LA CAVE DU MARCHE

What LA CAVE DU MARCHE does

LA CAVE DU MARCHE is a French boutique wine merchant established in 1992 and headquartered at 13 rue des Changes, 28000 Chartres, Centre-Val de Loire. The company specializes in buying and selling rare, old-vintage, and "great growth" wines from prestigious French regions — Bordeaux (including First Growths such as Petrus, Lafite Rothschild, Mouton Rothschild, Château Margaux, Yquem), Burgundy (Romanée Conti, Coche Dury, Leroy, Rousseau), Champagne (Dom Pérignon), and the Rhône Valley — alongside international selections from Italy, Spain, the USA, Chile, New Zealand, South Africa, and Germany. Its catalog spans over 600 wine domaines and includes vintages from 1919 to 2025, with individual bottle prices ranging from approximately €24 to €18,600 for ultra-premium special formats.

The business operates a true multi-channel model: a physical retail storefront in Chartres where customers can browse or collect orders, two e-commerce storefronts (lacavedumarche.com in English and lacavedumarche.fr in French) powered by the Sell and Pepper / IndeXysCommerce platform with advanced filtering by region, vintage, appellation, domain, classification, and label condition, plus telephone sales and email ordering. Distribution is both domestic (France) and international via cross-border shipping with a €500 free-shipping threshold. Payment processing supports SSL-secured bank cards, PayPal, and bank transfer. The technology stack is otherwise standard — Google Analytics for audience measurement, no proprietary AI/ML, no public API — appropriate for a 6-person SARL (Société à Responsabilité Limitée) operating under the legal entity SARL MV33 (registration 380 991 208).

The revenue model is a traditional retail transaction model with no subscription component: the company earns gross margin on the spread between purchase and sale prices of individual bottles, augmented by a buy-side service that purchases rare wines from collectors for resale. The primary customer segment is individual wine collectors and enthusiasts seeking hard-to-find vintages with verified provenance; a secondary, non-primary segment comprises hospitality buyers (restaurants, hotels, event organizers). Pricing is publicly disclosed on the website with both VAT-inclusive and VAT-exclusive figures shown. No funding rounds, no M&A, no partnerships, no management team details, and no financial disclosures are publicly available.

Name

LA CAVE DU MARCHE

Legal name

SARL MV33 - La Cave Du Marché

Website

https://lacavedumarche.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LA CAVE DU MARCHE is a Chartres-based French boutique wine merchant (est. 1992, 6 employees) that buys and sells rare, old-vintage French fine wines — including Petrus, Romanée Conti, and Coche Dury — to individual collectors and the hospitality sector via a physical shop, two e-commerce sites, phone, and email.

Ownership category

akta.pro rank

Product category

Fine Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Rare wine retail
• Vintage wine sales
• Fine wine merchant
• Burgundy bordeaux wines
• Wine e-commerce

Headquarters

HQ city

Chartres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: LA CAVE DU MARCHE generates revenue through the direct sale of rare wines, great growths, and old vintage bottles. The company operates as both a buyer and seller, purchasing wines from collectors and selling to enthusiasts. Revenue is earned through price markups on individual bottle transactions, with prices ranging from budget options (around €24-30 per bottle) to ultra-premium bottles (up to €18,600 for rare vintages like Mouton Rothschild 2000 in 5L format). The business follows a traditional retail model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LA CAVE DU MARCHE is a boutique wine merchant that buys and sells rare, old vintage and prestigious French wines (Bordeaux first growths, Burgundy grand crus, Champagne, Rhône, Loire, Alsace and other regions, plus select international origins). The business operates through an e-commerce platform (lacavedumarche.com / lacavedumarche.fr), a physical retail shop in Chartres, France, and direct telephone/email sales, serving individual collectors and the hospitality sector.

Product overview

LA CAVE DU MARCHE is an online wine merchant specializing in the purchase and sale of rare and old vintage wines from prestigious French wine regions. The core product is an e-commerce platform offering wines from Bordeaux (including First Growths like Petrus, Lafite Rothschild, Mouton Rothschild, Château Margaux, Yquem), Burgundy (including Romanée Conti, Coche Dury, Leroy), Champagne (including Dom Perignon), Rhône Valley, and other French wine regions. The platform provides catalog browsing with extensive filtering capabilities, customer account management, price list downloads, and secured payment processing. The company operates as a traditional wine cellar (SARL MV33) with physical location in Chartres, France, offering shipping services for border countries on orders over 500€.

Differentiator

Problem solved

Functional benefit

Products and services

• Rare and Vintage Wine Retail Online and in-store retail of rare, old vintage, and "great growth" French wines — including Bordeaux first growths (Petrus, Lafite Rothschild, Mouton Rothschild, Château Margaux, Haut Brion, Yquem), Burgundy grand crus (Romanée Conti, Coche Dury, Leroy, Domaine d'Auvenay), Champagne (Dom Pérignon), Rhône, Loire, Alsace, and other regions — plus selected international wines, aimed at individual collectors and the hospitality sector.
• Wine Buyback Service Service through which the company purchases rare and old vintage wines from collectors to replenish its inventory, providing liquidity to collectors seeking to sell investment-grade bottles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Wine-Searcher: Global wine price comparison and marketplace aggregator. Indirect peer acting as a discovery and price-transparency layer for fine wine collectors that competes with specialist merchants like LA CAVE DU MARCHE for customer acquisition.
• Berry Bros. & Rudd: Historic UK fine wine merchant (founded 1698) at much larger scale, with a broad portfolio spanning wine and spirits. Comparable in focus on rare and vintage wines for collectors but operates globally with a significantly larger assortment and reach.
• Sotheby's Wine: Wine division of the global auction house, handling rare wine auctions worldwide. Comparable in selling ultra-premium French wines to collectors but as part of a much broader luxury auction portfolio.
• Christie's Wine: Wine auction division of Christie's auction house. Comparable in offering rare vintage French wines to collectors but operates within a global luxury auction portfolio rather than as a specialist wine merchant.

Direct peers

• iDealwine: French wine auction and online sales platform specializing in fine and rare wines. Directly competes with LA CAVE DU MARCHE in sourcing and selling rare French vintages to collectors across Europe, including auction and fixed-price formats.
• Bordeaux Index: Fine wine merchant and storage provider specializing in Bordeaux and Burgundy investment-grade wines. Directly competes in sourcing rare French wines for collectors worldwide, with comparable en primeur and secondary market activities.
• Vinfolio: US-based wine storage, brokerage, and trading platform for fine wine collectors. Comparable in serving collectors of rare French wines with storage, authentication, and resale services.
• Zachys: US-based wine auction and retail platform specializing in fine and rare wines including Bordeaux, Burgundy, and Champagne. Directly comparable target market of collectors and investment-grade buyers in the secondary market.
• Millesima: Major French online wine retailer founded in 1983, specializing in Bordeaux and Burgundy grands crus. Operates e-commerce plus physical showrooms with the same customer base and business model as LA CAVE DU MARCHE, making it the closest direct competitor.
• Acker Merrall & Condit: US-based wine auctioneer and merchant specializing in rare and investment-grade wines, including Burgundy and Bordeaux. Similar target market of collectors and buyers of rare vintage bottles at premium price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/La.Cave.Du.Marche.Chartres
• Instagraminstagram.com/lacavedumarche/?hl=fr
• LinkedInlinkedin.com/company/la-cave-du-marche

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA CAVE DU MARCHE