roster artists.

Distribution channels3 records

Marketing channels3 records

Core offering

Label Music Group is an independent record label that signs artists and prioritizes sync licensing of their music into film, TV, advertising, and other visual media. In parallel, the label delivers end-to-end artist development services covering song development, administration, distribution, and branding, while distributing signed artists' catalogs across major digital streaming platforms including Spotify, Apple Music, Deezer, Tidal, Pandora, and SoundCloud.

Product overview

Label is an independent record label (Est. 2021) with a sync-first mindset that offers a unified artist development platform. The company's core offering centers on sync licensing services, paired with comprehensive support including song development, administration, distribution, and branding. The label roster includes multiple artist sub-brands: Secret Twin, The Careful Ones (indie-folk), 12 Palms (dreamy pop/electronic), KENA (soulful pop), Ryan Taubert (composer/producer), Surfclub (party-rock), Family of Things (indie band), Warcub (alt-rock), and Nevada Wild (analog rock/punk). The company prioritizes sync licensing as its primary revenue and discovery channel while supporting artists across all aspects of their careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sync Licensing Services Placement of Label's roster artists' music into film, TV, advertising, and other visual media projects. Partnered with sync licensing marketplace Musicbed to facilitate licensing opportunities for music supervisors, filmmakers, advertisers, and content creators.
• Artist Development Services Comprehensive artist development services covering song development, administration, distribution, and branding support aimed at helping signed artists advance their careers while remaining focused on their craft.
• Music Distribution Digital distribution of signed artists' catalogs across major streaming platforms including Spotify, Apple Music, Deezer, Tidal, Pandora, and SoundCloud.

Quantifiable outcome

• Family of Things debut EP 'Oscilloscope' achieved over 1 million Spotify streams
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Luna Music GroupcoreStrategic or Co-development Partner · 1 January 2020Seattle-based publishing deal partner for Family of Things. Family of Things signed a publishing deal with Luna Music Group, facilitating their professional development and music publishing administration.
• Paquin Artist AgencycoreChannel Partner/ Reseller/ DistributorArtist agency representing Family of Things for live performance bookings. Agent Sarah Litt manages live show opportunities, with Family of Things sharing stages with acts like Tame Impala, Born Ruffians, Bad Bad Not Good.
• MusicbedcoreTechnology or IntegrationSync licensing marketplace platform used by all Label artists for music placement opportunities. Musicbed connects artists with filmmakers, advertisers, and content creators seeking music for visual media.
• Mark BoneminorStrategic or Co-development PartnerAward-winning director who created Family of Things music video, earning them Prism Prize nomination. Creative collaboration for visual content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kobalt Music Group: Independent music publisher and label services platform with significant sync capabilities. Comparable to Label's publishing-adjacent model given Label's Luna Music Group publishing tie-up.
• BMG: Major independent music publisher and label with a fast-growing sync business. Comparable to Label as a competing rights administrator pitching indie and signed catalogs into film, TV, advertising, and gaming.
• APM Music: Large production music and sync licensing library owned by Sony. Comparable because it is a major, well-funded sync catalog competing for the same film/TV/ad placements that Label targets with its indie roster.
• Secretly Group: Independent label group (Secretly Canadian, Jagjaguwar, Dead Oceans) with strong indie artist roster and sync activity. Comparable to Label as an indie label serving similar artist profile though at materially larger scale.

Direct peers

• Position Music: Independent sync-focused music publisher and label based in LA with deep film, TV, and advertising placement business. Closely comparable to Label because both prioritize sync-first artist development and pitch directly to music supervisors across multiple genres.
• Musicbed: Sync licensing marketplace where Label lists its catalog for music supervisors. Comparable as both a partner and a competitive sync-first platform aggregating independent artists for film/TV/ad placements.
• Lakeshore Records: Independent record label heavily focused on film, TV, and trailer music. Comparable to Label because it is a label-first business built around sync placements rather than mass-market artist sales.
• Marmoset: Boutique sync licensing agency and label representing independent artists for film, TV, and brand placements. Directly comparable because Marmoset operates the same indie-artist + sync-first value proposition that Label runs with Musicbed.

Emerging players

• Songtradr: Global B2B music licensing marketplace connecting artists and rights holders with brands, filmmakers, and platforms. Comparable as a tech-enabled sync marketplace alternative to Label's Musicbed-driven distribution model.
• Artlist: Subscription-based music licensing platform popular with content creators and brands. Comparable as a competing sync catalog that competes with Label-listed artists for the same indie-film and brand placement budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/labelmusic
• Facebookfacebook.com/label
• Instagraminstagram.com/label
• LinkedInlinkedin.com/company/labelmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label