Château La Fleur de Boüard

What Château La Fleur de Boüard does

Château La Fleur de Boüard is a family-owned wine estate located in the Lalande-de-Pomerol appellation in Néac, near Saint-Émilion and Pomerol in Bordeaux, France. The estate is owned by Hubert de Boüard (Hubert de Boüard de Laforest), associated with Domaines Hubert de Boüard. The business operates an integrated wine tourism and hospitality platform centered on a gravity-flow winery featuring 28 inverted conical stainless steel vats that allow all vinification stages to occur without pumping, plus a barrel cellar that hosts the Chai de Lumière immersive sound-and-light show developed in collaboration with Cutback (the creators of Bassins de Lumières). The current director, Emmanuel Teillet, devised the Chai de Lumière concept.

The commercial portfolio spans five wine SKUs (La Fleur de Boüard Grand Vin, Le Lion, Le Plus parcel cuvée, Chardonnay, and Sauvignon) sold through the estate website and on-site retail. Tourism revenue is generated through tiered experiences priced from €25 per person for the standard Chai de Lumière tour up to €390 for the Masterclass workshop, plus three accommodation properties (La Maison de la Fleur 3-bedroom villa, Le Pavillon modern guesthouse, Le Pressoir Saint-Georges 5-bedroom luxury villa accommodating up to 17 guests) listed on the direct website, Airbnb, and Booking.com. Event hosting encompasses weddings, baptisms, corporate seminars, and receptions across multiple spaces including the 230m² Emile Peynaud Cathedral Vat Room (up to 180 cocktail guests), the Le Plus barrel cellar, and outdoor terraces.

The business model is direct-to-consumer across web, third-party booking platforms, and the Secretbox.fr gift box partnership, with pricing tiers designed to capture both entry-level tourists (€21-25 per person group rates) and high-end luxury travelers (€900-€1,025 per night for flagship villas). The customer base is diversified across wine enthusiasts, corporate MICE clients, private celebration hosts, luxury travelers, and family groups, with no enterprise anchor customers. Operating geographies are anchored in France with global distribution through digital channels. The estate operates with approximately 5 employees and does not disclose revenue.

Name

Château La Fleur de Boüard

Legal name

Château La Fleur de Boüard

Website

https://lafleurdebouard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Château La Fleur de Boüard is a family-owned Bordeaux wine estate in Lalande-de-Pomerol operating an integrated wine tourism, luxury accommodation, and event-hosting business, anchored by a gravity-flow winery and the Chai de Lumière immersive experience, serving leisure travelers, corporate clients, and private celebration hosts via direct and third-party booking channels.

Ownership category

akta.pro rank

Product category

Winery and Wine Tourism

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Hotels & Motels (7011)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Bordeaux wine
• Wine tourism
• Luxury accommodations
• Vineyard experiences
• Event hosting

Headquarters

HQ city

Néac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of estate wines including Château La Fleur de Boüard Grand Vin, Le Lion, Le Plus (parcel cuvée), Chardonnay, and Sauvignon. Sold through website popup ordering system and on-site purchases.
2. Wine Tourism Experiences: Revenue from guided tours, immersive Chai de Lumière experiences, tasting sessions, and premium workshops (Alchimie, Masterclass, Explosion of the Senses). Pricing from €25 per person for standard tours up to €390 for premium experiences.
3. Accommodation Rentals: Luxury villa and accommodation rentals including La Maison de la Fleur (3-bedroom villa with pool), Le Pavillon (6-person contemporary accommodation), and Le Pressoir Saint-Georges (5-bedroom luxury villa for 17 guests). Nightly rates from €725-1200 depending on season.
4. Event Hosting: Private event hosting including weddings, seminars, baptisms, birthdays. Spaces include the Emile Peynaud cathedral vat room (230m², up to 180 guests), barrel cellar, and outdoor terraces. Revenue from venue rental and associated catering services.
5. Gift Boxes: Pre-packaged gift experiences sold through Secretbox.fr platform including wine tasting boxes, romantic getaways, and workshop vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Château La Fleur de Boüard is a family-owned wine estate in the Lalande-de-Pomerol appellation near Saint-Émilion that produces and sells estate wines (Grand Vin, Le Lion, Le Plus, Chardonnay) and operates a gravity-flow winery. Beyond wine production, the estate offers immersive wine tourism experiences including the signature Chai de Lumière tour with a sound-and-light show, blending workshops, luxury on-site accommodations (three villas), private dining, and full-service event hosting for weddings, corporate seminars, and private celebrations.

Product overview

Château La Fleur de Boüard is a family-owned wine estate in the Lalande-de-Pomerol appellation near Saint-Émilion offering an integrated wine tourism experience. The product portfolio centers on its wines (La Fleur de Boüard, Le Lion, Le Plus, and Chardonnay) and encompasses three service pillars: immersive winery experiences (the signature Chai de Lumière tour, Alchimie Workshop, and Masterclass), luxury accommodations (La Maison de la Fleur villa, Le Pavillon, and Le Pressoir Saint-Georges for groups of 6-17), and event hosting (private dining at Les Chais de la Fleur, plus receptions for weddings, seminars, and celebrations). The Emile Peynaud Cathedral Vat Room and Le Plus Barrel Cellar serve as unique event venues. The estate targets wine enthusiasts, couples, families, and corporate groups seeking premium Bordeaux experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Chai de Lumière: Immersive barrel cellar experience featuring a sound-and-light show developed with the Bassins de Lumières team. Visitors explore the gravity-flow winery and taste two estate wines.
• Les Chais de la Fleur
• Le Lab
• Atelier Alchimie

Products and services

• Château La Fleur de Boüard Grand Vin The estate's flagship red wine from the Lalande-de-Pomerol appellation, produced from Merlot-dominant Bordeaux grape varieties and sold direct to consumers through the estate website and on-site.
• Le Lion A distinctive red wine cuvée from the estate's Lalande-de-Pomerol portfolio, vinified and bottled at the estate.
• Le Plus A parcel-based red wine cuvée produced from a single vineyard plot, vinified separately to express the specific terroir of that parcel.
• Chardonnay de la Fleur de Boüard A white wine produced from Chardonnay grapes as part of the estate's monocépage range.
• Chai de Lumière Tour A signature 1-hour immersive winery tour through the gravity-flow cellar with 28 inverted vats, featuring a sound-and-light show developed with Bassins de Lumières and a tasting of two estate wines, priced at €25 per adult.
• Alchimie Workshop A 2-hour blending workshop led by the estate's Cellar Master in which participants taste five wines and create their own personalized half-bottle cuvée to take home; priced at €300 for up to 5 participants.
• Masterclass Workshop A 2-hour vertical tasting masterclass presenting top vintages of the estate's wines, priced at €390 for up to 6 participants.
• Explosion des Sens Experience A 1h15 gourmet pairing experience featuring caviar, truffle, and chocolate paired with estate wines, priced at €186 for two participants.
• La Maison de la Fleur A luxury 3-bedroom en-suite villa with private swimming pool, two salons, billiard room, and panoramic vineyard views, accommodating up to 6 guests at rates from €725-€850 per night depending on season.
• Le Pavillon A modern cubic accommodation with 2 bedrooms and 1 suite, each with queen-size beds and private bathrooms, located next to the vat room with vineyard views at €130-€150 per night.
• Le Pressoir Saint-Georges A luxury 5-bedroom villa accommodating up to 17 guests with private jacuzzi, sauna, landscaped garden, professional kitchen, and panoramic vineyard views; high season €900/night (reduced from €1,200), low season €1,025/night.
• Les Chais de la Fleur (Private Table) A private restaurant offering seasonal, locally-sourced cuisine paired with estate wines, available for lunch, dinner, and private events by reservation.
• Reception & Events Services Full-service venue rental and event organization for weddings, seminars, baptisms, anniversaries, and corporate events across multiple spaces including the Emile Peynaud Cathedral Vat Room (230m², 120 seated), Le Plus Barrel Cellar, Maison de la Fleur, and outdoor terraces.

Quantifiable outcome

• Up to 180 guests can be accommodated for events
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Bee BordeauxminorOthersWeb design and production agency responsible for the estate's website development, including artistic direction.
• Crayon DigitalminorOthersDigital agency providing artistic direction, web design and development services for the estate's online presence.
• Studio MilkminorOthersWeb hosting provider for the estate website, located in Bordeaux (45 cours du Médoc, 33300 Bordeaux).
• Cutback (Les Bassins de Lumières)coreTechnology or IntegrationCreative studio that developed the immersive light show technology for the Chai de Lumière experience, bringing artistic animations to the barrel cellar walls.
• Local 4-Star HotelsminorChannel Partner/ Reseller/ DistributorPartner hotels within 5km of the estate providing additional 80 beds for corporate groups exceeding on-site accommodation capacity, with dedicated shuttle service.
• Arnaud Boulain (Architect)coreStrategic or Co-development PartnerCollaborating architect for the gravity-flow winery design, including the iconic 28 inverted vats and cathedral-style vat room architecture.
• Emmanuel TeilletcoreStrategic or Co-development PartnerNew director who conceived the Chai de Lumière immersive experience concept in collaboration with Cutback.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maison Mouton Rothschild: First-growth Bordeaux operator with extensive wine tourism (museum-style cellars, branded retail, tastings). Established benchmark for premium Bordeaux wine tourism.
• Bernard Magrez - Les Châteaux et Domaines: Multi-estate Bordeaux wine group with significant tourism hospitality and event venues (e.g., Château Pape Clément, Hostellerie). Broader incumbent on integrated wine tourism and event hosting.
• Moët & Chandon: Major Champagne house with extensive tour/accommodation offerings at Moët & Chandon in Épernay. Broad benchmark for scaled wine-tourism and event-driven experiences.

Direct peers

• Château Cordeillan-Bages: Bordeaux wine estate (Pauillac) renowned for its wine tourism offering, including Michelin-starred restaurant and accommodation. Closest comparable for combined wine-estate + culinary + lodging business model.
• Château Soutard: Saint-Émilion Grand Cru estate offering guided tours, tastings, and on-site events. Directly comparable on integrated wine tourism + cellar architecture + venue hosting.
• Château La Conseillante: Right Bank Pomerol estate with a strong brand and tasting/visit experience. Similar profile as a family-owned boutique château dependent on DTC wine and tourism.
• Château de La Dauphine: Bordeaux estate located in the Lalande-de-Pomerol appellation, like Château La Fleur de Boüard. Comparable across estate size, AOP, DTC wine sales, and a growing wine tourism offering.
• Château Petit-Village: Pomerol AOP estate with a contemporary winery and curated tasting experiences. Same premium positioning, DTC focus, and luxury tourism offering.
• Château Beauregard: Pomerol estate that operates wine tours, tastings, and on-site hospitality. Directly comparable oenotourism model in the same Right Bank Bordeaux corridor.

Others

• Saint-Émilion Tourist Office (Maison du Vin / Tourist Office): Regional tourism body that channels visitors to Saint-Émilion and Pomerol estates. Functions as an indirect distribution and marketing partner for properties like Château La Fleur de Boüard.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@chateaulafleurdebouard3273
• Facebookfacebook.com/chateaulafleurdebouard
• Instagraminstagram.com/chateaulafleurdebouard
• LinkedInlinkedin.com/company/ch%C3%A2teau-la-fleur-de-bo%C3%BCard

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Château La Fleur de Boüard